WhatsApp Retargeting Campaigns: Boost Conversions like a pro

updated on 10 November 2022

Gone are the days when Retargeting & follow-ups were restricted to Emails & SMS. There's a better & more powerful alternative to retarget users; WhatsApp!

With over 98% message open rate & 45-60% click-through rate, WhatsApp is perfect to increase your conversions. 

Now, with WhatsApp Retargeting Campaigns launched in AiSensy App, you can segregate your audience automatically & send Retargeting Campaigns to the most relevant audience group.  

WhatsApp Retargeting Campaigns can boost your conversions like crazy if you get it right. 

In this guide, we'll tell you what are WhatsApp Retargeting Campaigns and how to send them using AiSensy, the Complete WhatsApp Marketing Suite. 

Before moving ahead, here are a few resources that you'll find useful.

Read: WhatsApp Business API Guide (2022)

Read: How to use AiSensy Platform without applying for WhatsApp API

Read: Top 10 Benefits of using WhatsApp API (2022)

What is WhatsApp Retargeting Campaigns Feature?


Now, let's say you wish to Broadcast a message:

  • To only those who have Read your previous campaign or
  • To those who responded to the Broadcast with a particular reply
  • Users to whom the previous message was delivered but didn't read it!

You can do it in a jiffy with WhatsApp Retargeting Campaigns (an AiSensy Exclusive feature)

WhatsApp Retargeting allows you to retarget a particular set of users to whom you’ve already sent a WhatsApp Broadcast & now want to retarget them based on their interest with another Broadcast to increase the chances of conversions & reduce overall costs. 

We’ve added multiple sections that capture the Sent, Delivered, Read, Replied & Failed messages rate (in %). From these sections, you can filter the audience via smart audience segmentation & send re-targeted Broadcast Campaigns. 

Here's how these sections appear in AiSensy App. 

Campaigns Page Overview
Campaigns Page Overview

The major benefit of WhatsApp retargeting Campaigns is that it saves your time & money. 

Without this feature, it'll take a lot of time to figure out a list of people who've either read your WhatsApp Broadcast or replied to a message. 

Moreover, if you send WhatsApp Broadcast without filtering for a relevant target group, you'd end up sending the Broadcast to a broad, untargeted group and ultimately wind up spending much more. 

This feature saves you time as well as money by helping you send retargeting WhatsApp Broadcast campaigns to the most relevant audience group. 

You'll only find the Retargeting WhatsApp Campaigns feature on AiSensy. We are regularly vested in adding smart features to AiSensy that help you boost business sales on WhatsApp. 

Use Cases

  1. Deep-dive into Campaign Analytics: View in-depth analytics of broadcast campaigns & re-target the most relevant audience for another WhatsApp Broadcast. E.g. People to whom the message was delivered but did not read, people who replied to your message & many more.

  2. Send retargeting Campaigns based on user replies: Consider you sent a Broadcast Campaign with multiple quick reply options. Users react to the Broadcast with different replies. Now, with AiSensy's Smart Campaign Segregation, you can retarget users based on what reply they sent. 

  3. Monitor Read & Replied Rates: Keep a tab on the number of users who have read & replied to your WhatsApp Broadcast.

  4. View Reason for Failed Message: View how many people to whom the broadcast failed to send are "on WhatsApp" or are "not on WhatsApp".

  5.  Target the most relevant set of audience: Let’s consider that you want to target users who’ve shown interest in your offering, i.e. replied to your Broadcast message. You can directly go to replied section & retarget users who’ve replied to your Broadcast Campaign.


How to use WhatsApp Retargeting Campaigns in AiSensy App? 

Here, we'll tell you how to get started with WhatsApp Retargeting Campaigns in AiSensy App. 

You can send a WhatsApp Broadcast from the Contacts Page or Campaigns Page. We've discussed this in detail in this WhatsApp Broadcasting Quick start guide.

For now, we'll show you how to shoot a WhatsApp Broadcast from Contacts Page & then send a retargeting Broadcast Campaign. 

1. Go to Contacts Page 

First, go to Contacts Page & select / filter contacts to whom you want to shoot the WhatsApp Broadcast. 

Retargeted WhatsApp Broadcasting for particular reply (2)-apcqs

2. Shoot WhatsApp Broadcast

After selecting contacts, hit the Broadcast button & fill in the Campaign Name, choose from a pre-approved message template & fill in the parameters. 

Last, hit 'Send Now'.

Shoot Broadcast Campaign-xd2xz

3. Go to Campaigns Page

Then, go to Campaigns Page & click the latest Campaign you sent to view its analytics. 

It will open to a screen like this👇

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Here, you can see the revamped Campaigns page including the complete report about messages sent, delivered, read, replied & failed rates. 

