Too Long? Read This First ● WhatsApp Broadcast allows businesses to send bulk messages privately to thousands of users on WhatsApp using the WhatsApp Business API. ● Businesses use it for promotions, updates, reminders, offers, and engagement. ● WhatsApp Broadcasts deliver higher open and engagement rates than email and SMS. ● Businesses can personalize broadcast messages for different customer segments. ● WhatsApp Broadcasting helps automate customer communication at scale. ● Broadcast analytics help track delivery, reads, clicks, and responses. ● AiSensy helps businesses automate and scale WhatsApp Broadcast campaigns. |
Wish to send bulk WhatsApp Broadcast without getting your number blocked? Are you also struggling with low email open rates and poor conversions? If you are seeking answers to these questions, then you have come to the right place.
WhatsApp Broadcasting is one of the most effective ways for your business to instantly reach thousands of users in one go and drive 3x more sales and revenue. With the growing adoption of WhatsApp Marketing, businesses are increasingly using WhatsApp Broadcast Messages to connect with customers in a faster and more personalized way compared to traditional channels like email and SMS.
One of the biggest advantages of WhatsApp Marketing is its exceptionally high engagement rates.
Messages sent through WhatsApp typically achieve:
- 98% Open Rates - almost 10x higher than emails and SMS
- 45–60% Conversion Rates - up to 20x higher than emails
In this blog, we’ll explain how to send WhatsApp Broadcast Messages safely and effectively without getting blocked. We’ll also cover how businesses can use:
1. WhatsApp Business App for basic broadcasting
2. WhatsApp Business API for scalable and automated WhatsApp Marketing campaigns.
Let's begin.
Table of Contents
- What is WhatsApp Broadcast?
- How WhatsApp Broadcasts Work
- WhatsApp Business App vs WhatsApp API for Broadcasting
- How to Send WhatsApp Broadcast with WhatsApp Business App?
- How to Send Broadcast WhatsApp Messages with WhatsApp Business API?
- WhatsApp Broadcast Best Practices
- How to Send WhatsApp Broadcast Using AiSensy?
- How to Track WhatsApp Broadcast Analytics?
- How to Send Retargeting WhatsApp Broadcast Campaigns?
- WhatsApp Broadcast Limits & Messaging Tiers
- Industry wise Use Cases of WhatsApp Broadcast
- Conclusion
- FAQs
What is WhatsApp Broadcast?
WhatsApp Broadcast is a feature that allows businesses to send bulk messages to multiple customers at once directly in their personal WhatsApp chats. By sending broadcast message on WhatsApp, you can share promotional offers, updates, reminders, notifications, and marketing campaigns at scale in a more personalized way.
Using the WhatsApp Business API, you can send Bulk WhatsApp Messages to unlimited users in one go, including customers who may not have saved the business number in their contact list. However, it must be noted that businesses can only send these messages to users who have opted-in to receive WhatsApp notifications and updates.
Businesses commonly use WhatsApp Broadcast Messages for:
- Promotional offers and discounts
- Product launches and announcements
- Order updates and reminders
- Customer engagement campaigns
- Lead nurturing and follow-ups
Difference Between WhatsApp Broadcast and WhatsApp Group Message
Many people confuse broadcast message on WhatsApp with Group messages. But, in WhatsApp Broadcasts, users receive messages in private chat & cannot see the names and numbers of other recipients while in WhatsApp Group chat, every person can see the number and registered name of all the users.
In WhatsApp Broadcasts:
- Messages are delivered privately in individual chats
- Recipients cannot see the names or numbers of other users
- Replies come directly to the business privately
In WhatsApp Groups:
- All participants can see each other’s names and phone numbers
- Messages are visible to everyone in the group
- Group conversations happen publicly within the group chat
This makes WhatsApp Broadcasting a more private, personalized, and effective solution for WhatsApp Marketing and customer communication.
| Feature | WhatsApp Broadcast | WhatsApp Group |
|---|---|---|
| Message Visibility | Private chats | Visible to all |
| User Details | Hidden from recipients | Visible to everyone |
| Replies | Private to business | Shared in group |
| Best For | WhatsApp Marketing | Group discussions |
You can send several kinds of broadcast messages on WhatsApp such as latest arrivals, product-related insights, delivery updates, newsletter subscriptions and more.
Here’s a sample WhatsApp Broadcast Message sent via WhatsApp Business API:
How WhatsApp Broadcasts Work
WhatsApp Broadcast is designed to help businesses communicate with multiple customers at once while still maintaining the feel of a personal conversation. Unlike WhatsApp Groups, broadcast messages are delivered individually to each recipient, making them more private, direct, and effective for customer communication.
Whether you're sending promotional offers, order updates, reminders, or announcements, understanding how WhatsApp Broadcast works is important before launching your first campaign.
