AiSensy Vs Wati

The Best Wati Alternative for WhatsApp Marketing & customer suport

Looking for the best Wati Alternative for your business' WhatsApp Marketing?

 

Choosing the right partner is important as it is the first & foremost step towards success in WhatsApp Marketing. The right partner acts as a stepping stone towards the success of your business' marketing efforts on WhatsApp.

Not only this, they provide:

  •  An intuitive & user-friendly platform with robust features
  • Smooth on-boarding
  • 24x7 customer service
  • Integration with Apps used by your business
  • and many more features we'll be discussing later on in this blog

Here, we will draw a comparison between two official WhatsApp Business API based Marketing platforms: AiSensy and Wati

Both are leaders in their fields and have been entrusted by businesses across varying industries. 

We will sketch a contrast on top differentiating factors like pricing, UI/ UX, rich features and much more. 

We'll also have a look at why AiSensy is the best Wati Alternative. 

The comparison has been derived from in-depth knowledge & use of both platforms and customer reviews. 

So, let's get started!

AiSensy Vs WATI

Comparison between the two WhatsApp Marketing platforms

Download
INR 10,789/ year
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INR
28,573
/year
INR
/year (Professional Plan)
WhatsApp Business API Pricing
✓ FREE
✓ Only after you pay
Customer Support
✓ Call, Email, Zoom ⭐️⭐️⭐️⭐️⭐️
✓ Email Support (2-4days)⭐️
UI/UX
✓ ⭐️⭐️⭐️⭐️⭐️
✗ ⭐️⭐️
Green Tick Application
✓ FREE
✓ INR 3750
Whatsapp Business API Approval
✓ 2-3 Days
✓ 3-5 Days Approval
Uptime
Smoothness of UI
✓ 99.9% smooth
✗ Hangs for 1-2 Days when new updates
Smart Audience Segmentation
✓ Yes
✗ No
UTM/URL Based Button
✓ Yes
✗ No
First Message Tag
✓ Yes
✗ No
A.I. Based Bot builder
✓ Dialogflow Smooth Integration (A.I. Based)
✓ Keyword Based (self-serve)
Whatsapp Link Builder
✓ Yes
✗ No
Automated Attribute Collection
✓ Yes
✗ No
Live Chat dashboard
✓ Intuitive
✗ Non-intuitive
Time take for 10,000 Messages Broadcast
✓ 17 minutes (approx)
✓ 1.5+ Hours
Integration Services
✓ Service Provided & Assisted
✗ Self Serve
Chatbot Services
✓ Service Provided & Assisted
✓ Self Serve
Template Message Strategy & Consulting
✓ Yes
✗ No

 

Each comparison, explained

 

While both WhatsApp Marketing platforms have their own unique points that make them stand out, AiSensy offers much more in terms of intuitive UI making it a suitable Wati Alternative.

Let's have a closer look at each difference in detail!

WhatsApp Marketing Platform Pricing

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Pricing
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Pricing
Green Tick Verification
✓ FREE
✓ $50 or Rs 3670
Extra live agent dashboard
Rs 1500/ extra agent/ month
Rs 2250/ extra agent/ month
Pricing Type
✓ Monthly/ Yearly
✓ Monthly/ Yearly
Starts with
✓ INR 4200 Lifetime Validity
✓ INR 2900/month

AiSensy- Pricing Model

  

  • You can start with the AiSensy Platform for as low as Rs 999/ month for upto 2000 Monthly Active Users

  • Irrespective of the plan you choose, you’ll have the same features across all the plans, except for the number of unique con whom you can connect with in a particular month.

  • The pricing plans are based on your number of active users. E.g. If you have up to 2000 active users, you can subscribe to the 2000 Active Users plan for Rs 999. Similarly, we have Rs 5000 plan for 2750 active users, Rs 5500 for 10,000 active users, Rs 10,000 for up to 20,000 active users and many more plans based on your number of active users.

  • If you use up your allotted number of active users, don’t worry! You can purchase 1000 additional contacts at Rs 750 or upgrade to another plan.

