AiSensy Vs Wati

The Best Wati Alternative for WhatsApp Marketing & customer suport

Looking for the best Wati Alternative for your business' WhatsApp Marketing?

 

Choosing the right partner is important as it is the first & foremost step towards success in WhatsApp Marketing. The right partner acts as a stepping stone towards the success of your business' marketing efforts on WhatsApp.

Not only this, they provide:

  •  An intuitive & user-friendly platform with robust features
  • Smooth on-boarding
  • 24x7 customer service
  • Integration with Apps used by your business
  • and many more features we'll be discussing later on in this blog

Here, we will draw a comparison between two official WhatsApp Business API based Marketing platforms: AiSensy and Wati

Both are leaders in their fields and have been entrusted by businesses across varying industries. 

We will sketch a contrast on top differentiating factors like pricing, UI/ UX, rich features and much more. 

We'll also have a look at why AiSensy is the best Wati Alternative. 

The comparison has been derived from in-depth knowledge & use of both platforms and customer reviews. 

So, let's get started!

AiSensy Vs WATI

Comparison between the two WhatsApp Marketing platforms

Download
INR 10789/ yearly
0
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INR
34800
/year
INR
/year (Professional Plan)
WhatsApp Business API
✓ FREE
✗ Only after you pay
Customer Support
✓ Call, Email, Zoom ⭐️⭐️⭐️⭐️⭐️
✓ Email Support (2-4days)⭐️
UI/UX
✓ ⭐️⭐️⭐️⭐️⭐️
✗ ⭐️⭐️
Green Tick Application
✓ FREE
✓ INR 3750
Customer Success Manager
✓ FREE
✓ $500/ month
Uptime
Smoothness of UI
✓ 99.9% smooth
✗ Hangs for 1-2 Days when new updates
Smart Audience Segmentation
✓ Yes
✗ No
UTM/URL Based Button
✓ Yes
✓ Yes
First Message Tag
✓ Yes
✗ No
Click-to-WhatsApp Ads
✓ Yes
✗ No
A.I. Based Bot builder
✓ Dialogflow Smooth Integration (A.I. Based)
✓ Advanced Chatbot Builder
Whatsapp Link Builder
✓ Yes
✓ Yes
Automated Attribute Collection
✓ Yes
✗ No
Live Chat dashboard
✓ Intuitive
✗ Non-intuitive
Time take for 10,000 Messages Broadcast
✓ 17 minutes (approx)
✓ 1.5+ Hours
Integration Services
✓ Service Provided & Assisted
✗ Self Serve
Chatbot Services
✓ Service Provided & Assisted
✓ Self Serve
Template Message Strategy & Consulting
✓ Yes
✗ No
Click Tracking
Track users who clicked on your CTA button inside the message
✓ Yes
✗ No
WhatsApp Pay
Collect payments directly within WhatsApp
✓ Yes
✗ No
Download
INR 10789/ yearly
0
WhatsApp Business API
✓ FREE
Customer Support
✓ Call, Email, Zoom ⭐️⭐️⭐️⭐️⭐️
UI/UX
✓ ⭐️⭐️⭐️⭐️⭐️
Green Tick Application
✓ FREE
Customer Success Manager
✓ FREE
Uptime
Smoothness of UI
✓ 99.9% smooth
Smart Audience Segmentation
✓ Yes
UTM/URL Based Button
✓ Yes
First Message Tag
✓ Yes
Click-to-WhatsApp Ads
✓ Yes
A.I. Based Bot builder
✓ Dialogflow Smooth Integration (A.I. Based)
Whatsapp Link Builder
✓ Yes
Automated Attribute Collection
✓ Yes
Live Chat dashboard
✓ Intuitive
Time take for 10,000 Messages Broadcast
✓ 17 minutes (approx)
Integration Services
✓ Service Provided & Assisted
Chatbot Services
✓ Service Provided & Assisted
Template Message Strategy & Consulting
✓ Yes
Click Tracking
Track users who clicked on your CTA button inside the message
✓ Yes
WhatsApp Pay
Collect payments directly within WhatsApp
✓ Yes
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INR
34800
/year
INR
/year (Professional Plan)
WhatsApp Business API
✗ Only after you pay
Customer Support
✓ Email Support (2-4days)⭐️
UI/UX
✗ ⭐️⭐️
Green Tick Application
✓ INR 3750
Customer Success Manager
✓ $500/ month
Uptime
Smoothness of UI
✗ Hangs for 1-2 Days when new updates
Smart Audience Segmentation
✗ No
UTM/URL Based Button
✓ Yes
First Message Tag
✗ No
Click-to-WhatsApp Ads
✗ No
A.I. Based Bot builder
✓ Advanced Chatbot Builder
Whatsapp Link Builder
✓ Yes
Automated Attribute Collection
✗ No
Live Chat dashboard
✗ Non-intuitive
Time take for 10,000 Messages Broadcast
✓ 1.5+ Hours
Integration Services
✗ Self Serve
Chatbot Services
✓ Self Serve
Template Message Strategy & Consulting
✗ No
Click Tracking
Track users who clicked on your CTA button inside the message
✗ No
WhatsApp Pay
Collect payments directly within WhatsApp
✗ No

