Cosco reached 90% of its audience by sending WhatsApp Broadcasts with AiSensy in contrast to the 30-35% reach it got earlier.
Cosco drives 2x better engagement by offering 1:1 Live chat on WhatsApp via AiSensy.
Cosco is a brand that needs no introduction. It is one of the biggest players in the sports equipment manufacturing industry.
Earlier, they used to face problems including:
1. Poor reach - Earlier, with Emails & normal Broadcasting with WhatsApp Business App, Cosco was able to reach only 35% of its audience.
Cosco did not have a platform to connect with mass users on a platform where they were most active.
2. Delay in Responses with Emails - Cosco used to send the latest updates & offers via emails but did not get enough responses quickly.
3. Limited Broadcasting Capability with WhatsApp Business App - The major limitation of using WhatsApp Business App for Broadcasting was the 256 people Broadcast limit. Also, the Broadcast did not reach people who hadn't saved their contact.
4. Cumbersome Process - The entire process of sending updates to customers & receiving responses was highly time-consuming & tiresome.
Cosco used AiSensy to send promotional offers to their users on WhatsApp.
Using AiSensy, they were able to send Marketing & promotion offers on their products to as many users as they wanted in one go! (to opted-in Users).
Cosco used AiSensy to automate Order Confirmation, delivery confirmation & many more notifications on WhatsApp.
With a 98% Message-open rate on WhatsApp, they were able to reach the maximum audience in the minimum time period.
The users instantly received these updates instantly on WhatsApp & had the option to continue the Conversation if they had any queries.
Cosco was able to successfully strengthen Customer Relationships by using WhatsApp as the medium to connect with customers for sending all updates, notifications & offers on WhatsApp.
AiSensy helped Cosco get the esteemed WhatsApp Green Tick on their WhatsApp Business Profile which enhances their WhatsApp Business profile & let customers authenticate them as the real Cosco brand.
Folks at Cosco were happy with the results from AiSensy's WhatsApp Marketing Solutions.
1. 3x Better Reach - By sending Broadcasts on WhatsApp via AiSensy.
2. Personalized Customer Relationships - By automating updates & notifications on WhatsApp & 1:1 Live Chat.
3. Instant Responses & 5x high open-rate - Achieved 5x more open rates than Emails & SMS & got instant responses to updates sent on WhatsApp
Our excellent customer support team is ready to help.