  • With each plan,a you get Free Green Tick Verification, 5 agents and no-extra template message charges. You only pay the 0.35p/ template message charged by WhatsApp (template message charge varies for each country)

  • If you opt for a yearly plan, you’d get an additional 10% off & enjoy Flexible Usage. So, if you opt for a yearly plan, you’d get 2000x12 = 24000 contact limit charged Rs 10,789/ yearly, 10x Less than what businesses spend on Google Ads monthly!

  • Flexible usage simply means that if you exhaust your monthly contacts before the month ends, you can use a part of your left-over contacts & balance it out.

  • Example of Flexible Use: Let’s say you start with 2,000 Active Contacts yearly plan. Hence, now you have 24,000 contacts threshold. You can use 5,000, 10,000 or even 20,000 contacts without paying a surcharge fee or upgrading the plan. If you use 5000 contacts, you’d have 19,000 contacts remaining.

Wati Pricing Model

  

  • To use Wati's WhatsApp Marketing platform, you need to pay fixed monthly or annual charges at a base price of Rs 2850/month. While you receive 15,000 free messages overall, you need to pay 37p/ message after initial drainage.
  • There's an extra $50 or Rs 3670 for Green tick verification. The money is non-refundable if you don't get the Green Tick from WhatsApp. Regardless, you can continue using WhatsApp Business API without green tick verification.
  • You get 5 free agent dashboards and for every extra dashboard, you pay Rs 2250/ month.

Pricing Use-Cases

 

Let's understand this with multiple use cases.

Case 1 : 

Consider that you send 5000 template messages to your customers in 3 months. 

Out of those 5000, 500 Users reply and you have a total of 10 incoming + outgoing session messages with each of them which totals to another 5000 messages. 

With AiSensy, here's how much it'll cost: Rs 2750 (monthly pricing for 5000 contacts) + 0.35* 5000 = 4500 

With Wati, here's the cost breakdown for 5000 messages: 

2900 + 1850 = Rs 4750

While the difference isn't much, there's one major differentiating factor in AiSensy & Wati's pricing. Wati doesn't provide advanced Chatbot Builder & WhatsApp Automation capability in their plan charged at Rs 2900. For these features, you need to purchase the plan costing Rs 5800/ month.

AiSensy provides the same features with Ai-based WhatsApp Chatbot, WhatsApp automation, Broadcasting & more across all plans.

So, for the same number of messages sent with Wati's Professional Plan, it'll cost:

5800 + 0.37*5000 = 7650

This amounts to a difference of Rs 3050/ month & Rs 36600/ year.

Here's another use case:

2500 Template Messages sent in one month. 

250 Users reply and you have a total of 10 incoming + outgoing session messages = 2500

With AiSensy:1500 + 500 = Rs. 2000, Rs 2200 Left 

With Wati:2850 + 925 = Rs 3775

WhatsApp Marketing platform, Ai Sensy's pricing model stands out amidst the two being the more flexible and cost-efficient. 

With AiSensy you'll be saving Rs 1775/ month amounting to Rs 21,300/ yr making AiSensy a good Wati Alternative on grounds of pricing. 

Who Offers Better Customer Support

Aisensy white logo
Customer Support
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Customer Support
Email Support
✓
✓
Call Support
✓
✗
Zoom Call/ Gmeet Support
✓
✗
Response Time
Immediate
2-3 days

 

AiSensy

 At AiSensy, you get support through your preferred channels such as voice calls, Google meets, zoom call support and emails; all in one place.

AiSensy takes the extra mile in providing friendly and efficient customer support. You can call and get immediate solutions to queries. 

Wati

 

While Wati does provide a customer service solution, their support is limited to emails. You need to raise a ticket and wait 2-3 days for a solution.

In terms of friendly customer service, AiSensy proves to be a good Wati Alternative. 

Who has a more intuitive User Interface?

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UI/UX
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UI/UX
UI/UX
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️
Uptime
99.9% smooth
Hangs for 1-2 days after every update
Live-chat Dashboard
Intuitive
Non-intuitive

AISensy's User Interface

 

AiSensy provides a friendly user interface that runs smoothly 99.9% of the time. You'd face no problem interacting with the UI on a day to day basis.

