Looking to know how WhatsApp Business API can benefit your Real estate business? You're at the right place.
When it comes to the real estate market, where time is of the essence and deals can be won or lost in an instant, staying connected with clients and prospects is crucial.
That's where WhatsApp comes to the rescue.
Having over 98% message open rate & over 45% click rates, WhatsApp Marketing is 10x more effective than emails & SMS.
In this blog, we'll explore the top 10 use cases of WhatsApp Business API for the real estate industry. Get ready for some insightful and entertaining information!
But first, let's look at what exactly is the WhatsApp Business API.
What is WhatsApp Business API?
WhatsApp Business API is a programmable API, launched by Facebook in 2018 allowing businesses to Broadcast & receive unlimited messages to a Global audience & drive better customer experiences on WhatsApp. It helps businesses to manage customer support, boost conversions & business growth on WhatsApp.
However, WhatsApp only built the WhatsApp APIs and did not provide a platform to use the WhatsApp Business API. They delegated this responsibility to WhatsApp Business Solution Providers (BSPs) like AiSensy.
Also Read: Top 21 WhatsApp API Providers: Comparative Guide
AiSensy is a software built on top of official WhatsApp Business APIs and it is through a platform like AiSensy that you can drive the potential of WhatsApp Business APIs for your business.
Now, let's dive into the 10 use cases of WhatsApp Business API for the real estate industry that you can achieve with the AiSensy Platform.
WhatsApp Business API Use Cases for Real Estate Businesses
1. Instant Lead Generation
Tired of low-performing lead generation forms on your website? Do this to generate leads instantly! All you need to do is a add a FREE WhatsApp Button to your website and you can drive instant lead generation for your Real estate business.
Whenever someone clicks the WhatsApp Button on your website, they'll redirect to your WhatsApp API account on AiSensy. As soon as they send the first message, you get their name as well as WhatsApp numbers saved into the dashboard. That's instant lead generation at no extra cost!!
Read: How to Build a WhatsApp Lead Generation Funnel
2. Property Listings and Updates
One of the best use cases of WhatsApp Business API is that you can send messages to Unlimited users in one go. You can easily Broadcast messages to hundreds of thousands about new property listings & updates on WhatsApp.
It's a great way for real estate agents to showcase available properties to interested clients in a visually appealing and convenient manner. This also helps increase the chances of attracting potential buyers.
3. Virtual Property Tours
Who needs to physically visit every property when you can provide virtual tours through WhatsApp? Real estate agents can share video walkthroughs, 360-degree images, and detailed property descriptions, allowing clients to explore properties remotely and make informed decisions easily on WhatsApp.
4. Personalized Customer Engagement on Unlimited devices
Having a one-to-one Live chat on WhatsApp is the best way to instill trust about your real estate agency. It adds a human touch to the interaction and fosters trust and loyalty.
While WhatsApp limits users to log in on more than 5 devices in one go, WhatsApp Business API enables users to have as many Live Chat agents login on Unlimited devices & provide customer support. Using AiSensy, you can address client queries in real-time by having as many Live chat agents as you want to respond to user queries.
5. Retarget Hot Leads
Let's say you Broadcast real-estate listings to your users but did not get enough traction. Now, you want to retarget these users. How to drill down the right audience? Should you send the Broadcast to everyone again?
There's a simple solution to this problem: AiSensy's WhatsApp Retargeting Campaigns.
Using AiSensy, you can filter users based on who read, replied or clicked (the CTA button) your WhatsApp Broadcast message. Using this advanced segregation, you can retarget hot leads, save time as well as money & drive 3x more conversions.
6. Appointment Scheduling & Confirmation
Gone are the days of endless phone calls and back-and-forth emails to schedule property viewings or meetings. With the AiSensy platform based on Official WhatsApp APIs, you can easily set up a WhatsApp Chatbot that will collect important user data such as their name, email, interest etc and help them book a meeting by sending available time slots, simplifying the appointment booking process.
Beyond scheduling, agencies handling corporate clients or bulk proposals can also integrate AI RFP software with their WhatsApp workflow to further streamline proposal submissions and communications.
7. Lead Generation via Click-to-WhatsApp Ads
Run Instagram and Facebook Ads and direct users to WhatsApp. As users click on your Ad, you receive their Name and Whatsapp Number as they initiate the Chat! Boom! That is instant lead generation.
7. Automated Reminders
Keeping track of important dates, such as property viewings or contract signings, can be challenging. One of the best use cases of WhatsApp Business API is that you can set up automated notifications for crucial appointment reminders.
This can be done easily by integrating your CRM with AiSensy. AiSensy integrates with 2000+ software allowing you to automate reminders, ensuring that clients don't miss any crucial appointments or deadlines.
8. Boost your Brand Authenticity with Blue Tick
Brand authenticity & trust is extremely important when it comes Real estate. WhatsApp Blue Tick helps show the Brand's credibility & trustworthiness. It's a direct acknowledgement from WhatsApp that the brand is trustable! With AiSensy, you can apply for the WhatsApp Blue Tick absolutely free of cost.
9. Customer Feedback and Reviews
Feedback is invaluable in the real estate industry. This feedback can help improve services and build a positive reputation in the market. A major use case of WhatsApp Business API is that you can automate messages on WhatsApp to get feedback for your services.
You can send messages with Clickable buttons that the user can press to send their replies. With WhatsApp Business API, agents can request feedback from clients after property viewings or completed transactions.
10. Post-Sale Support
The relationship with clients doesn't end after a property is sold. WhatsApp Business API allows real estate professionals to provide post-sale support, addressing any concerns or questions clients may have. It helps in maintaining strong client relationships and can lead to referrals and repeat business.
Using AiSensy, you can have Unlimited customer support agents replying to customer queries instantly in one go.
Final Words
In conclusion, WhatsApp Business API offers an array of advantages for the real estate industry. From lead generation to personalized customer engagement and streamlined communication, this versatile platform is transforming the way real estate professionals connect with clients.
However, without the right platform, you won't be able to make the most out of WhatsApp Business API for your business.
AiSensy offers you the right tools & features to drive the complete potential of WhatsApp Marketing under one single platform.
Make the right choice.
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Yes. WhatsApp Business API complies with major regulations including CAN-SPAM, GDPR, and real estate licensing requirements. All messages require opt-in consent from recipients. AiSensy provides compliance tools to maintain audit trails and manage opt-outs.
With AiSensy, the setup process typically takes 1-3 days. WhatsApp approval depends on your application details and verification documents.
Absolutely. WhatsApp Business API scales from solo agents to large brokerages. Many independent agents benefit by competing on service quality against larger firms.
Costs vary based on message volume and features, but typically start at affordable levels for small teams. AiSensy offers flexible pricing and a 14-day free trial.
Yes. Through CRM integrations, AiSensy connects with popular real estate CRMs like Zoho, Pipedrive, Follow Up Boss, and others that sync with your MLS.
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