In a world where customers consistently search for a more personal, easy, and rapid way to communicate with enterprises, businesses need to create more streamlined engagement opportunities.
This is where a WhatsApp Business Account can be a game-changer for your brand!
But why choose WhatsApp Business as your primary channel for reaching customers? Take a look at the statistics highlighted below.
- WhatsApp boasts more than 2.9 billion users (as of June 2024) spanning 180+ countries worldwide.
- Over a 100 billion messages are sent and received over WhatsApp worldwide daily.
- WhatsApp is the third most popular social media network after Facebook and YouTube and the third most widely used platform for communications.
These stats evidence the popularity of WhatsApp as more than just a messaging platform; in fact, WhatsApp Business can present business owners with a goldmine of opportunities, from saving time to offering personalized assistance, that can enhance their overall operations and provide consumers with an enhanced customer experience.
In this blog, we will discuss eleven of the key advantages of using a WhatsApp Business account for your business in 2024.
But first, let’s take a quick look at WhatsApp Business and what it comprises.
What is WhatsApp Business?
WhatsApp Business is a suite of solutions powered by Meta that enables enterprises to use this messaging application for customer communication and engagement. It is tailored for businesses of all sizes, from solopreneurs to multinational corporations, with customizable solutions based on individual company needs and customer conversion goals.
For example, for —
Small Businesses:
The best choice is the free-to-download WhatsApp Business App, which helps companies engage with their customers professionally by providing them with tools to automate and promptly reply to messages.
However, the WhatsApp Business App has certain shortcomings. For example, the app only allows a 256-user broadcast limit on messages. Furthermore, the app lacks any advanced analytics to measure customer engagement or campaign performance, does not integrate with CRMs or chatbots, and does not support eCommerce features like payment gateways or order tracking—all of which can be restrictive for bigger enterprises.
Mid- to Large-Sized Enterprises:
The go-to solution for such businesses is the advanced WhatsApp API, a collection of solutions presented by the WhatsApp Business platform.
The WhatsApp API comes with tools that help empower mid-sized and multinational organizations to communicate with their customers over WhatsApp to develop trust, foster lasting relationships, and increase revenue in an effective and scalable manner. It is more advanced with additional automation tools, such as chatbot features, pre-written message sequences, personalized offerings, and other features fit for larger businesses.
Irrespective of business size, all companies can use Ads that Click to WhatsApp to create ads on other Meta platforms, such as Facebook and Instagram, and leverage them to send users to WhatsApp, where they can message you directly.
Now that you have a comprehensive understanding of WhatsApp Business, let’s explore the eleven underrated benefits of using a WhatsApp Business account in 2024!
Read More: How to create WhatsApp Business Account in 10 minutes
12 WhatsApp Business Account Benefits No One Talks About!
Given below are the top 12 WhatsApp Business account benefits no one talks about. Let’s check them out!
1. Enhanced Customer Profiling
WhatsApp Business enhances customer profiling by allowing businesses to collect and analyze detailed interaction data. This data can be used to create comprehensive ideal customer profiles (ICPs), including preferences, purchase history, and engagement patterns.
Businesses can further integrate with CRM systems to enrich these ICPs with additional data, enabling personalized communication and targeted marketing. Enhanced customer profiling helps companies tailor their services, anticipate needs, and build stronger relationships, ultimately leading to improved customer satisfaction and loyalty.
For example, AiSensy’s User Attributes feature helps with enhanced customer profiling of prospects and customers interacting with your WhatsApp Business account. You can create ideal customer profiles using labels such as name, mobile number, source, first message tags, campaigns, created at, last seen, and more, as illustrated below.
2. Automated Message Scheduling
Automated message scheduling in WhatsApp Business allows companies to send timely communications like reminders, offers, and updates automatically.
This enhances efficiency, reduces human error, maintains consistent customer contact, and improves engagement by sending messages to the right people at the right times.
For instance, AiSensy’s WhatsApp Scheduler feature enables you to schedule WhatsApp messages up to two months ahead of time.
You can ask your customers for meeting availability and even schedule broadcast messages in bulk by selecting the right time, day, and date for each target audience segment you want to reach with your brand’s campaigns.
3. Unlimited Broadcast Messaging Capabilities
WhatsApp Business API allows businesses to broadcast messages to unlimited users, making it an effective tool for reaching a large audience simultaneously.
