WhatsApp Broadcast is one of the most powerful ways to connect with your audience at scale. Unlike group chats, where everyone can see each other’s messages, WhatsApp Broadcast allows you to send personalized updates, offers, and alerts to multiple contacts at once — without them knowing who else received the message.
When used correctly, Broadcasts can drive higher engagement, boost sales, and strengthen customer relationships. Let’s dive into the best practices to make the most out of your WhatsApp Broadcast campaigns.
1. Build a Quality Opt-in List
Only send Broadcasts to users who have opted-in to receive updates. This ensures compliance with WhatsApp’s policies and improves your delivery rates.
Learn how to enable opt-in management in AiSensy for your campaigns.
2. Segment Your Audience
Sending the same message to thousands of users rarely works. People engage more when messages are relevant to their needs. Segment your Broadcast lists by user attributes like purchase history, interests, or engagement.
Check how to use filters to refine WhatsApp Broadcasts and deliver more personalized messages.
3. Personalize With Templates
Generic messages don’t stand out in a customer’s busy WhatsApp inbox. By using personalized, pre-approved WhatsApp templates, you can create content that is relevant, compliant, and engaging, such as promotions, reminders, updates, and more.
Explore the WhatsApp Template Message Guide for step-by-step instructions.
4. Time Your Broadcasts Smartly
The timing of your message can make or break engagement. Avoid sending late at night or too frequently. Instead, analyze past interactions and find the sweet spot for your audience.
Use AiSensy’s WhatsApp scheduler to broadcast at the right time.
5. Keep Messages Concise and Valuable
Users skim through WhatsApp quickly. Use short, actionable texts with a clear call-to-action (CTA). Emojis, buttons, and quick replies can boost engagement when used sparingly.
6. Track Performance
Don’t just send broadcasts blindly. Instead, measure their performance. Track open rates, clicks, and conversions to help you understand what’s working and refine future campaigns for better ROI.
AiSensy offers advanced click tracking features to monitor every campaign.
7. Automate Follow-ups
Pair your Broadcasts with automated flows. For example, if someone clicks on a link but doesn’t complete a purchase, trigger a reminder.
With AiSensy's Chatbot Flow Builder, you can automate these follow-ups without coding.
8. Combine Broadcasts with Ads
WhatsApp Broadcasts work best when combined with Click-to-WhatsApp Ads for new user acquisition. Run ads to capture leads and nurture them via Broadcast campaigns.
Here’s a step-by-step guide to set up Click-to-WhatsApp Ads in AiSensy.
9. Leverage Drip Campaigns
Not all customer relationships are built in a single broadcast. With WhatsApp drip campaigns, you can send a series of scheduled messages over time — like onboarding sequences, product education, or upselling after purchase. This creates a structured journey that nurtures leads step by step.
10. Use Retargeting to Re-engage Customers
Sometimes users don’t take action on the first broadcast — and that’s where retargeting comes in. By sending follow-up broadcasts to people who showed interest but didn’t convert (like clicking a link but not buying), you can boost conversions significantly without spamming.
Explore how AiSensy’s WhatsApp Retargeted Campaigns help you re-engage the right audience at the right time.
11. Respect WhatsApp’s Policies
Always comply with WhatsApp Business rules. Avoid spammy behavior, keep frequency balanced, and ensure every message adds value.
Read more on the WhatsApp Messaging Guidelines and the WhatsApp Business Terms of Service.
12. Test, Learn, and Scale
The best campaigns are built on testing. Experiment with content, formats, and timings — then double down on what works.
Get inspired by real brands in our WhatsApp Business Case Studies.
Examples of WhatsApp Broadcast Message Templates
Here are some ready-to-use templates you can adapt for your business:
📢 Promotional Offer
Hi {{name}}, 🎉
Big News! Enjoy **20% OFF** across our store this weekend only.
Tap here to shop now:CTA: [Go to website]
📅 Event Reminder
Hi {{name}}, don’t forget!
