Wish to establish a superior brand authority and trust in your user's minds on WhatsApp?
We have some good news for you!
Earlier, you needed a WhatsApp Business API account to apply for the WhatsApp Green Tick (now WhatsApp Blue Tick).
However, this came with multiple requirements such as organic PR articles, good SEO, and brand recognition.
Something which most small businesses were unable to achieve!
That's why, to assist small businesses in establishing a strong brand authority, Meta has launched the WhatsApp Blue Tick, also known as Meta Verified subscription.
But what's the good news about this? You can now get the WhatsApp Blue tick on the WhatsApp Business app!
In this blog, we will cover everything you need to know about WhatsApp Blue Tick and how you can get the Blue Tick subscription hassle-free in a few simple steps.
What is the WhatsApp Blue Tick Subscription
Why Meta is ditching Green Tick for Blue Tick
Eligibility Criteria for WhatsApp Blue Tick Subscription
WhatsApp Blue Tick Subscription Plans
How Blue Tick affects businesses with active Green Tick
Steps to apply Blue Tick via WhatsApp Business app
Steps to apply Blue Tick via WhatsApp Business API
Is Blue Tick subscription worth it
What is the WhatsApp Blue Tick Subscription?
WhatsApp Blue Tick is an official blue checkmark available for businesses on the WhatsApp Business app that establishes your brand authenticity and puts your brand in the spotlight in front of your customers visiting your WhatsApp Business profile.
Unlike WhatsApp's Green Tick, Blue Tick is a paid subscription with plans ranging from ₹639/ month to ₹18900/ month, depending on your needs and the size of your organization.
Why Meta is ditching the WhatsApp Green Tick for WhatsApp Blue Tick?
There are multiple reasons for this shift including:
- Maintain Consistent branding across Meta services: A major reason for changing Green Tick to WhatsApp blue tick is to align consistent branding across Facebook, Instagram & WhatsApp; the three products of Meta.
- Higher accessibility for small businesses: While WhatsApp Green Tick was only available for companies using WhatsApp Business API, WhatsApp Blue tick is available for all businesses using the WhatsApp Business app/ WhatsApp Business API
- Elevated Trust and Authenticity: The Blue checkmark against the WhatsApp Business profile establishes the fact that the brand they're engaging with is the real deal, is highly authentic and reliable
- Reducing scams and fake business accounts: Meta offers protection from scam and fake profiles to businesses with the WhatsApp Blue tick subscription, ensuring no illegible accounts are created in the brand's name to scam people.
Eligibility criteria for WhatsApp Blue Tick subscription
Surprisingly, everyone with a WhatsApp Business app can apply for the Blue checkmark. You can check for the subscription by going to Settings or Business Tools in the WhatsApp Business app.
As per Meta, you and your business should meet these requirements to apply for WhatsApp Blue Tick subscription:
- You should be at least 18 years old
- Your business account must have a profile name and picture
- You should not have an active WhatsApp Business Premium subscription
- Your business must be active on WhatsApp Business app
- You must be located in a country where Meta Verified for WhatsApp is available. As of now, this feature is available in India, Brazil, Indonesia and Columbia
For detailed info, check the official Meta doc
The Blue Tick subscription is gradually rolling out, so you might not see it in your WhatsApp Business app yet. Rest assured that it will be available soon.
