100 High-converting WhatsApp Business Template Messages (2024)

updated on 07 August 2024

If you're using WhatsApp Business API, you need to send a WhatsApp Template Message to initiate a conversation with users.

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

But, all the formatting rules & guidelines might be too confusing if you're just getting started with creating WhatsApp templates.

So, we've decided to make this easier for you by giving you 100 useful WhatsApp templates for 10+ Industries that will prove extremely useful for your business.  

These WhatsApp business message templates are your ultimate cheat sheet to mastering WhatsApp communication like a pro.

Before we proceed, here are a few useful resources you'll find useful.

Read: What is WhatsApp Business API (2024)
Read: What is WhatsApp Chatbot (2024)
Read: 14 Best WhatsApp Promotional Message Samples (most useful)



At a Glance

What are WhatsApp Template Messages?

Key Points to remember while drafting WhatsApp Templates

WhatsApp Template Messages for Ecommerce

WhatsApp Template Messages for Education

WhatsApp Template Messages for Financial Institutes

WhatsApp Template Messages for Event & Webinar

WhatsApp Template Messages for Travel & Tourism

WhatsApp Template Messages for Insurance

WhatsApp Template Messages for Automation

General WhatsApp Business Message Templates

Bonus: 10+ WhatsApp Promotional Messages

WhatsApp Template Message Guidelines

How to send WhatsApp Message Templates

FAQs


What are WhatsApp Template Messages - A Quick Intro

To begin a conversation on WhatsApp with a prospect through the WhatsApp Business API, businesses must submit & get approval for a WhatsApp template message from Meta through a platform like AiSensy. 

WhatsApp templates were introduced to ensure that businesses do not spam the users on WhatsApp.

WhatsApp Template messages can be anything ranging from promotional messages, product launches, weekly newsletters, abandoned cart reminders, festive greetings and much more.


Key Points while drafting WhatsApp Business Message Templates

Here are a few things you must keep in mind while creating WhatsApp template messages.

  1. Starting with “Thanks for your Enquiry” or “Thanks for Registering for our Event” has worked quite well for AiSensy users.
  2. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
  3. The formatting of the message should be correct otherwise WhatsApp rejects the message.
  4. You can add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
  5. You can't use a URL shortener while adding links. 
  6. You can use emojis to personalize your messages. 

Below are two examples of WhatsApp template messages sent by businesses to boost engagement with users.

Image above: Sample WhatsApp Business message template
Image above: Sample WhatsApp Business message template
Image above : Sample WhatsApp Message Template
Image above : Sample WhatsApp Message Template

WhatsApp Template Messages for Ecommerce

E-commerce businesses can broadcast WhatsApp template messages for various use cases. These can be to recover abandoned carts, send product details, or provide order & payment details.

1. Abandoned Cart Reminders

50-70% of people add items to their cart but forget to check out. You can re-win them by simply automating a WhatsApp template message. Here's how the Abandoned Cart Reminder Notification works:

image-83vit

Abandoned Cart message Template example:

Hi [User Name]!👋
The awesome products😍 from *(your brand name)* are waiting to be yours!
Get your products here👇


CTA- Buy Now

Note - You can attach clickable Call to Action Buttons & Quick replies with a WhatsApp message template.

2. Order Confirmation WhatsApp Template Message

Whenever a user purchases a product from your Ecommerce Store, automate an Order Confirmation Notification to them on WhatsApp.

Order Confirmation WhatsApp Template Messages:

  • Woohoo🎉🎉🤩

    Your order *[Order No.] of *[Product name]* for *[Amount]* has been confirmed & will reach you shortly 🛳

    Thanks for shopping with us! 😇

  • Dear [Name]👋

    Your order for [Product name] from [Brand Name] is confirmed. 🤩🎉

    The estimated delivery date is [Date]

    Thank You for shopping with us😃

3. Order Confirmation + Upsell

Order Confirmation + Upsell is an amazing strategy in which you automate order confirmation notification as well as add a promotional offer to upsell other products from your Store.

WhatsApp Template Messages for Order Confirmation + Upsell:

  • Hi [Name] 😃

    Great news🤩! We have received your order *[Order No.]* amounting to Rs *[Amount]*.

    Your Order is on its way. 😎

    While your order reaches you, check out some other amazing products in our store like *[Product name]* 😉

    Make these products yours at *[Discount]*. Add coupon code *[Code]* during checkout.


    Button - Visit Website

  • Hi [User Name],
    Your order is confirmed. 🎉
    Great news! We have received your order [Order ID] amounting [amount].

    Your Order is on it's way. You can track your shipment details or track your order by clicking on the button below.

    While your order reached you, why not check some amazing products in our store?

    Select from an option below:
    1. [Product A]
    2. [Product B]
    3. [Product C]

4. Shipping WhatsApp Template Message

93% customers want to track the delivery status of their orders. Send them a WhatsApp notification to provide them updates on where is their purchased product & when will it reach their home.

Order Tracking WhatsApp Template Messages:

  • Hey [Name],

    Great news🤩!

    Your order of *[Product Name]* from *[Your brand name]* has been shipped.

    Track your order here 👇‍

CTA - Track Now

  • Hey [name]🙋‍♀️

    Your order from (your brand name) is out for delivery. 🎉

    Your delivery window is [Time]. ⌚

    Track your order here 👇‍


    Button - Track Order

5. Return to Origin

Many users choose COD as their mode of payment, but, refuse to accept the order at the time of payment. This leads to the return of the product back to the warehouse, leading to double shipping charges for business. This process is called Return to Origin (RTO).

RTO is a major evil for Ecommerce Businesses.

By converting COD orders into prepaid orders, you can reduce up to 50% losses due to Return to Origin (RTO).

Sample WhatsApp Business Message Templates for reducing Return to Origin Losses:

  • [Name], your order for *[Product Name]* is confirmed. 🎉🤩

    Pay Now & Get Flat *[Discount]* off on your purchase. 🤑

    Click the below link & apply CouponUse Code - *[Code]* 👇

    Button- Pay Now

  • Hey [name] 😄

    Thank you for the purchase of [Product name] by [Your brand name].

    Your product is on the way🤩!

    Pay Now through UPI & Get [Discount] Off upto [Discounted Amount] on your order👇


    Button- Pay Now

6. Product Feedback WhatsApp Template Message

Customer Feedback is important for you to know what upgrades & improvements can be made to your products & services.

WhatsApp template messages to ask order feedback from customers:

  • Hello [name], 👋😇

    We hope you liked the [Product name] you purchased on [Date].✨

    Can you share your experience with us? We would love to hear from you.

