How to create WhatsApp Template Message in 3 Minutes: The Ultimate Guide:

1

Go to manage

Go to Manage 👉 Template Message and click on the “+ New” button on the top right corner.

You can also choose a pre-approved Template message from the WhatsApp Template Message Library and submit it for approval.

2

Fields you need to fill!

Following are the fields and the format of the input text –

1. Template Category*

2. Template Type*

3. Template Language*

4. Template Name*

5. Template Format*

6. Interactive Actions (Optional)

Let's dive deep into how you need to fill each of these fields 👇

3

Select Template Message Category

There are essentially three categories of messages you can send to users:

Transactional Messages - These include messages like Order Confirmation, Payment Confirmation, Refund, Delivery Updates & many more transaction-type messages.
Promotional Messages - These messages are used to drive sales and revenue for the business. You can send promotional offers, discount coupons, limited-time sale alerts & many more promotional messages.
OTP - These include OTPs sent to enable Login

4

Choose Template Message Type & Language

Template Type- Specify the type of WhatsApp Message you want to send. It can be TEXT, IMAGE, VIDEO & FILE. The template type needs to be sent with the message for approval.

If media type is chosen, don't attach a sample!

You cannot just send images. You must add text along with the images, videos or files you want to send.

Template Language- English is the default Template Message language. You can choose the language of your WhatsApp template message from all the global languages and vernacular as well.

For each template message, you can only pick one language.

5

Name the WhatsApp Template Message

Template Name- It is the unique name you need to give to the Template message.

FORMAT – The template name can only be in lowercase alphanumeric characters and underscores. Special characters and white spaces are not allowed.

6

Add the Template Message Format

The template format is your WhatsApp template message content. The template message can have various dynamic values, unique to every user such as Name, OTP Number, Order ID, Payment Links etc.

These dynamic values are depicted by {{1}}, {{2}}, {{3}} and so on and so forth as shown in the image on the right.

If you want to make some text bold, use the same rules applied in the WhatsApp App – putting asterisks (*) at the start and end of the phrase (*Bold Text*) and underscores for Italics (_Italics Text_).

FORMAT – The template message can be non-promotional but should not be more than 1024 characters.

7

Add Interactive Actions

There are two types of Interactive Actions you can add to your message:

1. Call to Action

2. Quick Replies

You can either add "CTAs" or a "Quick Replies" to a WhatsApp Template Message. You can't have both in one Template Message.

8

Call to Actions

There are 2 types of Call to Action buttons:

1. URL- URL must begin with 'https://' & have a valid domain name

2. Phone Number- The phone number should include the country code

A template message can have a URL or a Phone Number or a URL & a Phone Number both as it's Call to Action.

9

Quick Replies

Quick Replies are canned responses that allow your users to reply with the click of a button. Using these, you're more likely to receive a response from customers

There can be a maximum of 3 Quick Replies that can be sent with a template message (limitation by Facebook itself) and can have a maximum of 20 characters.

10

Edit & Submit

Finally, proofread the template message for mistakes or grammar errors before clicking the submit button. Once submitted, you can't make changes to the same WhatsApp Template Message.

Once you're sure the message is ready to be reviewed, click 'Submit'.