Problems Faced by Hatke 😥
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Hatke is a unique fashion apparel brand offering Posters, masks, phone cases & more tailored specifically to fit the Fashion needs of the youth of today.
Earlier, they used to face problems including:
1. Increasing Abandoned Carts - Hatke had high Cart Abandonment on their website. Users who visited their website after clicking on paid ads run by them added products to their cart but did not complete the purchase.
2. Inefficient Marketing Conversions from Emails & SMS Hatke's Promotional Campaigns run via Emails & SMS had extremely low conversions.
With just about 20% Open-rate & 2-5% Click-through Rates, Emails & SMS were not the best cup of tea to boost sales for D2C Brands like Hatke.
3. Siloed Customer Support Hatke had no direct source to communicate with customers in real time. 1:1 Live Chat was not much effective via Website Chat!
4. Personalization Goal wasn't achieved
Hatke realized that personalized customer relationships were important to keep customers happy & engaged with the brand.
Sending personalized emails & SMS did not have an efficient enough ROI for Hatke. They were unable to achieve their personalization goals via Emails, and SMS.
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