14 Best WhatsApp Template Messages for Banking & Insurance

published on 21 February 2023

Looking to send WhatsApp Template Messages for Banking & Insurance? You're at the right place!

Whether it's a transactional notification, Loan Approval message, New Account created notification, or Credit Card payment reminder; we have listed down WhatsApp Template Messages that you can copy-paste & send easily via the AiSensy Platform

In this blog, we'll cover the 14 best WhatsApp template Messages for Banking, Insurance & Financial Institutes that will help you achieve your Marketing & Support goals on WhatsApp.

WhatsApp Template Messages for Insurance

Let's first have a look at a few Template Messages that work like charm for Insurance Agencies. 

1. Welcome Message Notification

Greet new signees by sending a warm Welcome greeting on WhatsApp. Let them know that you will be sending updates, marketing messages & more on WhatsApp.

Also, provide them with an option to opt out if they don't want to receive these notifications.

WhatsApp Template Message for Welcoming New Users:

  • Hey [Name],
    We are glad to have you onboard.
    We'll use this chat to update you about the latest offers on Insurance.
    If at any time you feel like opting out, reply STOP
    Regards, [Insurance Company Name]


2. Appointment Reminder Notification

Send appointment reminders to remind users in advance about their meeting. Here, you can provide them with an option to reschedule the meeting if they're busy or can't attend.

WhatsApp Template Message for Appointment Reminder:

  • Hey [Name],
    This is [Insurance Agent Name] from [Company Name].
    Looking forward to our call at [Time]
    Let me know if there's a change of plans.

3. Follow-up WhatsApp Notification

Just had a meeting with a potential customer? Make sure to follow up with a WhatsApp Notification. It could be to fix the next meeting or to finalize the Insurance Policy.

WhatsApp Template Message for following up with users:

  • [Name], Thanks for getting on a call with me earlier.
    I hope I was able to answer all your queries.
    May I know when can we connect to discuss the Insurance Policy further?
    Looking forward to helping you,
    Regards, [Name, Company Name]
  • [Name], How are you?
    I haven't heard from you since our last call.
    May I know when you'll be available to discuss policy details?

    CTA: Call Now

4. Insurance Policy Approval WhatsApp Notification

Send in the good news about approval for policy applications with a WhatsApp Notification.

WhatsApp Template Message for Insurance Policy Approval:

  • [Name] Congrats🎉!
    Your application for [Policy Name] policy has been approved.
    Sign in to check the details.
    Call us for any queries
    CTA: Sign-in, Call Now

5. Insurance Policy Promotion Notification

Increase sales of your Insurance Policies by sending promotional messages on WhatsApp. WhatsApp notifications have a 98% message read rate & 45-60% Click-through rate.

WhatsApp Template Message for Policy Promotion:

  • Buy [Policy Name] from [Company Name] at just [price] T&C Apply.
    Enjoy big savings by getting it now!
    Get on a call with our agents for any queries.
    CTA: Buy Now, Call Now

WhatsApp Template Messages for Banks

Below are WhatsApp Templates that you can use for your Banking & Fin-tech Platform. 

6. Loan/ Insurance Application Recovery WhatsApp Notification

Since loan/ insurance applications are lengthy, many users might drop off in between. Get them back to fill out the form by sending a reminder on WhatsApp.

Here's how the Registration dropoff notification loop works:

Loan Application Reminder WhatsApp Template Message
Loan Application Reminder WhatsApp Template Message

Here's a sample WhatsApp message template for Application Dropoff reminder:

  • Dear [Name],
    Thank you for choosing [Company Name] as your Insurance preference on our website.
    You can complete your registration by clicking the button below!

    CTA - Complete Application


  • Dear [Name],
    Thanks for choosing our [Bank Name] for your personal loan.
    We have multiple exciting offers ready for you to avail.
    Complete your loan application to avail them. 
    CTA- Complete Application, Call Now

7. Loan Approval WhatsApp Notification

Use this template message to inform users who applied for a loan that their loan application has been approved.

