Marketing is vital for any business looking to boost sales and connect with its audience. Businesses are now using WhatsApp Business API and effective marketing strategies to promote their services and stay ahead of the game.
Today, WhatsApp is reported to have more than 2 billion active users, where billions of messages are shared between people and companies. This proves valuable as it allows you to promote your services and products to a wide range of people, hence, improving your business user acquisition.
In this article, we will go over:
- Why WhatsApp marketing is important?
- Examples of winning WhatsApp marketing campaigns to help find inspiration.
So, let's begin.
Why Should You Implement WhatsApp Marketing For Your Business?
Over 55% of people feel more connected to a brand if they use messaging apps. Thanks to being the most popular messaging app with over 2 billion users, WhatsApp helps brands reach enormous audiences and increase sales.
At least 100 billion messages are exchanged on WhatsApp daily. This is great for helping brands reach an enormous audience and boosting sales.
Besides being the most popular app, an effective WhatsApp marketing strategy allows you to stay in touch with your customers as it helps you personalize your conversations to improve customer satisfaction.
However, there are many more reasons to use WhatsApp in your marketing strategy. Let's look at how these 7 businesses crafted WhatsApp Campaigns that gained popularity amidst the masses.
7 Best Whatsapp Marketing Campaigns With Examples
WhatsApp marketing is all about building long profound relationships with customers. Maintaining such a connection, in turn, helps create stellar experiences that customers remember and repeat.
However, there is room for some creativity in these conditions. Making an attractive and unique promotion makes it easier for people to share their number with you.
I. Hellman’s – WhatsCook
Goals: This campaign aimed to engage customers and help them choose cooking items. They wanted to provide a solution for those who found cooking a challenge.
Campaign: A WhatsApp campaign was set up to assist customers in cooking meals by using the ingredients in their own fridges.
How they do it: Hellmans asked their customers to register themselves for their Whatsapp campaign on their website. After registering, they would receive a Whatsapp message from the chef asking what ingredients they had. Based on those ingredients, the chef advised what the person could cook.
Results: 99% of users were satisfied with the service, with over 13,000 people who registered on the site. Overall, the campaign was successful and added great value as most customers not only understood the product but were able to make the best use of their existing ingredients!
II. Persil- Kufua Expert
Goals: The aim of this campaign was to boost people's knowledge of the brand and make them feel like they're part of the Persil family, a top brand in laundry detergents.
Campaign: A Whatsapp campaign was set up in order to get closer with their customers and create a group of loyal fans.
How they do it: Individuals were requested to submit 15-second videos offering advice on washing clothes through the WhatsApp number provided.
Results: The top contributors were awarded with Persil gift baskets and named as winners for their outstanding laundry tips. These lucky individuals received the hampers as a prize.
III. Netflix - Stay In Touch
Goals: This campaign aimed to keep current Netflix users who canceled their subscriptions in touch and serve to incentivize customers to re-subscribe to their streaming platform.
Campaign: The campaign was created to allow users to stay in touch via Whatsapp, where the company sends reminders and updates.
How they do it: The WhatsApp users who became campaign members received timely movie/ series recommendations or what to watch next.
In this case, the users who clicked "I'm In" would get new suggestions, announcements, and notifications on what to watch.
Results: Netflix was able to retain its existing customers and pulled its dormant customers to re-subscribe to their platform.
IV. KLM - Flight Alerts
Goals: The aim was to inform the passenger's dear ones about relevant flight updates and also make your travel information easy to find.
Campaign: KLM, the Dutch airline, as part of the campaign, sent flight alerts to customers via WhatsApp messenger.
How they do it: On booking a flight, customers receive information on important flight details, like updates about the flight, personal offers, and boarding pass.
The best part of the campaign was having the company ensure that family and close ones also received these flight details. They were also given real-time updates to keep family members in a loop.
Results: Through this campaign, KLM was able to spread the word not only to its existing customers but also to potential customers. KLM also became the first to have a verified WhatsApp Business Account.
V. Absolut Vodka - Door At The Party
Goals: The aim was to launch their limited edition vodka in Argentina and create brand awareness. The idea was to design 4 million Absolut Vodka bottles uniquely.
Campaign: Absolut Vodka launched a campaign on WhatsApp called "Unique Access." They decided to host a big celebrity party and promised two tickets for the winners of the campaign.
How they did it: The brand created a fake bouncer Sven, a doorman at the party. People had to contact Sven via WhatsApp and convince him to invite them to the party.
After discovering that Sven was hard to convince, people devised various creative methods to convince him.
Results: Around 600 participants came forward, using unique photos, videos, and even voice notes to request the tickets, and we received them from Sven. As a result, the company was able to generate new contacts from these messages.
VI. Lenskart - Valentine's Day Sale, Buy 1 One Get 1 Free
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Goal: The aim was to increase awareness and sales.