    Simply choose from the options below👇

    Interactive actions - Quick Replies -
    I'm Happy
    I'm very Happy
    Not satisfied

  • Hey [Name]

    How was the [Product name]?🤔

    Did you like it?🤨❔

    Interactive Actions- Quick Replies -
    Yes
    No

7. Order Cancellation WhatsApp Template Message

Don't simply send a notification verifying that your customer's order has been cancelled. Try to personalize the message & ask what you can do to improve their experience.

Here are some Order Cancellation WhatsApp Template Messages to automate whenever a user cancels an order:

  • Hi [Name]!

    Your order [Order No.] amounting to [Amount] has been cancelled.

    We're sorry that this order didn't work out for you but, we hope to see you again! 🙂

  • Sorry, we couldn’t serve you this time since the purchase has been cancelled by you.

    What went wrong?

    Share your feedback here 👇

    CTA- Feedback URL

8. Cross-Selling WhatsApp Business Message Template

Similar to upselling, Cross-selling is an effective strategy where you cross-sell other products from your store to existing customers.

This strategy will help boost reorders for your Ecommerce Store.

  • Hey [Name] 👋😇

    [Product name] will be delivered soon. 🚚

    Just had a thought that you might like *[2nd product name]* with *[product name]* 😉.

    Here's a special offer so that you can enjoy your purchase. 🤩

    Use Code *[Code]* at the time of checkout for instant *[Discount] off*.

    CTA- Buy Now

  • [Name], Thanks for purchasing the [Product name]! 😇

    As a loyal customer, we’d love to recommend some other (Your Brand Name) products! ⚡️like [Suggested Product]

    Would you like to know more about these products? 🤔

    Interactive Actions - Quick Reply Buttons
    Yes
    No

9. Festive + Promotional Offer WhatsApp Template Message

The festive season is the best time to boost your Ecommerce sales. So, in addition to festive wishes, send an enticing offer on your products to boost sales during the festive season.

Festive Wishes + Promotional Offer WhatsApp Business Message Template:

  • Hey [Name], 😃👋

    (Your Brand Name) wishes you a very [Occasion]. ✨🎉

    We are glad to have you with us. On the special occasion of [Occasion name], we have an exclusive offer for you.

    Avail [Discount Percentage] discount on [plan/product] purchase.

    Hurry, offer valid only till [Date] ⏳


    Apply Code: [Code] 

CTA- Buy Now

10. New Product Launch

To promote product launches, send Images, Videos & Docs related to your product to 1000s of leads in one go on WhatsApp!!

WhatsApp Business Message template for new Product Launch:

  • Hey [Name], 👋😇

    Good News! 😍

    (Your brand name) is introducing its new product - [Product name] to help you [Feature]. 😎

    Be one of the first [Number] to order & win [Amount] gift card! 🤩


    CTA - Check it Now

  • Hey [Name]👋, based on your last purchase of our [Product name], we think you’d love our [Suggested product]😉

    Use code [Code] for [Discount] off. Make it yours now👇


    CTA- Shop Now

WhatsApp Template Messages for Education Industry

There are multiple use cases of WhatsApp Templates for the education industry. Here are a few:

1. Application Dropoff Reminder 

Many people start to fill out the enrollment application but leave before completing it. You can send a WhatsApp message template to get them to come back & complete the application. Here's how the application dropoff reminder notification works:

Image above: WhatsApp Application drop-off reminder message Loop
Image above: WhatsApp Application drop-off reminder message Loop


Dear [Name],

Thanks for choosing [Course name] as your course preference on our website.

The Last date to submit your application is nearing by.

You can complete your application by clicking the button below!

CTA - Complete Application

Educational Institutes like NMIMS & SI-UK have been able to convert 25-60% Dropoffs by sending Application Dropoff reminder notifications on WhatsApp. Start automating Application Dropoff Notifications with AiSensy & see the results yourself.     

(2) Course Detail WhatsApp Template Message

Want to boost your course signups on WhatsApp?

Send Course Details on WhatsApp to users who have shown an interest in applying for your course (like filling out a form for sending course details). By sending course details, increase the chances of them signing up for the course & becoming a student!

WhatsApp Template Messages for Course Details:

  • Hi [Name],

    Thank you for choosing *[Course Name]* as your course preference on our website. Here are the details of the same

    Fees: *[Fees]*
    Eligibility: *[Eligibility]*
    Important dates: *[Date]*

    Also, you can complete your application by clicking on the link below! In case of any query, you can contact us directly.

CTA - Complete Application

(3) Registration & Enrollment Confirmation

Send registration & enrollment confirmation notifications on WhatsApp to notify users about their successful enrollment in the course.

WhatsApp Template Messages for Registration Confirmation:

  • Dear [Name], 👋

    Welcome to [Institute Name]

    Your enrollment has been confirmed for the [Course Name] Course😃

    Regards, [Course Name]


  • Congratulations [Name] on your acceptance to (Your Institute Name)!

    We hope to see you in the Institute this fall 🎉


  • Hi [Name], 👋

    Congratulations on confirming your admission for [Couse name & Batch]! 😃

    Kindly collect books from the admin office before [Date].

    If you need further assistance, click the below option 👇

    Quick Reply- I Need Assistance

4. Attendance Updates WhatsApp Template Message

Send monthly/ weekly attendance updates on WhatsApp to keep students informed about their attendance reports regularly.

WhatsApp Template Messages for Attendance Updates:

  • Dear [Student Name],

    Your average attendance for the month of [month] is [Attendance in %]

    Total Classes- [Number]
    Present- [Number]
    Absent- [Number]

    Regards, (Your Institute’s name)

If a student's attendance falls short, send them a notification on WhatsApp using this WhatsApp Template Message:

  • Dear [Name],

    This is to remind you that you only have [Attendance %] attendance. The minimum attendance should be [Required attendance %].

    Kindly maintain your attendance in order to sit in the final exams.

    Regards, (Your Institute’s name)

5. Fee Payment Reminder WhatsApp Template Message

Send a Fee Payment Reminder 3-5 days before the due date to remind students to pay their fees.

Here are WhatsApp Template Messages for Fee Payment Reminder:

  • Dear [Parent’s name],

    A Fee of [fee amount] for the month of [Name of Month] is due by [due date]

    Kindly pay before the due date to avoid extra charges.

    Avoid if paid already.

    Regards, (Your Institute’s Name)

Now, let's say a user did not pay the fees by the due date. Here's a WhatsApp Template Message you can send to get them to complete the payment:

  • Hey [Student name],

    This is a reminder that your college fees amounting to [fee] has passed the due date.

    A late fee of [late fee amount] will now be levied every day till the day of payment.

