10 Best WhatsApp Template Messages for Ecommerce Businesses

updated on 28 February 2024

In the last year, Ecommerce businesses have lost $756 Billion due to poorly personalized customer experience!

That's why if you're an Ecommerce Business owner, you must personalize your customer's experience. The best way to do this is by building personalised relationships with your users on WhatsApp. 

Ecommerce brands like Skullcandy, Vivo, Rentomojo & many more are building personalized customer relationships and boosting sales on WhatsApp with AiSensy by sending Order confirmations, Delivery updates, Abandoned Cart & more notifications on WhatsApp. 

In this blog, we'll cover the 10 best WhatsApp template Messages for Ecommerce that will help you create a personalized experience for your customers.

Before you proceed, here are a few resources you might find useful.

Read: Complete WhatsApp Business API Guide (2024)

Read: WhatsApp Chatbot Guide (2024)

Read: Top 10 WhatsApp API Benefits (2024)

10 WhatsApp Template Messages for Ecommerce

1. Abandoned Cart Reminders

50-70% of people add items to their cart but forget to check out. You can re-win them by simply automating a WhatsApp template message. Here's how the Abandoned Cart Reminder Notification works:

Abandoned Cart WhatsApp Template Messages
Abandoned Cart WhatsApp Template Messages

Abandoned Cart message Template examples:

  • Hi [User Name]!๐Ÿ‘‹
    The awesome products๐Ÿ˜ from *(your brand name)* are waiting to be yours!
    Get your products here๐Ÿ‘‡

    CTA- Buy Now
    *Shivam*, you added an item to your cart but havenโ€™t completed your purchase. You can complete it now while itโ€™s still available. โณ

    CTA- Complete Order

Note - You can attach clickable Call to Action Buttons & Quick replies with a WhatsApp message template.

WhatsApp Abandoned Cart Reminders have helped AiSensy clients like Skullcandy recover as much as 25-30% of Abandoned Carts. Start automating Abandoned Cart Notifications with AiSensy & see the results yourself. 

Also Read: Complete WhatsApp Automation Guide

2. Order Confirmation WhatsApp Template Message

Whenever a user purchases a product from your Ecommerce Store, automate an Order Confirmation Notification to them on WhatsApp.

Order Confirmation WhatsApp Template Messages:

  • Woohoo๐ŸŽ‰๐ŸŽ‰๐Ÿคฉ

    Your order *[Order No.] of *[Product name]* for *[Amount]* has been confirmed & will reach you shortly ๐Ÿ›ณ

    Thanks for shopping with us! ๐Ÿ˜‡

  • Dear [Name]๐Ÿ‘‹

    Your order for [Product name] from [Brand Name] is confirmed. ๐Ÿคฉ๐ŸŽ‰

    The estimated delivery date is [Date]

    Thank You for shopping with us๐Ÿ˜ƒ

3. Order Confirmation + Upsell

Order Confirmation + Upsell is an amazing strategy in which you automate order confirmation notification as well as add a promotional offer to upsell other products from your Store.

WhatsApp Template Messages for Order Confirmation + Upsell:

  • Hi [Name] ๐Ÿ˜ƒ

    Great news๐Ÿคฉ! We have received your order *[Order No.]* amounting to Rs *[Amount]*.

    Your Order is on its way. ๐Ÿ˜Ž

    While your order reaches you, check out some other amazing products in our store like *[Product name]* ๐Ÿ˜‰

    Make these products yours at *[Discount]*. Add coupon code *[Code]* during checkout.

    Button - Visit Website

  • Hi [User Name],
    Your order is confirmed. ๐ŸŽ‰
    Great news! We have received your order [Order ID] amounting [amount].

    Your Order is on it's way. You can track your shipment details or track your order by clicking on the button below.

    While your order reached you, why not check some amazing products in our store?