 

Each comparison, explained

 

While both WhatsApp Marketing platforms have their own unique points that make them stand out, AiSensy offers much more in terms of intuitive UI making it a suitable Wati Alternative.

Let's have a closer look at each difference in detail!

Who Offers Better Customer Support

Aisensy white logo
Customer Support
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Customer Support
Email Support
✓
✓
Call Support
✓
✗
Zoom Call/ Gmeet Support
✓
✗
Response Time
Immediate
2-3 days
Live Chat Support
✓ Yes
✗ No
Aisensy white logo
Customer Support
Email Support
✓
Call Support
✓
Zoom Call/ Gmeet Support
✓
Response Time
Immediate
Live Chat Support
✓ Yes
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Customer Support
Email Support
✓
Call Support
✗
Zoom Call/ Gmeet Support
✗
Response Time
2-3 days
Live Chat Support
✗ No

 

AiSensy

 At AiSensy, you get support through your preferred channels such as voice calls, Google meets, zoom call support and emails; all in one place.

AiSensy takes the extra mile in providing friendly and efficient customer support. You can call and get immediate solutions to queries. 

Wati

 

While Wati does provide a customer service solution, their support is limited to emails. You need to raise a ticket and wait 2-3 days for a solution.

In terms of friendly customer service, AiSensy proves to be a good Wati Alternative. 

Who has a more intuitive User Interface?

Aisensy white logo
UI/UX
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UI/UX
UI/UX
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️
Uptime
99.9% smooth
Hangs for 1-2 days after every update
Live-chat Dashboard
Intuitive
Non-intuitive
Aisensy white logo
UI/UX
UI/UX
⭐️⭐️⭐️⭐️⭐️
Uptime
99.9% smooth
Live-chat Dashboard
Intuitive
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UI/UX
UI/UX
⭐️⭐️
Uptime
Hangs for 1-2 days after every update
Live-chat Dashboard
Non-intuitive

AISensy's User Interface

 

AiSensy provides a friendly user interface that runs smoothly 99.9% of the time. You'd face no problem interacting with the UI on a day to day basis.

There's availability of different message windows in the live-chat dashboard including active, requested and intervened chats. 

There's Clear segregation of chats depending on whether the chatbot is solving them, user is requesting human intervention and chats that are intervened by agents

This enables better chat organisation within the interface.

Wati's User Interface

 Talking of Wati, customer insights suggest that their user interface crashes for 1-2 days after the initial push out of a new update on the platform. 

There's only one single place where you receive all your messages in the live-chat dashboard making it confusing to filter the chats.

In terms of UI, AiSensy proves to be a good Wati Alternative! 

WhatsApp Business API Approval

Aisensy white logo
Approval Time
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Approval Time
Time Period for WhatsApp Business API approval
✓ 10 minutes - 24 hours
✓ 3-5 Days
Aisensy white logo
Approval Time
Time Period for WhatsApp Business API approval
✓ 10 minutes - 24 hours
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Approval Time
Time Period for WhatsApp Business API approval
✓ 3-5 Days

AiSensy

  •   AiSensy offers speedy approval for WhatsApp Business API. Their team sits with you and help with the application and approval process for free.

  • AiSensy promises speedy approval for WhatsApp Business API. It takes 10 minutes - 24 hours to get WhatsApp Business API approved with AiSensy.