Opt-in is mandatory
You can only send broadcast messages to users who have explicitly opted in to receive WhatsApp communication from your business. This is a mandatory WhatsApp policy.
Sending messages without customer consent can negatively affect your number quality and may even lead to restrictions or bans.
Messages land in personal chats
Every recipient receives your broadcast as a direct message in their personal WhatsApp chat window. There’s no visible “broadcast group” or shared conversation.
This makes WhatsApp Broadcasts feel far more personal than traditional email campaigns or SMS blasts.
Replies come back privately
When a customer replies to your broadcast message, the response comes directly to your business in a private one-on-one chat.
No other recipient can see the conversation, allowing businesses to build personalized interactions at scale.
Delivery depends on contact saving (Business App only)
If you’re using the WhatsApp Business App, broadcast messages are usually delivered only to users who have saved your number in their phone contacts.
This limitation does not apply to the WhatsApp Business API, which is built for larger-scale business communication and customer engagement.
Now, Let's discuss how to broadcast in WhatsApp Business App & the WhatsApp Business API.
WhatsApp Business App vs WhatsApp API for Broadcasting
Now that we have understood what WhatsApp Broadcast is, the next step is to understand how one can send it. if you wish to send bulk messages on WhatsApp then there are two ways through which you can do this.
These are:
- WhatsApp Business App
- WhatsApp Business API
Both the options allow businesses to communicate with customers on WhatsApp, they are built for very different use cases. The WhatsApp Business App is better suited for small businesses handling limited customer communication manually.
In contrast, the WhatsApp Business API is designed for medium to large businesses that want to automate, scale, and optimize their WhatsApp campaigns.
Here’s a quick comparison:
| Feature | WhatsApp Business App | WhatsApp Business API |
|---|---|---|
| Best For | Small businesses | Growing & large businesses |
| Broadcast Scale | Limited | Scalable broadcasting |
| Automation | Basic | Advanced automation |
| Audience Segmentation | Manual | Advanced segmentation |
| Message Templates | Not required | Required for outbound campaigns |
| Analytics | Limited | Detailed campaign analytics |
| CRM Integrations | Not available | Available |
| Contact Saving Requirement | Users usually need to save your number | No contact saving required |
| Team Access | Limited | Multi-agent support |
How to Send WhatsApp Broadcast with WhatsApp Business App?
If you’re a self-sufficient small business, WhatsApp Business is the perfect choice for sending broadcasts to your customers. WhatsApp Business is free to use, easy to set up and has an in-built Broadcasting feature available.
If you don't yet have a WhatsApp Business account, create one easily by referring this simplified guide.
The Business App has a WhatsApp Broadcast limit of 256 unique users at a time. While the numbers are low, you can create multiple broadcast lists to make it work.
With WhatsApp Business App, WhatsApp Broadcasting is super easy. Follow the below steps to create a WhatsApp Business broadcast list of up to 256 contacts & send them messages:
- Click the three white dots on the right side of the WhatsApp Business App & hit "New Broadcast"
- Select the contacts whom you want to add to your WhatsApp Broadcast list. You can select up to 256 contacts in one broadcast list on the Business App
- Create the broadcast list by clicking on the blue tick button.
That's it!
Monitoring is easy. Look for double blue ticks in front of the chats to whom you've sent the broadcast.
You can now send & monitor WhatsApp Broadcast to contacts who have added you to their contact list.
In simple words, the business App is a good starting point if:
- You have a small, local customer base (under 500 contacts)
- You're just testing WhatsApp as a marketing channel
- You don't need automation, analytics, or multi-agent support
- Your customers have already saved your number
It's free, easy to set up, and gets the job done at a basic level.
How to Send Broadcast WhatsApp Messages with WhatsApp Business API?
Once your business starts to grow, the Business App will hold you back. To serve a wider audience, you need a bigger, better platform to send broadcast messages on WhatsApp to Unlimited users.
The answer to your problems is WHATSAPP BUSINESS API!
Introduced around the same time as WhatsApp Business, WhatsApp Business API helps medium to large-sized businesses personalize their communication with clients.
With WhatsApp Business API, you can send broadcasts to unlimited unique users, automate abandoned cart notifications & payment links, simultaneously communicate with multiple customers and provide 24x7 Customer Support with WhatsApp Chatbots and live support.
In short, the WhatsApp Business API is the right choice if:
- You want to reach more than 256 contacts in a single broadcast
- Your customers haven't necessarily saved your number
- You want to personalize messages at scale with dynamic variables
- You need campaign analytics to measure what's working
- You want to run retargeting campaigns based on who read or replied
- You're planning to add a chatbot or automated responses
In simple words, if broadcasting is a serious part of your marketing strategy, the API is not optional. It's the only way to scale without hitting walls.
