Next, While searching for the best software for WhatsApp Marketing, there are some AiSensy features you must consider like:
WhatsApp Broadcasting feature to send promotional messages to up to 100,000 users;
Automation of WhatsApp Notifications such as Abandoned Carts, Payment confirmation/ refund & more;
WhatsApp Chatbot for 24x7 customer care;
Easy Accessibility across multiple devices such as mobile, desktop & tablets using the same number;
Intuitive & easy to use Interface;
Quality Customer Support available from the software provider.
There are plenty of software for WhatsApp Marketing available online. However, if you're looking for a complete package of WhatsApp Marketing services, look no ahead than AiSensy.
Whether you are a business operating in Ecommerce, Automobile, Education, Healthcare, Finance or Digital Marketing; AiSensy is the perfect tool to connect with your customers in a snapshot & grow your Business.
This blog compiles the Top 20 AiSensy Features that make it the most efficient software for WhatsApp Marketing to help grow your business.
10 Best WhatsApp Marketing Features & Benefits that make AiSensy a Hidden Gem
1. Send WhatsApp Broadcast to up to Unlimited users
WhatsApp Broadcast
WhatsApp Broadcasting allows you to send promotional messages, product releases, newsletters & much more to users on WhatsApp in bulk. Messages sent on WhatsApp have an impressive performance rate with stats such as:
98% Message Open Rate
45-60% Conversion/ Click-through Rate
3X more customer satisfaction that emails & SMS.
Using AiSensy, send product releases, newsletters, promotional messages & offers as WhatsApp Broadcast. Include CTA & Quick reply buttons to drive 3x more engagement on your WhatsApp Broadcasts.
2. Automate Notifications for Order, payments & Abandoned Carts on WhatsApp
Abandoned Cart reminder on WhatsApp
Above is an example of a WhatsApp Automated notification to recover Abandoned Carts.
WhatsApp Automation is one of AiSensy's most robust features. This feature enables you to automate notifications for abandoned carts, payment reminders, order confirmation/ cancellation on WhatsApp.
E.g. A user adds an item to their cart, fills in personal information, but, does not check out. With WhatsApp Automation enabled, they'll receive a message on WhatsApp 15-20 minutes later, to complete their purchase.Abandoned Cart reminder helps convert 45-60% of abandoned carts into successful purchases.
With WhatsApp Automation, customers won't need to check their emails or SMS again & again. They'll receive all updates & messages on one single platform: WhatsApp!
3. Drag & Drop WhatsApp Chatbot Builder
WhatsApp Chatbot
Who said you need to learn coding to create a WhatsApp Chatbot? You can easily create a Drag and Drop Chatbot using AiSensy's Flow Builder.
All you need to do is Drag & Drop elements and build your WhatsApp Chatbot flow. Here's how to build aDrag & Drop WhatsApp Chatbot.
By creating Chatbot using AiSensy's flow builder, you can achieve various tasks such as:
Automate sales- WhatsApp Chatbot acts as a skilled salesman with the ability to showcase personalized product recommendations, understand their requirements & even complete sales till the payment completes.
Automate Customer Service- WhatsApp Chatbot automates the customer service process and does it handsomely by instantly responding to customer queries 24x7x365. It can answer almost all the questions users can have about your business.
Collect attributes & nurture leads- WhatsApp Chatbot can nurture leads by collecting important information such as their interests, purpose of visit, email address & much more. This information is handy when you want to categorize similar contacts to send a WhatsApp Broadcast.
You can integrate WhatsApp Chatbot on the AiSensy platform with a single click. Our clients such as Vivo, Skullcandy, Rentomojo & many more prefer WhatsApp Chatbot for lead nurturing, automating customer service & sales.
Secure integration with payment gateways (Razorpay, Stripe, etc.)
Send payment links and invoices via WhatsApp
Track payment status in real-time
Reduce cart abandonment by 40% with seamless checkout
Customers complete purchases without leaving WhatsApp—AiSensy is the best software for WhatsApp marketing that monetizes conversations.
