Wondering how you can drive the complete potential of WhatsApp Marketing for your business?
If implemented efficiently, WhatsApp Marketing can help you boost as much as 150X ROI for your business!
You could own an Ecommerce business, an Education Institute, a Financial Institute, a Logistics business or a business in other industries; WhatsApp is one of the best platforms to reach a global audience & grow your sales & revenue.
In this blog, we'll discuss what exactly is WhatsApp Marketing & the 10 WhatsApp Marketing strategies that will help you drive 3x more sales & enable a delightful customer experience.
One thing you should know here is that we'll be listing proven WhatsApp Marketing strategies you can implement with WhatsApp Business API & WhatsApp Business App.
If the term WhatsApp Business API is unfamiliar territory, then you should probably first check out this WhatsApp Business API Guide.
In this blog, we'll dive into the top 10 WhatsApp Marketing Strategies for your business.
But before this, let's brief you a bit on WhatsApp Marketing.
What exactly is WhatsApp Marketing?
WhatsApp Marketing is essentially promoting your products & services on the WhatsApp channel to drive sales & revenue for the brand by sending various types of messages, building brand authenticity & provide instant customer support solutions on a platform where 2.4 Billion global users spend approximately 40 minutes per day.
In the above video, AiSensy Founder & CEO, Gautam Rajesh Shelley breaks down what exactly is WhatsApp Marketing & how you can get started with Marketing on WhatsApp.
Top 10 WhatsApp Marketing Strategies
1. Broadcast Promotional Messages on WhatsApp📢
WhatsApp messages have a 98% open rate. Sending bulk WhatsApp Marketing messages & offers on WhatsApp is the best way to reach a wide audience & boost your sales.
Since October 2021, WhatsApp has allowed businesses to send promotional messages on WhatsApp. So, you can bulk broadcast UNLIMITED WhatsApp promotional messages to opted-in users on WhatsApp like discount offers, promotions on festivals, product launch messages, season-end-sale & much more to 3x your business’ sales & conversions.
2. Automate Notifications & Reminders on WhatsApp
You can set up automated notifications on WhatsApp for multiple events like order, shipping, delivery, abandoned carts & more to users via integration.
Basically, you can automate notifications that will be sent to a user's WhatsApp automatically whenever any event is triggered like order confirmation, delivery updates, appointment confirmation, abandoned cart reminder & many more updates. Like these 👇
AiSensy integrates with all major CRMs, software & Ecommerce platforms such as HubSpot, Shopify, WooCommerce, Pabbly, OpenCart & more.
Automated notifications on WhatsApp are 5x better than that sent via Emails & SMS & will help personalize your communication with customers.
Here's everything you need to know about WhatsApp Automation.
3. Run Direct to WhatsApp Ads
By running Direct to WhatsApp Ads on Instagram & Facebook, you can drive instant lead generation & reduce cost per lead.
With 'Direct to WhatsApp Ads', users instantly redirect to your WhatsApp where you engage them in a live 1:1 conversation.
A major benefit here is that when a user lands on your WhatsApp, you'll instantly get their name & Mobile number (without having them fill out tiring landing page forms).
You can run Click-to-WhatsApp-Ads on Instagram/ Facebook directly via AiSensy (AiSensy Exclusive feature😉) & reduce as much as 60% ad-spends.
4. Send WhatsApp Retargeting Campaigns for 3x more conversions
Imagine retargeting a particular audience group that is more likely to purchase your products & services.
Yes, you can now do it with smart Campaigns manager (an AiSensy exclusive feature😉).
WhatsApp Retargeting Campaigns allow you to retarget a particular set of users by sending them a WhatsApp Broadcast Campaign.
So, let's say you wish to Broadcast a message on Diwali to those who have:
- Read your WhatsApp Broadcast Campaigns
- Haven't read your Broadcast Campaign
- Read and Responded to your Broadcast
- Clicked on a button on your previous WhatsApp Broadcast.
You can do this in a jiffy with AiSensy’s WhatsApp Retargeting Campaigns.
Here's an example of WhatsApp Retargeting Campaigns:
In the above image, we are retargeting users who Read the WhatsApp Broadcast but did not reply.
Similarly, you can Retarget users based on several more use case scenarios.
Using AiSensy's WhatsApp Retargeting Campaigns, businesses drive at least 3x more conversions & sales while spending lesser time & money.
Check out: Use cases of WhatsApp Retargeting Campaigns.
5. Send Personalized Messages on WhatsApp
WhatsApp is the perfect place for Personalized Customer Communication.
WhatsApp allows you to send messages across multiple fun formats with rich media including Images, Videos, PDFs, GIFs & much more.
Not to forget that you can use emojis to personalize the text!
With AiSensy’s WhatsApp Engagement Suite, you can attach Clickable CTA & Quick Reply Buttons that make your messages highly actionable.
