10 Best WhatsApp Template Messages for Ecommerce Businesses

updated on 16 July 2022

In the last year, Ecommerce businesses have lost $756 Billion due to poorly personalized customer experience!

That's why if you're an Ecommerce Business owner, you must personalize your customer's experience. The best way to do this is by building personalised relationships with your users on WhatsApp. 

Ecommerce brands like Skullcandy, Vivo, Rentomojo & many more are building personalized customer relationships and boosting sales on WhatsApp with AiSensy by sending Order confirmations, Delivery updates, Abandoned Cart & more notifications on WhatsApp. 

Now, if you're using WhatsApp Business API, you need to send WhatsApp Template Messages to initiate a conversation with users.

In this blog, we'll cover the 10 best WhatsApp template Messages for Ecommerce that will help you create a personalized experience for your customers.

Before you proceed, here are a few resources you might find useful.

Read: Complete WhatsApp Business API Guide (2022)

Read: WhatsApp Chatbot Guide (2022)

Read: Top 10 WhatsApp API Benefits (2022)

Key Points while drafting WhatsApp Template Messages

  Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.  

Here are a few things you must keep in mind while creating WhatsApp template messages.

  1. Starting with β€œThanks for your Enquiry” or β€œThanks for Registering for our Event” has worked quite well to engage with warm leads. 
  2. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
  3. The formatting of the message should be correct otherwise WhatsApp rejects the message.
  4. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
  5. Use emojis to personalize your messages. 

10 WhatsApp Template Messages for Ecommerce

1. Abandoned Cart Reminders

50-70% of people add items to their cart but forget to check out. You can re-win them by simply automating a WhatsApp template message. Here's how the Abandoned Cart Reminder Notification works:

Abandoned Cart WhatsApp Template Messages
Abandoned Cart WhatsApp Template Messages

Abandoned Cart message Template examples:

  • Hi [User Name]!πŸ‘‹
    The awesome products😍 from *(your brand name)* are waiting to be yours!
    Get your products hereπŸ‘‡

    CTA- Buy Now
    *Shivam*, you added an item to your cart but haven’t completed your purchase. You can complete it now while it’s still available. ⏳

    CTA- Complete Order

Note - You can attach clickable Call to Action Buttons & Quick replies with a WhatsApp message template.

WhatsApp Abandoned Cart Reminders have helped AiSensy clients like Skullcandy recover as much as 25-30% of Abandoned Carts. Start automating Abandoned Cart Notifications with AiSensy & see the results yourself. 

Get started for Free

2. Order Confirmation WhatsApp Template Message

Whenever a user purchases a product from your Ecommerce Store, automate an Order Confirmation Notification to them on WhatsApp.

Order Confirmation WhatsApp Template Messages:

  • WoohooπŸŽ‰πŸŽ‰πŸ€©

    Your order *[Order No.] of *[Product name]* for *[Amount]* has been confirmed & will reach you shortly πŸ›³

    Thanks for shopping with us! πŸ˜‡

  • Dear [Name]πŸ‘‹

    Your order for [Product name] from [Brand Name] is confirmed. πŸ€©πŸŽ‰

    The estimated delivery date is [Date]

    Thank You for shopping with usπŸ˜ƒ

3. Order Confirmation + Upsell

Order Confirmation + Upsell is an amazing strategy in which you automate order confirmation notification as well as add a promotional offer to upsell other products from your Store.

WhatsApp Template Messages for Order Confirmation + Upsell:

  • Hi [Name] πŸ˜ƒ

    Great news🀩! We have received your order *[Order No.]* amounting to Rs *[Amount]*.

    Your Order is on its way. 😎

    While your order reaches you, check out some other amazing products in our store like *[Product name]* πŸ˜‰

    Make these products yours at *[Discount]*. Add coupon code *[Code]* during checkout.

    Button - Visit Website

  • Hi [User Name],
    Your order is confirmed. πŸŽ‰
    Great news! We have received your order [Order ID] amounting [amount].

    Your Order is on it's way. You can track your shipment details or track your order by clicking on the button below.

    While your order reached you, why not check some amazing products in our store?

    Select from an option below:
    1. [Product A]
    2. [Product B]
    3. [Product C]

4. Shipping WhatsApp Template Message

93% customers want to track the delivery status of their orders. Send them a WhatsApp notification to provide them updates on where is their purchased product & when will it reach their home.

Order Tracking WhatsApp Template Messages:

  • Hey [Name],

    Great news🀩!

    Your order of *[Product Name]* from *[Your brand name]* has been shipped.

    Track your order here πŸ‘‡β€

CTA - Track Now

  • Hey [name]πŸ™‹β€β™€οΈ

    Your order from (your brand name) is out for delivery. πŸŽ‰

    Your delivery window is [Time]. ⌚

    Track your order here πŸ‘‡β€

    Button - Track Order

5. Return to Origin

Many users choose COD as their mode of payment, but, refuse to accept the order at the time of payment. This leads to the return of the product back to the warehouse, leading to double shipping charges for business. This process is called Return to Origin (RTO).