Get started with Free WhatsApp Business API
Why WhatsApp Business API?
WhatsApp Business API allows businesses to send broadcast messages on WhatsApp including notifications, announcements, promotion messages and more - all in one single platform.
However, since WhatsApp Business API is just an API and not a platform, you need to take assistance from a WhatsApp API powered platform like AiSensy to send bulk Broadcast messages on WhatsApp.
So, let's see how you can send WhatsApp Broadcasts with AiSensy's bulk WhatsApp sender.
WhatsApp Broadcast Best Practices
WhatsApp Broadcast performs best when messages feel relevant, timely, and permission-based. Since WhatsApp prioritizes user experience and strict messaging quality standards, following the right practices helps you maintain good deliverability and higher engagement.
Here are the key best practices you should follow:
1. Always send messages to opted-in users
2. Segment your audience before sending
3. Keep messages short and clear
4. Personalize your messages
5. Avoid over-messaging your audience
6. Send messages at the right time
7. Use clear and strong call-to-actions
8. Monitor performance regularly
9. Avoid spam-like messaging behavior
How to Send WhatsApp Broadcast Using AiSensy?
To send a WhatsApp Broadcast using WhatsApp Business API, signup on AiSensy.
We have already created a dedicated page on how to apply for WhatsApp Business API with AiSensy. Just follow these steps & you can get started with WhatsApp Business API in 10 minutes.
Now, once you've got your WhatsApp Business API approved, let's head on to how to send bulk WhatsApp Broadcast messages with AiSensy.
There are two ways to shoot broadcast messages in WhatsApp via AiSensy. These are:
Method 1- Bulk WhatsApp Broadcasting Through Contact Page
Step 1: Filter the customers based on various parameters. You can filter using parameters such as organic, ads, active, closed as shown in the image below 👇.
Step 2: Now, select all the filtered down users and click on the “Broadcast” button as shown in the image below👇.
Step 3: Name your campaign & select a pre-approved template message to Broadcast to your users.
Method 2- WhatsApp Broadcasting through Campaign Page
To launch a WhatsApp Broadcast from the campaigns page, hit the '+launch' button on the top right corner and choose 'Broadcast'. Now, follow the below steps:
Step 1: Choose a campaign name that best describes the broadcast or your end goals.
Select between pre-approved template messages or regular messages that you want to broadcast to users. Template messages need to be approved from WhatsApp to send to users while Regular messages can be sent to users who have connected with you in the past 24 hours.
Step 2: Now, segregate your audience and choose the contacts to whom you wish to send the WhatsApp Broadcast.
Step 3: Pick a pre-approved template message or create a regular message and configure the parameters just like we did while sending broadcasts through the contacts method.
After doing this, fill in the parameters by selecting relevant attributes. You can either choose the attributes by clicking the attribute button or type it manually as we did in Method 1.
💡New: Click the “Generate with AI” button to let our AI WhatsApp Template Generator craft your message for you—then preview and send within seconds.
Step 4: Configure & preview the selected message and click “Broadcast” to launch the WhatsApp Broadcast Campaign.
How to Track WhatsApp Broadcast Analytics?
Tracking the performance of WhatsApp Broadcast is equally important as sending the broadcast.
AiSensy's intuitive dashboard allows you to monitor analytics quite easily! here's how to do it:
- Go to campaigns and hit the 'eye' button on the left side of each campaign.
- You'll see analytics like the ones shown in the image below
Here, you can view how many people the campaign was sent or failed to send, deliver, read and enqueued.
That’s it!
Your message will reach your customers immediately.
But, you cannot start sending messages to 100,000 unique customers from the beginning. You’d need to convince WhatsApp that you’re credible. You’d have to win the three tiers of trust:
- 1st tier- In 1st tier, you can only send messages to 2000 unique users in one day.
- 2nd tier- Businesses can send messages to 10,000 unique users/ day in the 2nd tier.
- 3rd tier- This tier allows businesses to send a broadcast to 1, 00,000 unique users/ day
- 4th Tier - This ultimate tier allows businesses to send WhatsApp Broadcast to UNLIMITED users in one go
Check out how to upgrade your WhatsApp Broadcast Tier easily.
How to send Retargeting WhatsApp Broadcast Campaigns?
Now that you're familiar with the basics of WhatsApp Broadcasting, let's deep dive into the newest AiSensy feature that allows you to Retarget the right set of audiences.
WhatsApp Retargeting Campaigns allow you to retarget a particular set of users by sending them a WhatsApp Broadcast Campaign.
Now, let's say you wish to Broadcast a message:
- To only those who have read your previous campaign or;
- To those who responded to the Broadcast with a particular reply;
- Users to whom the previous message was delivered but didn't read it!
You can do it in a jiffy with AiSensy.