    Kindly pay as early as possible to avoid it!

When the students successful pay their due fees, send them a confirmation notification on WhatsApp like this:

  • Dear [Student name],

    Your college fees for the semester [which semester] amounting to [amount] was paid on [date].

    Regards, (Your Institute’s name)

(6) Event Updates WhatsApp Template Message

A major reason why many students don't participate in hosted events is that they're unaware of the events. Change that & boost student participation in school/college events by sending regular Event Updates on WhatsApp.

WhatsApp Template Messages for Event Updates:

  • Dear [Student Name],

    We are excited to announce that this year’s [event name] will be hosted on [Day/ days]. 😍

    Participation is absolutely free & you’re invited to take part in various hosted activities. 😉

    To confirm your presence, fill out this form👇

CTA- Fill form

  • Dear [Parent Name],

    We will be hosting a Picnic for students of grades [classes] to [place] on [date & time]. 🎉

    The charges for the trip will be [amount].

    Kindly make the payment before [date] to confirm.

    You can make the payment by cash or pay online by clicking the below link👇

    CTA- Pay Now

(7) Class-Reschedule WhatsApp Template Message

Most WhatsApp messages are opened within the first hour of sending. If there are changes in the class schedule, remind them 3-4 hours prior to the scheduled changes.

WhatsApp Template Message for Class-rescheduling:

  • Dear [Student Name],

    Your [Subject Name] class has been Rescheduled and will now be held at [Date]

    Regards, (Your Institute’s name)

(8) Admission Openings WhatsApp Template Message

Rather than just hanging an "Admissions Open" Board outside your school, send a notification to WhatsApp for better reach. Sending Admission openings on WhatsApp is a great way to invite more admission applications to your education institute.

WhatsApp Template Messages to invite admissions:

  • Dear [Parent’s Name],

    The admission process has been started for the academic year [Academic Year} at (Your Institute’s name).

    Confirm your ward’s admission before it’s too late.

    Regards, (Your Institute’s name)

    CTA Button- Fill Form

If a parent/student submits an admission enquiry on your website, you can send this WhatsApp Template Message:

  • Dear [Parent’s Name],

    Thanks for your admission inquiry at [Institute Name].

    Our staff will answer all your admission-related queries on call.

    Regards, (Your Institute’s name)

(9) Results Announcement

Rather than students passing the information of Results announcement with WhatsApp forwards, send an official notification announcing results on WhatsApp.

WhatsApp Template Messages for Results:

Dear [ward_name],

Results for Classes [class name] are out now!

Check out your grades by clicking the below button.

All the best 😄

CTA- Check Result

(10) Holiday Announcement

Share Holiday Announcement for sudden leaves on WhatsApp with this WhatsApp Template Message:

  • Dear [Parent/ Student Name],

    (Your Institute’s name) will remain CLOSED on [Date] due to [Reason].

    School to resume with regular timings on [Date].

    Regards, Admin office.

WhatsApp Template Messages for Financial Institutes

WhatsApp is one of the safest platforms for the banking & financial industry to exchange communication with customers. WhatsApp messages are end-to-end encrypted & are a great source of sharing OTPs, passwords, bank statements etc. Here are a few WhatsApp business message templates for the banking & finance industry.

1. Loan Application Registration Dropoff

Someone started filling out your Insurance application form but left in between. You can get them back to fill out the form by sending a reminder on WhatsApp. Here's how the Registration dropoff notification loop works:

WhatsApp Loan Application Reminder WhatsApp Message Template
WhatsApp Loan Application Reminder WhatsApp Message Template

Here's a sample WhatsApp message template for the Loan Application reminder.

Dear [Name],

Thank you for choosing [Company Name] as your Insurance preference on our website.

You can complete your registration by clicking the button below!

CTA - Complete Application

2. Loan Approval WhatsApp Template Message

Update users about their Loan Applications on a platform where they are most active - WhatsApp. Use this template message to inform users who applied for a loan that their loan application has been approved.

WhatsApp Template Message for Loan Approval: 

  •   Hi [first name]👋, your loan with [bank] has been approved.

    We have attached your loan docs below.

    For any query, call us.

    Kind regards, [bank].  

3. New Account created

Send a WhatsApp Notification when a user successfully signs up for your Fintech Platform or opens a Bank Account.

WhatsApp Template Message for New Account created:

  • Thank You for setting up a new Bank Account with (Your Bank Name).

    You can control all your online banking with your mobile device.

    Click the below button to download our Mobile Banking App.

    Regards, (Your Bank Name)

    CTA - Download App

  • Hey (Name)👋

    Thanks for creating an account with (Your Bank name). We'd hate for you to miss important updates and announcements from us.

    So, from today, we'd like to start sending you important updates, alerts, and card statements on WhatsApp.

    You can opt-out of these notifications at any time. Simply reply to this message with 'STOP' and we'll stop sending you updates.

4. Credit Card Payment Reminder

Get customers to pay their Credit Card bills at an early date by automating Credit Card Payment reminder on WhatsApp. By sending this Template Message, you will collect 3x more repayments than what you'll collect by sending these reminders on Emails & SMS.

WhatsApp Template Message for Credit Card Payment Reminder:

  • Free up your (Your Bank name) Credit Card limit & avoid Late fee Charges by clearing your outstanding dues of [Amount].

    Pay by [Date] to avoid late fees.

    CTA- Pay Now

  • Hey (Name)👋,

    Don't worry about due dates & deadlines!

    Free up your (Your Bank Name) Credit Card limit by clearing your outstanding dues of (amount) early.

    CTA - Pay Now

5. Large Transaction (Warning)

It's important to keep customers safe from fraudful transactions. So, whenever a user makes a transaction for a large amount, send a warning message confirming that it was them who made the transaction.

WhatsApp Template Message for Large Transaction warning:

  • Hi [Name]👋,

    This is an automated warning that [amount] has been transferred from your bank account to account ending [recipient’s account last digits].

    If this was not you, please contact us immediately.

    (Your Bank name)

    Quick Replies-
    It was Me
    It was not Me

Transactional Message Samples

Here are some common transactional WhatsApp template messages for Amount Debited & OTP sent. 

6. Amount Debited from Account

Automate this WhatsApp Template Message whenever money gets deducted from a user's bank account:

Your account ending with [xxxx] has been Debited by [Amount].

Updated Balance- [Balance]

If this was not you, contact us immediately.

CTA Button - Call Now

7. OTP Sent WhatsApp Template Message

Instead of sending OTPs via Emails & SMS, send them on a more accessible platform like WhatsApp. Here's a WhatsApp Template Message sample for automating OTPs:

[OTP] is your OTP for the transaction of [amount] on the card ending [xxxx] and is valid for 5 mins.

