WhatsApp has emerged as the primary channel through which we communicate and text each other. Gone are the days when phone-based texting services were the primary messaging mode. Nowadays, WhatsApp has introduced a wide range of options that make communication far more manageable. You can instantly connect with other individuals, do group chats, share multimedia, and perform voice and video calls.
Simply put, this messenger application has become indispensable because it revolutionizes communication. Brands have also started leveraging WhatsApp as a marketing channel to reach their existing customers and prospects. Effective WhatsApp marketing campaigns can drive profitable actions from the recipients and lead to desired outcomes for the businesses. However, it is only possible when you craft copies that engage.
If you’re struggling to create compelling WhatsApp marketing copies, you’re not alone. Many marketers find it challenging to leverage this platform effectively. But don’t worry—this guide will walk you through practical tips to craft engaging WhatsApp marketing copies that deliver results.
Why WhatsApp Marketing is a Must for Your Business
Before diving into the tips, it’s essential to understand why WhatsApp marketing is so effective. With a staggering 98% open rate and an average response time of 90 seconds, WhatsApp outperforms traditional marketing channels like email and SMS. Moreover, WhatsApp campaigns have a conversion rate ranging from 20% to 60%, making it a highly profitable business channel.
If you’re new to WhatsApp marketing, check out this comprehensive guide on WhatsApp Marketing for Businesses to get started.
10 Tips to Craft Engaging WhatsApp Marketing Copies
Creating copies for a WhatsApp marketing campaign differs from the processes that involve doing the same for other channels. You must focus on multiple aspects while crafting WhatsApp marketing copies. The process requires you to leverage a blend of creativity, insights about your targeted audience, and clear writing.
This section outlines several tips to help you craft engaging and compelling copies that can drive profitable actions from the recipients. So, let's dive into the details.
1. Understand Your Targeted Audience
The process of crafting engaging copies for any campaign starts with an understanding of the targeted audience. The same holds for WhatsApp marketing campaigns. So, use your resources, database, and various efficacious tools to gather valuable insights about the people you will address through copies.
Try to gather in-depth knowledge about the demographics, interests, preferences, requirements, and pain points of the customers and prospects you will be targeting through your campaign.
If necessary, divide your audience into multiple segments and build their personas. This practice will help you tailor copies to each category and make your copies more impactful.
2. Set a Clear Objective
Every campaign should have a clear objective. Are you aiming to generate leads, drive sales, or increase brand awareness? Define your goal before crafting your WhatsApp marketing copies to ensure your message aligns with your desired outcome.
Some common WhatsApp Marketing campaigns goals are:
- Leads generation;
- Enhanced awareness;
- Sales augmentation;
- Promotion of a particular product.
3. Personalize the message
Everyone likes personalization, and addressing individuals through WhatsApp marketing copies becomes essential. So, craft copies that are flexible enough to call the recipient by name and refer to their past interaction with your brand. Doing so will help ensure a more engaging and personalized experience for the targeted audience.
Don't disregard your database; leverage it to get insights about the individuals you target through your campaign. Customizing the message based on the previous interactions of the recipient with your brand will help you demonstrate the value you give to your customers and compel the audience to put their trust in your products or services.
Learn how AiSensy’s WhatsApp Automation Tools can help you send personalized messages at scale.
4. Initiate the Copy with an Engaging Opening
The hook is pivotal in any marketing copy, regardless of length. You should also leverage the hook while crafting a copy for your WhatsApp marketing campaigns. It could be anything, such as a question, an interesting fact related to your industry, or a powerful statement. The purpose of such a hook is to grab the attention of the targeted audience and engage them.
Starting your copy with an engaging opening will grab the recipient's attention and make them stick to your message. Otherwise, you may see getting your copies ignored like other promotional messages. So, think of ideas to craft copies with engaging openings and use them to drive profitable actions from the recipients.
5. Ensure Conciseness
No matter how engaging the opening of your WhatsApp marketing copy is, if it is lengthy, most recipients will ignore it. Nobody is willing to read lengthy blocks of text, especially ones delivered through a messenger platform. So, keep this in mind and focus on keeping your copies short and to the point.
Don't try to include overly technical jargon in your copy, and add lengthy elaborations to clarify the concept. Since WhatsApp is a quick communication platform, you must focus on delivering your message in a few words. Recipients will appreciate the brevity of your copies and read them thoroughly. If the copies convey your message rightly, they will also take action after reading them.
