Problems Faced by NMIMS 😥
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NMIMS is a globally reputed University, with 40+ years of legacy as a top education University located across different Indian states. They have 8 campuses, and 17 specialized schools located throughout the country with, 17000+ students and 750+ faculty members.
Being an educational institute, they faced day-to-day challenges such as:
- Application Drop-offs- 40% of the audience used to fill out the applications only till midway & left after filling only half the form.
- Low Attendance at Webinars & Events - Only 50-60% of the signed-up audience showed presence at webinars & events.
- Low Lead Generation & Qualification- A good part of the audience left the website without giving their email IDs or numbers. They hesitated to fill in their details.
- Confusion in students’ minds regarding admission & updates - Students did not have access to a direct communication channel for admission-related & other queries. There wasn’t any facility for 24x7 customer service.
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