Do not share OTP for security reasons- [Bank Name]

8. ATM Transaction Notification

Set up this WhatsApp automation Notification whenever a user withdraws money from ATM. This is better than an SMS notification as they can keep track of their withdrawals hassle-free on WhatsApp.

WhatsApp Template Message for ATM Transactions:

  • Hi [Name]👋,

    You have withdrawn [amount] from [ATM location].

    Total account balance is [balance amount].

    If this wasn't you, please contact us immediately.

    (Your Bank name)

    Quick Replies-
    It was Me
    It was not Me

9. Month-end Bank Statement

Banks & Financial Institutions can send month-end bank account statements to users on WhatsApp without any worries with its end-to-end encryption guarantee.

Here's a sample WhatsApp message template for the Month-end Bank statement.

Hi [Name]👋,

Your statement for the month of [month name] is ready.

Take a look at the attached PDF for a detailed breakdown.

Regards, [Bank Name]


Note - Select 'Media' as template type while creating this template message so that you can attach the month-end statement.

10. Promotional Offer (Loan)

You can send promotional offers to customers for services like loans, credit cards etc. Here's an example of a promotion template message for loan.

Hey [customer name]👋, we’re thankful to have you as a customer.

To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [amount] loan/new credit card/bank services.

Act before [DD/MM/YYYY] to take advantage of this offer.”

CTA- Call Now


WhatsApp Template Messages for Events & Webinar

Below are a few WhatsApp template message samples using which you can boost your event registrations & webinar signups.

  • Webinar Registration Confirmation

Send registration confirmation messages on WhatsApp to notify users about their successful registration for your Webinars.

Hi [Name],


Since You have registered for the webinar on [Topic of webinar]

I have compiled a list of Blogs that YOU MUST READ before attending the webinar.

[Link 1]
[Link 2]
See you at the webinar on [Date] at [Time]!

(Company Name)

  • Webinar Invitation

Invite people to join your webinar by telling its many benefits with this Event Invitation WhatsApp template message.

Tomorrow!

Join us in [Company name] latest webinar to grab knowledge of [Reasons to join].

It’s free; Register now by clicking the below button.

CTA- Register Now

  • Webinar Reminder

Most people, amidst their busy schedules, forget that they even registered for your webinars. So, send them this reminder message to get them to join your webinar.

Are you joining the [Webinar Name] by [Host Name]??

🔴🔴First [Number] participants only allowed! (No Recordings)

Yes, due to the zoom limit, we can only facilitate [Number] participants LIVE on the call.

So, make sure you join in the session LIVE

It’s first-come, first-serve 😁

We’ll see you inside the Mega Webinar!

Want to get Broadcast 1,00,000+ messages in one go with AiSensy? Sign up on AiSensy & start creating WhatsApp Template messages for your business. 


WhatsApp Template Messages for Travel & Tourism

Promotional WhatsApp Templates 

The major use case of WhatsApp for Travel agencies is sending Marketing & promotional messages to increase sales of Travel Packages.

Here are a few WhatsApp Template Messages to promote Travel deals:

  • Hey [name],

    Check out our deal of the day.

    Deal of the Day: [4 Days 3 Nights at Place] starting from [Price].

    Offer expires [Time Limit].

    CTA: Book Now

  • Hey [First Name], we’ve got some fantastic travel deals waiting for you.

    Choose your pick from the below options:
    Quick Replies
    [Keyword #1]
    [Keyword #2]
    [Keyword #3]

  • Hey [recipient_name],

    [travel_destination] is calling out to you!

    Enjoy an all-inclusive 8-night holiday with [Brand Name] for just [price].

    Hurry, the offer expires soon!

    CTA: Book Now

  • Hey [name], have you visited [destination] yet?

    Now’s your chance! We’re offering a 35% discount for all bookings to [destination] made in the next 48 hours.

    Check out amazing deals by clicking the below button👇

    CTA: Check Deals

  • Hey [Name],

    Dreaming of escaping to an island?

    Now is the perfect time to book!

    Fly to [Place Name] for a [Trip Duration] at just [Price].

    To know more, click the below button.

    CTA: Book Now

WhatsApp Templates to Retarget existing Customers

Send Retargeting Campaigns to a segregated audience with WhatsApp Retargeting Campaigns exclusively on AiSensy.

AiSensy automatically segregates your broadcast audience by Delivered, Read, and Replied Audiences. Run Retargeting Campaigns on the Basis of these filters. 

Read: How to use WhatsApp Ratargeting Campaigns to boost 3x Conversions

WhatsApp Template Message for Retargeting Campaigns:

  • Hey [name]! Since you loved [destination] so much we thought you’d be interested in seeing [destination 2] or [destination 3] as well.

    Check out our sweet deals for these locations by clicking the below button.

    CTA - Check latest deals

WhatsApp Templates for Flight Reminders

Send a reminder notification on WhatsApp for flight onboarding.

WhatsApp Template Messages for Flight Reminders:

  • Boarding for your flight [flight number] on [date] starts at [Time].

    Enjoy your flight, [airline]

  • Hey [name]

    Your flight departs in 3 hours from [airport]. Don’t forget to check-in and prepare your documents.

    Have a safe flight!”

WhatsApp Templates for Airline Alerts

Allow users to check their flight status by automating airline alerts on WhatsApp.

WhatsApp Template Messages for Airline Alerts:

  • Hey [recipient_name], online check-in for [flight_number] to [travel_destination] has opened.

    To check in, please go to [website_url] and follow the prompts.

    We look forward to welcoming you on board our [aircraft] at [departure_time].

  • Hi [Name], you can check the status of your flight right here.

    Click the below button to know your Flight Status.

    CTA - Check Flight Status

 WhatsApp Templates for Newsletter

WhatsApp, with over 98% message open rate is the best place to promote your Newsletter. Increase engagement with the audience by sending blogs & news pieces on WhatsApp.

WhatsApp template Message to promote Newsletter:

  • Hi [First Name],check out the top 10 most underrated travel destinations for [year]. Get some fab ideas for your next trip.

WhatsApp Template Message for Feedback

Customer Feedback is vital to continuously improve your services. Ask for review from users who bought your Travel plans on WhatsApp.

WhatsApp Template Message asking Feedback from users:

  • Hi [Name]
    How was your experience with [Your Brand Name]??
    We are excited to know your feedback to improve ourselves in the best way to serve you in future
    Kindly Rate us by choosing from the below buttons
    Regards,
    Team [Your Agency Name]
    Quick Replies-
    Excellent
    Satisfactory
    Unsatisfactory

WhatsApp Template for Referral Programs

Onboard more users by hosting a referral program on WhatsApp. Create an enticing referral program, offering rewards to users for referring your Travel Agency to their friends.

