Top 10 WhatsApp Template Messages for Financial Institutes

Wish to send Banking, Transactional Notifications, Alerts & Updates on WhatsApp? You've landed at the right place!  

With end-to-end encryption enabled, WhatsApp is the safest place to share Business Communication for Banks & Financial Institutes.

In this blog, we'll cover 10 Profitable WhatsApp template Messages for Financial Institutes like Banks, Fintech Platforms & more.

But first, let's get you familiar with some key WhatsApp Message Template Guidelines.

10 Whatsapp Template Messages for Financial Institutes

1. Loan Application Dropoff Recovery

This WhatsApp Template message is to bring back users who started filling out your Loan application form but left in between. Get them back to complete the Loan Application Form by sending a reminder notification on WhatsApp. Here's how the Loan Application dropoff notification loop works:

WhatsApp Template Message for Loan Application reminder:

• Dear [Name]👋,
  
  Thank you for choosing [Company Name] as your Insurance preference on our website.
  
  You can complete your registration by clicking the button below!
  
  CTA - Complete Application

2. Loan Approval WhatsApp Template Message

Update users about their Loan Applications on a platform where they are most active - WhatsApp. Use this template message to inform users who applied for a loan that their loan application has been approved.

WhatsApp Template Message for Loan Approval: 

•   Hi [first name]👋, your loan with [bank] has been approved.
  
  We have attached your loan docs below.
  
  For any query, call us.
  
  Kind regards, [bank].  

3. New Account created

Send a WhatsApp Notification when a user successfully signs up for your Fintech Platform or opens a Bank Account.

WhatsApp Template Message for New Account created:

• Thank You for setting up a new Bank Account with (Your Bank Name).
  
  You can control all your online banking with your mobile device.
  
  Click the below button to download our Mobile Banking App.
  
  Regards, (Your Bank Name)
  
  CTA - Download App
  

• Hey (Name)👋
  
  Thanks for creating an account with (Your Bank name). We'd hate for you to miss important updates and announcements from us.
  
  So, from today, we'd like to start sending you important updates, alerts, and card statements on WhatsApp.
  
  You can opt-out of these notifications at any time. Simply reply to this message with 'STOP' and we'll stop sending you updates.

4. Credit Card Payment Reminder

Get customers to pay their Credit Card bills at an early date by automating Credit Card Payment reminder on WhatsApp. By sending this Template Message, you will collect 3x more repayments than what you'll collect by sending these reminders on Emails & SMS.

WhatsApp Template Message for Credit Card Payment Reminder:

• Free up your (Your Bank name) Credit Card limit & avoid Late fee Charges by clearing your outstanding dues of [Amount].
  
  Pay by [Date] to avoid late fees.
  
  CTA- Pay Now

• Hey (Name)👋,
  
  Don't worry about due dates & deadlines!
  
  Free up your (Your Bank Name) Credit Card limit by clearing your outstanding dues of (amount) early.
  
  CTA - Pay Now

5. Large Transaction (Warning)

It's important to keep customers safe from fraudful transactions. So, whenever a user makes a transaction for a large amount, send a warning message confirming that it was them who made the transaction.

WhatsApp Template Message for Large Transaction warning:

• Hi [Name]👋,
  This is an automated warning that [amount] has been transferred from your bank account to account ending [recipient’s account last digits].
  If this was not you, please contact us immediately.
  (Your Bank name)
  Quick Replies-
  It was Me
  It was not Me

Transactional Message Samples

Here are some common transactional WhatsApp template messages for Amount Debited & OTP sent. 

6. Amount Debited from Account

Automate this WhatsApp Template Message whenever money gets deducted from a user's bank account:

• Your account ending with [xxxx] has been Debited by [Amount].
  
  Updated Balance- [Balance]
  
  If this was not you, contact us immediately.
  
  CTA Button - Call Now
  
  
  7. OTP Sent WhatsApp Template Message
  
  Instead of sending OTPs via Emails & SMS, send them on a more accessible platform like WhatsApp. 
  
  Here's a WhatsApp Template Message sample for automating OTPs:
  
  
• [OTP] is your OTP for the transaction of [amount] on the card ending [xxxx] and is valid for 5 mins. Do not share OTP for security reasons- [Bank Name]

8. ATM Transaction Notification

Set up this WhatsApp automation Notification whenever a user withdraws money from ATM. This is better than an SMS notification as they can keep track of their withdrawals hassle-free on WhatsApp.

WhatsApp Template Message for ATM Transactions:

• Hi [Name]👋,
  
  You have withdrawn [amount] from [ATM location].
  
  Total account balance is [balance amount].
  
  If this wasn't you, please contact us immediately.
  
  (Your Bank name)
  
  Quick Replies-
  It was Me
  It was not Me

9. Month-end Bank Statement

Banks & Financial Institutions can send month-end bank account statements to users on WhatsApp without any worries with its end-to-end encryption guarantee.

Here's a sample WhatsApp message template for the Month-end Bank statement.

Hi [Name]👋,

Your statement for the month of [month name] is ready.

Take a look at the attached PDF for a detailed breakdown.

Regards, [Bank Name]

Note - Select 'Media' as template type while creating this template message so that you can attach the month-end statement.

10. Promotional Offer (Loan)

You can send promotional offers to customers for services like loans, credit cards etc. Here's an example of a promotion template message for loan.

Hey [customer name]👋, we’re thankful to have you as a customer.

To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [amount] loan/new credit card/bank services.

Act before [DD/MM/YYYY] to take advantage of this offer.”

CTA- Call Now

Key Points while drafting WhatsApp Template Messages

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

Here are a few Key Points you need to remember:

1. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
2. The formatting of the message should be correct otherwise WhatsApp rejects the message.
3. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
4. Use emojis to personalize your messages. 

How to send WhatsApp template Messages?

You'd need the help of a WhatsApp Partner like AiSensy to send Template Messages on WhatsApp. 

AiSensy is a WhatsApp Business API-based Marketing platform that allows you to easily create & send Broadcast messages to Unlimited Users. 

With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.

You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business. 

Also, you can:

• Send promotional WhatsApp Template messages to increase sales
• Automate Transactional Notifications without any worries with end-to-end encryption enabled. 
• Answer customer queries with 1:1 Live Chat
• Send Retargeting Campaigns on WhatsApp to a segregated audience