Choosing the right partner is important as it is the first & foremost step towards success in WhatsApp Marketing. The right partner acts as a stepping stone towards the success of your business' marketing efforts on WhatsApp.
Not only this, they provide:
Here, we will draw a comparison between two official WhatsApp Business API based Marketing platforms: AiSensy and Wati.
Both are leaders in their fields and have been entrusted by businesses across varying industries.
We will sketch a contrast on top differentiating factors like pricing, UI/ UX, rich features and much more.
We'll also have a look at why AiSensy is the best Wati Alternative.
The comparison has been derived from in-depth knowledge & use of both platforms and customer reviews.
So, let's get started!
![]() INR 10,789/ year
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![]() INR 28,573 /year
INR /year (Professional Plan)
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WhatsApp Business API Pricing
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Customer Support
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UI/UX
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Green Tick Application
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Customer Success Manager
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Uptime
Smoothness of UI
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Smart Audience Segmentation
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UTM/URL Based Button
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First Message Tag
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A.I. Based Bot builder
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Whatsapp Link Builder
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Automated Attribute Collection
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Live Chat dashboard
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Time take for 10,000 Messages Broadcast
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Integration Services
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Chatbot Services
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Template Message Strategy & Consulting
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While both WhatsApp Marketing platforms have their own unique points that make them stand out, AiSensy offers much more in terms of intuitive UI making it a suitable Wati Alternative.
Let's have a closer look at each difference in detail!
![]() Customer Support
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![]() Customer Support
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Email Support
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Call Support
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Zoom Call/ Gmeet Support
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Response Time
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Immediate
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2-3 days
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At AiSensy, you get support through your preferred channels such as voice calls, Google meets, zoom call support and emails; all in one place.
AiSensy takes the extra mile in providing friendly and efficient customer support. You can call and get immediate solutions to queries.
While Wati does provide a customer service solution, their support is limited to emails. You need to raise a ticket and wait 2-3 days for a solution.
In terms of friendly customer service, AiSensy proves to be a good Wati Alternative.
![]() UI/UX
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![]() UI/UX
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UI/UX
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⭐️⭐️⭐️⭐️⭐️
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⭐️⭐️
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Uptime
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99.9% smooth
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Hangs for 1-2 days after every update
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Live-chat Dashboard
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Intuitive
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Non-intuitive
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AiSensy provides a friendly user interface that runs smoothly 99.9% of the time. You'd face no problem interacting with the UI on a day to day basis.
There's availability of different message windows in the live-chat dashboard including active, requested and intervened chats.
There's Clear segregation of chats depending on whether the chatbot is solving them, user is requesting human intervention and chats that are intervened by agents
This enables better chat organisation within the interface.
Talking of Wati, customer insights suggest that their user interface crashes for 1-2 days after the initial push out of a new update on the platform.
There's only one single place where you receive all your messages in the live-chat dashboard making it confusing to filter the chats.
In terms of UI, AiSensy proves to be a good Wati Alternative!
![]() Approval Time
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![]() Approval Time
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Time Period for WhatsApp Business API approval
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2 Days max
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3-5 Days
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Wati takes 3-5 days for WhatsApp Business API approval.
![]() WhatsApp Chatbot
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![]() WhatsApp Chatbot
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AI-based Bot Builder
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Google Dialogflow Chatbot
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Keyword-based AI bots
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Chatbot Services
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AiSensy supports a no-code integration for Google Dialogflow Chatbot.
Google Dialogflow Chatbot is an intelligent AI-powered chatbot that supports Natural Language Processing (NLP) and grasps human language, understands the intent of the query and answers the customers accordingly.
AiSensy helps you build the Chatbot and assists you with its integration and handling. Also, If you bring your own Google Dialogflow Chatbot you can integrate it easily.
![]() Strategy
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![]() Strategy
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Template Message Strategy & Consulting
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AiSensy provides strategy and consultation to customers to prepare template messages with higher approval chances from WhatsApp.
AiSensy also helps create template formats that can boost sales & growth for eCommerce businesses.
Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages.
![]() Message Delivery Time
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![]() Message Delivery Time
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Time period to send 10, 000 Broadcast messages
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17 minutes
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2 hours (120 minutes)
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10, 000 broadcast messages sent through Ai Sensy's WhatsApp Marketing platform takes just 17 minutes. That's actually one of the fastest in the industry!
It takes approximately 1.5+ hours to deliver 10,000 of messages through Wati's Business API interface.
![]() Pricing
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![]() Pricing
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Green Tick Verification
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Extra live agent dashboard
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Rs 1500/ extra agent/ month
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Rs 2250/ extra agent/ month
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Pricing Type
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Customer Success Manager
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Starts with
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Let's understand this with a Use Case
Consider that you send 5000 template messages to your customers in 3 months.
Out of those 5000, 500 Users reply and you have a total of 10 incoming + outgoing session messages with each of them which totals to another 5000 messages.
With AiSensy, here's how much it'll cost: Rs 2750 (monthly pricing for 5000 contacts) + 0.35* 5000 = 4500
With Wati, here's the cost breakdown for 5000 messages:
2900 + 1850 = Rs 4750
While the difference isn't much, there's one major differentiating factor in AiSensy & Wati's pricing. Wati doesn't provide advanced Chatbot Builder & WhatsApp Automation capability in their plan charged at Rs 2900. For these features, you need to purchase the plan costing Rs 5800/ month.
AiSensy provides the same features with Ai-based WhatsApp Chatbot, WhatsApp automation, Broadcasting & more across all plans.