  • [Name], refer You’ve signed up for WhatsApp updates from [Your Brand Name]!

    Refer your friends and get [Amount] worth of Travel Credits added to your account for each friend who signs up with your referral code- [Referral Code]

WhatsApp Template Messages for Insurance

1. Welcome Message Notification

Greet new signees by sending a warm Welcome greeting on WhatsApp. Let them know that you will be sending updates, marketing messages & more on WhatsApp.

Also, provide them with an option to opt out if they don't want to receive these notifications.

WhatsApp Template Message for Welcoming New Users:

  • Hey [Name],

    We are glad to have you onboard.

    We'll use this chat to update you about the latest offers on Insurance.

    If at any time you feel like opting out, reply STOP

    Regards, [Insurance Company Name]

2. Appointment Reminder Notification

Send appointment reminders to remind users in advance about their meeting. Here, you can provide them with an option to reschedule the meeting if they're busy or can't attend. WhatsApp Template Message for Appointment Reminder:

  • Hey [Name],This is [Insurance Agent Name] from [Company Name].

    Looking forward to our call at [Time]Let me know if there's a change of plans.

Just had a meeting with a potential customer? Make sure to follow up with a WhatsApp Notification. It could be to fix the next meeting or to finalize the Insurance Policy. WhatsApp Template Message for following up with users:

  • [Name], Thanks for getting on a call with me earlier.

    I hope I was able to answer all your queries.

    May I know when can we connect to discuss the Insurance Policy further? Looking forward to helping you,

    Regards, [Name, Company Name][Name]

  • How are you?I haven't heard from you since our last call.

    May I know when you'll be available to discuss policy details?

    CTA: Call Now

Send in the good news about approval for policy applications with a WhatsApp Notification. WhatsApp Template Message for Insurance Policy Approval:

  • [Name] Congrats🎉!

    Your application for [Policy Name] policy has been approved.

    Sign in to check the details.

    Call us for any queries

    CTA: Sign-in, Call Now

Increase sales of your Insurance Policies by sending promotional messages on WhatsApp. WhatsApp notifications have a 98% message read rate & 45-60% Click-through rate. WhatsApp Template Message for Policy Promotion:

  • Buy [Policy Name] from [Company Name] at just [price] T&C Apply. Enjoy big savings by getting it now!Get on a call with our agents for any queries. CTA: Buy Now, Call Now

Below are WhatsApp Templates that you can use for your Banking & Fin-tech Platform. 

3. Loan/ Insurance Application Recovery WhatsApp Notification

Since loan/ insurance applications are lengthy, many users might drop off in between. Get them back to fill out the form by sending a reminder on WhatsApp.

Here's a sample WhatsApp message template for Application Dropoff reminder:

  • Dear [Name],

    Thank you for choosing [Company Name] as your Insurance preference on our website.

    You can complete your registration by clicking the button below!

    CTA - Complete Application

  • Dear [Name],

    Thanks for choosing our [Bank Name] for your personal loan.

    We have multiple exciting offers ready for you to avail.

    Complete your loan application to avail them. 

    CTA- Complete Application, Call Now

Use this template message to inform users who applied for a loan that their loan application has been approved.

WhatsApp Template Message for Loan Approval:

Hi [first name], your loan with [bank] has been approved.

We have attached your loan docs below.

For any query, call us.Kind regards, [bank].

4. New Account Created WhatsApp Notification

Greet new users who've created an account with your Bank on WhatsApp. Users are extremely wary of messages they want to receive so let them know what notifications you'll be sending them. WhatsApp Template Message for users who've created a New Account:

  • Thank You for setting up a new Bank Account with [Your Bank Name].

    We'll use this chat to update you on Transactions, Month-end statements & promotions.

    You can control all your online banking with your mobile device.

    To opt-out, reply with STOP

    Regards, [Bank Name]

You can send promotional offers to customers for services like loans, credit cards etc. Here's an example of a promotion template message for a loan.

  •   Hey [customer name], we’re thankful to have you as a customer.

    To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [amount] loan/new credit card/bank services.

    Act before [DD/MM/YYYY] to take advantage of this offer.” 

    CTA- Call Now

WhatsApp Notifications are the best place to update users about the latest transactions. Here are some Transactional Message Samples you can automate to users on WhatsApp.

5. Amount Debited from Account

Send transactional updates on WhatsApp whenever a user makes a transaction.WhatsApp Template Message for Amount Debited:

  •   Your account ending with [xxxx] has been Debited by [Amount].

    Updated Balance- [Balance]

    If this was not you, contact us immediately.  

    CTA Button: Call Now

6. OTP WhatsApp Notification

WhatsApp Template Message for OTP Verification:

  • [OTP] is your OTP for the transaction of [amount] on the card ending [xxxx] and is valid for 5 mins.

    Do not share OTP for security reasons- [Bank Name]

Send month-end bank account statements to users on WhatsApp without any worries with an end-to-end encryption guarantee. Here's a sample WhatsApp message template for the Month-end Bank statement.

Hi [Name],

Your statement for the month of [month name] is ready.

Take a look at the attached PDF for a detailed breakdown.

Regards, [Bank Name]

Note - Select 'Media' as template type while creating this template message so that you can attach the month-end statement.

7. Fraud Alert WhatsApp Notification

If you detect unusual activity on a user's account, send a Fraud Alert on WhatsApp to bring the unusual activity to a user's attention. WhatsApp Template Messages for Fraud Alert:

  • We’ve detected unusual activity in your account.

    If this activity was initiated by you, no action is required.

    If it was not initiated by you, please call us as soon as possible.

    Find out more by logging into your account.

    CTA - Call us, log in(Your bank name)


  • Security Alert.We’re aware of fraudulent text message issuing.

    (Your bank name) will never text or call you to provide or update your online banking details.

    Beware!

Nothing makes a user more pissed than down servers. So, inform them beforehand about Bank Server maintenance with a WhatsApp Notification. WhatsApp Template Message for Bank Server Maintenance:

  • We’re busy improving our [Bank Name] Mobile Banking App.

    It’ll be unavailable for a short period from [Time] to [Time] on [Day].

    For further queries, call us.

    CTA- Call Now

WhatsApp Template Messages for Automation

1. Automated WhatsApp Notification for Welcome Message

Greet new users by automating a welcome notification on WhatsApp. Let them know that you're there to provide them with a warm welcome & the best customer experience. 

Also, provide them with an option to opt-out if they don't want to receive these notifications.

