Boost Your Sales with WhatsApp Catalogue: Complete Guide

Wish to drive more sales for your products and services? Of course, you do! Who doesn't?

Well, now there's an even easier way to sell more stuff directly on WhatsApp: WhatsApp Catalogue.

Creating a WhatsApp Catalogue is one of the best ways to share and sell your products directly on WhatsApp and increase your sales.

In this blog, we'll discuss how to create WhatsApp Catalogues via WhatsApp Business API, share them with a mass audience on WhatsApp and increase your sales.

Read: WhatsApp Business API: Complete Guide

What is a WhatsApp Catalogue?

WhatsApp Catalogue allows businesses to create and share catalogues of their products and services directly through WhatsApp. Customers can browse your catalogue, learn more about your products, and even make purchases without ever leaving WhatsApp.

Let's tell you how you can get started with creating WhatsApp Catalogues for your business. There are 2 ways to create WhatsApp Catalogues:

1. WhatsApp Business App
2. WhatsApp Business API

Let's discuss how you can create a Catalogue via both these means👇

How to create WhatsApp Catalogue via WhatsApp Business App?

To create a WhatsApp Catalogue, you'll need to have a WhatsApp Business account. Once you have a business account, you can create a catalog by following these steps:

1. Open the WhatsApp Business app.

2. Tap the three dots in the top right corner of the screen.

3. Select "Settings."

4. Tap "Business tools."

5. Tap "Catalogue."

6. Tap "Create catalogue."

7. Enter a name for your catalogue.

8. Add products or services to your catalogue.

9 Set prices for your products or services.

10. Add images for your products or services.

11. Save your catalogue.

Once you've created your catalogue, you can share it with customers easily by following these steps:

1. Open the WhatsApp Business app.

2. Open a chat with a customer.

3. Tap the attachment icon.

4. Select "Catalogue."

5. Select the catalogue you wish to share

6. Send the catalogue to the customer.

While creating WhatsApp Catalogue with WhatsApp Business App is super easy, there are certain downsides as well:

1. You can't connect WhatsApp Chatbot to automate the WhatsApp Catalogue. You need to send the Catalogue manually.
2. The business app is created specifically to meet the needs of small businesses. If you're a business looking to attract a mass audience, WhatsApp Business App probably isn't the way to go.

There's a perfect solution for businesses who wish to target a mass audience: WhatsApp Business API.

Here's how you can create WhatsApp Catalogue using WhatsApp Business API👇

How to create WhatsApp Catalogue via WhatsApp Business API?

You can easily create WhatsApp Catalogues via WhatsApp Business API through AiSensy, the Smartest WhatsApp Engagement tool built on official WhatsApp Business APIs.

Before we start creating the WhatsApp Catalogue, there's one pre-requisite you must meet👇

Pre-requisites to create WhatsApp Catalogue in AiSensy

To create WhatsApp Catalogue in AiSensy, you first need to create a Catalogue in your Facebook Business Manager Account.

Check out how to create Catalogue in your Facebook Business Manager Account

Note: If you've already connected your Ecomm+ (Shopify or WooCommerce store) with AiSensy, Facebook Catalogue would already have been created. Just make sure your Facebook and your Ecommerce store are synced or connected. 

Created your Catalogue on Facebook Business Manager account?

Great! Now, let's activate this catalogue on WhatsApp via AiSensy.

How to activate WhatsApp Catalogue easily using AiSensy?

1. Unlock Flow Builder

The very first step you need to do is Unlock the Flow Builder. Flow Builder is an Add-on feature that you need to purchase to unlock or claim your 14-day free trial (for existing as well as new users).

2. Go to Flows & connect your Facebook Business Account

First, go to the Flows section in AiSensy App & connect your Facebook account.

3. Connect Catalogue created via Facebook

Next, connect the Catalogue you've created in your Facebook Business Manager account.

Note: Only select the catalogue you wish to run on WhatsApp.

4. Go to Catalogue & connect the Catalogue you wish to run on WhatsApp

Now, go to the Manage Catalogue section in Flows and connect the same Facebook catalogue you chose in the previous step.

5. Go to Product & edit the listed products (Optional)

Next, go to the Products section which includes all the products listed in your Shopify account.

If you want, you can edit these products by clicking the pencil icon.

Clicking the pencil icon will take you to Shopify, where you can edit these products.

6. Create a New Flow

Now, go to Flow Builder and click Create Flow to create the flow for your WhatsApp Catalogue.

7. Add Keywords which will trigger the Catalogue

Clicking the button will open the Flow Builder. Here, you can build the complete flow for your WhatsApp Catalogue.

To start creating your flow, you first need to add Keywords that will trigger the Catalogue flow.

Enter common keywords like Shop, products, e-commerce depending on what your users enter most to ensure the catalogue gets triggered.

In the below image, we've added 'hi' as the keyword that will trigger the catalogue flow. So, the flow will automatically get triggered whenever someone sends you a 'hi' on your WhatsApp Business API number.

8. Create the Flow

You can use a series of options, including Text, Quick Replies, Images, List, Section List, Single Product & Multi-product.

9. After completing the flow, click 'Save'

Once you've completed the flow as per your satisfaction, press Save.

10. Enable the Catalogue

Finally, enable the Catalogue in the flow builder.

That's it!! Your WhatsApp Catalogue is now Live 🎉🎊

Once you've enabled the catalogue, it'll get triggered whenever a user enters your Catalogue Keywords.

Benefits of using WhatsApp Catalogue

There are many benefits to using WhatsApp Catalogue, including:

• Get 3x sales: WhatsApp Catalogue can help you increase sales by making it easier for customers to browse and purchase your products on WhatsApp.

• Improved customer service: You can improve customer service by providing customers with a convenient way to learn more about your products and services and automate their queries by connecting a WhatsApp Chatbot easily.

• Global Reach: WhatsApp Catalogue massively boosts your reach by allowing you to make your products and services available to over 2.4 Billion WhatsApp users globally.

• Boost brand awareness: WhatsApp Catalogue helps you boost brand awareness by giving customers an accurate glimpse of your products and services.

Tips to create WhatsApp Catalogue

Now that you know what WhatsApp Catalogue is and how it works, it's time to start creating your own catalogue.

Here are a few tips for creating a WhatsApp Catalogue that appeals to a mass audience:

• Use high-quality images: Images are a great way to catch customers' attention and make your catalogue more visually appealing. Make sure to use high-quality images that accurately represent your products and services.

• Keep your catalogue up-to-date: Customers want to see your latest products and services, so keep your catalogue up-to-date with the latest additions.

• Use clear and concise descriptions: When writing descriptions for your products and services, be clear, crisp and concise. Rather than simply stating your features, stating the benefits of those features will drive more engagement on your products and services.

• Offer discounts and promotions: Everyone loves a good deal, so offer discounts and promotions to attract new customers and encourage existing customers to purchase.

• Respond to customer inquiries promptly and courteously: Customers appreciate it when businesses respond promptly and courteously.

Make sure to respond to customer inquiries within 24 hours, and always be polite and helpful.

Or connect a WhatsApp Chatbot to automate your support queries.

Conclusion

Well, that summarizes everything you need to know about creating WhatsApp Catalogues via WhatsApp Business App and WhatsApp Business API, sharing them with your users and boosting your sales right on WhatsApp.

Here are a few resources which you might find useful👇

How to automate WhatsApp messages: Complete Guide

Complete WhatsApp Marketing Guide: Top 10 Strategies

Top 10 WhatsApp API Benefits you need to know