    Select from an option below:
    1. [Product A]
    2. [Product B]
    3. [Product C]

4. Shipping WhatsApp Template Message

93% customers want to track the delivery status of their orders. Send them a WhatsApp notification to provide them updates on where is their purchased product & when will it reach their home.

Order Tracking WhatsApp Template Messages:

  • Hey [Name],

    Great news๐Ÿคฉ!

    Your order of *[Product Name]* from *[Your brand name]* has been shipped.

    Track your order here ๐Ÿ‘‡โ€

CTA - Track Now

  • Hey [name]๐Ÿ™‹โ€โ™€๏ธ

    Your order from (your brand name) is out for delivery. ๐ŸŽ‰

    Your delivery window is [Time]. โŒš

    Track your order here ๐Ÿ‘‡โ€

    Button - Track Order

5. Return to Origin

Many users choose COD as their mode of payment, but, refuse to accept the order at the time of payment. This leads to the return of the product back to the warehouse, leading to double shipping charges for business. This process is called Return to Origin (RTO).

RTO is a major evil for Ecommerce Businesses.

By converting COD orders into prepaid orders, you can reduce up to 50% losses due to Return to Origin (RTO).

Sample WhatsApp Business Message Templates for reducing Return to Origin Losses:

  • [Name], your order for *[Product Name]* is confirmed. ๐ŸŽ‰๐Ÿคฉ

    Pay Now & Get Flat *[Discount]* off on your purchase. ๐Ÿค‘

    Click the below link & apply CouponUse Code - *[Code]* ๐Ÿ‘‡

    Button- Pay Now
  • Hey [name] ๐Ÿ˜„

    Thank you for the purchase of [Product name] by [Your brand name].

    Your product is on the way๐Ÿคฉ!

    Pay Now through UPI & Get [Discount] Off upto [Discounted Amount] on your order๐Ÿ‘‡

    Button- Pay Now

6. Product Feedback WhatsApp Template Message

Customer Feedback is important for you to know what upgrades & improvements can be made to your products & services.

WhatsApp template messages to ask order feedback from customers:

  • Hello [name], ๐Ÿ‘‹๐Ÿ˜‡

    We hope you liked the [Product name] you purchased on [Date].โœจ

    Can you share your experience with us? We would love to hear from you.

    Simply choose from the options below๐Ÿ‘‡

    Interactive actions - Quick Replies -
    I'm Happy
    I'm very Happy
    Not satisfied
  • Hey [Name]

    How was the [Product name]?๐Ÿค”

    Did you like it?๐Ÿคจโ”

    Interactive Actions- Quick Replies -

7. Order Cancellation WhatsApp Template Message

Don't simply send a notification verifying that your customer's order has been cancelled. Try to personalize the message & ask what you can do to improve their experience.

Here are some Order Cancellation WhatsApp Template Messages to automate whenever a user cancels an order:

  • Hi [Name]!

    Your order [Order No.] amounting to [Amount] has been cancelled.

    We're sorry that this order didn't work out for you but, we hope to see you again! ๐Ÿ™‚
  • Sorry, we couldnโ€™t serve you this time since the purchase has been cancelled by you.

    What went wrong?

    Share your feedback here ๐Ÿ‘‡

    CTA- Feedback URL

8. Cross-Selling WhatsApp Business Message Template

Similar to upselling, Cross-selling is an effective strategy where you cross-sell other products from your store to existing customers.

This strategy will help boost reorders for your Ecommerce Store.

  • Hey [Name] ๐Ÿ‘‹๐Ÿ˜‡

    [Product name] will be delivered soon. ๐Ÿšš

    Just had a thought that you might like *[2nd product name]* with *[product name]* ๐Ÿ˜‰.

    Here's a special offer so that you can enjoy your purchase. ๐Ÿคฉ

    Use Code *[Code]* at the time of checkout for instant *[Discount] off*.