6. Automate Support & Sales with WhatsApp Chatbot
Integrating a WhatsApp Chatbot is the best way to keep your business running 24x7.
A WhatsApp Chatbot acts and responds just like a human agent, understanding & responding to queries instantly.
Reports suggest that a Chatbot can answer 80% of user queries without any hindrances.
It can show personalized recommendations, helping users find the right product & complete sales without human intervention.
7. Redirect Website Traffic on WhatsApp with a WhatsApp Button
A website landing page has an average conversion rate of 2.35%.
But, you can double or triple this conversion rate by engaging users on WhatsApp.
The best way to do this is to integrate WhatsApp on your website with a WhatsApp Button.
A WhatsApp Button integrates on your website, clicking which a user will redirect to your WhatsApp where you engage them, solve their queries about your products/ services & convert them into customers.
8. Create & Share WhatsApp Links Everywhere
Another great way to drive users to WhatsApp is by sharing a WhatsApp Link across all Online Channels.
A WhatsApp Link is essentially a link, clicking which redirects users to your WhatsApp Business.
The major benefit of creating a WhatsApp Link is that you can share it everywhere!
Whether it's your Social Media Bios, posts Email Campaigns & more; share the WhatsApp
Link everywhere & drive users to WhatsApp.
You can further enhance your approach by integrating your WhatsApp URL with a WhatsApp QR code logo and sharing it on different social media platforms to boost traffic there.
9. Send messages with Quick Reply Buttons & Call to Actions
One of the major WhatsApp Business API use cases is that you can add clickable pre-defined buttons to make your messages more interactive.
1. CTA (Call to Action)- These buttons are all about getting your users to take an action such as "purchase now", or "sign up". etc. These buttons are extremely useful.
2. Quick Replies- These are buttons that allow your customers to return a message without typing.
For example - you can ask for feedback from customers by attaching Quick Reply Buttons such as: "Satisfied", "Extremely Satisfied", "Not Satisfied".
Clicking any button will send a message to the business including the customer's feedback. Refer to the image in the feedback Use Case to view the use of Quick Reply buttons.
10. Introduce Loyalty Programs for Customers
“Businesses conducting loyalty programs are 88% more profitable than competitors who don't!”
Loyalty programs are incentives offered by businesses to regular customers. They help attract new customers & make your current customers feel special.
You can host loyalty programs & offer incentives to users on WhatsApp to boost up to 3x re-sales & draw new consumers towards your brand.
How to get started with WhatsApp Marketing via AiSensy?
The above-mentioned WhatsApp Marketing Strategies can only be implemented with WhatsApp Business API.
However, Facebook doesn't provide a platform to use WhatsApp Business API.
You can take help from WhatsApp Business partner (BSP) AiSensy to get started.
AiSensy is a WhatsApp Marketing Platform based on Official WhatsApp Business APIs allowing you to:
- Send WhatsApp Broadcast to UNLIMITED users
- Automate notifications for Orders, Delivery & more through integrations
- Send Retargeting Campaigns to users who are more likely to buy.
- Provide Multi human Live Chat on unlimited devices
- Install WhatsApp Chatbots to automate sales & customer queries
And much more...
To know more, check out how to create a WhatsApp Business API account in 10 minutes.
WhatsApp Marketing FAQs
WhatsApp marketing is permissible worldwide when using an authentic platform like AiSensy based on WhatsApp Business API. However, it is essential to adhere to best practices and obtain proper recipient consent before sending marketing messages on WhatsApp.
WhatsApp is a highly effective Marketing tool for engaging your target audience. With high user engagement, personalised communication, and multimedia-rich content, businesses can build strong relationships. Implement a well-defined strategy and deliver valuable content for successful WhatsApp marketing campaigns.
Engaging in WhatsApp marketing without the risk of getting blocked is possible by leveraging WhatsApp Business or WhatsApp Business API for bulk messaging. Choose reputable platforms like AiSensy to ensure a smooth experience. It's crucial to maintain ethical practices, avoiding spamming and offering recipients a convenient opt-out option.
One of the most important strategies for WhatsApp marketing is to focus on building and nurturing personal relationships with your audience. This can be achieved by providing valuable content, being responsive to messages, Introducing Loyalty Programs for Customers and engaging in meaningful conversations to create a sense of trust and loyalty.
Yes, you can sell your products over WhatsApp using the Aisensy platform. With our platform, you can broadcast messages, automate messages, schedule messages, create a chatflow, and build your catalogue on WhatsApp. Additionally, by attaching WhatsApp payment, you can make the customer journey fast and easy, ultimately converting more leads.
Whatsapp marketing with 98% of open rate can achieve 5X better rates compared to Email marketing in which the open rates are 20%, Email marketing is a traditional way of marketing whereas WhatsApp can be more personalised and effective. Thus giving WhatsApp marketing clearcut edge.
Above were 10 WhatsApp Marketing strategies you can implement to drive 3x more sales & ROI for your business.
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