There's availability of different message windows in the live-chat dashboard including active, requested and intervened chats. 

There's Clear segregation of chats depending on whether the chatbot is solving them, user is requesting human intervention and chats that are intervened by agents

This enables better chat organisation within the interface.

Wati's User Interface

 Talking of Wati, customer insights suggest that their user interface crashes for 1-2 days after the initial push out of a new update on the platform. 

There's only one single place where you receive all your messages in the live-chat dashboard making it confusing to filter the chats.

In terms of UI, AiSensy proves to be a good Wati Alternative! 

WhatsApp Business API Approval

Aisensy white logo
Approval Time
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Approval Time
Time Period for WhatsApp Business API approval
2 Days max
3-5 Days

AiSensy

  •   AiSensy offers speedy approval for WhatsApp Business API. Their team sits with you and help with the application and approval process for free.

  • AiSensy promises speedy approval for WhatsApp Business API within 2 days. At instances, customers have got approval for WhatsApp API within 4 hours.  

Wati

Wati takes 3-5 days for WhatsApp Business API approval.   

AI-based Bot Builder

Aisensy white logo
WhatsApp Chatbot
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WhatsApp Chatbot
AI-based Bot Builder
Google Dialogflow Chatbot
Keyword-based AI bots
Chatbot Services
✓ Development Service-provided & Self-Serve
✓ Self-service

AiSensy- Bot Builder

 

AiSensy supports a no-code integration for Google Dialogflow Chatbot.

Google Dialogflow Chatbot is an intelligent AI-powered chatbot that supports Natural Language Processing (NLP) and grasps human language, understands the intent of the query and answers the customers accordingly.

AiSensy helps you build the Chatbot and assists you with its integration and handling. Also, If you bring your own Google Dialogflow Chatbot you can integrate it easily.

Wati- Bot Builder

 

  • Wati provides a Keyword-based AI WhatsApp Chatbot to integrate with your Business API.
  • Keyword-based chatbots are 'rule-based' chatbots that help answer pre-defined customer queries using a series of options. The users select a particular option that fits their needs and enters the particular keyword to progress the query. While the chatbot provides speedy customer service, it doesn't understand human language.
  • Wati doesn't provide service for the chatbot. You need to build and implement it yourself.

    AiSensy provides integration of better chatbot in comparison with Wati. They also assist with the integration and implementation of chatbots making them a better Wati Alternative

Template Message Strategy & Consulting

Aisensy white logo
Strategy
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Strategy
Template Message Strategy & Consulting
✓ Yes
✗ No

 

AiSensy

 AiSensy provides strategy and consultation to customers to prepare template messages with higher approval chances from WhatsApp. 

AiSensy also helps create template formats that can boost sales & growth for eCommerce businesses. 

WATI

  Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages. 

WhatsApp Broadcasting

Aisensy white logo
Message Delivery Time
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Message Delivery Time
Time period to send 10, 000 Broadcast messages
17 minutes
2 hours (120 minutes)

 

AiSensy

10, 000 broadcast messages sent through Ai Sensy's WhatsApp Marketing platform takes just 17 minutes. That's actually one of the fastest in the industry!

Wati

 It takes approximately 1.5+ hours to deliver 10,000 of messages through Wati's Business API interface.  

Other Features

Aisensy white logo
Other Features
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Other Features
Smart Audience Segmentation
✓
✗
UTM/URL Based Button
✓
✗
Whatsapp Link Builder
✓
✗
Automated Attribute Collection
✓
✗
Integration Services
✓
✗
First Message Tag
✓
✗

Smart Audience Segmentation

Smart audience segmentation is filtering the audience based on multiple parameters: Name, Mobile Number, tags, source, First Message tags, Intervened, campaigns, closed, requested, Last Seen, when the user was created and all the various attributes set within the chatbot.

Ai Sensy's intuitive dashboard allows you to label the audience based on different categories. Examples include attribute & tag based segmentation along with user's last seen etc. 