WhatsApp Template Message for Loan Approval:

Hi [first name], your loan with [bank] has been approved.

We have attached your loan docs below.

For any query, call us.

Kind regards, [bank].

8. New Account Created WhatsApp Notification

Greet new users who've created an account with your Bank on WhatsApp. Users are extremely wary of messages they want to receive so let them know what notifications you'll be sending them.

WhatsApp Template Message for users who've created a New Account:

  • Thank You for setting up a new Bank Account with [Your Bank Name].
    We'll use this chat to update you on Transactions, Month-end statements & promotions.
    You can control all your online banking with your mobile device.
    To opt-out, reply with STOP
    Regards, [Bank Name]

9. WhatsApp Notification for Loan Promotions

You can send promotional offers to customers for services like loans, credit cards etc. Here's an example of a promotion template message for a loan.

  •   Hey [customer name], we’re thankful to have you as a customer.
    To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [amount] loan/new credit card/bank services.
    Act before [DD/MM/YYYY] to take advantage of this offer.” 
    CTA- Call Now

Banking Transactional Updates

WhatsApp Notifications are the best place to update users about the latest transactions. Here are some Transactional Message Samples you can automate to users on WhatsApp.

10. Amount Debited from Account

Send transactional updates on WhatsApp whenever a user makes a transaction.

WhatsApp Template Message for Amount Debited:

  •   Your account ending with [xxxx] has been Debited by [Amount].

    Updated Balance- [Balance]

    If this was not you, contact us immediately.  

CTA Button - Call Now

11. OTP WhatsApp Notification

WhatsApp Template Message for OTP Verification:

  • [OTP] is your OTP for the transaction of [amount] on the card ending [xxxx] and is valid for 5 mins. Do not share OTP for security reasons- [Bank Name]

12. Month-end Bank Statement

Send month-end bank account statements to users on WhatsApp without any worries with an end-to-end encryption guarantee. Here's a sample WhatsApp message template for the Month-end Bank statement.

Hi [Name],

Your statement for the month of [month name] is ready.

Take a look at the attached PDF for a detailed breakdown.

Regards, [Bank Name]


Note - Select 'Media' as template type while creating this template message so that you can attach the month-end statement.

13. Fraud Alert WhatsApp Notification

If you detect unusual activity on a user's account, send a Fraud Alert on WhatsApp to bring the unusual activity to a user's attention.

WhatsApp Template Messages for Fraud Alert:

  • We’ve detected unusual activity in your account.
    If this activity was initiated by you, no action is required.
    If it was not initiated by you, please call us as soon as possible. Find out more by logging into your account.
    CTA - Call us, log in

  • (Your bank name) Security Alert.
    We’re aware of fraudulent text message issuing.
    (Your bank name) will never text or call you to provide or update your online banking details.
    Beware!

14. Bank Server Maintenance WhatsApp Notification

Nothing makes a user more pissed than down servers. So, inform them beforehand about Bank Server maintenance with a WhatsApp Notification.

WhatsApp Template Message for Bank Server Maintenance:

  • We’re busy improving our [Bank Name] Mobile Banking App.
    It’ll be unavailable for a short period from [Time] to [Time] on [Day].
    For further queries, call us.
    CTA- Call Now

Key Points while drafting WhatsApp Template Messages

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

Here are a few Key Points you need to remember:

  1. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
  2. The formatting of the message should be correct otherwise WhatsApp rejects the message.
  3. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
  4. Use emojis to personalize your messages. 


How to send WhatsApp template Messages?

You'd need the help of a WhatsApp Partner like AiSensy to send Template Messages on WhatsApp. 

AiSensy is a WhatsApp Business API-based Marketing platform that allows you to easily create & send Broadcast messages to Unlimited Users. 

With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.

You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business. 

Also, you can:

  • Send promotional WhatsApp Template messages to increase sales
  • Automate Transactional Notifications without any worries with end-to-end encryption enabled. 
  • Answer customer queries with 1:1 Live Chat
  • Send Retargeting Campaigns on WhatsApp to a segregated audience

Get started with AiSensy for Free Now

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