Over 50 million businesses have downloaded WhatsApp Business App!! Over 2.3 billion users actively use WhatsApp in their day-to-day functions.
With the increasing dominance of WhatsApp as the go-to messaging platform, there's been a buzzing wave of innovations driven to help businesses connect better with their customers. One such game-changing addition has been the introduction of WhatsApp Pay.
This powerful feature enables businesses to collect payments directly within WhatsApp Chat !!
Now, that's one amazing innovation, wouldn't you agree?
So, what exactly is WhatsApp Pay? And should businesses integrate WhatsApp Pay as a means to drive payments? Read on to get acquainted with WhatsApp Pay, the benefits it brings to the table, its potential use cases, and of course, AiSensy's role in helping you enable WhatsApp Pay for your business.
What is WhatsApp Pay - A brief intro
WhatsApp Pay is a payment feature allowing businesses to collect payments directly within WhatsApp through UPI (Gpay, Paytm, Phonepe), Cards (debit/ credit cards) and Net Banking. WhatsApp Pay enables businesses to provide an end-to-end shopping experience right on WhatsApp.
Imagine this: A user lands on your WhatsApp, scrolls through your products & services via Catalogues, adds the one they wish to purchase in their cart, and the last step - make the payment directly within WhatsApp.
Or maybe you have a Chatbot created for the user to select a desired service or digital good and once the user fills in the details you send a payment link on WhatsApp chat only.
Once the payment is completed, the user receives an order confirmation message on WhatsApp as well as receives updates till the order reaches their hands.
That's what WhatsApp Pay enables - An end-to-end Shopping experience right within WhatsApp.
Wish to experience this game-changing feature right now, Send "hi" to this number to experience WhatsApp Pay +918297845603
Let's explore the benefits of WhatsApp Pay for businesses.
Benefits of collecting payments on WhatsApp
1. Streamlined Process: With WhatsApp Pay, businesses can send payment requests and reminders directly in chat. This eliminates the need for customers to leave the platform or download an additional app to complete the transaction ultimately reducing the drop-offs.
2. Increased Trust: WhatsApp is already a trusted platform for millions. Accepting payments here enhances brand trustworthiness as customers can make transactions in a familiar environment.
3. Enhanced Security: Leveraging UPI's robust security features, WhatsApp Pay ensures that all transactions are encrypted and secure.
4. Instant Notifications: Businesses receive immediate confirmation once a payment is made, allowing for efficient record-keeping and order processing.
5. Global Reach: With billions of WhatsApp users worldwide, businesses can tap into a vast customer base, making it easier to expand their operations globally.
6. Reduced Transaction Costs: By eliminating the need for third-party payment gateways, businesses can potentially save on transaction fees.
7. Seamless Integration with Marketing: With AiSensy, businesses can send promotional offers and collect payments immediately, all within the same conversation.
Use Cases of WhatsApp Pay for Businesses
- E-commerce: Businesses can enable users to add products to their cart & make the payment right within WhatsApp, streamlining the checkout process.
- Fintech: Businesses can automate payments for services and accounts associated with them
- Online Classes & Workshops: Tutors and trainers can instantly collect course fees using WhatsApp Payments.
- Freelancers & Consultants: Professionals can request payments for their services right after a consultation or project completion.
- Restaurants & Takeaways: Customers can pay for their orders directly through WhatsApp, making the ordering process smoother.
- Event Organizers: Organizers of events can easily collect payments for event tickets or reservations.
- Subscription Services: Businesses can send recurring payment reminders & collect payments on WhatsApp, ensuring 3x more timely payments from subscribers.
- Donations: NGOs and charitable organizations can collect donations seamlessly within WhatsApp via WhatsApp Pay
How AiSensy businesses are using WhatsApp Pay to collect payments on WhatsApp
Check out how businesses using AiSensy have already enabled WhatsApp pay for their businesses.
1. E-mudhra
E-mudhra, a licensed certifying authority issuing Digital Signature Certificates (DSCs) uses the WhatsApp Pay feature to enable users to purchase DSC directly on WhatsApp.
2. HRX by EatFit
HRX by EatFit runs Click-to-WhatsApp Ads via AiSensy. When a user clicks the ad, they land on WhatsApp, add preferred items to their cart and proceed to checkout. With WhatsApp Payments enabled, the user completes the payment right within WhatsApp, completely hassle-free.
How to Enable WhatsApp Pay for Your Business with AiSensy
Currently, WhatsApp Pay is a "Request-only" feature in AiSensy. If you wish to connect to WhatsApp Pay, simply fill out this form.
Once you have shared your details our support team will connect with you with the initial approval & setup steps.
To enable WhatsApp Pay with AiSensy, you must be signed up with AiSensy, and have your WhatsApp Business API Live and your Facebook Business Manager account verified.
If you're not yet using AiSensy, sign up now!!
Once you've set up your WhatsApp Business API account, and the approval part is done, follow the steps mentioned below👇
Note: You must be using either the Razorpay or PayU payment gateway to collect payments if you wish to connect WhatsApp Pay to your system via AiSensy.
1. Go to WA Pay in the AiSensy app & tap Settings
2. Under payment details, choose Razorpay & click on Explore tutorials to get your Payment configuration name
3. Click the Facebook link & log in to your Facebook business account
4. Click the link under "Add Direct Payment method to WhatsApp account"
5. On the next screen, click "Add direct pay method"
6. Copy your WhatsApp Business account (WABA) ID
7. Paste WhatsApp Business Account (WABA) ID
After adding the ID, add your payment method name which you can choose according to your convenience.
Next, you need to add your Merchant Category Code (MCC) & Purpose Code which you can get from your payment gateway.
After adding the required information, click Next.
8. Under "Add payment method", choose "Payment Gateway" & select Razorpay
9. Enter your Facebook password & press Confirm
10. On the next screen, log in to your Razorpay account
11. Authorize WhatsApp pay to access the Razorpay account
12. Copy this Payment Configuration Name
13. Come back to AiSensy Dashboard & paste the Payment Configuration name and press Save
14. Next, click on Setup payment message which will trigger whenever a user adds products to their carts and proceeds to checkout
15. Setup the Payment template message
Follow the same steps you do while creating a WhatsApp template message. Add the Template name, choose your product type, template body.
Now, add the tax rate that you wish to charge the user. You can select whether the price of your product is tax-inclusive or tax-exclusive.
If you choose tax inclusive, tax won't be charged while if you choose tax exclusive here, tax will be charged from the user.
You can also add the expiry duration of your payment link (in seconds). If you add 300 here, your payment link will expire after 5 minutes.
16. Add Tax information
In case you wish to levy tax on your products, add the tax rate, tax description (GST or other taxes), shipping charges (in Rupees) & the discount amount (fixed or in percentage).
Verify your message & press Submit.
17. Congratulations!! Your WhatsApp Pay process has been configured successfully ⚡️
Note: Currently, WhatsApp Pay is a Request Only feature. Fill out this form and we'll help you set up WhatsApp Pay if you meet our eligibility criteria. You must be an AiSensy user to request the WhatsApp Pay integration for your business and should be using either the Razorpay or PayU payment gateways.
Before you leave
The digital payment landscape is witnessing a paradigm shift, with integrated payment solutions like WhatsApp Pay leading the charge. For businesses, this presents a golden opportunity to streamline operations, enhance customer experience, and drive growth. And with AiSensy, the journey becomes even more rewarding.
WhatsApp Pay is one of the best ways for businesses to position themselves at the forefront of this digital revolution, ensuring sustained growth and success in an increasingly competitive market.
Signup Now to AiSensy if you too wish to use WhatsApp Pay for your business.