Our webinar *“Grow with WhatsApp Marketing”* starts tomorrow at 6 PM.
Join here: [link] 🚀
🎂 Customer Birthday Greeting
Happy Birthday, {{name}}! 🎂🎉
Here’s a special **15% OFF gift** to celebrate your day.
Use code: HAPPYBDAY
CTA: [Redeem now]
How to Send a WhatsApp Broadcast through AiSensy?
To send a WhatsApp Broadcast using WhatsApp Business API, signup on AiSensy.
We have already created a dedicated page on how to apply for WhatsApp Business API with AiSensy. Just follow these steps & you can get started with WhatsApp Business API in 10 minutes.
Now, once you've got your WhatsApp Business API approved, let's head on to how to send bulk WhatsApp Broadcast messages with AiSensy.
There are two ways to shoot broadcast messages in WhatsApp via AiSensy. These are:
Method 1- Bulk WhatsApp Broadcasting Through Contact Page
Step 1: Filter the customers based on various parameters. You can filter using parameters such as organic, ads, active, closed as shown in the image below 👇.
Step 2: Now, select all the filtered down users and click on the “Broadcast” button as shown in the image below👇.
Step 3: Name your campaign & select a pre-approved template message to Broadcast to your users.
Method 2- WhatsApp Broadcasting through Campaign Page
To launch a WhatsApp Broadcast from the campaigns page, hit the '+launch' button on the top right corner and choose 'Broadcast'. Now, follow the below steps:
Step 1: Choose a campaign name that best describes the broadcast or your end goals.
Select between pre-approved template messages or regular messages that you want to broadcast to users. Template messages need to be approved from WhatsApp to send to users while Regular messages can be sent to users who have connected with you in the past 24 hours.
Step 2: Now, segregate your audience and choose the contacts to whom you wish to send the WhatsApp Broadcast.
Step 3: Pick a pre-approved template message or create a regular message and configure the parameters just like we did while sending broadcasts through the contacts method.
After doing this, fill in the parameters by selecting relevant attributes. You can either choose the attributes by clicking the attribute button or type it manually as we did in Method 1.
💡New: Click the “Generate with AI” button to let our AI WhatsApp Template Generator craft your message for you—then preview and send within seconds.
Step 5: Configure & preview the selected message and click “Broadcast” to launch the WhatsApp Broadcast Campaign.
Final Thoughts
Learning WhatsApp Broadcast best practices is a game-changer for businesses that want to engage customers at scale.
From building an opt-in list to leveraging drip campaigns and retargeting, each step brings you closer to stronger results.
With AiSensy’s Broadcast tools, templates, and automation features, you can run campaigns that not only reach your audience but also convert them into loyal customers.
FAQs
A WhatsApp Broadcast allows you to send one-to-many messages without creating a group. Recipients receive your message as a private chat, and they don’t see other contacts on the list. It’s ideal for promotions, reminders, updates, and customer engagement.
The limit depends on whether you’re using the WhatsApp Business App or the WhatsApp Business API. In the Business App, you can send to up to 256 contacts per broadcast list. With the API (via AiSensy), you can send to unlimited opted-in users at scale.
No. In a group, everyone can see each other’s replies, which isn’t ideal for marketing. In a Broadcast, users receive your message individually, making it feel personal and private.
Follow best practices like building a quality opt-in list, segmenting your audience, personalizing with templates, sending messages at the right time, and keeping content short and valuable. Using drip campaigns and retargeting can also significantly improve conversions.
Yes. With AiSensy, you can schedule broadcasts, create automated drip campaigns, and even trigger retargeted broadcasts based on user actions (like abandoned carts or link clicks). This ensures continuous engagement without manual effort.
Yes, as long as you only message users who have opted in and follow WhatsApp’s Business API policies. Using tools like AiSensy helps ensure compliance, better deliverability, and long-term account safety.