So, for the same number of messages sent with Wati's Professional Plan, it'll cost:
5800 + 0.37*5000 = 7650
This amounts to a difference of Rs 3050/ month & Rs 36600/ year.
WhatsApp Marketing platform, Ai Sensy's pricing model stands out amidst the two being the more flexible and cost-efficient.
With AiSensy you'll save up to Rs 36,600/ yr making AiSensy a good Wati Alternative on grounds of pricing.
![]() Pricing
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![]() Pricing
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Per User-initiated Conversation cost (UIC)
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35p
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37p
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Per Business-initiated Conversation Cost (BIC)
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55p
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60p
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Since 1 February 2022, WhatsApp charges businesses based on conversations rather than charging for each message.
In the Conversation-based pricing, WhatsApp charges for each conversation in a 24-hour window.
There are 2 types of conversations:
1. User-initiated Conversation- Whenever a business responds to a user-initiated message within the 24-hour session window, the user-initiated conversation starts, and the user-initiated conversation (UIC) fee gets deducted.
2. Business-initiated Conversation- When a business initiates the conversation (after the 24-hour session window or as the first message), it's considered a business-initiated conversation.
AiSensy charges 35p/ UIC & 55p/ BIC from Indian users.
Wati charges 37p/ UIC & 60p/ BIC from it's users.
In comparison, AiSensy offers both conversations at a lesser price than Wati.
![]() Other Features
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![]() Other Features
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Smart Audience Segmentation
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UTM/URL Based Button
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Whatsapp Link Builder
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Automated Attribute Collection
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Integration Services
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First Message Tag
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Smart audience segmentation is filtering the audience based on multiple parameters: Name, Mobile Number, tags, source, First Message tags, Intervened, campaigns, closed, requested, Last Seen, when the user was created and all the various attributes set within the chatbot.
Ai Sensy's intuitive dashboard allows you to label the audience based on different categories. Examples include attribute & tag based segmentation along with user's last seen etc.
Wati does provide for audience segmentation but it's based on one or two filters at the most. Their platform doesn't provide smart audience segmentation.
A UTM/ URL based button allows you to configure your Whatsapp Button differently on different website page. Your pre-filled messages and On-Screen Messages are different based on URL.
This means whenever a customer clicks on the WhatsApp icon on a particular page, they'll have a different pre-filled message on WhatsApp which they can send you.
In essence, the button allows you to 'track' the source of origin.
AiSensy provides this button for smart analysis of the audience.
Wati doesn't provide a UTM/ URL based button along with their Platform. They allow you to install a common WhatsApp button across pages.
Using the WhatsApp Link Builder tool, you can create customized, Direct to WhatsApp Clickable links which you can share across with your users and on Social Media.
AiSensy provides a link builder in its platform.
Wati doesn't offer a WhatsApp Link builder.
Automated attribute collection refers to collecting important customer attributes through Chatbots. A chatbot queries the customer and collects these attributes allowing you to nurture leads, collect data points and various qualification parameters.
Ai Sensy's intelligent dashboard allows for automated attribute collection.
Wati doesn't provide an automated attribute collection feature.
AiSensy provides on demand Integration Services with different CRM Platform and also Assists your team with these integrations
(AiSensy is the only platform listed on the Razorpay App Store)
Wati doesn't cater for any Custom integration services. You need to integrate everything yourself.
The first message tag is the tag automatically allotted to customers based on their initial message. This allows for the smart distribution of customers and helps you collect valuable data & information about the purpose of the customer's message.
AiSensy's smart engine allots first message tags automatically.
Wati doesn't provide availability for First Message Tag to users.
Customer Journey puts a face to the journey of customers; from the source of lead generation, tags added to template messages sent, it tracks everything!
AiSensy's dashboard keeps track of customer journey for you to track at all times.
Wati doesn't provide customer journey tracking in their dashboard.
After exploring the above-mentioned differences between the two WhatsApp Business API based WhatsApp Marketing platforms, what do you think- Is AiSensy a suitable Wati alternative?
Whether it's pricing, Chatbot Integration, unique features like Smart audience segmentation and more; AiSensy offers better features along with sturdy and friendly customer support.
In comparison with other solutions out there, both Wati & AiSensy make it easier for businesses by providing them with a no-code platform for WhatsApp Business API.
But, we can say that AiSensy goes up a notch in terms of features, functionalities & user-friendly pricing to become the best Wati Alternative out there.
While both WhatsApp Business API providers are reliable & get the job done, AiSensy with its added advantages and cost-effective approach is the better choice among the two WhatsApp Marketing platforms.
AiSensy is an easy to use platform with an intuitive user interface, speedy approval process, friendly customer support and highly cost-effective approach. Its feature-rich UI provides it with an added advantage amongst the two platforms.
To get started with 50 FREE credit points to test AiSensy's WhatsApp Marketing platform, click here. Ultimately, the choice is yours.
The purpose of this post was to aware you about the many capabilities of AiSensy through comparison with another leading WhatsApp Business API provider.
We also discussed why AiSensy is a worthy Wati Alternative. Whether it's pricing, platform features, chatbot integration, Broadcasting features & dashboard intuitiveness, AiSensy is one of the best Wati Alternatives with a no-code solution.
Whether you are an educational institution, eCommerce Business, healthcare business or any other business looking to benefit from WhatsApp Marketing, connect with the friendly customer support of AiSensy for the complete WhatsApp Marketing experience.
What do you think? Is AiSensy the best Wati alternative or would you prefer the latter? We'd love to hear from you!