WhatsApp Template Messages for Welcoming New Users:

  • Dear [Name],

    Welcome to [Brand Name].

    We are excited to welcome you aboard.

    Feel free to ask any questions.


  • Dear [Name],Welcome to [Brand Name].😊

    We will use this chat to send you updates, reminders and offers.

    To stop receiving messages from us, please reply with 'STOP'.

2. Automated WhatsApp Notification to Recover Abandoned Carts

Abandoned Cart Recovery is one of the most useful WhatsApp Automated Notifications.

50-70% of people add items to their cart but don't complete the purchase. You can re-win them by simply automating a WhatsApp Notification. 

Abandoned Cart Recovery WhatsApp Template Messages

WhatsApp Template Messages for Abandoned Cart Recovery:

  • Hi [Name]!👋

    The awesome products😍 from (your brand name) are waiting to be yours!

    Get your products here👇

    CTA- Buy Now - (Checkout Page URL)/{{2}}

  • Hey [Name]👋

    We noticed you added some amazing items to your cart but were unable to complete the purchase.

    Here’s an exclusive code for [Discount] off 🤑

    Click the below button to complete your purchase👇

    CTA- Buy now

CTA- Buy Now - (Checkout Page URL)/{{2}}

3. Automated WhatsApp Notification for Order Confirmation

This WhatsApp Notification is most useful for Ecommerce Businesses.

Whenever a user purchases a product from your Ecommerce Store, automate an Order Confirmation Notification to them on WhatsApp.

Order Confirmation WhatsApp Template Messages:

  • Woohoo🎉🎉🤩

    Your order *[Order No.] of *[Product name]* for [Amount] has been confirmed & will reach you shortly 🛳

    Thanks for shopping with us! 😇

  • Dear [Name]👋

    Your order [Product name] from [Brand Name] is confirmed. 🤩🎉

    The estimated delivery date is [Date]

    Thank You for shopping with us😃

4. Automated WhatsApp Notification for Shipping

93% of customers want to track the delivery status of their orders. Automate a WhatsApp notification to provide them updates on where is their purchased product & when will it reach their home.

WhatsApp Templates for tracking Shipping:

  • Hey [Name]! 😃

    Your order of [Product name] for [Amount] is being processed for shipping 🚢

    Track your order by clicking the below button👇‍

    Button - Track Order

  • Hey [Name]🙋‍♀️

    Your order is out for delivery 📦

    Be ready to collect it 🎊

    Button - Track Order

5. Automated WhatsApp Notification to reduce RTO Losses

  Out of 70% COD orders, 40% return back to the warehouse (Return to Origin), doubling the shipping charges faced by businesses.

Many users choose COD as their mode of payment, but, refuse to accept the order at the time of payment. This leads to the return of the product back to the warehouse, leading to double shipping charges for business. This process is called Return to Origin (RTO).

RTO is a major evil for Ecommerce Businesses.

So, how do you reduce it?

By converting COD orders into prepaid orders, you can reduce up to 50% losses due to Return to Origin (RTO).

Sample WhatsApp Business Message Templates for reducing Return to Origin Losses:

  • [Name], your order for *[Product Name]* is confirmed. 🎉🤩

    Pay Now & Get Flat *[Discount]* off on your purchase. 🤑

    Click the below link & apply Coupon Code - *[Code]* 👇

    Button- Pay Now

6. Automated WhatsApp Notification to take Order Feedback

Customer Feedback is important for you to know what upgrades & improvements can be made to your products & services.

Automate a Feedback Notification 5-10 days after purchase:

  • Hey [Name]
    How was the [Product Name]?🤔
    Did you like it?🤨❔
    Interactive Actions- Quick Replies -
    Yes
    No

  • Hey [name]
    Thank you for shopping with us. 🛍️
    Please fill up the below form to provide us your valuable feedback. 📝
    CTA - Fill up the form

7. Automated WhatsApp Notification for Refund

Set up a WhatsApp Automated Notification to inform users about the status of their refund.

  • Refund Processed: Refund of [Amount] for your [Product name] is successfully processed to [Card name] ending in [last 4 digits] and will be credited by [Date]

    Regards, (Your brand name)

8. Automated WhatsApp Notification for Payment Reminder

Remind users about pending payments on WhatsApp to boost 3x faster payments.

Payment Reminder WhatsApp Template Message:

  • Your payment is due for amount [Amount] with date [Date] and to make a payment please click the below button.

    CTA- Pay Now

Payment Confirmation WhatsApp Notification

Payments acknowledgements are an important part of most businesses because it helps customers know & feel safe about their money.

Setup this Payment Confirmation WhatsApp Template Message:

  • Hi, Dear [Name],

    Thanks for Choosing [Brand Name].

    Your Payment of [Paid amount] has been successfully submitted.

    Regards, [Brand Name].

9. Automated WhatsApp Notification for Appointment Reminder

Automate appointment Reminders to remind users in advance about their meetings. Here, you can provide them with an option to reschedule the meeting if they're busy or can't attend.

WhatsApp Template Message for Appointment Reminder:

  • Hello [client name],

    We’d like to remind you about your [service] appointment tomorrow at [time] with [name].

    Quick Replies- I’ll be there, Cancel, Reschedule

  • Hello [client name]!

    This is to remind you about your [service] tomorrow at [time] with [name].

    If you cannot show up, we kindly ask you to call [phone number] to reschedule.

10. Automated WhatsApp Notification to reduce Application Dropoffs

Since applications for education courses/ loans are lengthy, many users might drop off in between. Get them back to fill out the form by sending a reminder on WhatsApp.

Here's how the Application dropoff notification loop works:

Application Dropoff Reminder WhatsApp Template Message

WhatsApp Template Messages for recovering Application Dropoffs:

  • Dear [Name],

    We saw that you started filling out application for [Insurance Type] Insurance on our website.

    You can easily complete your registration by clicking the button below!

    CTA - Complete Application


  • [Name], Thanks for choosing [Couse Name] as your course preference on our website. 😇

    The last date to submit your application is [Date]. ⏱

    Don’t miss out! Complete your application by clicking the link below or call us📞 if you have any queries 👇

    CTAs:Complete Application, Call Now

General WhatsApp Business Message Templates

Till now, we've seen industry-specific WhatsApp template messages. But, there are a few messages that are generally the same for most businesses. Let's have a look at them.

  • Payment Confirmation

Payments acknowledgements are an important part of most businesses because it helps customers know & feel safe about their money. Here's a general template message for all businesses.

Hi, Dear [Name],

Thanks for Choosing [Brand Name].

Your Payment of [Paid amount] has been successfully submitted.

