Choosing the right WhatsApp Partner is important as it is the first & foremost step towards success in WhatsApp Marketing.
If you're confused about selecting between AiSensy & Wati for WhatsApp Marketing, here's an in-depth comparison.
Here, we will compare the two official WhatsApp Business API-based Marketing platforms: AiSensy and Wati.
Checkout AiSensy Vs Wati here👇
INR 10789/ yearly
0
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INR 34800 /year
INR /year (Professional Plan)
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FREE Trial
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14 - Day FREE Trial
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7 - Day FREE Trial
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Customer Support
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Call, Email, Zoom ⭐️⭐️⭐️⭐️⭐️
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Email Support (2-4days)⭐️
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UI/UX
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⭐️⭐️⭐️⭐️⭐️
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⭐️⭐️
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Green Tick Application
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FREE
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INR 3750
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WhatsApp Payments
Collect payments directly within WhatsApp
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Yes
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No
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Click Tracking
Track users who clicked on your CTA button inside the message
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Yes
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No
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Latest WhatsApp Marketing Templates
All latest WhatsApp Template message types launched by WhatsApp
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Yes, including Carousel, Multi-button & Limited-time offer messages
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No new template message types available
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Uptime
Smoothness of UI
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99.9% smooth
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Hangs for 1-2 Days when new updates
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First Message Tag
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Yes
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No
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Click-to-WhatsApp Ads
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Yes
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No
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Dynamic Chatbot builder
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Drag & Drop Chatbot Builder (Unlimited Chat Sessions)
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Advanced Chatbot Builder (Limited sessions)
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Live Chat dashboard
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Intuitive
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Non-intuitive
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Time taken for 10,000 Messages Broadcast
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18 minutes (approx)
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1.5+ Hours
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Integration Services
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FREE Unlimited Integrations
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Few integrations are chargeable (e.g. Shopify - $5/ month)
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Chatbot Services
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Service Provided & Assisted
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Self Serve
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INR 10789/ yearly
0
|
FREE Trial
14 - Day FREE Trial
|
Customer Support
Call, Email, Zoom ⭐️⭐️⭐️⭐️⭐️
|
UI/UX
⭐️⭐️⭐️⭐️⭐️
|
Green Tick Application
FREE
|
WhatsApp Payments
Collect payments directly within WhatsApp
Yes
|
Click Tracking
Track users who clicked on your CTA button inside the message
Yes
|
Latest WhatsApp Marketing Templates
All latest WhatsApp Template message types launched by WhatsApp
Yes, including Carousel, Multi-button & Limited-time offer messages
|
Uptime
Smoothness of UI
99.9% smooth
|
First Message Tag
Yes
|
Click-to-WhatsApp Ads
Yes
|
Dynamic Chatbot builder
Drag & Drop Chatbot Builder (Unlimited Chat Sessions)
|
Live Chat dashboard
Intuitive
|
Time taken for 10,000 Messages Broadcast
18 minutes (approx)
|
Integration Services
FREE Unlimited Integrations
|
Chatbot Services
Service Provided & Assisted
|
INR 34800 /year
INR /year (Professional Plan)
|
FREE Trial
7 - Day FREE Trial
|
Customer Support
Email Support (2-4days)⭐️
|
UI/UX
⭐️⭐️
|
Green Tick Application
INR 3750
|
WhatsApp Payments
Collect payments directly within WhatsApp
No
|
Click Tracking
Track users who clicked on your CTA button inside the message
No
|
Latest WhatsApp Marketing Templates
All latest WhatsApp Template message types launched by WhatsApp
No new template message types available
|
Uptime
Smoothness of UI
Hangs for 1-2 Days when new updates
|
First Message Tag
No
|
Click-to-WhatsApp Ads
No
|
Dynamic Chatbot builder
Advanced Chatbot Builder (Limited sessions)
|
Live Chat dashboard
Non-intuitive
|
Time taken for 10,000 Messages Broadcast
1.5+ Hours
|
Integration Services
Few integrations are chargeable (e.g. Shopify - $5/ month)
|
Chatbot Services
Self Serve
|
While both WhatsApp Marketing platforms have their own unique points that make them stand out, AiSensy offers much more in terms of intuitive UI making it a suitable Wati Alternative.
