WhatsApp Business App vs WhatsApp Business API - AiSensy

With over 2.2 Billion monthly global users, WhatsApp is one of the most used messaging platforms in today’s world. And it’s obvious that you can reach your customers much more easily and effortlessly through WhatsApp!

What are you waiting for, then??

Okay – Got stuck in choosing between the WhatsApp business app and WhatsApp Business API? Don’t worry, we got you covered!

In this doc, we'll see a comparison between the WhatsApp Business App and the WhatsApp Business API. 

Comparison - WhatsApp Business App Vs WhatsApp API

WhatsApp Business can be used based on your own required may it be for commercial or for marketing or even for support, but choosing the right one can play a major role!

The first and foremost difference is based on whether your business is either Small or Large. The features and capabilities for small and large will differ significantly. Other differences could be based on the number of customers, the number of employees, service type, and so on.

WhatsApp Business App:

WhatsApp Business APP is built for all small business owners. This is basically free to download and use. The app makes it easy to personally connect with your customers, highlight your products and services, and answer their questions throughout their shopping experience.

Whatsapp has various features that help it to sustain itself as a top messaging application. With a WhatsApp Business account created with WhatsApp Business App, you can:

• Send Broadcast to 256 people,
• Set up auto-replies for welcome & away messages
• Share documents, location, etc.,
• Operate WhatsApp Business Account on 5 devices (1 Mobile + 4 PCs)

Example:

Let us take the example of a Small scale Bakery or a cake shop! They create a WhatsApp Business Account using the Business App to reach more customers. Here's how the Business app helps: 

• It helps in creating a business profile with helpful information for customers including address, business description, email address, and website.
• It lets the business show the catalogue that will showcase all the products and services offered.
• Quick replies help in saving and reusing the messages that are frequently sent so the answers to common questions can be sent in no time.
• It helps in organizing contacts or chats with the help of labels so that they can be easily found again.
• It lets you set an away message or other automated messages when you are unable to answer.
• It also allows you to create a greeting message to introduce your customers to your business.

WhatsApp Business API

WhatsApp Business API is built basically for medium and large businesses and powers the communication with customers all over the world, and connect with them on WhatsApp in a simple, secure, and reliable way.

• For creating a business profile with helpful information for your customers like your address, business description, email address, and website.
• Helps in sending customers the information they are expecting where they want to receive it. Respond to questions and provide support.
• Designed for larger companies that receive a large volume of messages, which can no longer be handled by the Business App.
• This also allows the businesses to connect the Business API with their WhatsApp Business Solution or to the WhatsApp CRM.

So basically the WhatsApp Business APP and WhatsApp Business API has their own features and are used for different use cases. The one more major difference is that the Business API requires approval from WhatsApp before you launch them.

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