Entrepreneurs nowadays recognize the power of WhatsApp Business API to grow their business. Gupshup stands as a pioneer provider of the WhatsApp Business API. But in 2025 the landscape has matured, and businesses have more choices than ever to scale their conversational efforts and expand their marketing goals.
If you’re hitting roadblocks with Gupshup's pricing, interface, flexibility, or support, it’s smart to evaluate the market. In this article, we’ll uncover the 10 best alternatives to Gupshup. We will analyse the set of features, integrations, support, unique strenghts and a comparison table.
If you own a WhatsApp Business API account and is considering switching provider, this article is for you. Our goal is to help you find the best WhatsApp Business API provider to supercharge your business goals without headaches.
Table of Contents
What is Gupshup?
Why Consider Gupshup Alternatives
Top 10 Best Gupshup Alternatives
1. AiSensy
2. Wati
3. Freshchat
4. MessageBird
5. Twilio
6. Qualified
7. Fin by Intercom
8. Drift
9. Birdeye
10. ActiveCampaign
Feature Comparison table
FAQ
Conclusion
What is Gupshup?
Gupshup is a communication platform that provides APIs for building messaging and chatbot solutions across channels like WhatsApp, SMS, RCS, and more. As a WhatsApp Business API provider, Gupshup allows brands to engage with users through automated workflows, transactional alerts, and marketing messages.
Key strengths of Gupshup:
- Offers developer-friendly APIs
- Connects to multiple messaging channels
- Supports chatbots and automation flows
However, its developer-focused interface and limited visual tools have led many businesses to search for a more intuitive, user-friendly alternative. That’s where the best Gupshup alternative can make a huge difference.
Why Consider Gupshup Alternatives
While Gupshup is a reputable name in WhatsApp API, many modern businesses report these challenges:
- Feature limitations: Lack of advanced segmentation, automation, or integration compared to newer platforms.
- Complex UX: Not as intuitive or fast for non-technical teams or multi-agent support.
- Pricing: Costs can balloon for SMBs and startups as you scale.
- Limited support or integrations: May not plug easily into key commerce, CRM, or analytics systems.
Exploring competitors means:
- Opening new doors for cost-saving,
- Unlocking richer automation,
- Accessing stronger technical support,
- And driving better results from multi-channel messaging.
Top 10 Best Gupshup Alternatives
1. AiSensy (Best overall alternative)
AiSensy is a top-rated WhatsApp marketing WhatsApp marketing suite for marketing, sales, and customer support in 2025.
It offers a powerful no-code chatbot builder, advanced broadcast features, click-to-WhatsApp ad integration, and AI tools — all while being a WhatsApp Business Solution Provider (BSP).
Key Features:
- Official WhatsApp Business API provider
- AI-powered chatbot flow builder
- Click tracking and detailed analytics
- Seamless integrations with CRM tools and payment gateways
- Affordable pricing and localised support
Why AiSensy is a better Gupshup alternative:
- Easier to use with no-code automation
- Dedicated onboarding and 24/7 support
- Ideal for WhatsApp campaigns, lead generation and re-engagement
- Transparent and flexible pricing plans
👉 Want to try AiSensy? Book a demo here
2. Wati
Wati is another WhatsApp BSP that offers chat automation and support tools geared toward small businesses. It’s easy to set up and works well for customer support.
Pros:
- Quick setup
- Team collaboration tools
- Good UI
Cons:
- Limited marketing automation compared to AiSensy
- Broadcasts may require manual filtering
Compare AiSensy vs Wati for a deeper look.
3. Twilio
Twilio is one of the biggest names in communication APIs. It's flexible and robust, supporting SMS, voice, and WhatsApp messaging.
Best for:
- Enterprises building custom apps
- Developers who want full control
Why it's not the best Gupshup alternative for all:
- Requires development resources
- Limited UI for non-tech teams
Twilio is a certified WhatsApp Business API provider, but not ideal for no-code users.
4. MessageBird
MessageBird is a multichannel communications platform and official WhatsApp Business API provider that supports SMS, voice, email, and messaging apps.
Strengths:
- Unified inbox across channels
- Global reach and high scalability
- Enterprise-grade APIs
Weaknesses:
- Complex onboarding
- Higher pricing for small businesses
Not ideal if you want a no-code platform or visual campaign builder.
5. Vonage
Vonage is a global communication provider offering APIs for voice, SMS, and messaging apps like WhatsApp.
