Top 10 Use Cases of WhatsApp Business API for Healthcare

published on 07 August 2023

In the rapidly evolving world of healthcare, maintaining seamless communication with patients, healthcare professionals, and caregivers is crucial. That's where WhatsApp Business API comes into play.

With an impressive 98% message open rate and over 45% click rates, WhatsApp Marketing is revolutionizing the way healthcare businesses engage with their audience. It's 10x more effective than traditional emails & SMS.

Whether you're running a Clinic, a hospital or a medicine delivery app; WhatsApp is the best place to connect with your users effectively.

In this blog, we'll delve into the top 10 use cases of WhatsApp Business API for healthcare industry, all achievable with the AiSensy Platform. Let's get started!

What is WhatsApp Business API?

WhatsApp Business API is a powerful tool launched by Facebook in 2018, allowing businesses to broadcast and receive unlimited messages to a global audience. It's designed to enhance customer experiences, manage support, and boost growth on WhatsApp.

Platforms like AiSensy make it possible to harness the full potential of WhatsApp Business APIs for your healthcare business.

Use Cases of WhatsApp Business API for Healthcare

1. Appointment Reminders

WhatsApp Business API for Healthcare - Appointment Reminders
WhatsApp Business API for Healthcare - Appointment Reminders

Missed appointments can lead to inefficiencies and lost revenue for healthcare providers. Boost patient attendance by automating appointment reminders on WhatsApp. This simple step can significantly reduce no-shows and improve patient care.

Automate appointment schedules, reminders, and notifications. Simplify the booking process for consultations, check-ups, and more.

You can easily use AiSensy to automate appointment reminders on WhatsApp by connecting your CRM with AiSensy.

2. Real-time Feedback

"78% of users back out of purchase due to poor customer experience."

Generally, Businesses send an email or SMS politely asking the users to provide feedback on your products & services.

And 65% of the time, those emails are ignored or left unopened.

But, on WhatsApp, you not only receive instant feedback for your products 98% of the time but you can also get users to re-engage.

Request feedback from customers by sending Quick Reply buttons to make it more comfortable for them.

As they click the button to provide feedback, your WhatsApp Chatbot automates an offer enticing them to purchase another product.

3. Promote Test Packages & Health Supplements

WhatsApp Business API for Healthcare - Promotion
WhatsApp Business API for Healthcare - Promotion

If you wish to promote your medical test packages & health supplements, you can do that easily & more effectively by sending Broadcasts to Unlimited users on WhatsApp.

Using AiSensy, a platform built on Official WhatsApp Business APIs you can easily send Broadcasts to as many users as you want in one go. Not just this, you can attach images, clickable buttons & links along with your message to make it highly interactive.

3. Instant Patient Engagement

Engage patients instantly by placing a FREE WhatsApp Button on your website. With a WhatsApp button in place, users can 'click-to-chat' to connect with you on WhatsApp.

With a WhatsApp button in place on your website, users need to just 'click-to-chat to talk to connect with you on WhatsApp. 

This immediate connection fosters a sense of community and encourages active participation in health management.

Imagine the number of website visitors you can easily engage by placing this WhatsApp button on your website.

Click, connect, and start the conversation right away! This immediate connection fosters a sense of community and encourages active participation in learning.

You can create a FREE WhatsApp Button on your website using the AiSensy WhatsApp Button Generator

4. Health Updates and Announcements

One of the best Use Cases of WhatsApp Business API for Healthcare is that you can Broadcast messages to unlimited users about new health services, updates, and educational content. This real-time communication ensures that patients and healthcare professionals are always in the loop, enhancing the healthcare experience.

You can create a WhatsApp Newsletter to share all these updates & announcements with your opted-in users.

5. Virtual Healthcare Support

Provide virtual healthcare support through WhatsApp. Share video tutorials, documents, and interactive content, allowing patients to access healthcare resources remotely. It's like having a healthcare provider in your pocket!

6. Personalized Patient Support

Build trust with personalized one-to-one live chats on WhatsApp. Address queries in real-time, fostering a supportive and engaging healthcare environment. This personal touch can make all the difference in a patient's healthcare journey.

7. Targeted Marketing Campaigns

Utilize AiSensy's WhatsApp Retargeting Campaigns to filter and target specific audiences. Drive more conversions by reaching the right people at the right time, enhancing the effectiveness of your marketing efforts.

E.g. Let's suppose you wish to connect with users who read your previous Broadcast message. You can eaily view the audience who read your message & retarget them with your latest message!! This message will have a 10x higher chance of getting read since these users already showed engagement on your previous Broadcast.

9. Increase Brand authenticity with Green Tick

WhatsApp Business API for Healthcare - WhatsApp Green Tick
WhatsApp Business API for Healthcare - WhatsApp Green Tick

Showcase your brand's credibility with WhatsApp Green Tick. Apply for this symbol of trust through AiSensy, absolutely free of cost. It's a visual affirmation of your commitment to quality and integrity.

10. Post-treatment Support

Offer post-treatment support and resources through WhatsApp. Maintain strong relationships with patients and caregivers, encouraging ongoing health management. This ongoing support is essential for building a loyal community of patients.

Final Words

WhatsApp Business API is reshaping the healthcare industry. From instant patient engagement to personalized support and streamlined communication, this versatile platform is a game-changer.

With AiSensy, you have the right tools and features to unlock the complete potential of WhatsApp Marketing under one single platform.

Make the right choice. Transform your healthcare business with WhatsApp Business API today!

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