At AiSensy, we send 100s of WhatsApp Campaigns each month to different audiences. However, we spend less than 20 minutes planning and executing the campaign.
How, you might ask?
The platform certainly helps. AiSensy's UI is built in a way that makes it super easy rolling out campaigns. However, that's not the only thing helping us.
We use ChatGPT at certain stages of creating the campaign that makes the task easier than it's meant to be.
If you're still spending hours creating and sending your WhatsApp campaigns manually, this blog is for you!
In this blog, we're cutting straight to the good stuff — real, ready-to-use ways ChatGPT can make your WhatsApp marketing smarter, faster, and way more effective.
No basic explanations. Just pure, actionable ideas we have built that you can steal and start using today.
Let's dive in!
How to use ChatGPT for your brand's WhatsApp Marketing
1. Instant Message Makeover – Upgrade Your WhatsApp Broadcasts
You don't need another "okay" message. You need scroll-stopping broadcasts.
How ChatGPT Helps:
- Take any basic offer and ask ChatGPT to rewrite it in a punchy, emotional, or curiosity-driven tone.
- Get multiple angles - urgency-based, story-driven, benefit-focused — in seconds.
Example:
Before:
"Get 10% off on all products. Offer valid till Sunday."
After (ChatGPT Version):
"This Sunday, it’s raining savings! ✨
Grab your favourites at 10% OFF before time runs out! Ready, set, shop 🚀"
Want such messages? Just enter this suggested prompt and get better offer messages for your WhatsApp campaigns in a snap using ChatGPT.
Suggested Prompt to Use: Rewrite this WhatsApp broadcast offer: [Insert offer] in a punchy, emotional tone. Also give me 3 variations: one urgency-driven, one story-based, and one benefit-focused. Keep it short and WhatsApp-friendly.
2. Generate Endless Creative WhatsApp Campaign Ideas using ChatGPT
Running out of ideas? Let ChatGPT be your brainstorming buddy.
How ChatGPT helps:
- Generate endless campaign ideas for every season, occasion, or product launch.
- Tailor ideas based on your brand's tone - professional, quirky, luxury, you name it.
Suggested Prompt to Use: Suggest 10 WhatsApp campaign ideas for [industry/type of product/event] with a mix of urgency, emotional appeal, and curiosity triggers.
Examples:
- E-commerce: "What campaign ideas can I run for end-of-season sale for youth fashion?"
- Real Estate: "Suggest WhatsApp promos for new apartment launches."
- Webinars: "Create a 3-message WhatsApp campaign to drive webinar registrations."
3. Build effective WhatsApp Drip Sequences, Powered by ChatGPT
One-time WhatsApp broadcasts are good. Automated conversation journeys are better.
Just like automated email sequences, you can automate WhatsApp messages based on multiple use case scenarios.
E.g. at AiSensy, we automate WhatsApp messages based on when a user signs up, starts their Free forever plan/ free trial, buys a plan, has pending payment or for another use case. Each user receives a message automatically when they come under such respective user journey.
Currently, to set up such user journeys, you can use Pabbly to automate messages.
How ChatGPT helps:
- Create strategic, nurturing drip sequences for new leads, abandoned carts, or post-purchase engagement.
Suggested Prompt to Use: "Create a 5-message WhatsApp drip sequence for [use case] that engages the user progressively and drives action."
Note: In our experience, it's best to tweak the messages before
Example:
- 7-Day Engagement Drip:Day 1: Welcome + quick intro.Day 2: Product benefits.Day 4: Testimonial share.Day 6: Special offer.Day 7: Last chance reminder.
- Day 1: Welcome + quick intro.
- Day 2: Product benefits.
- Day 4: Testimonial share.
- Day 6: Special offer.
- Day 7: Last chance reminder.
4. Turn Marketing Messages into Utility Messages Using ChatGPT (Without Losing Engagement)
Broadcasting pure promotional messages usually requires pre-approved "Marketing" templates - which can face restrictions like frequency capping, and sometimes cost more.
