How great would it be if your ads only showed to people that match the characteristics of the audience who have already purchased your products or services?
Wouldn't it be awesome?
You'd be looking at 5x more conversions and lesser number of junk leads hitting your CRM!
That's exactly what Meta Conversions API (CAPI) enable you to do!
Table of Content
What are Meta Conversions API (CAPI)?
Meta Conversions API for Click to WhatsApp ads (CTWA)
Pre-requisites for setting up Conversions API for Click to WhatsApp Ads
Setting up CAPI for Click to WhatsApp ads
What are Meta Conversion APIs (CAPI)?
Meta Conversions API is a tool powered by Meta that collects conversion data from your website or CRM and sends it to Meta's ad system for future optimisation of your ads! With this data, Meta will have an idea of the type of users who generally purchase your products & services and will show ads to similar users with 5x higher chances of conversion.
But, if you read the title, we didn't talk about the Meta Conversions API for landing page Meta ads.
Rather, we specifically mentioned how you can use these conversions API for Click to WhatsApp ads!
Meaning ads that run on Facebook and Instagram but click to WhatsApp.
You can easily run these ads using AiSensy's Ads Manager and drive leads to your WhatsApp.
Meta Conversion APIs for Click to WhatsApp ads
For Click to WhatsApp ads, the Conversions API collect the conversion data of users who landed on your WhatsApp and performed a particular action! They might have filled out your WhatsApp form or completed a payment via native WhatsApp payments; they might have requested a callback or any other event that happened in your CRM and you want to get more such users; the conversion data of these users will be sent to the Meta Ads system, further allowing Meta to optimise your ads, showing them to users with 5x higher chances of conversion.
Benefits of Meta Conversions API for Click to WhatsApp ads
• Laser-focused Targeting: Meta's CAPI analyse conversion data from WhatsApp communications, enabling your ads to reach users similar to those who’ve already converted, driving up your conversion chances by up to 5x.
• Real-Time Optimisation: As conversions happen on WhatsApp, the data feeds back to Meta’s ad system, allowing for on-the-fly adjustments to ad for better performance.
• Improved ROI: By focusing on high-intent prospects, you spend less on unqualified leads, ensuring every rupee of ad spend works harder for you.
• Less CRM Clutter: Targeting only quality leads means fewer junk leads in your CRM, letting you focus on prospects that are more likely to turn into customers.
• Actionable customer insights: Gain a deeper understanding of your audience’s behaviour directly from their WhatsApp communications, which can inform future marketing strategies and ad creatives.
How to get started with Conversions API
Currently, AiSensy offers you to setup CAPI with Click to WhatsApp ads.
You need the following to setup the meta conversion API for click-to-WhatsApp ads run via AiSensy:
1. An active WhatsApp Business API account powered by AiSensy: The first thing you need is an approved WhatsApp Business API account live on AiSensy. This will help you unlock the second requirement, which is the Chatbot flow builder.
Read: How to get approved for WhatsApp API in 10 minutes
2. Facebook Ads account to run Click to WhatsApp ads: You need to connect your Facebook Ads account with AiSensy to run Click to WhatsApp ads. Once you connect the ads account, you won't need to go to Facebook ads manager to manage your Click to WhatsApp ads. Everything can be seamlessly done and managed within AiSensy.
Read: How to run Click to WhatsApp ads using AiSensy
3. Chatbot Flow Builder: Chatbot Flow Builder is an add-on AiSensy feature you need to purchase in addition to the AiSensy subscription! Chatbot flows are needed as you will be adding the CAPIs in the chatbot flow itself. You can explore the pricing on this page.
Once you have these ready, you are now ready to setup the Meta Conversions API for Click to WhatsApp ads.
Connecting CAPI for Click to WhatsApp ads
1. In AiSensy, go to Flows and edit the Chatbot flow you're using for your Click to WhatsApp ad
Like we mentioned earlier, we can currently add CAPI in AiSensy through the Chatbot flow only. Go to the Chatbot flow you're currently using to engage the Click to WhatsApp ad leads.
If you don't know how to build a WhatsApp chatbot using AiSensy, checkout this blog:
Read: How to build a Drag & Drop WhatsApp Chatbot in 10 minutes
2. Figure out your Conversion event
On WhatsApp, there can be multiple events you can consider as conversions and send Meta the signal.
At AiSensy, we term conversion events as
1. Lead acquired or
2. Purchase completed!
In the above image, we have added CAPI to a purchase event as well as a lead gen event requesting callback.
Based on both of these events, CAPI will send data back to Meta's ad system and further, optimizing your leads, ensuring your ad shows to only quality leads.
E.g. Let's say you're running a lead generation ad for your real estate company. A user lands on your WhatsApp from an ad and successfully fills out your WhatsApp form.
For you, the form filled up is the conversion event.
Here's another example: Let's say you're an ecommerce brand selling your products on WhatsApp using native WhatsApp payments.
For this, payment completed via WhatsApp payment will be your conversion event. Conversion data of user who successfully purchase your product will go to the meta ads system, and the ad targeting will optimize to find more such leads.
3. Drag & Drop Conversions API to your Chatbot playground
From the elements bar, pick the Conversions API element and drop it onto the Chatbot playground.
4. Add Conversions API to your Chatbot flow
In the elements sidebar, drag & drop the Conversions API element on to the Chatbot playground.
Connect the CAPIs element after the form fillup component/ WhatsApp payments. So whenever a user successfully fills out a form, that conversion event will be sent to the Meta Ads system, and the ad will optimise to find more such leads.
That's it!
Meta Conversions API will now take over and send conversion signals to Meta's ad system to further optimise your ads.
Conclusion
We hope this blog helped you understand everything you need to know about Meta Conversions API (CAPI) for Click to WhatsApp ads.
Wish to run ads that drive 5x more leads than landing page ads?
Try Click to WhatsApp ads by AiSensy today! Get 500 FREE Ad Credits when you connect your ads account with AiSensy.
