Wondering how you can integrate WhatsApp on your website? Or how to use WhatsApp for websites?
If you are here, these might be some possible questions in your mind. We will be covering all your queries related to WhatsApp for websites and how to grow your business using WhatsApp Business API.
With more than 2 Billion MAU (monthly active users), WhatsApp is undoubtedly the best channel for all your marketing needs.
AiSensy provides you with the flexibility to reach out to your customers, broadcast offers & promotions, solve for customer support using Chatbots / Live Chat, reduce your RTO (return to origin), get repeat orders, & more by leveraging the real power of WhatsApp Business API.
Want to know more about how can AiSensy help your business grow via WhatsApp, Click Here and register for a free demo.
There are three ways to use WhatsApp for websites:
- Adding a customised WhatsApp chat button (widget) for the website;
- Integrating a popup form on the website for collecting customers’ WhatsApp numbers;
- Using WhatsApp Business API to connect with customers in real-time.
Customised WhatsApp Chat Button (Widget) for Websites
The simplest way to make use of WhatsApp for websites is to add a custom WhatsApp chat button (widget). This is completely free & can be generated within minutes with AiSensy.
Businesses having a WhatsApp chat button are generally on the upper hand when it comes to consumer trust. The simple reason behind this is that the customers can reach out to businesses with a simple click on the WhatsApp Button icon on their website which opens up a WhatsApp conversation window.
You can easily get the customer’s name & number using this WhatsApp button strategy for your website and grow your business on WhatsApp. To get the most out of this strategy, we recommend using our complete WhatsApp Engagement & Marketing Suite.
With AiSensy, apart from the WhatsApp number and name of customers, you get the customer's opt-in for future WhatsApp updates, notifications and more.
Since it becomes difficult for businesses to manage bulk messages. It becomes almost impossible for businesses to broadcast promotional offers to more than 256 contacts using WhatsApp Business mobile app.
Using AiSensy, businesses can stay in touch with up to 1 Lakh contacts in a single broadcast list. This would be the best possible use case of leveraging the power of AiSensy, to grow your business on WhatsApp.
How can you add WhatsApp on your website?
Click-to-Chat is the strategy that is used by people to integrate their websites to WhatsApp. This allows the visitors of your website to directly reach out to you using this simple chat feature of WhatsApp for Websites.
Check out the free WhatsApp Button Generator tool by AiSensy and start using WhatsApp for websites by clicking here.
Integration of Popup forms for generating WhatsApp Leads
This is the second way of leveraging the power of WhatsApp for websites and growing business on WhatsApp. This can be done by using some freemium tools in the market like Mailchimp, Zoho Forms, Hubspot, etc.
Popup forms can be easily created and integrated into your business website. This would enable you to create a database of probable prospects who are interested in your product and have visited your website.
Along with the user’s name and email, collecting the visitor’s WhatsApp number would always come in handy in dire situations.
Once the database is prepared with a minimum number of customers, you can start using several marketing strategies for increasing your sales, getting more visits, getting demo sign-ups, and whatnot.
Now there can be many ways to jump around the marketing, once the WhatsApp list is built by you. Generally, there are three ways to go after this:
- Broadcasting new products launch, new categories, etc using AiSensy (Want to know 10 game-changing WhatsApp marketing strategies for your Ecommerce business? click here)
- Building a weekly or monthly newsletter and broadcasting it over WhatsApp. (Want to know more about how to Broadcast messages to unlimited number of customers on WhatsApp without getting blocked using Aisensy, Click Here)
- Broadcast retargeting promotional campaigns to get more orders or sales using AiSensy
With WhatsApp having more than 98% open rate and around 45-60% of click-through rates, WhatsApp is the market leader in the communications segment undoubtedly.
If you are reaching out to your customers where they spend most of the screen time, you are always creating a win-win situation to grow your business on WhatsApp.
Want to know more about, how to leverage the power of WhatsApp for websites and grow your business using AiSensy? Click here to register for our upcoming free webinar.
Using WhatsApp Business API to drive Engagement
The most common method among the three ways of using WhatsApp for websites is to apply for WhatsApp Business API. This has a lot of advantages like bulk message broadcasting to unlimited number of customers, better click-through rates than SMS or emails, providing live human chat on multiple devices, installing chatbots for 24X7 customer support, etc.
With AiSensy, a complete WhatsApp Marketing Software, you can get WhatsApp Business API within 10 minutes (completely free of cost) along with an option to get Green Tick verification on WhatsApp. To know more about WhatsApp Business API, Click here.
Some of the major features of getting WhatsApp Business API with AiSensy:
- Get WhatsApp Business API for Free;
- Automate notifications for events like order confirmed/shipped, delivery updates, payments reminders/links, etc through integrations;
- Provide Live Human Chat support on unlimited devices (PC, mobile, tablets);
- Apply for WhatsApp verified business status (Green Tick) for free, which increases the trust factor among customers;
- Broadcast offers to an unlimited number of customers in a day, using AiSensy;
- Install chatbots to be available 24X7 to your customers.
Well, these were three simple ways to use WhatsApp for websites. WhatsApp. We hope this blog helped you find the best strategies to implement WhatsApp on your website. If it did, make sure to share it!