This feature is especially valuable for sending updates, promotional content, and announcements directly to customers who have opted in (and not just to customers saved in your contact list!).
With unlimited broadcasting, companies can drive customer engagement, increase brand visibility, and enhance the effectiveness of marketing campaigns. Moreover, WhatsApp's opt-in feature allows businesses to broadcast to a large audience without spamming them, ensuring high message open rates and customer satisfaction.
Utilize an official WhatsApp Business Solutions Partner like AiSensy to create message templates and shoot targeted campaigns to thousands of ideal customers worldwide.
4. In-depth Analytics and Insights
A WhatsApp Business account provides detailed analytics to track messaging campaign performance, optimize strategies, and refine targeting.
Metrics like response times, delivery rates, and engagement levels help businesses identify trends, measure success, and improve customer communication and relationships. Leverage a WhatsApp engagement platform like AiSensy to track real-time insights and analytics for your WhatsApp messaging campaigns.
5. Seamless CRM Integrations
A WhatsApp Business account integrates with CRM systems to streamline customer interactions, track conversations, manage profiles, and log data.
This integration enables personalized communication, efficient follow-ups, automated responses, and improved response times. Additionally, it supports data analysis and reporting to enhance engagement strategies and customer behavior insights.
AiSensy integrates with many top CRM and eCommerce applications including HubSpot, Pabbly, Integrately, LeadSquared, CleverTap, Shopify, WooCommerce, OpenCart, Tally, Warehouse, Cronberry, and more.
6. Multi-Agent Support for Customer Service
Making customers happy over the phone can be challenging, especially while solving their concerns. This is why many businesses are switching to messaging channels like WhatsApp.
Multi-agent support on WhatsApp Business improves response times and service efficiency. AiSensy enables smart chat routing and integrates with complaint management software for quick resolution of negative reviews.
7. Customized Business Profiles
WhatsApp Business enables businesses to build a positive brand image with customized business profiles that showcase their unique brand identity.
You can include all the important details on your WhatsApp business profile, such as your company name, contact information, description, and even product catalogs. Businesses can also include their website URL in the description. This empowers buyers to directly visit your website to know more about your business.
Thus, a WhatsApp Business account gives customers simple access to your products and services while also enhancing the reputation of your company. With AiSensy as your Business Messaging Partner, you can customize the logo, description, address, email, vertical, and website URL of your WhatsApp Business account.
Read More: How To Edit WhatsApp Business Profile in AiSensy?
8. Multimedia Messaging Options
With a WhatsApp Business account, businesses can enhance communication by sending multimedia content like images, videos, documents, and voice messages.
This enriches customer interactions, boosts engagement, and effectively showcases products, which is particularly beneficial if you are thinking of leveraging profitable Ecommerce business ideas, improving sales and customer satisfaction. Thus, multimedia messaging enhances marketing efforts.
9. Interactive Customer Experience with WhatsApp Catalog
With a WhatsApp Business account, you can create an interactive digital storefront using WhatsApp catalogs.
Customers can browse, view details, and purchase products directly within the app, enhancing the ease and engagement of online shopping. Each item in the catalog can include images, descriptions, and links, improving the overall customer experience.
For example, if you have a retail business for print-on-demand T-shirts, you can use the WhatsApp catalog feature to display your trending T-shirt designs all in one place for your potential customers to choose their pick!
WhatsApp Business also offers interactive features like automated replies, quick responses, CTA buttons, and list messages. These tools ensure timely communication, provide template answers, facilitate direct actions (e.g., calls or website visits), and present multiple options, enhancing customer interaction and streamlining communication for digital shoppers.
Here are some examples illustrated below.
Effective Use of Labels for Customer Segmentation
A WhatsApp Business account boosts operational efficiency through customer segmentation using labels. Labels help classify and prioritize interactions, inquiries, and orders, leading to faster, more accurate responses.
This organization streamlines order management, team collaboration, and post-sale support, ultimately enhancing productivity and reducing costs. The Aisensy platform allows for multiple levels of audience segmentation for smart targeting of marketing campaigns.
11. Verified Business Accounts
A verified WhatsApp Business account enhances your reputation and builds customer trust. The "green tick badge" indicates legitimacy, alleviating concerns about spam and fostering stronger customer loyalty by showing that you are a credible, reliable company.
