There are Four major tiers that decide the number of unique users you can send messages to in one day. These are:
Tier 1 π Tier 1 allows you to send WhatsApp Broadcast to 1000 unique users in one day.
Tier 2 π Tier 2 allows you to send WhatsApp Broadcast to 10,000 unique users in one day.
Tier 3 π Tier 3 allows you to send WhatsApp Broadcast to 1,00,000 unique users in one day.
Tier 4 π Tier 4 allows you to send WhatsApp Broadcast to as many users as you want in a single day.
Here's how you can upgrade your Tier to the maximum limitπ
The only way to increase the WhatsApp Broadcast Limit is by getting promoted to the next Tier.
This only happens if:
1. The quality rating is not low.
2. The number of unique users your business sends notifications to doubles within a 7-day period.
See the image on the left to understand how a business moves to the next tier.
WhatsApp will automatically increase your Tier Limit when they realize that your number of unique users is doubling each day!
As shown in the image, the number of unique users jumped from 500 to 2500 on Day 3, thus leading to an upgrade of the tier limit.