Let's have a closer look at each difference in detail!
Customer Support
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Customer Support
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Email Support
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|
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Call Support
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|
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Zoom Call/ Gmeet Support
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|
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Response Time
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Immediate
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2-3 days
|
Live Chat Support
|
Yes
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No
|
Customer Support
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Email Support
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Call Support
|
Zoom Call/ Gmeet Support
|
Response Time
Immediate
|
Live Chat Support
Yes
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Customer Support
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Email Support
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Call Support
|
Zoom Call/ Gmeet Support
|
Response Time
2-3 days
|
Live Chat Support
No
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At AiSensy, you get support through your preferred channels such as voice calls, Google meets, zoom call support and emails; all in one place.
AiSensy takes the extra mile in providing friendly and efficient customer support. You can call and get immediate solutions to queries.
While Wati does provide a customer service solution, their support is limited to emails. You need to raise a ticket and wait 2-3 days for a solution.
In terms of friendly customer service, AiSensy proves to be a good Wati Alternative.
UI/UX
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UI/UX
|
|
UI/UX
|
⭐️⭐️⭐️⭐️⭐️
|
⭐️⭐️
|
Uptime
|
99.9% smooth
|
Hangs for 1-2 days after every update
|
Live-chat Dashboard
|
Intuitive
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Non-intuitive
|
UI/UX
|
UI/UX
⭐️⭐️⭐️⭐️⭐️
|
Uptime
99.9% smooth
|
Live-chat Dashboard
Intuitive
|
UI/UX
|
UI/UX
⭐️⭐️
|
Uptime
Hangs for 1-2 days after every update
|
Live-chat Dashboard
Non-intuitive
|
AiSensy provides a friendly user interface that runs smoothly 99.9% of the time. You'd face no problem interacting with the UI on a day to day basis.
There's availability of different message windows in the live-chat dashboard including active, requested and intervened chats.
There's Clear segregation of chats depending on whether the chatbot is solving them, user is requesting human intervention and chats that are intervened by agents
This enables better chat organisation within the interface.
Talking of Wati, customer insights suggest that their user interface crashes for 1-2 days after the initial push out of a new update on the platform.
There's only one single place where you receive all your messages in the live-chat dashboard making it confusing to filter the chats.
In terms of UI, AiSensy proves to be a good Wati Alternative!
Approval Time
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Approval Time
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Time Period for WhatsApp Business API approval
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10 minutes - 24 hours
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3-5 Days
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Approval Time
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Time Period for WhatsApp Business API approval
10 minutes - 24 hours
|
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Approval Time
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Time Period for WhatsApp Business API approval
3-5 Days
|
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Wati takes 3-5 days for WhatsApp Business API approval.
WhatsApp Chatbot
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WhatsApp Chatbot
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AI-based Bot Builder
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Google Dialogflow Chatbot
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Keyword-based AI bots
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Chatbot Services
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Development Service-provided & Self-Serve
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Self-service
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WhatsApp Chatbot
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AI-based Bot Builder
Google Dialogflow Chatbot
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Chatbot Services
Development Service-provided & Self-Serve
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WhatsApp Chatbot
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AI-based Bot Builder
Keyword-based AI bots
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Chatbot Services
Self-service
|
AiSensy supports a no-code integration for Google Dialogflow Chatbot.
Google Dialogflow Chatbot is an intelligent AI-powered chatbot that supports Natural Language Processing (NLP) and grasps human language, understands the intent of the query and answers the customers accordingly.
AiSensy helps you build the Chatbot and assists you with its integration and handling. Also, If you bring your own Google Dialogflow Chatbot you can integrate it easily.
