Skullcandy reduced their abandoned carts by 45-60% & got 3x engagements with AiSensy. Here's how 👇
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Well, this is a brand that needs no introduction - Skullcandy is one of the most popular Global Headphone & audio products brands. It has been recognized as one of the coolest headphone brands since 2008!
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1. Increasing Abandoned Carts
One of the principal concerns of Skullcandy was in the form of Cart Abandonment.
Users who visited their website after clicking on paid ads run by them or seeing products on Amazon & Flipkart added products to their cart but did not complete the purchase.
2. Inefficient Marketing Conversions from Emails & SMS
Amongst the rising competition, Skullcandy found that their Promotional Campaigns run via Emails & SMS had extremely low conversions.
With just about 20% Open-rate & 2-5% Click-through Rates, Emails & SMS were not the best cup of tea to boost sales for D2C Brands like Skullcandy.
3. Siloed Customer Support
Skullcandy had no direct source to communicate with customers in real-time. 1:1 Live Chat was not much effective via Website Chat!
4. Personalization Goal wasn't achieved
Skullcandy realized that personalized customer relationships were important to keep customers happy & engaged with the brand.
Sending personalized emails & SMS did not have an efficient enough ROI for Skullcandy. They were unable to achieve their personalization goals via Emails, and SMS.
Amidst rising competition & increasing Abandoned Cart Rates, Skullcandy realized that they had to switch to a better platform for Marketing & Customer Support. They chose to go with WhatsApp, a platform brimming with over 2.2 Billion Monthly Active Users out of which 487 Million were Indians.
They partnered with AiSensy to achieve their WhatsApp Marketing goals. We helped them set up an official WhatsApp Business Account & solved their major Marketing & Customer Support issues.
Many users added products to their cart but did not complete the purchase.
To solve this Dilemma of Abandoned Carts, AiSensy set up WhatsApp automation that triggered an Abandoned Cart Notification 15-20 minutes after a user added a product to their cart & didn't complete the transaction.
This strategy helped Skullcandy recover 25-40% of Abandoned Carts.
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Skullcandy uses AiSensy to send promotional offers to users on WhatsApp.
Using AiSensy, they send Marketing & promotion messages to as many users as they want in one go! (Unlimited Users).
Fact: The Broadcast is sent even to Users who didn't add Skullcandy to their contacts!
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Skullcandy now uses WhatsApp to send Order Confirmation & Delivery Updates to users.
The users need not check their email/SMS to view these confirmations. They receive these updates instantly on WhatsApp.
If they have any queries related to their product, they can simply send a WhatsApp message from where a Skullcandy agent will answer their query.
On WhatsApp, Skullcandy was able to solve customer queries in real-time with AiSensy's intuitive 1:1 Live Chat Option.
With AiSensy's intuitive Live Chat Dashboard & multi-human Live Chat Support, they were able to solve multiple queries instantly, substantially increasing Customer Satisfaction.
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Many users added products to their cart but did not complete the purchase.
To solve this Dilemma of Abandoned Carts, AiSensy set up WhatsApp automation that triggered an Abandoned Cart Notification 15-20 minutes after a user added a product to their cart & didn't complete the transaction.
Folks at Skullcandy's were Content with the results from AiSensy's WhatsApp Marketing Solutions.
They accomplished:
1. 25-40% Abandoned Cart Recovery - 3-5x Higher than what they recovered with emails & SMS.
2. 3x more Engagement on Promotional WhatsApp Broadcasts - With 98% Message Read Rate & 45-60% Click-throughs.
3. Unmatched Customer Support Solutions - By providing 1:1 Live chat to users on a platform where they are most active; WhatsApp.
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Our excellent customer support team is ready to help.
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