On the other hand, Utility messages - those that provide useful updates, service alerts, reminders, or important information — are easier to deliver, and often enjoy better user engagement.
This is where ChatGPT becomes a hidden weapon.
You can subtly reframe promotional content into value-driven, utility-focused messaging — without killing the excitement of your offer.
How ChatGPT Helps:
- Restructure purely sales-driven content into meaningful updates, reminders, or alerts.
- Maintain promotional intent under the cover of service-value communication.
- Boost approval rates and maintain WhatsApp's strict communication guidelines, all while nudging users toward action.
Suggested Prompt to Use:
"Reframe this promotional WhatsApp message: [Insert your message] into a utility-style notification that provides user value first (e.g., reminders, loyalty updates, payment notifications), while subtly encouraging them to take action."
Example Transformation:
Instead of sending:
"Hurry! 20% OFF on all footwear today only!"
You send:
"👟 Friendly Reminder: Your loyalty reward of 20% off footwear is active today. Redeem it before midnight and enjoy your exclusive benefit!"
✅ It feels like a personalized service update, not a blatant sales broadcast.
5. Generate WhatsApp Chatbot conversational Flow in minutes
Imagine building an entire WhatsApp chatbot... just by typing one smart prompt.
This is possible when you combine the power of ChatGPT and AiSensy's drag & drop chatbot flow builder.
How ChatGPT Helps:
- Share your business type, key goals, and typical customer queries.
- ChatGPT instantly maps out a complete WhatsApp conversation flow - greetings, lead qualification, FAQs, even product recommendations.
- You get a conversational flow which you can now use to build a chatbot using AiSensy's Chatbot flow builder - without writing a single line of code.
Whether you're an e-commerce brand answering order queries or a real estate agency booking property visits, ChatGPT can give you a flow that sounds human, natural, and conversion-driven.
Suggested Prompt to Use:
"Create a detailed WhatsApp chatbot conversation flow for a [business type], covering greetings, lead capture, FAQs, and upselling opportunities. Keep the tone friendly, conversational, and focused on driving action."
Here's a Pro Tip: Don't just ask ChatGPT for a "generic" flow. Be specific about your goal - whether it’s capturing leads, pushing sales, or handling support - and you’ll get a chatbot that feels custom-built for your business.
6. ChatGPT as a WhatsApp Response Optimizer (Handle Angry Customers)
Negative messages? They’re going to happen.
The real flex? Handling them like a total pro - turning frustration into loyalty.
Most businesses panic when a customer lashes out. But with a little help from ChatGPT, you can craft calm, empathetic, and genuinely helpful replies in seconds - saving your brand reputation and even winning back angry customers.
How ChatGPT helps:
- Suggests polite, emotionally intelligent responses on the fly.
- Helps you strike the perfect balance between apologizing, offering solutions, and keeping the conversation positive.
- Gives you a cool head even when the inbox feels like it's on fire.
Suggested Prompt to Use:
"Draft a polite, empathetic WhatsApp response to an angry customer complaint about [insert issue], focusing on resolving the problem quickly while reinforcing brand trust."
Example Scenario:
- Angry Customer Message:
"Your product is defective and no one is responding to me!" - ChatGPT Response (Ready to Send):
"Hi [Name], I'm really sorry you've had this experience — it’s definitely not what we want for our customers. 🙏 Please share your order ID so I can personally look into this and get it sorted for you right away. Thank you for giving us the chance to make it right!"
7. Boost WhatsApp Re-Engagement Campaigns Using ChatGPT
Not every lead that comes in will convert on the first go.
The real money? It’s in re-engaging the ones who ghosted you — without sounding spammy or desperate.
And that’s where ChatGPT becomes your secret re-engagement weapon.
How ChatGPT Helps:
- Crafts natural, conversational follow-up messages that revive cold leads without making it obvious.
- Helps you create “check-in” messages that feel personal, not pushy.
- Designs subtle value-offers (like free resources, loyalty rewards, limited-time reminders) that bring users back into your funnel.