5. AI-Powered Agents
Deploy intelligent AI agents that handle customer interactions autonomously:
Natural language understanding (NLU) for accurate intent detection
Handles FAQs, lead qualification, and sales conversations 24/7
Seamless handoff to human agents when needed
Continuously learns and improves from interactions
AiSensy's AI agents work like skilled salespeople and customer service representatives, never sleeping.
6. Run Click-to-WhatsApp Ads
Click-to-WhatsApp Ads
47% users prefer receiving business communication on WhatsApp. That's why running Click-to-WhatsApp Adsis one of the best ways to drive 5x more leads and conversions for your business.
AiSensy is the only platform that allows you to create, run & drive end-to-end analytics for Click-to-WhatsApp Ads.
Skip the complex ad creation process of Facebook Ads Manager. Using AiSensy, you can create Click-to-WhatsApp Ads easily in 4 simple steps.
Build Click to WhatsApp Ads from AiSensy Platform
Get all your Leads segregated according to Ad Campaigns
Drive 3-5X Leads instantly
Reduce Cost Per Lead by 60%
Broadcast to leads generated directly from AiSensy
Get the user’s name & WhatsApp number instantly
7. Chat & User Analytics
Campaign Analytics
Monitoring performance is crucial to understanding the result of your marketing campaigns. AiSensy offers robust & insightful analytics of all your WhatsApp Campaigns.
The analytics page in AiSensy gives you the complete view of your interaction numbers on WhatsApp, whether or not the numbers are enough and if there’s a need to tweak your marketing strategy.
In analytics you can:
Track Chat & user analytics to gain insights into the number of chats & messages exchanged on any particular day.
Track days & months during which you gained maximum traction on WhatsApp.
Track Agent Analytics - Monitor agent activity and the number of chats closed by agents.
8. Smart Retargeting for 3X Sales Increase
With AiSensy Retargeting Campaigns, you can segregate your audience automatically & send Retargeting Campaigns to the most relevant audience group.
Segregate your broadcast audience into Delivered, Read, Replied and Clicked audiences and retarget users based on these filters.
For eg. If you've sent a message with clickable button, you can further retarget users who clicked on that button to drive conversions. Users who clicked the message are way more likely to convert into customers.
Tap into the power of Retargeting with AiSensy's WhatsApp Retargeting Campaigns.
9. Most-friendly, responsive Customer Support
WhatsApp API can come off as an alien land as it's fairly new & looks confusing for first-time users. Customer Support is a defining factor that differentiates our product from other software for WhatsApp Marketing. AiSensy has a team of the most friendly & well-equipped professionals who ensure a smooth onboarding experience and answer all your queries instantly.
AiSensy is the best WhatsApp Marketing software, providing customer support across mediums such as:
Call
WhatsApp
Email
Gmeet
Live Chat
Our customer support is a safety net for all your impending doubts & queries. Many of our users switched from their previous WhatsApp API providers due to our robust customer support!
10. Share WhatsApp Catalogues and sell products on WhatsApp
WhatsApp Catalogue
What if your users could add your products to their cart & complete the purchase right on WhatsApp?
AiSensy allows you to connect your Facebook Catalogues and share single & multi-product messages right on WhatsApp. Users can add these products to their carts and check out right on WhatsApp!!
Enabling you to complete the end-to-end product journey completed right on WhatsApp. Amazing, isn't it?
11. Multiple Agent Access across unlimited Devices with just one Number
Finding it difficult to manage all customer queries on a single device?
AiSensy is built using the official WhatsApp Business API, making it accessible across as many devices as you want on the same mobile number.
Note: You get 1 Owner + 5 FREE Agent Logins included in Basic and Pro plans. Need more agents? Easily add as many as you'd like for just ₹750/month per additional agent!
12. Easy Integration with almost every CRM & softwares
Softwares that integrate with AiSensy
AiSensy is one of the only software for WhatsApp Marketing that provides customized integration with almost every top CRM, Ecommerce Platform & other software.