Click-to-WhatsApp Ads
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Click-to-WhatsApp Ads
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Click-to-WhatsApp Ads
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Yes
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No
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Click-to-WhatsApp Ads
|
Click-to-WhatsApp Ads
Yes
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Click-to-WhatsApp Ads
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Click-to-WhatsApp Ads
No
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You can create Click-to-WhatsApp Ads directly from the AiSensy Platform.
The Ads Creator is extremely easy to use & can be used by beginners to create Facebook/ Instagram ads that click to WhatsApp.
Not just this, you can also drive robust analytics from your ads & target the leads obtained directly via AiSensy
Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages.
Strategy
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Strategy
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Template Message Strategy & Consulting
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Yes
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No
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Strategy
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Template Message Strategy & Consulting
Yes
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Strategy
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Template Message Strategy & Consulting
No
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AiSensy provides strategy and consultation to customers to prepare template messages with higher approval chances from WhatsApp.
AiSensy also helps create template formats that can boost sales & growth for eCommerce businesses.
Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages.
Message Delivery Time
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Message Delivery Time
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Time period to send 10, 000 Broadcast messages
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17 minutes
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2 hours (120 minutes)
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Message Delivery Time
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Time period to send 10, 000 Broadcast messages
17 minutes
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Message Delivery Time
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Time period to send 10, 000 Broadcast messages
2 hours (120 minutes)
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10,000 broadcast messages sent through Ai Sensy's WhatsApp Marketing platform takes just 17 minutes. That's actually one of the fastest in the industry!
It takes approximately 1.5+ hours to deliver 10,000 of messages through Wati's Business API interface.
Pricing
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Pricing
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Green Tick Verification
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FREE
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$50 or Rs 3670
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Extra live agent dashboard
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FREE (with all plans)
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Rs 2250/ extra agent/ month
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Pricing Type
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Monthly/ Yearly
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Monthly/ Yearly
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Customer Success Manager
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FREE
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INR 35000/ month
|
Starts with
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INR 999/ month
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INR 2900/month
|
1000 FREE Conversation Credits
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Yes
|
Yes
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Pricing
|
Green Tick Verification
FREE
|
Extra live agent dashboard
FREE (with all plans)
|
Pricing Type
Monthly/ Yearly
|
Customer Success Manager
FREE
|
Starts with
INR 999/ month
|
1000 FREE Conversation Credits
Yes
|
Pricing
|
Green Tick Verification
$50 or Rs 3670
|
Extra live agent dashboard
Rs 2250/ extra agent/ month
|
Pricing Type
Monthly/ Yearly
|
Customer Success Manager
INR 35000/ month
|
Starts with
INR 2900/month
|
1000 FREE Conversation Credits
Yes
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Wati offers 2 plans:
Pricing
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Pricing
|
|
Per Marketing Conversation
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81p
|
98p
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Per Utility Conversation
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35p
|
41p
|
Per Authentication Conversation
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35p
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41p
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Per Service Conversation
|
35p
|
39p
|
Pricing
|
Per Marketing Conversation
81p
|
Per Utility Conversation
35p
|
Per Authentication Conversation
35p
|
Per Service Conversation
35p
|
Pricing
|
Per Marketing Conversation
98p
|
Per Utility Conversation
41p
|
Per Authentication Conversation
41p
|
Per Service Conversation
39p
|
Since 1 February 2022, WhatsApp charges businesses based on conversations rather than charging for each message.
In the Conversation-based pricing, WhatsApp charges for type of conversation in a 24-hour window.
There are 4 types of conversations as per pricing updates effective June 2023:
1. Marketing Conversation- Product updates, special offers, general advertisements, or promotional messages
2. Utility Conversation - Transactional messages like delivery updates or pay confirmation
3. Authentication Conversation - OTP messages such as account registration, account recovery, and integrity challenges.
4. Service Conversation - Messages related to personalised customer support, addressing queries.
AiSensy charges 81p/ Marketing Conversation & 35p for Utility, Service & Authentication Conversations.