Campaign: Lenskart, an eye-wear brand, used Whatsapp to promote its products and services. This company particularly ran this offer for its valentines day sale in February.
How they did it: Lenskart promoted their offer of "Buy 1 Get 1 Free”, which was offered to be valid from 6th to 16th February.
Results: The brand saw the open rate of text messages on WhatsApp was comparatively high compared to conventional ads, and the overall cost was low.
VII. Unilever - I will Bring You Back Your Beloved Clothes
Goals: The aim was to bring more awareness of their new product to attract the maximum number of people.
Campaign: Unilever came up with a new fabric softener, i.e., Comfort.
How they did it: The brand came up with the idea to put up over 1000 billboards around Sao Paulo. The name and message of the campaign were loud and clear, with a WhatsApp number attached. The WhatsApp Chatbot replied to those who texted.
Results: The brand introduced people to its new product, and those who participated got tips on how to take care of clothes with a 50% discount and free shipping. The sales increased, and the company received around 290k WhatsApp messages. Unilever also got 14k new customers.
Why WhatsApp Marketing?
1. Greater Sales
WhatsApp marketing can be an extremely effective way of increasing sales and revenues. Being a very popular platform, WhatsApp for businesses provides an opportunity to connect effectively with customers and reach greater audiences.
The great thing is that there are many ways you can use WhatsApp marketing to increase your business's sales. These include sending out messages about special offers or discounts and creating a WhatsApp chat box to answer customer product queries.
For example, you can create a WhatsApp chatbot to answer customer questions about your product or service and then measure your customer retention rate.
This way, chatbots can be leveraged to improve eCommerce checkout rates and boost sales as queries are answered immediately.
Check out: Top 14 high-converting WhatsApp promotional messages
2. Low Cost Of Marketing
WhatsApp is still more affordable compared to popular marketing channels because of its active number of users. This makes sending bulk messages on WhatsApp 90% cheaper than other marketing channels like email and SMS text messaging.
With AiSensy, you can get started with WhatsApp Marketing at just Rs 999/ month & get amazing features like WhatsApp Broadcasting to unlimited users, Live Chat, WhatsApp automation, Chatbot integration & many more.
3. Improve Customer Retention
Ideally, you want to ensure that the customers you worked hard to acquire continue to purchase your products. You can improve customer loyalty and retention by sending promotional messages about special offers or discounts or just chatting about their day.
For example, if you own a clothing store, you can use WhatsApp to message customers about new arrivals or special sales. In this case, how you set up the WhatsApp strategy for customer retention will differ depending on the industry.
4. Reach a Wide Audience
Today, WhatsApp is reported to have more than 2 billion active users, where billions of messages are shared between people and companies. This proves valuable as it allows you to promote your services and products to a wide range of people.
While it can help reach various audiences, it's important to define your target audience when communicating through WhatsApp. For instance, a company that sells sports supplements will focus on the target population of athletes or gym-goers. They can offer promotional opportunities or reach out to individual athletes via WhatsApp.
Conclusion
WhatsApp allows you and your business to connect with your customers outside the business website. It is easily the smartest way to increase your sales and improve the customer journey, as millions of users use the app daily.
Fortunately, creating a WhatsApp Business Account isn't all that difficult. All you need to do is get a clear picture of your Business's objectives.
With AiSensy, you can get started with bulk WhatsApp Marketing for your business.
AiSensy helps you:
- Broadcast messages to Unlimited users in one go
- Automate notifications by integrating CRMs & 3rd party softwares
- Provide Live Human chat on Unlimited devices
- Integrate Chatbot to automate Sales & Support
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WhatsApp Marketing FAQs
A WhatsApp marketing campaign is shared on WhatsApp to engage and communicate with the target audience and achieve a particular goal e.g. Increase sales or establish brand identity. It includes personalised messaging, media sharing, and Broadcasting to unlimited audiences. You can easily shoot a WhatsApp Campaign to Unlimited users with AiSensy.
To create a marketing campaign on WhatsApp, begin by setting goals, identifying your target audience, and crafting a targeted template message which you can broadcast to your target audience. You can take assistance from AiSensy’s Template message library for ideas as well as shoot the WhatsApp Marketing campaign to Unlimited users in one go.
Flipkart, Netflix, Lenskart, Adidas, livon, Unilever, Maggi germany, Absolut Vodka, Skullcandy are some of the Companies that use WhatsApp API to stay connected with their customers & promote their products & services on WhatsApp.
WhatsApp Marketing helps you drive 3x sales for your business, build brand trust & reputation, increase customer satisfaction & reduce marketing costs & efforts!
Physics Wallah, Cakezone, eMudhra, RentoMojo, Tata Motors, Bombay Shaving, NAMIS, Bain & Company, Zomato, Swiggy, Jaipur Watch Company are some of the Indian Companies/Brands that are using Whatsapp Business API to do WhatsApp Marketing & connecting with users in a flash.
Author Bio
Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?
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