Top 7 Use Cases of WhatsApp Chatbot for Business

With more than 2 billion users, WhatsApp is the most popular Messenger application in the world. Facebook Provides WhatsApp Business API to businesses in order to reach their customers directly via WhatsApp. WhatsApp Business API enables the support of implementing WhatsApp chatbot to the business number through which businesses can generate:

• More Qualified leads
• Provide 24*7*365 automated support
• and much more
  

Not just this, WhatsApp Chatbot automation will save Business:

✅$11 Billion by reducing Admin Burden

✅2.3 Billion Hours in 2024 by automating support

✅30% Operational Costs

In this blog, we look at the Top 10 Use Cases of WhatsApp Chatbot for Businesses across industries as diverse as yours. We'll also take a look at how you can utilize these use cases to automate your business' Customer Support all day, every day!

But first,

What exactly is a WhatsApp Chatbot?

WhatsApp Chatbot functions on WhatsApp & can deliver a human-like customer experience by performing tasks like answering common customer queries, Completing sales, nurturing & Collecting User Attributes.     

You can only use WhatsApp Chatbot by integrating it with a WhatsApp Business API platform like AiSensy.   

Fun Fact - WhatsApp Chatbot is the only customer support agent that works 24x7 and doesn't ask for a raise😉.

Here's all that a WhatsApp Chatbot can do:

1. Solve common customer queries 24x7x365. It understands human language & can respond just like a human agent.

2. Automate sales by showing personalized recommendations to users.

3. Nurture leads by collecting important user information such as email, address, gender, country & many more attributes.

Let's check out some amazing use cases of a WhatsApp Chatbot. 

Use Cases of WhatsApp Chatbot for your Business

• WhatsApp Chatbot as a Landing Channel
• WhatsApp Chatbot for Lead Qualification
• 24*7 Automated Support with Chatbot
• Automated Sales
  
• Send Media, Files & Documents
• Feedback Loop with WhatsApp Chatbot
• Automate queries with Verified WhatsApp Account

1. Landing Channel

With the help of 'Direct to WhatsApp Ads' on Facebook, you can redirect your audience to your WhatsApp Chatbot where you can engage with them.

Once you start running Facebook or Instagram Ads, each click sends your audience to your WhatsApp Business account so you never need to worry about building landing pages and websites anymore.  

Set up your WhatsApp Chatbot to answer any & every query that your user might be having. This way you heavily reduce the burden of your customer support agents as the user gets their queries answered with the WhatsApp Chatbot. 

WhatsApp allows not just text-based messages but also Images, Videos, Gifs, Emojis, Documents, Voice messages and Location too. Combining these elements, you can personalize the experience of your customers on WhatsApp.

2. Promising Lead Qualification

With a WhatsApp Chatbot, your agents won't need to manually collect User Attributes again & again. A WhatsApp Chatbot will automate the Lead qualification process & nurture leads by collecting important user attributes. 

A WhatsApp Chatbot is great for lead qualification & easily collects useful user attributes like their email address, their preferences, age, gender etc. 

If you use AiSensy, the User Attributes get updated in the User profile of a person like this:

3. 24*7 Automated Customer Support

Whether you are an e-commerce business or selling some services, customer support is very crucial. By integrating WhatsApp Chatbot for your Business, you can enable automated customer support on your WhatsApp Business where the users can easily navigate the FAQs and can resolve their queries.

An AI-based WhatsApp Chatbot can easily replace your live agents and will save you money. However, it is recommended that there should be at least one live agent present in case the chatbot fails to answer some important queries.

Once you implement a Chatbot on your WhatsApp Business number, you don't need to worry much about handling your customers even during non-working hours.

It's very easy to build and install a well-trained chatbot on your WhatsApp Business Number. AiSensy provides NLP based chatbot templates in which you can easily customize responses according to your business requirements.

Read: How to create smart google dialogflow Whatsapp Chatbot for FreeRead: How to integrate WhatsApp Chatbot with AiSensy Quickly in 3 Steps

4. Automate Sales with WhatsApp Chatbot

  WhatsApp chatbot is a well-trained salesman that works 24*7*365 tirelessly (and doesn't asks for a raise). Users can ask for the details of your products and services and once the WhatsApp Chatbot answers their questions, they can easily proceed to buy them via a link to your web page.

WhatsApp chatbot helps the users in product discovery, recommendations and checkouts too. Delivery tracking, offers, product return or exchange and order details can be shared with your users directly via WhatsApp Chatbot.

5. Send Files, Media & Documents

Not only texts, you can also send files, media and documents. You can even send those files with a size up to 5MB. It will surely help your business which sometimes needs to send files to customers easily, and quickly, and saving a lot of your time and customers will receive the message without having to wait for a long time.

Want to know similar use cases?

Read: Check out the top 12 WhatsApp API Use Cases

6. Respond instantly to Users

You can use WhatsApp Automation to remind your users about their delivery, bills and tickets. You can also deliver appointment reminders, purchase confirmations, or urgent alerts by integrating your business software with AiSensy.

Once the user replies to that particular notification, your WhatsApp Chatbot can handle the conversation from there.

Feedback Loop with WhatsApp Chatbot

This is an amazing use case a lot of our clients use to boost re-orders. 

So, they automate a Feedback message to users a few days after they purchase a product.

This can be set up easily by connecting your CRM or Business Software with AiSensy. 

Send messages with Quick Reply buttons to reduce the user's effort. They only need to pick & click a button to send a reply. 

Once they do, your WhatsApp Chatbot will automate a promotional message, where you can provide offers on your other products. 

Also, once they reply to your Feedback Message, a session window pops up for the next 24 hours (Know what are Session & template messages). During this window, you can send any message to the user!

WhatsApp Chatbot FAQs

Before you Leave

After knowing these amazing WhatsApp Chatbot use cases, you must be wondering how to create a WhatsApp Chatbot for your Business.

Here's a secret; You can do it for Free with Google Dialogflow & further integrate it with AiSensy in 3 quick steps.

Check out the complete WhatsApp Chatbot guide to know how. 

Looking forward to having your business open 24*7*365 with a top-quality salesman awaiting to answer customer queries?

Click here to get started with AiSensy right away!