Why it’s considered a best Gupshup alternative:
- Strong developer tools
- Secure and scalable infrastructure
- Suitable for global enterprises
Limitations:
- Requires coding knowledge
- Not beginner-friendly
6. Interakt
Interakt is a WhatsApp Business API platform built specifically for D2C and e-commerce businesses.
Highlights:
- No-code chatbot builder
- Shopify and WooCommerce integrations
- WhatsApp campaigns & templates
- Multi-agent dashboard
Why some still choose AiSensy over Interakt:
- AiSensy offers more flexibility in flow automation
- Advanced analytics and retargeting options
Interakt remains a solid best Gupshup alternative for retail and SMBs seeking a WhatsApp Business API provider.
Compare AiSensy vs Interakt for a deeper look.
7. Fin by Intercom
Intercom’s Fin AI assistant offers deep AI-powered customer support. It can understand context, summarize queries and automate answers across channels.
Standouts:
- Natural language understanding
- Multichannel support (email, SMS, web, etc.)
- AI-generated replies
8. Drift
Drift is built for real-time sales conversations and marketing funnel optimization. It’s particularly strong in B2B and SaaS lead qualification.
Key Functions:
- Personalized chatbot conversations
- Email and CRM integrations
- Real-time insights and visitor tracking
9. Birdeye
Birdeye focuses on reputation management, review collection, and customer communication for local businesses. It supports SMS, email and messaging campaigns.
Best Suited For:
- Local businesses
- Multi-location reputation management
- Online review monitoring
10. ActiveCampaign
ActiveCampaign combines email marketing, SMS, CRM, and automation. With WhatsApp marketing support, it’s gaining traction among small businesses and agencies.
Highlights:
- AI-assisted automation
- Custom triggers and sequences
- CRM and contact scoring
However, WhatsApp support is still less mature than platforms like AiSensy or Wati.
Feature Comparison Table
| Platform | WhatsApp API | No-code Automation | CRM Integration | Broadcast Tools | Price (USD) | Price (INR) |
|---|---|---|---|---|---|---|
| AiSensy | ✅ | ✅ | ✅ | ✅ | $45/month | ₹1,500/month |
| Gupshup | ✅ | ❌ | ✅ | ✅ | Custom | Varies |
| Wati | ✅ | ✅ | ✅ | ✅ | $49/month | ₹2,757/month |
| Twilio | ✅ (API) | ❌ | ✅ | ❌ | Pay-as-you-go | Varies |
| MessageBird | ✅ | ✅ | ✅ | ✅ | Custom | Varies |
| Vonage | ✅ (API) | ❌ | ✅ | ❌ | Custom | Varies |
| Interakt | ✅ | ✅ | ✅ | ✅ | $39/month | ₹3,229/month |
| Intercom Fin | ❌ | ✅ | ✅ | ❌ | $74/month | ₹6,150/month |
| Drift | ❌ | ✅ | ✅ | ✅ | $30/month | ₹2,490/month |
| Birdeye | ❌ | ✅ | ✅ | ✅ | Custom | Varies |
| ActiveCampaign | ✅ | ✅ | ✅ | ✅ | $39/month | ₹3,229/month |
FAQs
AiSensy is widely regarded as the best Gupshup alternative thanks to its powerful features, user-friendly dashboard, and affordability.
AiSensy offers no-code automation, better UI, localized pricing, and real-time click tracking — ideal for businesses looking for a superior WhatsApp Business API provider.
Gupshup may be overwhelming for small businesses due to its developer-heavy setup. A visual platform like AiSensy is usually a better fit.
Yes. Providers like AiSensy offer smooth onboarding and migration from Gupshup.
AiSensy offers a drag-and-drop chatbot builder, campaign automation, and integrations with CRMs — making it the easiest platform for non-technical users.
No. Some platforms focus on web chat, SMS, or email. If WhatsApp is your priority, choose a certified WhatsApp Business API provider like AiSensy or Wati.
Look for pricing transparency, ease of use, customer support, analytics, and a strong focus on WhatsApp marketing features.
Conclusion
Gupshup has its place in the market, especially for companies with strong developer resources. But for marketing teams, small businesses, and agencies that want flexibility, automation, and visual tools, the best Gupshup alternative is one that offers more intuitive features and responsive support.
Platforms like AiSensy are not just easier to use, but also provide better ROI, campaign management tools, and no-code capabilities—making them the top choice for businesses searching for a reliable WhatsApp Business API provider.
Ready to Supercharge Your WhatsApp Strategy? Start Your Free AiSensy Trial today and experience the future of WhatsApp Business API.