Regards, [Brand Name].

  • Payment Reminders

Your payment is due for amount [Amount] with date [Date] and to make a payment please click the below button.
CTA- Pay Now

  • Welcome Message

Again, every business acknowledges customers' registration on their platform. Here's a WhatsApp message template for welcoming new users.


  1. Dear [Name],

    Welcome to [Brand Name].

    We are excited to welcome you aboard.

    Feel free to ask any questions.



  2. Dear [Name],Welcome to [Brand Name].😊

    We will use this chat to send you updates, reminders and offers.

    To stop receiving messages from us, please reply with 'STOP'.
  • Festive Wishes

  1. Dear [Name],

    Wishing you all a Happy & Wonderful [Festival]

    Regards, Team [Brand Name]

2.
May this festive season bring you an ocean of good opportunities, good health, and prosperity.

Start something new, stay positive and have faith in yourself 💐✨🎊
#[Person Name]

Team - [Brand Name] !!

  • Newsletter Signup

Automate this WhatsApp template message every time a user signs up for your newsletter.

Thanks for subscribing to our WhatsApp Newsletter.

Stay tuned for more updates, trends and tactics of the latest [Industry Name] trends in the industry.

Best Regards, [Brand Name]

  • Feedback

Hi [Name]

You had purchased [Product Name] from us.

We are eager to know about your experience with us.

Did you like it?

Is there anything we can do to improve?
Thanks, Team [Brand Name]

  • Booking Confirmation

Thanks for confirming! We’ll see you at [Time] on [Date]. Kindly call or reply to this message for any questions.
CTA - Call Now


Bonus: 10+ High Converting WhatsApp Promotional Messages

1. Festive Wishes + Promotional Message

Whether it's Holi, Diwali, Christmas, Eid or more; what better way to boost your sales than by sending festive wishes to your users along with an enticing offer that makes them click the button & purchase from your store.

Here are some ready to use Festive WhatsApp promotional messages to boost your sales 3x this festive season:

1. Hey [Shivam], 😃👋

[AiSensy] wishes you a very [Happy Diwali]. ✨🎉

We are glad to have you with us. On the special occasion of [Diwali], we have an exclusive offer for you. 🤩

Avail [10%] discount on any [Upto 10,000 contacts] purchase. 😍

Hurry, offer valid only till [May 7, 2022] ⏳

Apply Code: [DISC10]

CTA- Buy Now

2. Hey [Yatharth], 😄

Here's a Christmas treat you won't forget. Get FLAT 50% off up to Rs 200 on selected items.

Hurry! Sale ends at midnight today.

URL Link - [https://m.aisensy.com/] (Add your own URL)

2. Loyalty Programs

Loyal customers are 10x more important than new buyers. You can reward your loyal customers by providing unique offers, loyalty rewards & early sales access. Here are a few WhatsApp template message samples for Loyalty programs:

1. We just wanted to say thanks for being a valued customer for over [4 years]! 😉✨

As a token of appreciation, get [30% off] on your next purchase with us. 😍

With Love, [AiSensy]

2. Special E-Gift Voucher for you😍

Applicable on *[All Brands of Coffee]*.

Apply Coupon Code [ASE34] and get Flat [Rs. 200] off. 🔥

Valid for Today only. Hurry Up!! ⏳

T&C Apply*

CTA- Buy Now

3. New Product Launch WhatsApp Message

95% of new Product launches fail!

The major reason behind this is a lack of reach & effective product marketing!

With a 98% open rate & up to 60% click-through rate, WhatsApp is the perfect place to get the word out about new product launches.

Here are a few WhatsApp template message samples for New product launches:

1. Hey [Shivam]

The day is finally here😍! [Hair Curler] is officially launched & is available on our website. 🔥

Place your order today for guaranteed shipping in [one day]⚡️

CTA- Buy Now

2. Hey [Kamlakshi], 👋😇

Good News! 😍

[Skullcandy] is introducing its new product - [Headphones] to help you [enjoy music to the fullest]. 😎

Be one of the first [20] to order & win [Rs. 2500] gift card! 🤩

CTA - Check it Now

3. Hey [Mohit]👋, based on your last purchase of our [Capppuccino Coffee], we think you’d love our [Americano]😉
Use code [DISC10] for [10% off]. Make it yours now👇
CTA- Shop Now

4. Feedback + Promotion Offer Message

https://www.youtube.com/embed/9qM9BfolKak

Check the above video to know how the Feedback + Promotion Offer messages work.

A nice way of pushing promotional template messages on WhatsApp is via the Feedback Loop strategy.

When a customer gets hold of the product, send in a clickable feedback form. 

When they reply, your WhatsApp chatbot will continue the conversation with them, and directly send them a coupon or a discount code or a promotional message that will increase the sales. 

Example:

Hello [name], 👋😇

We hope you liked the [Product name] you purchased on [Date].✨

Can you share your experience with us? We would love to hear from you.

Simply choose from the options below👇

Quick Replies - I'm Happy, I'm very Happy, Not satisfied

After the users provide feedback, have your WhatsApp Chatbot automate a promotional message as shown in the image above.

Note - Youcan send clickable buttons on WhatsApp. Check out how to add quick reply buttons to your WhatsApp promotional message templates.

5. Follow-up WhatsApp promotion Message

This WhatsApp promotion message is a follow-up message for existing customers who haven't purchased for long or people who have shown interest in your products/ services. 

You can send them a message which doesn’t sound promotional at all. Just frame a message in such a way that it looks like you have been in touch with the customer and now, you are just following upon them.

For Example


1. Hi [User Name], Thanks for being a valuable user of the AiSensy Platform.

We just noticed you haven't yet applied for Whatsapp Business API.

Well, Our Unlimited Period Validity Pricing is coming to an end in the next 5 Days.

Choose any plan and get Whatsapp Business API Approval included along with 2 Agent Dashboards and all features included.


Cheers, [AiSensy]

You can also share a Gentle reminder email in case the user does not respond or if they are currently unavailable on WhatsApp. 

6. Abandoned Cart

One of the main issues the E-commerce industry faces is abandoned cart problems. When a user adds items to the cart, fill in all the information but drop them off before making the purchase. It happens often.

Whenever this situation arrives, the chatbot will nudge them with a message on Whatsapp regarding the items added to their cart with a CTA link of the payment portal of the website. 

This technique recovers 40-60% of abandoned cart issues and in turn, increases sales. 