Wati

Wati takes 3-5 days for WhatsApp Business API approval.   

AI-based Bot Builder

Aisensy white logo
WhatsApp Chatbot
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WhatsApp Chatbot
AI-based Bot Builder
Google Dialogflow Chatbot
Keyword-based AI bots
Chatbot Services
✓ Development Service-provided & Self-Serve
✓ Self-service
Aisensy white logo
WhatsApp Chatbot
AI-based Bot Builder
Google Dialogflow Chatbot
Chatbot Services
✓ Development Service-provided & Self-Serve
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WhatsApp Chatbot
AI-based Bot Builder
Keyword-based AI bots
Chatbot Services
✓ Self-service

AiSensy- Bot Builder

 

AiSensy supports a no-code integration for Google Dialogflow Chatbot.

Google Dialogflow Chatbot is an intelligent AI-powered chatbot that supports Natural Language Processing (NLP) and grasps human language, understands the intent of the query and answers the customers accordingly.

AiSensy helps you build the Chatbot and assists you with its integration and handling. Also, If you bring your own Google Dialogflow Chatbot you can integrate it easily.

Wati- Bot Builder

 

  • Wati provides a Keyword-based AI WhatsApp Chatbot to integrate with your Business API.
  • Keyword-based chatbots are 'rule-based' chatbots that help answer pre-defined customer queries using a series of options. The users select a particular option that fits their needs and enters the particular keyword to progress the query. While the chatbot provides speedy customer service, it doesn't understand human language.
  • Wati doesn't provide service for the chatbot. You need to build and implement it yourself.

    AiSensy provides integration of better chatbot in comparison with Wati. They also assist with the integration and implementation of chatbots making them a better Wati Alternative

Click-to-WhatsApp Ads

Aisensy white logo
Click-to-WhatsApp Ads
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Click-to-WhatsApp Ads
Click-to-WhatsApp Ads
✓ Yes
✗ No
Aisensy white logo
Click-to-WhatsApp Ads
Click-to-WhatsApp Ads
✓ Yes
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Click-to-WhatsApp Ads
Click-to-WhatsApp Ads
✗ No

 

AiSensy

You can create Click-to-WhatsApp Ads directly from the AiSensy Platform. 

The Ads Creator is extremely easy to use & can be used by beginners to create Facebook/ Instagram ads that click to WhatsApp

Not just this, you can also drive robust analytics from your ads & target the leads obtained directly via AiSensy

WATI

  Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages. 

Template Message Strategy & Consulting

Aisensy white logo
Strategy
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Strategy
Template Message Strategy & Consulting
✓ Yes
✗ No
Aisensy white logo
Strategy
Template Message Strategy & Consulting
✓ Yes
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Strategy
Template Message Strategy & Consulting
✗ No

 

AiSensy

 AiSensy provides strategy and consultation to customers to prepare template messages with higher approval chances from WhatsApp. 

AiSensy also helps create template formats that can boost sales & growth for eCommerce businesses. 

WATI

  Wati doesn't provide template message strategy & consultation services in their WhatsApp Business API packages. 

WhatsApp Broadcasting

Aisensy white logo
Message Delivery Time
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Message Delivery Time
Time period to send 10, 000 Broadcast messages
17 minutes
2 hours (120 minutes)
Aisensy white logo
Message Delivery Time
Time period to send 10, 000 Broadcast messages
17 minutes
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Message Delivery Time
Time period to send 10, 000 Broadcast messages
2 hours (120 minutes)

 

AiSensy

10,000 broadcast messages sent through Ai Sensy's WhatsApp Marketing platform takes just 17 minutes. That's actually one of the fastest in the industry!

Wati

 It takes approximately 1.5+ hours to deliver 10,000 of messages through Wati's Business API interface.  