Let's now consider multiple use case scenarios where you want to retarget a particular set of audience. 

Let's start with users who replied to the message. 

(1) Use Case Scenario 1- Retargeting users who read / did not read / both- read and did not read Broadcast Message

Let's consider you want to retarget users to whom the messages have been successfully delivered. 

In the 'Delivered' section, you can filter & retarget users who:

  • Read your Broadcast Message
  • They did not read your Broadcast Message
  • Both Read & did not read the Broadcast message

Let's start with creating Retargeting Broadcast Campaign for users who read your Broadcast Message. 

Retargeting Broadcast Campaign to users who read your WhatsApp Broadcast

Retargeting Users who read your delivered WhatsApp Broadcast
Retargeting Users who read your delivered WhatsApp Broadcast

1. Go to the 'Delivered' Section. 

2. Tick the checkbox 'has read'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Note - Campaign name will be there by default when you click 'Broadcast Button'. You can customize it based on your use case. 

Retargeting Broadcast Campaign to users who did not read your WhatsApp Broadcast

Now, let's say you wish to retarget those users who did not read your Broadcast message. 

Here's how to do it:

1. Go to the 'Delivered' Section. 

2. Tick the checkbox 'did not read'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Send Retargeting Broadcast Campaign to all users- who have read & did not read your WhatsApp Broadcast

Retargeting all Users - who read & did not read your delivered WhatsApp Broadcast
Retargeting all Users - who read & did not read your delivered WhatsApp Broadcast

Now, let's say you wish to retarget all users - users who read as well as did not read your Broadcast message. 

Here's how to do it:

1. Go to the 'Delivered' Section. 

2. Tick the checkbox 'did not read'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

(2) Use Case Scenario 2- Retargeting users who replied/ did not replied/ both- replied & did not replied to Broadcast Message

Let's show you how to retarget users that have read your Broadcast message. You can retarget users who:

  • Read and replied
  • Read but did not replied
  • Both replied and did not replied. 

Retargeting Broadcast Campaign to users who replied to your WhatsApp Broadcast

Retargeting Users who replied to your delivered WhatsApp Broadcast
Retargeting Users who replied to your delivered WhatsApp Broadcast

Now, let's say you wish to retarget those users who replied to your Broadcast message. 

Here's how to do it:

1. Go to the 'Read' Section. 

2. Tick the checkbox 'has replied'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Retargeting Broadcast Campaign to users who did not replied to your WhatsApp Broadcast

Retargeting Users who did not replied to your WhatsApp Broadcast
Retargeting Users who did not replied to your WhatsApp Broadcast

Now, let's say you wish to retarget those users who did not replied to your Broadcast message. 

Here's how to do it:

1. Go to the 'Read' Section. 

2. Tick the checkbox 'not replied'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Retargeting campaign to all users - who replied as well as those who didn't replied

Retargeting all Users - who replied & did not replied to your delivered WhatsApp Broadcast
Retargeting all Users - who replied & did not replied to your delivered WhatsApp Broadcast

Now, let's say you wish to retarget all the users - those who replied as well as those who didn't

Here's how to do it:

1. Go to the 'Read' Section. 

2. Tick both the checkbox - 'has replied' and  'not replied'.

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

(3) Use Case Scenario 3- Retargeting users who replied with a particular message

Let's consider you want to retarget users who replied with a particular message. i.e. a Quick Reply like 'I am satisfied'. 

You can retarget users who sent a particular reply:

  • Within 1 hour of receiving the Broadcast
  • Within 3 hours of receiving the Broadcast
  • Within 24 hours of receiving the Broadcast

Retargeting Broadcast Campaign for users who replied within 1 hour of sending WhatsApp Broadcast

Retargeting Users who replied within 1 hour of sending WhatsApp Broadcast
Retargeting Users who replied within 1 hour of sending WhatsApp Broadcast

Now, let's say you wish to retarget users who replied within 1 hour of sending the Broadcast. 

Here's how to do it:

1. Go to the 'Replied' Section. 

2. In the 'Replied in' filter select '1 Hour' to show users who replied within 1 hour of sending the WhatsApp Broadcast.

3. Choose the particular reply for which you want to target users. We targeted people who replied with, 'Happy Diwali'. 

4. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

5. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Retargeting Broadcast Campaign to users who replied within 3 hours of sending WhatsApp Broadcast

Retargeting Users who replied within 3 hours of sending WhatsApp Broadcast
Retargeting Users who replied within 3 hours of sending WhatsApp Broadcast

Now, let's say you wish to retarget users who replied within 3 hours of sending the Broadcast. 

Here's how to do it:

1. Go to the 'Replied' Section. 

2. In the 'Replied in' filter select '3 Hours' to show users who replied within 3 hours of sending the WhatsApp Broadcast.