AiSensy is the only platform trusted byRazorpay using which you can send Razorpay-generated payment links, subscription reminders & more to users on WhatsApp. Here's a list of top CRM & E-commerce platforms that you can integrate with AiSensy:
Hubspot
Shopify
WooCommerce
Pabbly
OpenCart
Razorpay
Google Sheets
Kylas
Moengage
Integrately
LeadSquared
CleverTap
Cronberry
By integrating these platforms with AiSensy, you can automate notifications on WhatsApp directly from these CRMs.
If you're using any other CRM, you can ask for customized integration by clicking here.
13. AI Content & Automation Suite
AI WhatsApp Template Generator - By AiSensy
One of the reasons AiSensy stands out as the best software for WhatsApp Marketing is its powerful AI Content & Automation Suite — combining template generation, ad creative creation, and chatbot flow building into one intelligent system.
Instead of juggling multiple tools for copywriting, design, and automation, you get everything AI-powered in one platform.
Agencies and resellers can leverage AiSensy's power while maintaining their brand identity. Become anAiSensy Partner!
18. API & Webhook Integration
Build your own WhatsApp Marketing software on top of AiSensy's rock-solid WhatsApp APIs.
Send messages, track deliveries, manage contacts via API
Receive webhooks for all important events
Custom automation with third-party tools
Real-time data synchronization
19. Advanced Audience Segmentation
No need to upload an excel file each time you wish to broadcast! Create highly targeted audience groups for personalized campaigns:
Segment by behavior, demographics, purchase history, engagement
Create dynamic segments that update in real-time
Send hyper-personalized campaigns to micro-segments
Maximize relevance and conversion rates with precision targeting
One message doesn't fit all—AiSensy lets you tailor communications to each audience segment for superior results.
20. Campaign A/B Testing
Optimize campaigns through scientific testing:
Test different message variations, CTAs, and send times
Automatic winner selection based on performance metrics
Statistical significance validation
Continuous improvement of conversion rates
Don't guess—test and optimize every campaign element for maximum ROI.
Frequently Asked Questions about Software for WhatsApp Marketing
Yes, WhatsApp marketing is completely legal and thriving worldwide. With statistics like 98% message open rates, 45-60% conversion rates, and 24/7 customer service capabilities, WhatsApp marketing significantly outperforms email (20-29% open rates) and SMS channels. The key is using the official WhatsApp Business API and ensuring users have opted in.
Yes. WhatsApp officially allows businesses to broadcast and automate promotional messages through the WhatsApp Business API. You can now send exciting offers, discount codes, and festival wishes without risking account blocks. AiSensy ensures your messages comply with all WhatsApp policies.
The most profitable strategies include: (1) Automating abandoned cart recovery (our clients recover ₹3 Crore annually), (2) Automating sales through WhatsApp chatbots that act as 24/7 salespeople, (3) Sending personalized offers based on customer segments, and (4) Running Click-to-WhatsApp ad campaigns for lead generation.
AiSensy is the #1 WhatsApp marketing platform because it combines all 25 essential features—from WhatsApp broadcasting and automation to AI agents, payments, and advanced analytics—in a single, easy-to-use platform. We're trusted by leading brands and the only platform officially recognized by Razorpay for WhatsApp payments.
No. AiSensy is built for non-technical users with intuitive interfaces, drag-and-drop builders, and AI-powered automation. Whether you're creating chatbot flows, designing campaigns, or managing integrations, you can accomplish everything without coding.
AiSensy offers a free forever plan with basic features. Paid plans start affordably and scale as your business grows. .
Most customers see positive ROI within 30 days. Through abandoned cart recovery alone, many clients report 40-60% recovery rates and 3-5X return on investment within the first month of use.
Conclusion
Well, that sums it up!
In this blog, we've covered all 25 features that make AiSensy the best software for WhatsApp marketing for businesses of all sizes.
The choice is clear: Partner with the platform trusted by thousands of businesses across e-commerce, healthcare, finance, education, and more. Don't settle for less—choose the best software for WhatsApp marketing and watch your business grow on WhatsApp.
Ready to get started? Create your free AiSensy account today and unlock the full potential of WhatsApp marketing for your business.