Wati does provide for audience segmentation but it's based on one or two filters at the most. Their platform doesn't provide smart audience segmentation.

UTM/ URL Based Button

A UTM/ URL based button allows you to configure your Whatsapp Button differently on different website page. Your pre-filled messages and On-Screen Messages are different based on URL. 

This means whenever a customer clicks on the WhatsApp icon on a particular page, they'll have a different pre-filled message on WhatsApp which they can send you.

In essence, the button allows you to 'track' the source of origin. 

AiSensy provides this button for smart analysis of the audience. 

Wati doesn't provide a UTM/ URL based button along with their Platform. They allow you to install a common WhatsApp button across pages.

WhatsApp Link Builder

Using the WhatsApp Link Builder tool, you can create customized, Direct to WhatsApp Clickable links which you can share across with your users and on Social Media.

AiSensy provides a link builder in its platform. 

Wati doesn't offer a WhatsApp Link builder.

Automated Attribute Collection

  

Automated attribute collection refers to collecting important customer attributes through Chatbots. A chatbot queries the customer and collects these attributes allowing you to nurture leads, collect data points and various qualification parameters. 

Ai Sensy's intelligent dashboard allows for automated attribute collection.

Wati doesn't provide an automated attribute collection feature.

Integration Services

AiSensy provides on demand Integration Services with different CRM Platform and also Assists your team with these integrations

(AiSensy is the only platform listed on the Razorpay App Store)

Wati doesn't cater for any Custom integration services. You need to integrate everything yourself.

First Message Tag

The first message tag is the tag automatically allotted to customers based on their initial message. This allows for the smart distribution of customers and helps you collect valuable data & information about the purpose of the customer's message. 

AiSensy's smart engine allots first message tags automatically. 

Wati doesn't provide availability for First Message Tag to users.

Customer Journey

Customer Journey puts a face to the journey of customers; from the source of lead generation, tags added to template messages sent, it tracks everything!

 

AiSensy's dashboard keeps track of customer journey for you to track at all times. 

Wati doesn't provide customer journey tracking in their dashboard.

Is AiSensy the best Wati Alternative?

 

After exploring the above-mentioned differences between the two WhatsApp Business API based WhatsApp Marketing platforms, what do you think- Is AiSensy a suitable Wati alternative?

While AiSensy might not be completely better in all formats, it certainly offers more on the table than Wati does!

Whether it's pricing, Chatbot Integration, unique features like Smart audience segmentation and more; AiSensy offers better features along with sturdy and friendly customer support. 

In comparison with other solutions out there, both Wati & AiSensy make it easier for businesses by providing them with a no-code platform for WhatsApp Business API. 

But, we can say that AiSensy goes up a notch in terms of features, functionalities & user-friendly pricing to become the best Wati Alternative out there. 

 

Choosing the best WhatsApp Marketing platform between the two

 

While both WhatsApp Business API providers are reliable & get the job done, AiSensy with its added advantages and cost-effective approach is the better choice among the two WhatsApp Marketing platforms. 

AiSensy is an easy to use platform with an intuitive user interface, speedy approval process, friendly customer support and highly cost-effective approach. Its feature-rich UI provides it with an added advantage amongst the two platforms. 

To get started with 50 FREE credit points to test AiSensy's WhatsApp Marketing platform, click here. Ultimately, the choice is yours.

The purpose of this post was to aware you about the many capabilities of AiSensy through comparison with another leading WhatsApp Business API provider. 

We also discussed why AiSensy is a worthy Wati Alternative. Whether it's pricing, platform features, chatbot integration, Broadcasting features & dashboard intuitiveness, AiSensy is one of the best Wati Alternatives with a no-code solution.  

Whether you are an educational institution, eCommerce Business, healthcare business or any other business looking to benefit from WhatsApp Marketing, connect with the friendly customer support of AiSensy for the complete WhatsApp Marketing experience.

What do you think? Is AiSensy the best Wati alternative or would you prefer the latter? We'd love to hear from you!