Wati charges 98p/ Marketing Conversation, 39p for Service Conversations & 41p/ Utility and Authentication conversations.
In comparison, AiSensy offers these conversations at a lesser price than Wati.
Other Features
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Other Features
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Smart Audience Segmentation
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|
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UTM/URL Based Button
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|
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Whatsapp Link Builder
|
|
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Automated Attribute Collection
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|
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Integration Services
|
|
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First Message Tag
|
|
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Other Features
|
Smart Audience Segmentation
|
UTM/URL Based Button
|
Whatsapp Link Builder
|
Automated Attribute Collection
|
Integration Services
|
First Message Tag
|
Other Features
|
Smart Audience Segmentation
|
UTM/URL Based Button
|
Whatsapp Link Builder
|
Automated Attribute Collection
|
Integration Services
|
First Message Tag
|
Smart audience segmentation is filtering the audience based on multiple parameters: Name, Mobile Number, tags, source, First Message tags, Intervened, campaigns, closed, requested, Last Seen, when the user was created and all the various attributes set within the chatbot.
Ai Sensy's intuitive dashboard allows you to label the audience based on different categories. Examples include attribute & tag based segmentation along with user's last seen etc.
Wati does provide for audience segmentation but it's based on one or two filters at the most. Their platform doesn't provide smart audience segmentation.
A UTM/ URL based button allows you to configure your Whatsapp Button differently on different website page. Your pre-filled messages and On-Screen Messages are different based on URL.
This means whenever a customer clicks on the WhatsApp icon on a particular page, they'll have a different pre-filled message on WhatsApp which they can send you.
In essence, the button allows you to 'track' the source of origin.
AiSensy provides this button for smart analysis of the audience.
Wati doesn't provide a UTM/ URL based button along with their Platform. They allow you to install a common WhatsApp button across pages.
Using the WhatsApp Link Builder tool, you can create customized, Direct to WhatsApp Clickable links which you can share across with your users and on Social Media.
AiSensy provides a link builder in its platform.
Wati also provides a WhatsApp Link builder.
Automated attribute collection refers to collecting important customer attributes through Chatbots. A chatbot queries the customer and collects these attributes allowing you to nurture leads, collect data points and various qualification parameters.
Ai Sensy's intelligent dashboard allows for automated attribute collection.
Wati doesn't provide an automated attribute collection feature.
AiSensy provides on demand Integration Services with different CRM Platform and also Assists your team with these integrations
(AiSensy is the only platform listed on the Razorpay App Store)
Wati doesn't cater for any Custom integration services. You need to integrate everything yourself.
The first message tag is the tag automatically allotted to customers based on their initial message. This allows for the smart distribution of customers and helps you collect valuable data & information about the purpose of the customer's message.
AiSensy's smart engine allots first message tags automatically.
Wati doesn't provide availability for First Message Tag to users.
Customer Journey puts a face to the journey of customers; from the source of lead generation, tags added to template messages sent, it tracks everything!
AiSensy's dashboard keeps track of customer journey for you to track at all times.
Wati doesn't provide customer journey tracking in their dashboard.
After exploring the above-mentioned differences between the two WhatsApp Business API based WhatsApp Marketing platforms, what do you think- Is AiSensy a suitable Wati alternative?
Whether it's pricing, Chatbot Integration, unique features like Smart audience segmentation and more; AiSensy offers better features along with sturdy and friendly customer support.
In comparison with other solutions out there, both Wati & AiSensy make it easier for businesses by providing them with a no-code platform for WhatsApp Business API.
But, we can say that AiSensy goes up a notch in terms of features, functionalities & user-friendly pricing to become the best Wati Alternative out there.
We stated the facts! But, ultimately, the choice is yours!
Whether it's pricing, platform features, chatbot integration, Broadcasting features or dashboard intuitiveness, AiSensy is one of the best Wati Alternatives with a no-code solution.
Want to switch from your current WhatsApp API provider? Connect with our customer support!
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