12. Enhanced Security and Privacy Features
Businesses are always concerned about security when it comes to communication channels, especially when it comes to customer data.
WhatsApp stands out in this regard, offering enhanced security and privacy features. Here are some factors that make WhatsApp one of the safest platforms:
- End-to-End Encryption: The app ensures the messages can only be seen by the users who are communicating.
- Security Alerts: Users are alerted to possible security dangers by security alerts.
- Advanced Security Measures: The app consistently upgrades to enhance security and blocks malicious URLs and attachments.
- Two-Step Verification: PINs are required for new device configurations, adding an additional degree of protection.
- GDPR-Compliant and Cookie-Free: The app provides improved privacy and guarantees that messages are sent only to contacts who have given consent.
- User-Controlled Feedback: The app allows users to complain or ban unsolicited messages, thus contributing to the upkeep of a trustworthy environment.
This makes customers establish greater trust in you business, knowing that their communications with your company are safe and confidential.
Leverage the Potential of WhatsApp Business API
WhatsApp is a powerful messaging platform and opening a Business Account with this social media network can give you the potential opportunity of connecting to billions of users every day and converting them into loyal recurring customers.
However, the WhatsApp Business app is only suited well for small businesses. To truly maximize the capacities of WhatsApp marketing, we recommend using WhatsApp’s Business API. Let’s understand it in detail.
The WhatsApp Business API is a collection of solutions that empowers larger businesses to integrate WhatsApp messaging into their customer service platforms. It supports automated and personalized messaging, CRM integration, and high-volume customer interactions.
Unlike the standard WhatsApp Business app, the WhatsApp Business API allows customer communications on a much larger scale, in a more automated way and while being connected to your existing tech stack. This makes it ideal for enterprises seeking to enhance customer engagement and streamline support processes.
However, you will need developer resources or a partnership with an official WhatsApp Business Messaging Partner like AiSensy to implement the WhatsApp Business API.
AiSensy allows business owners and marketers to use WhatsApp API to —
- Send out promotional messages to all users of WhatsApp who have opted-in
- Use integrations to automate WhatsApp user notifications
- Provide live chat support to users on unlimited devices
- Implement chatbots on WhatsApp to automate sales and support
- Increase business authenticity using the verified green tick badge on WhatsApp
…and much more!
To apply for access to WhatsApp’s Business API, you need an active phone number which is not registered with any other WhatsApp accounts, a verified Facebook Business Manager account, and a business website.
Now, if you are partnering with AiSensy to implement WhatsApp Business API for your business, you can create a free account or experience a 14-day FREE trial, which includes free WhatsApp Business API verification, free 2000 monthly active users, free 50 WhatsApp conversation credits to test out the platform and messaging, and access to all other features.
To apply for the WhatsApp Business API for FREE, follow this step-by-step guide from AiSensy and get access to all of the WhatsApp Business platform’s features in 10 minutes!.
Final Thoughts
A WhatsApp Business account can really transform the way you connect with prospects and customers. This popular messaging platform's various advanced features help with multiple purposes, such as streamlining operations, personalizing communications, and enabling businesses to gain insights that may improve lead nurture, sales, and customer retention.
However, not all of these benefits can be availed using the free WhatsApp Business App. This is why we always suggest our clients switch to WhatsApp’s Business API. This sophisticated solution can be used for multiple use cases for different business teams, mainly marketing, sales, and customer support. It can also streamline in-house communications for agile project management, which ultimately leads to business growth.
Are you convinced to give it a try? Leverage the benefits of a WhatsApp Business account with WhatsApp’s Business API and an official WhatsApp marketing platform like AiSensy! Create a free account today!
Frequently Asked Questions (FAQs)
WhatsApp Business enhances customer communication with automated responses, organized chats, and CRM integration. It supports multimedia messaging, product catalogs, WhatsApp Web, and verified profiles, building trust and engagement.
WhatsApp Business drawbacks include limited multi-device support, privacy concerns, and restricted API access. It needs stable internet, lacks advanced analytics, and has messaging limits, making it hard to scale for large volumes
People choose WhatsApp Business for direct customer engagement, automated responses, and efficient chat management. It boosts credibility with verified profiles, supports multimedia messaging, integrates with CRM systems, and showcases products via catalogs.
Yes, you can use both personal and business WhatsApp accounts with separate phone numbers.
Click on the button below and choose your preferred partnership model.