3. Choose the particular reply for which you want to target users. We targeted people who replied with, 'Happy Diwali'. 

4. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

5. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Retargeting Broadcast Campaign to users who replied within 24 hours of sending WhatsApp Broadcast

Retargeting Users who replied within 24 hours of sending WhatsApp Broadcast
Retargeting Users who replied within 24 hours of sending WhatsApp Broadcast

Now, let's say you wish to retarget users who replied within 24 hours of sending the Broadcast. 

Here's how to do it:

1. Go to the 'Replied' Section. 

2. In the 'Replied in' filter select '24 Hours' to show users who replied within 24 hours of sending the WhatsApp Broadcast.

3. Choose the particular reply for which you want to target users. We targeted people who replied with, 'Happy Diwali'. 

4. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

5. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

(4) Use Case Scenario 4- Retargeting users to whom WhatsApp Broadcast failed to send

Let's consider you want to retarget users to whom the WhatsApp Broadcast failed to send. 

You can retarget users to whom WhatsApp Broadcast failed to send based on:

  • Whether they are on WhatsApp
  • Or are not on WhatsApp

Retargeting Broadcast Campaign for users to whom Broadcast failed to send and are on WhatsApp

The major reason why WhatsApp Broadcast fails to send is that the user is not present on WhatsApp.

AiSensy has a 100% success rate when it comes to sending WhatsApp Broadcast to users present on WhatsApp. Out of 10 test Broadcasts we sent, didn't find any failed messages to users present on WhatsApp. 

In a rare case, if the WhatsApp Broadcast fails to send to users present on WhatsApp, do this to retarget them:

1. Go to the 'Failed' Section. 

2. In the 'Phone Number' filter select 'on WhatsApp' to show users to whom WhatsApp Broadcast failed to send but are on WhatsApp. 

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

Retargeting Broadcast Campaign to users to whom Broadcast failed to send and are not on WhatsApp

Retargeting Users to whom Broadcast failed to send and are not on WhatsApp
Retargeting Users to whom Broadcast failed to send and are not on WhatsApp

You might think why should you waste Conversation Credits by sending Broadcast to people who are not on WhatsApp. 

Well, by sending them a Broadcast, they will receive a message from WhatsApp to download the app as they have incoming messages. 

Here's how to retarget Broadcast Campaign for users to whom Broadcast failed to send and are not on WhatsApp. 

1. Go to the 'Failed' Section. 

2. In the 'Phone Number' filter select 'not on WhatsApp' to show users to whom WhatsApp Broadcast failed to send but are on WhatsApp. 

3. Select the names of people whom you want to send the Retargeting WhatsApp Broadcast. 

4. Click the Broadcast button.

Perform the same drill to send Retargeting WhatsApp Broadcast Campaign i.e. Add Campaign Name👉 Choose a pre-approved message template👉 Click 'Send Now'.

WhatsApp Retargeting allows you to retarget a particular set of users to whom you’ve already sent a WhatsApp Broadcast & now want to retarget them based on their interest with another Broadcast. By Retargeting users, you increase the chances of conversions & reduce overall costs.

The purpose of WhatsApp Retargeting Campaigns is to increase the chances of conversions by sending Retargeting Campaigns to users based on their personalized interests & reduce overall costs by sending Broadcast to a selected user group.

Now, let's say you wish to Broadcast a message: To only those who have Read your previous campaign or To those who responded to the Broadcast with a particular reply Users to whom the previous message was delivered but didn't read it! You can do it in a jiffy with WhatsApp Retargeting Campaigns (an AiSensy Exclusive feature)

You can Retarget: Users who read/did not read / both- read and did not read Broadcast Message Users who replied/ did not reply/ both- replied & did not reply to Broadcast Message Users who replied with a particular message Users to whom WhatsApp Broadcast failed to send.

WhatsApp retargeting is one of the most effective strategies & has helped AiSensy clients drive 25-30% more conversions.

Conclusion

The scope of WhatsApp Retargeting Campaign is extremely high. 

This smart feature that allows you to retarget a particular set of audience is only available on AiSensy. We are regularly vested in adding smart features to AiSensy that help you boost business sales on WhatsApp. 

So, proceed to AiSensy App right now & start sending retargeted WhatsApp Campaigns. 

If you're new here, signup to AiSensy to apply for Free WhatsApp Business API.

Checkout Useful Resources

How to send Bulk WhatsApp Broadcast without getting blocked

WhatsApp Marketing in 2022: A Pro Marketer's Guide

14 WhatsApp promotional messages that convert like crazy

30 High Converting WhatsApp Template Messages

WhatsApp Template Message Library

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