WhatsApp Blue Tick Subscription plans
Plans for the Meta Verified for Business on WhatsApp start from ₹639 and go up to ₹18900. However, you can get the Business Max plan for the first year at a welcome offer of ₹13200. Here are the complete details of the Blue Tick subscription plans:
| Plan Name | Features | Pricing |
|---|---|---|
| Business Standard | ✅Includes Verified Badge ✅Impersonation protection ✅Enhanced Support ✅Verified Channel (1 channel) ✅Custom Web Page ✅Linked Devices (4) | ₹639/ month |
| Business Plus | ✅Verified Badge ✅Impersonation Protection ✅Enhanced Support ✅Verified Channel (3 channels)) ✅Custom Web Page ✅Link up to 6 devices | ₹1399/ month |
| Business Premium | ✅Verified Badge ✅Impersonation Protection ✅Protected Business Accounts (Up to 10 included) ✅Enhanced Support ✅5 Verified Channels ✅A Business Webpage ✅Link Upto 8 devices | yes |
| Business Max | ✅Verified badge ✅Impersonation Protection ✅Protected Business accounts (up to 50 included) ✅Meta Verified Support ✅10 Verified Channels ✅A Business Web Page ✅Link up to 10 devices | yes |
Depending on your needs and organization size, you can opt for any of these plans.
How will Blue Tick affect businesses with active WhatsApp Green Tick?
As per Meta,
"If you have a verified badge today, you keep your verified status. No action is required from you."
The only change that businesses with a verified badge will see is their WhatsApp Green tick now appearing as a blue tick on their WhatsApp business profile.
Also, such businesses will not need to pay for WhatsApp Blue Tick subscription. Blue Tick will be free of cost for such businesses.
Steps to apply for WhatsApp Blue Tick via WhatsApp Business app
Applying for the WhatsApp Blue Tick subscription is extremely easy. Just follow these brief steps to get your Blue Tick now:
1. In WhatsApp Business App, go to Settings or Business tools
2. Tap Meta Verified
3. Choose your desired Meta Verified Plan
4. Complete your Purchase
Note: Make sure to update your WhatsApp business profile elements including your business profile picture, business name, address, category, email and other details before purchasing the subscription.
Once the purchase is complete, your profile picture will lock in and you will not be able to change it for the next 20 days. After the locking period, you can change your profile picture twice every 60 days.
Moreover, deciding to change any profile details will remove the blue tick verification from your profile and you will need to re-subscribe to enable it again.
How to apply for WhatsApp Blue Tick via WhatsApp Business API
If you're using WhatsApp Business API to engage with your users, the process to apply for the WhatsApp Blue Tick will continue to remain the same as the WhatsApp Green Tick.
You can apply for the Blue tick verification free of cost with AiSensy, an official WhatsApp Business Solution Partner (BSP)
Checkout this guide to see how to apply for WhatsApp Blue tick verification for free with AiSensy.
Is WhatsApp Blue Tick Subscription worth it?
If you're satisfied using the limited features of WhatsApp Business app, and only want the verified badge, then the WhatsApp Blue tick subscription is a good deal at just ₹639/ month.
However, if you wish to engage thousands of users in one go on WhatsApp, run Click to WhatsApp ads, showcase catalogues, collect payments, integrate Chatbots, automate notifications and much more; then WhatsApp Business API is the real deal!
Don't settle for the limited features available via WhatsApp Business app. With AiSensy, you can apply for the Blue tick for free as well as connect with an unlimited audience base on WhatsApp officially.
Like we mentioned above, everything depends on your use case with WhatsApp!
FAQs
If your business already has a verified badge, you do not need to perform any action. The only change you will see is your WhatsApp Green tick will now appear blue on your WhatsApp Business profile.
Currently, Meta doesn't offer paid blue tick subscription for WhatsApp Business API users. However, considering they offer this for their other products Instagram and Facebook, there are high chances that paid subscription will be introduced soon.
Yes, you can apply for the WhatsApp Blue tick for free if you have a WhatsApp Business API account with AiSensy. For higher chances of getting the WhatsApp Blue Tick organically, you should have organic PR articles, good website SEO and social media presence.
No, only the color has changed from Green to blue. The essence of the Green tick is still the same as in the WhatsApp blue tick.
You can apply for the blue tick via WhatsApp Business app or through a WhatsApp Business API-based platform like AiSensy. With the WhatsApp Business app, you will have to purchase a subscription for the Blue tick. With WhatsApp Business API, you can apply for the blue tick for free with AiSensy..