Here are a few more Abandoned Cart WhatsApp Message Templates:

1. Hi [Shivam]!👋
The awesome products😍 from *[Mama Earth]* are waiting to be yours!
Get your products here👇
CTA- Buy Now

2. *YOUR CART IS WAITING*⏱
*[Shivam]*, you added an item to your cart but haven’t completed your purchase. You can complete it now while it’s still available. ⏳
CTA- Complete Order

7. WhatsApp Promotion Message - Order Confirmation + Upsell

Another way to send your user a discount coupon is to send them an order confirmation. Most people will start replying and ask queries about their orders regarding delivery dates or some other. At this point, the chatbot will resolve their query and send them a coupon or discount code for their next purchase. Also, this is a great opportunity to upsell the products. 

AiSensy’s chatbot is contextual. So, it will catch the user’s interest and start recommending them products related to their latest orders, increasing the chances of upselling.

Here is an example of an Order Confirmation Template:


Hi Tanishka,

Your order is confirmed. 🎉

Great news! We have received your order #10094 amounting INR 9877.

Your Order is on its way. You can track your shipment details or track your order by clicking on the button below.

While your order reached you, why not check some amazing products in our store?

Select from an option below
1. Products that are rich in Vitamin C
2. Products that are rich in Vitamin D
3. Products that are rich in Vitamin E

8. Use WhatsApp as a Landing Page

In this method, we will use Whatsapp as a landing page. We can shoot SMS/Email Campaigns to all our users with a CTA link, bringing them to the Business’s Whatsapp page.

Once the user opens their WhatsApp, there will be a pre-filled message on behalf of the user, and they just have to click on the send button that will initiate the conversation with the chatbot.

And, during this conversation, the chatbot or any human agent can offer the user a discount, coupon code, or any other kind of promotional message.

For example:
Sending through SMS/Email Campaigns -

Hi Gautam, We are active on WhatsApp now. Connect with us at https://wa.me/919675577938


And once they connect with you on WhatsApp, you can continue the conversation.

9. Product Updates WhatsApp Promotion message

Whatsapp allows Businesses to send a few template messages such as product updates or premium updates. As soon as the user reverts to your updates, the chatbot can take over the conversation. Now, the engagement has started. 

While engaging in the conversation with the user, the chatbot can offer them discount coupons or other promotional events. 

For example:
Hi [Tanishka], Thank you for showing interest in WhatsApp Business API by AiSensy.
Here are the details of the same :
Price: Free with any plan
Validity: Unlimited
You can complete your order by clicking on the link below!
In case of any query, you can contact us directly.

10. Cross-selling WhatsApp promotional message

65% of the company's business comes from existing customers. Thus, it's important to re-engage your existing customers to get your business going!

 Cross-selling is the #1 Marketing strategy to re-engage existing users & convert them back to customers. Basically, these are users who have purchased one of your products.

If you have more products to offer, cross-sell & boost your sales. Here are a few WhatsApp promotional message samples for Cross-selling to your existing customers:

1. Hey [Gautam] 👋😇

[Rage Coffee] will be delivered soon. 🚚

Just had a thought that you might like *[Coffee Mug]* with *[Coffee]* 😉.

Here's a special offer so that you can enjoy your purchase. 🤩

Use Code *[DISC10]* at the time of checkout for instant *[10% Off]*.

CTA- Buy Now

2. [Ajay], Thanks for purchasing the [Vivo Smartphone]! 😇

As a loyal customer, we’d love to recommend some other [Vivo] products! ⚡️like [Earphones]

Would you like to know more about these products? 🤔

Quick Reply Buttons - Yes, No


WhatsApp Template Message Guidelines you must follow

You must know these WhatsApp Message template guidelines to create templates that get easily approved by WhatsApp.

  • Proofread your content for spelling and grammar before submitting it for review. Messages with incorrect spellings, grammatical errors or incorrect punctuations might not get approved & may prompt customers to view these messages as spam.
    
  • Make sure to use variable parameters (e.g. {{1}}, {{2}}, etc.) and that they have the correct number of curly brackets (i.e., there need to be two curly brackets on the left and right each).
    
  • Make sure the parameters (e.g., {{1}}) contains some text with it
    For example:
    Correct Format ✅:
    Hello {{1}}

    Wrong Format❌:
    Hello
    {{1}}
    {{2}}

    Note: If there's a line with only a variable, then WhatsApp rejects the template message. 
    
  • Make sure the language selected matches the content of your message template. If you select Spanish as the message template language but the content is in English, your message template will be rejected. Ensure that your content is in one language. A mixture of languages such as "Hinglish" or "Spanglish" will not be approved.

  • Refrain from using a URL shortener for your links (e.g., bit.ly, TinyURL, or goo.gl) because they obscure the intended link destination.

  • The URL domain in your links should belong to your business or some publicly accessible URL. 

  • Refrain from adding double line space between your texts. For example;
    Correct Format✅:
    Hello {{1}},

    How may I help you?

    Incorrect Format❌:
    Hello {{1}}, 


    How may I help you?

  • Avoid using Emoticons in Quick Reply Buttons.

  • Phone Number as Call to Action: The Phone Number must be written along with the country code without the plus (+) sign. If the number is submitted without the country code, it violates the format and gets rejected by WhatsApp.

We have approved multiple WhatsApp templates for our clients across various industries. Let's check out these templates.


How to send WhatsApp Template Messages?

WhatsApp Templates can only be sent via WhatsApp Business API-based platforms like AiSensy. Using AiSensy, you can create Template Messages hassle-free & get them approved in 10 minutes to 6 hours. Check out how to create & get WhatsApp business message templates approved easily with AiSensy.

Furthermore, you get:

  • A Smart Broadcast Campaigns Manager
  • Segregated Chat Sections
  • No-complex User Interface
  • Advanced Analytics Dashboard



WhatsApp Template Message FAQs

WhatsApp allows businesses to interact with their users with any message until 24 hours from the user’s last message. Once this window is closed, you can only send a Template Message that needs approval from WhatsApp. This is done to ensure that businesses do not spam the users on WhatsApp. The WhatsApp Template message can be anything ranging from a promotional message, product launch, weekly newsletter, abandoned cart, festive greetings etc."

Yes, each WhatsApp template message undergoes rigorous checks by the WhatsApp Team personally. The message only gets approved if the team finds the message to be correct & rid of any errors such as grammar errors.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

The WhatsApp Template Message formats can be Text, Image, File or Video. With any of these media formats, text must be included since it is mandatory. This means only Images, Files or Videos can not be sent to the users as a Template Message.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

WhatsApp doesn’t allow spamming and harmful content. So, these are four things on what Business cannot send a Template Message: 1. No threatening content 2. No content promoting whiskey or other harmful consumer items. 3. WhatsApp Business message templates cannot contain threatening or abusive content.


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