All you need to do is go to a particular WhatsApp Broadcast Campaign, select an audience group (e.g. People who replied to a particular message) & send the Retargeted WhatsApp Broadcast.
Below is an example of a WhatsApp Retargeting Campaign sent to users who Clicked the CTA button included in the WhatsApp Broadcast message.
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To know how to create & send these campaigns, check out this WhatsApp Retargeting Campaigns Guide.
WhatsApp Broadcast Limits & Messaging Tiers
WhatsApp Broadcast limits depend on whether you are using the WhatsApp Business App or the WhatsApp Business API. These limits are designed to control spam, maintain message quality, and ensure users receive relevant communication.
Understanding these tiers is important because your broadcasting capacity increases as your account quality and engagement improve.
1. WhatsApp Business App Broadcast Limits
In the WhatsApp Business App, broadcast limits are relatively fixed and suitable for small-scale communication.
- You can send broadcasts to up to 256 contacts per broadcast list
- Each contact must usually have your number saved to receive messages
- There is no official scaling beyond manual list creation
This makes the Business App suitable only for small businesses with limited customer bases.
2. WhatsApp Business API Messaging Tiers
With the WhatsApp Business API, messaging capacity is based on a tier system. Your tier determines how many unique users you can message within a 24-hour period.
Businesses can move to higher tiers as they maintain good quality ratings, low block rates, and consistent engagement.
| Tier | Daily Messaging Limit |
|---|---|
| Tier 1 | Up to 2,000 users |
| Tier 2 | Up to 10,000 users |
| Tier 3 | Up to 100,000 users |
| Tier 4 | Unlimited messaging (based on quality & compliance) |
Industry wise Use Cases of WhatsApp Broadcast
WhatsApp Broadcast is not just for ecommerce. Businesses across industries use it to drive engagement and revenue:
- Ecommerce - Flash sale alerts, order updates, abandoned cart reminders
- Education - Fee reminders, exam schedules, new course launches
- Healthcare - Appointment reminders, health tips, lab report notifications
- Real Estate - New property listings, site visit confirmations, payment reminders
- Finance - Policy renewal alerts, EMI reminders, investment updates
If your business needs to reach multiple customers with timely, relevant information, WhatsApp Broadcast is built for you.
Conclusion
WhatsApp Broadcast makes it easier for businesses to reach customers in a more direct and personal way. Whether you're sharing offers, updates, reminders, or important announcements, broadcasts help you communicate with multiple users without losing the feel of a one-on-one conversation.
If you're a small business, the WhatsApp Business App is a good place to start. But if you want to scale your campaigns, automate messages, and track performance more effectively, the WhatsApp Business API is the better option.
The key is to focus on sending relevant, helpful, and permission-based messages that customers actually want to receive.
Whether it’s with WhatsApp Business App or WhatsApp API, you can send announcements, notifications and enticing offers that customers can’t reject using the broadcast feature. In this blog, you learned:
- What is WhatsApp Broadcasting!
- Different ways through which you can create a WhatsApp Broadcast list on WhatsApp Business app and WhatsApp Business API
- How to send Broadcast in WhatsApp Business App & the WhatsApp Business API.
- Last, but not least, you learnt of AiSensy and its role in helping you share bulk messages with thousands of customers across the globe.
FAQs
WhatsApp Broadcast is a feature that lets businesses send the same message to multiple users at once in their personal WhatsApp chats while keeping conversations private.
WhatsApp Broadcast allows you to send a single message to multiple users at once, but each recipient receives it as an individual private chat. It does not create a group conversation.
No, recipients cannot see who else is on the broadcast list. Every message is delivered privately, and user details are not shared.
In a broadcast, messages are sent individually and replies remain private. In a group chat, all members can see each other and all messages are visible to everyone.
WhatsApp Broadcast has limitations such as restricted reach in the Business App, dependency on opt-ins, and reduced effectiveness if users have not saved your number.
Yes, you can see delivery and read receipts for broadcast messages, but only for users who have successfully received them and not blocked your business.
Yes, WhatsApp Broadcast is private. Each recipient gets the message in their personal chat, and no one else can see the conversation.
On the WhatsApp Business App, you can send broadcasts to up to 256 contacts per list. On the WhatsApp Business API, limits depend on your messaging tier and can scale to thousands or more users.
Two common disadvantages are limited reach in the Business App due to contact-saving requirements and the risk of reduced engagement if messages are sent without proper segmentation or relevance.
Related Articles:
Official vs. Unofficial Bulk WhatsApp Senders: Key Differences
Unlocking Growth with WhatsApp Business API Integrations
10 Unique WhatsApp API Benefits
50 Game-changing WhatsApp Ecommerce Strategies
10 Ways to Use AI in WhatsApp Marketing and Grow Faster