6. Focus on Value-Proposition
In most cases, the recipients will be aware of your brand and its products. Any recipient receiving your message on WhatsApp will try to find what is in it for them. So, use benefit-focused language while crafting copies. Even if you are introducing a new product or service, share its advantages and ability to add value to an average Joe's life instead of its features.
Highlight the benefits and value a recipient will likely enjoy by taking a particular action proposed in your message. Consider creating a sense of urgency to drive profitable actions from the recipients by referring to limited-time offers or countdown timers. This practice will help you captivate the target audience and achieve the desired outcomes from the WhatsApp marketing campaign.
7. Use Strong Calls to Action
Highlighting the benefits of using your products, discussing the value your brand's offering will add to a customer's life, and creating a sense of urgency is not enough. Your copies must complement these elements with strong CTAs (Calls to Action) to give recipients a clear idea of what to do next.
You can ask the recipients to purchase from you, visit your website, reply to your message, or do anything else. However, ensure that the phrases you use as CTAs give them a clear idea about the action they need to perform. It can be anything like "Learn more," "Claim your discount by visiting our store," or "Subscribe now!".
8. Utilize Emojis ☺️ and Line Breaks
Since most recipients will see copies crafted for your marketing campaign on their smartphones, you must utilize elements that make your content easily scannable and add personality. These elements include bold text, line breaks, and emojis☺️. Regardless of the length of your copy, the recipients will try to locate highlights from it.
Bold text will quickly help them find highlights from your message. Similarly, appropriate line breaks will make your message easily scannable. Appropriately using relevant emojis will add personality and visual appeal to your messages. Recipients will also determine the purpose of your content by viewing emojis.
9. Add Visual Appeal
Imagine a short video's impact if a picture speaks a thousand words. Attaching visual content to your WhatsApp marketing copies can make your campaign more effective.
Many people don't pay much attention to the text, but visuals quickly grab their attention. So, think of attaching visuals, especially imagery like product snaps and infographics, to your WhatsApp copies. While you can easily capture photos of your product, creating relevant infographics and other visuals may be difficult.
A practical solution is to use a free reverse image search to analyze how competitors promote their brands and find customizable infographic templates. An image search tool can help you perform free searches and retrieve relevant results from reputable databases. You can also use this strategy to find appropriate images to attach to your copies and enhance their visual appeal.
10. Test and Refine Strategy
You may have heard the phrase, "Practice makes you perfect!" plenty of times. The same holds for marketing campaigns. You must follow the test and refine your strategy to get the desired outcomes from your WhatsApp marketing campaigns. Craft tens of copies and test them. Pay attention to the responses and analyze them.
Analyzing the responses will help you understand what works best for which segment of your targeted audience. Continue researching and gathering necessary insights to modify and refine your copies. This will help you articulate highly engaging copies that will work best for your brand and drive profitable actions from the recipients.
To Conclude
Crafting engaging copies for WhatsApp marketing campaigns is both an art and a science. Understanding your audience, personalizing your messages, and focusing on value can create copies that drive engagement and conversions.
Remember to keep your copies concise, use strong CTAs, and leverage visuals to make your messages stand out.
If you’re ready to take your WhatsApp marketing to the next level, explore AiSensy’s WhatsApp Marketing Solutions to automate and scale your campaigns effortlessly.
With these tips and tools, you’re well on your way to running successful WhatsApp marketing campaigns that deliver a high ROI. Happy marketing!
FAQs About WhatsApp Marketing Copies
You can craft engaging marketing copy for WhatsApp by understanding your audience, ensuring clarity, keeping the copy short, using benefit-focus language, adding a strong CTA, and personalizing the message.
WhatsApp marketing campaigns, if done rightly, can be highly successful because of the extremely high open rates of messages on the platform, which is approximately 98%. These campaigns can drive desired outcomes because of quick response, which is found to be 90 seconds on average.
The reverse image search technique is highly beneficial when finding relevant imagery for WhatsApp marketing campaigns, as it gives you quick access to UGC (user-generated content) across the web, stock photos, and infographic templates.
The conversion rate of WhatsApp campaigns ranges from 20% to 60%, depending on the effectiveness of copies used to deliver a brand's message.
Visuals promptly grab users' attention, make copies memorable, and deliver messages quickly and effectively. They also add visual appeal to textual copies.