RTO is a major evil for Ecommerce Businesses.

By converting COD orders into prepaid orders, you can reduce up to 50% losses due to Return to Origin (RTO).

Sample WhatsApp Business Message Templates for reducing Return to Origin Losses:

  • [Name], your order for *[Product Name]* is confirmed. πŸŽ‰πŸ€©

    Pay Now & Get Flat *[Discount]* off on your purchase. πŸ€‘

    Click the below link & apply CouponUse Code - *[Code]* πŸ‘‡

    Button- Pay Now
  • Hey [name] πŸ˜„

    Thank you for the purchase of [Product name] by [Your brand name].

    Your product is on the way🀩!

    Pay Now through UPI & Get [Discount] Off upto [Discounted Amount] on your orderπŸ‘‡

    Button- Pay Now

6. Product Feedback WhatsApp Template Message

Customer Feedback is important for you to know what upgrades & improvements can be made to your products & services.

WhatsApp template messages to ask order feedback from customers:

  • Hello [name], πŸ‘‹πŸ˜‡

    We hope you liked the [Product name] you purchased on [Date].✨

    Can you share your experience with us? We would love to hear from you.

    Simply choose from the options belowπŸ‘‡

    Interactive actions - Quick Replies -
    I'm Happy
    I'm very Happy
    Not satisfied
  • Hey [Name]

    How was the [Product name]?πŸ€”

    Did you like it?πŸ€¨β”

    Interactive Actions- Quick Replies -

7. Order Cancellation WhatsApp Template Message

Don't simply send a notification verifying that your customer's order has been cancelled. Try to personalize the message & ask what you can do to improve their experience.

Here are some Order Cancellation WhatsApp Template Messages to automate whenever a user cancels an order:

  • Hi [Name]!

    Your order [Order No.] amounting to [Amount] has been cancelled.

    We're sorry that this order didn't work out for you but, we hope to see you again! πŸ™‚
  • Sorry, we couldn’t serve you this time since the purchase has been cancelled by you.

    What went wrong?

    Share your feedback here πŸ‘‡

    CTA- Feedback URL

8. Cross-Selling WhatsApp Business Message Template

Similar to upselling, Cross-selling is an effective strategy where you cross-sell other products from your store to existing customers.

This strategy will help boost reorders for your Ecommerce Store.

  • Hey [Name] πŸ‘‹πŸ˜‡

    [Product name] will be delivered soon. 🚚

    Just had a thought that you might like *[2nd product name]* with *[product name]* πŸ˜‰.

    Here's a special offer so that you can enjoy your purchase. 🀩

    Use Code *[Code]* at the time of checkout for instant *[Discount] off*.

    CTA- Buy Now
  • [Name], Thanks for purchasing the [Product name]! πŸ˜‡

    As a loyal customer, we’d love to recommend some other (Your Brand Name) products! ⚑️like [Suggested Product]

    Would you like to know more about these products? πŸ€”

    Interactive Actions - Quick Reply Buttons

9. Festive + Promotional Offer WhatsApp Template Message

The festive season is the best time to boost your Ecommerce sales. So, in addition to festive wishes, send an enticing offer on your products to boost sales during the festive season.

Festive Wishes + Promotional Offer WhatsApp Business Message Template:

  • Hey [Name], πŸ˜ƒπŸ‘‹

    (Your Brand Name) wishes you a very [Occasion]. βœ¨πŸŽ‰

    We are glad to have you with us. On the special occasion of [Occasion name], we have an exclusive offer for you.

    Avail [Discount Percentage] discount on [plan/product] purchase.

    Hurry, offer valid only till [Date] ⏳

    Apply Code: [Code]

  • CTA- Buy Now

10. New Product Launch

To promote product launches, send Images, Videos & Docs related to your product to 1000s of leads in one go on WhatsApp!!

WhatsApp Business Message template for new Product Launch:

  • Hey [Name], πŸ‘‹πŸ˜‡

    Good News! 😍

    (Your brand name) is introducing its new product - [Product name] to help you [Feature]. 😎

    Be one of the first [Number] to order & win [Amount] gift card! 🀩

    CTA - Check it Now
  • Hey [Name]πŸ‘‹, based on your last purchase of our [Product name], we think you’d love our [Suggested product]πŸ˜‰

    Use code [Code] for [Discount] off. Make it yours nowπŸ‘‡

    CTA- Shop Now


Well, these were 10 essential WhatsApp Template Messages for Ecommerce that you can use to personalize your customer experience on WhatsApp. For more WhatsApp Template Messages, check out this blog.

With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.

What's more is that you can track in-depth analytics, send Retargeting WhatsApp Campaigns to particular audience groups & enable WhatsApp Chatbot to automate customer support.

You can test all these features in a 14-Day Free Trial where you can apply for WhatsApp Business API for Free & enjoy all premium features. Want to try AiSensy for your Ecommerce Store?

Get started with AiSensy for Free Now

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