WhatsApp Marketing Platform Pricing

Aisensy white logo
Pricing
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Pricing
Green Tick Verification
✓ FREE
✓ $50 or Rs 3670
Extra live agent dashboard
✓ FREE (with all plans)
Rs 2250/ extra agent/ month
Pricing Type
✓ Monthly/ Yearly
✓ Monthly/ Yearly
Customer Success Manager
✓ FREE
✓ INR 35000/ month
Starts with
✓ INR 999/ month
✓ INR 2900/month
1000 FREE Conversation Credits
✓ Yes
✓ Yes
Aisensy white logo
Pricing
Green Tick Verification
✓ FREE
Extra live agent dashboard
✓ FREE (with all plans)
Pricing Type
✓ Monthly/ Yearly
Customer Success Manager
✓ FREE
Starts with
✓ INR 999/ month
1000 FREE Conversation Credits
✓ Yes
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Pricing
Green Tick Verification
✓ $50 or Rs 3670
Extra live agent dashboard
Rs 2250/ extra agent/ month
Pricing Type
✓ Monthly/ Yearly
Customer Success Manager
✓ INR 35000/ month
Starts with
✓ INR 2900/month
1000 FREE Conversation Credits
✓ Yes

AiSensy- Pricing Model

  •  AiSensy provides an Unlimited Users plan which costs Rs 999/ paid monthly or Rs 10789/ paid yearly.

  • AiSensy also offers a Pro plan which costs Rs 2399/ monthly or Rs 25,910/ paid yearly. This plan gives you more power with pro features like Broadcast Scheduler, Click-tracking, Campaign Budget Analytics & much more.

  •  Both plans give you the power to connect with Unlimited users in one go. Be it a thousand users, hundred thousand users, or a million users - you can connect with as many users as you want! You'll just need to pay for the WhatsApp Conversation Charges after 1000 Free Conversations per month along with the Subscription fee.

  • With each plan, you get Free Green Tick Verification, Unlimited Agents and no-extra template message charges.

Wati Pricing Model

 

 

Wati offers 2 plans:

  • Standard plan which costs Rs 2900/ paid monthly & includes a Basic Chatbot builder, limit of 5 Live Agents, multiple integrations & up to 2 webhooks. 

  • Professional plan which costs Rs 5800/ paid monthly with the major difference being that you get an Advanced Chatbot Builder & integrations with up to 10 webhooks. 

  • There's an extra $50 or Rs 3670 for Green tick verification. The money is non-refundable if you don't get the Green Tick from WhatsApp. Regardless, you can continue using WhatsApp Business API without green tick verification.

  • You get 5 free agent dashboards and for every extra dashboard, you pay Rs 1500/ month.

Pricing Comparison

  • AiSensy provides all it's features under the Rs 999 plan/ paid monthly or Rs 10789/ paid yearly. Meanwhile, Wati charges Rs 2900/ month for it's base plan & Rs 5800/ month for it's Pro Plan.

    In comparison with Wati's highest plan, AiSensy proves 6x more cost-effective.

  • AiSensy helps you get the WhatsApp Green Tick absolutely FREE while Wati charges Rs 3670 to apply for the WhatsApp Green Tick.
  • You get Unlimited Live Chat Agents access with AiSensy while Wati provides a limit of 5 Live Chat Agents (Rs 1500/ extra agent).

WhatsApp Conversation Pricing

Aisensy white logo
Pricing
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Pricing
Per Marketing Conversation
81p
98p
Per Utility Conversation
35p
41p
Per Authentication Conversation
35p
41p
Per Service Conversation
35p
39p
Aisensy white logo
Pricing
Per Marketing Conversation
81p
Per Utility Conversation
35p
Per Authentication Conversation
35p
Per Service Conversation
35p
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Pricing
Per Marketing Conversation
98p
Per Utility Conversation
41p
Per Authentication Conversation
41p
Per Service Conversation
39p

What is Conversation-based pricing?

Since 1 February 2022, WhatsApp charges businesses based on conversations rather than charging for each message. 

In the Conversation-based pricing, WhatsApp charges for type of conversation in a 24-hour window

There are 4 types of conversations as per pricing updates effective June 2023:
1. Marketing Conversation- Product updates, special offers, general advertisements, or promotional messages  

2. Utility Conversation - Transactional messages like delivery updates or pay confirmation  

3. Authentication Conversation - OTP messages such as account registration, account recovery, and integrity challenges.  

4. Service Conversation - Messages related to personalised customer support, addressing queries.  

AiSensy

AiSensy charges 81p/ Marketing Conversation & 35p for Utility, Service & Authentication Conversations. 

Wati

Wati charges 98p/ Marketing Conversation, 39p for Service Conversations & 41p/ Utility and Authentication conversations. 

