Here's how PhysicsWallah boosts its Course sales & bridges the Communication Gap with online learners using AiSensy👇
PhysicsWallah is an affordable Ed-tech learning platform providing a live interactive classroom experience with personalized attention to all students. It's a growing platform that has recently joined the elite group of Unicorns in India.
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1. Communication Gap Existed
Users found it difficult to get all their queries resolved with the website live chat. The website chat wasn't the best means for users to get answers to course-related queries and more.
2. Low Conversions from Promotional Campaigns
PhysicsWallah's promotional campaigns run via emails and SMS had extremely low conversions. With just about a 20% open rate and 2-5% click-through rates, results driven from email marketing did not justify their efforts.
3. Delayed Student Support and FAQs
Students found it difficult to get answers to their queries.
4. Low Attendance Rates for Webinars
Users registering for Webinars did not show up
5. Tracking Conversions Was Difficult
Tracking conversions and success rates were difficult!
To fix this, PhysicsWallah started looking for a way to boost course sales and bridge the existing communication gap.
PhysicsWallah drives 3x more leads by running Click to WhatsApp Ads, getting leads Segmented in Campaigns, and driving engagement via Broadcasting, Chatbots and catalogues.
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PhysicsWallah used AiSensy to Broadcast promotional offers on courses and increase engagement & course sales by 5x.
Instant addressal of user queries with 1:1 Live Human Chat Support.
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Increased Webinar attendance rate by 4x via automating webinar reminders on WhatsApp.
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Automate common customer queries & provide information with WhatsApp Chatbot
PhysicsWallah experienced remarkable success with AiSensy's WhatsApp Marketing Solutions. They achieved:
1. Tripled Lead Generation - By leveraging AiSensy's Click to WhatsApp Ads, PhysicsWallah generated three times more leads.
2. Increased User Engagement - Through broadcasting and providing personalized 1:1 live chat on WhatsApp, PhysicsWallah achieved five times higher user engagement.
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