    CTA- Buy Now
  • [Name], Thanks for purchasing the [Product name]! ๐Ÿ˜‡

    As a loyal customer, weโ€™d love to recommend some other (Your Brand Name) products! โšก๏ธlike [Suggested Product]

    Would you like to know more about these products? ๐Ÿค”

    Interactive Actions - Quick Reply Buttons

9. Festive + Promotional Offer WhatsApp Template Message

The festive season is the best time to boost your Ecommerce sales. So, in addition to festive wishes, send an enticing offer on your products to boost sales during the festive season.

Festive Wishes + Promotional Offer WhatsApp Business Message Template:

  • Hey [Name], ๐Ÿ˜ƒ๐Ÿ‘‹

    (Your Brand Name) wishes you a very [Occasion]. โœจ๐ŸŽ‰

    We are glad to have you with us. On the special occasion of [Occasion name], we have an exclusive offer for you.

    Avail [Discount Percentage] discount on [plan/product] purchase.

    Hurry, offer valid only till [Date] โณ

    Apply Code: [Code]

  • CTA- Buy Now

10. New Product Launch

To promote product launches, send Images, Videos & Docs related to your product to 1000s of leads in one go on WhatsApp!!

WhatsApp Business Message template for new Product Launch:

  • Hey [Name], ๐Ÿ‘‹๐Ÿ˜‡

    Good News! ๐Ÿ˜

    (Your brand name) is introducing its new product - [Product name] to help you [Feature]. ๐Ÿ˜Ž

    Be one of the first [Number] to order & win [Amount] gift card! ๐Ÿคฉ

    CTA - Check it Now
  • Hey [Name]๐Ÿ‘‹, based on your last purchase of our [Product name], we think youโ€™d love our [Suggested product]๐Ÿ˜‰

    Use code [Code] for [Discount] off. Make it yours now๐Ÿ‘‡

    CTA- Shop Now

Key Points while drafting WhatsApp Template Messages

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

Here are a few Key Points you need to remember:

  1. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
  2. The formatting of the message should be correct otherwise WhatsApp rejects the message.
  3. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
  4. Use emojis to personalize your messages. 

How to send WhatsApp template Messages?

You'd need the help of a WhatsApp Partner like AiSensy to send Template Messages on WhatsApp. 

AiSensy is a WhatsApp Business API-based Marketing platform that allows you to easily create & send Broadcast messages to Unlimited Users. 

With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.

You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business. 

Also, you can:

  • Send promotional WhatsApp Template messages to increase sales
  • Send Transactional Notifications automatically without any worries with end-to-end encryption enabled. 
  • Answer customer queries with 1:1 Live Chat
  • Send Retargeting Campaigns on WhatsApp to a segregated audience

WhatsApp Template Message FAQs

WhatsApp allows businesses to interact with their users with any message until 24 hours from the userโ€™s last message. Once this window is closed, you can only send a Template Message that needs approval from WhatsApp. This is done to ensure that businesses do not spam the users on WhatsApp. The WhatsApp Template message can be anything ranging from a promotional message, product launch, weekly newsletter, abandoned cart, festive greetings etc."

Yes, each WhatsApp template message undergoes rigorous checks by the WhatsApp Team personally. The message only gets approved if the team finds the message to be correct & rid of any errors such as grammar errors.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

The WhatsApp Template Message formats can be Text, Image, File or Video. With any of these media formats, text must be included since it is mandatory. This means only Images, Files or Videos can not be sent to the users as a Template Message.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

WhatsApp doesnโ€™t allow spamming and harmful content. So, these are four things on what Business cannot send a Template Message: 1. No threatening content 2. No content promoting whiskey or other harmful consumer items. 3. WhatsApp Business message templates cannot contain threatening or abusive content.

Checkout Useful Resources

30 High Converting WhatsApp Template Messages

WhatsApp Template Message Library

14 WhatsApp promotional messages that convert like crazy

14 WhatsApp Business Stats every marketer should know

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