In comparison, AiSensy offers these conversations at a lesser price than Wati. 

Other Features

Aisensy white logo
Other Features
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Other Features
Smart Audience Segmentation
✓
✗
UTM/URL Based Button
✓
✗
Whatsapp Link Builder
✓
✓
Automated Attribute Collection
✓
✗
Integration Services
✓
✓
First Message Tag
✓
✗
Aisensy white logo
Other Features
Smart Audience Segmentation
✓
UTM/URL Based Button
✓
Whatsapp Link Builder
✓
Automated Attribute Collection
✓
Integration Services
✓
First Message Tag
✓
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Other Features
Smart Audience Segmentation
✗
UTM/URL Based Button
✗
Whatsapp Link Builder
✓
Automated Attribute Collection
✗
Integration Services
✓
First Message Tag
✗

Smart Audience Segmentation

Smart audience segmentation is filtering the audience based on multiple parameters: Name, Mobile Number, tags, source, First Message tags, Intervened, campaigns, closed, requested, Last Seen, when the user was created and all the various attributes set within the chatbot.

Ai Sensy's intuitive dashboard allows you to label the audience based on different categories. Examples include attribute & tag based segmentation along with user's last seen etc. 

Wati does provide for audience segmentation but it's based on one or two filters at the most. Their platform doesn't provide smart audience segmentation.

UTM/ URL Based Button

A UTM/ URL based button allows you to configure your Whatsapp Button differently on different website page. Your pre-filled messages and On-Screen Messages are different based on URL. 

This means whenever a customer clicks on the WhatsApp icon on a particular page, they'll have a different pre-filled message on WhatsApp which they can send you.

In essence, the button allows you to 'track' the source of origin. 

AiSensy provides this button for smart analysis of the audience. 

Wati doesn't provide a UTM/ URL based button along with their Platform. They allow you to install a common WhatsApp button across pages.

WhatsApp Link Builder

Using the WhatsApp Link Builder tool, you can create customized, Direct to WhatsApp Clickable links which you can share across with your users and on Social Media.

AiSensy provides a link builder in its platform. 

Wati also provides a WhatsApp Link builder.

Automated Attribute Collection

  

Automated attribute collection refers to collecting important customer attributes through Chatbots. A chatbot queries the customer and collects these attributes allowing you to nurture leads, collect data points and various qualification parameters. 

Ai Sensy's intelligent dashboard allows for automated attribute collection.

Wati doesn't provide an automated attribute collection feature.

Integration Services

AiSensy provides on demand Integration Services with different CRM Platform and also Assists your team with these integrations

(AiSensy is the only platform listed on the Razorpay App Store)

Wati doesn't cater for any Custom integration services. You need to integrate everything yourself.

First Message Tag

The first message tag is the tag automatically allotted to customers based on their initial message. This allows for the smart distribution of customers and helps you collect valuable data & information about the purpose of the customer's message. 

AiSensy's smart engine allots first message tags automatically. 

Wati doesn't provide availability for First Message Tag to users.

Customer Journey

Customer Journey puts a face to the journey of customers; from the source of lead generation, tags added to template messages sent, it tracks everything!

 

AiSensy's dashboard keeps track of customer journey for you to track at all times. 

Wati doesn't provide customer journey tracking in their dashboard.

Is AiSensy the best Wati Alternative?

 

After exploring the above-mentioned differences between the two WhatsApp Business API based WhatsApp Marketing platforms, what do you think- Is AiSensy a suitable Wati alternative?

Whether it's pricing, Chatbot Integration, unique features like Smart audience segmentation and more; AiSensy offers better features along with sturdy and friendly customer support. 

In comparison with other solutions out there, both Wati & AiSensy make it easier for businesses by providing them with a no-code platform for WhatsApp Business API. 

But, we can say that AiSensy goes up a notch in terms of features, functionalities & user-friendly pricing to become the best Wati Alternative out there. 

 

Choosing the best WhatsApp Marketing platform between the two

We stated the facts! But, ultimately, the choice is yours! 

Whether it's pricing, platform features, chatbot integration, Broadcasting features or dashboard intuitiveness, AiSensy is one of the best Wati Alternatives with a no-code solution. 

Want to switch from your current WhatsApp API provider? Connect with our customer support!

English 🇺🇸🇬🇧