"If you aren't Marketing on WhatsApp in 2024, you aren't Marketing at all."
WhatsApp is the perfect partner for a marketer in 2024, just like Batman is to Robin or Mac is to Cheese; incomplete without one another.
We've accumulated 14 WhatsApp Business Statistics that communicate the benefits of WhatsApp Marketing for your business in 2024. We'll skip the common WhatsApp statistics & focus on the ones most important for your Business.
Whether you run an eCommerce store, educational institution, financial institution, automobile company, logistics, digital marketing agency or have a business across any other industry; you are missing out if you aren't using WhatsApp for business!
At a Glance
- What is WhatsApp Marketing?
- Is WhatsApp a good place to market your business?
- Global Userbase WhatsApp Statistics
- 1. Available across 180+ Different Countries in 20+ Languages
- 2. 100 Billion Messages sent daily
- 3. 19.4 hours/ month- average time spent by users on WhatsApp
- 4. Age groups that prefer WhatsApp the most
- WhatsApp for Business Statistics
- 5. Total Businesses using WhatsApp for Business
- 6. The most popular WhatsApp features
- 7. Reasons to contact businesses on WhatsApp
- 8. User-generated benefits of WhatsApp for Business
- WhatsApp Business API Statistics
- 9. WhatsApp Message Open-rate
- 10. Upto 45-60% Click-through & Conversion-rates
- 11. 45-60% Abandoned-carts & application dropoffs recovered
- WhatsApp Chatbot Statistics
- 12. People who rely on WhatsApp Chatbot
- 13. $11Bn in savings with WhatsApp Chatbot
- 14. 2.5 Billion Hours saved with WhatsApp Chatbot
What is WhatsApp Marketing?
WhatsApp Marketing is a type of Messenger marketing just like done on other channels such as Facebook Messenger, Instagram etc. The only difference is that WhatsApp is the most preferred Messenger Marketing Channel, by being the preference of over 500 million businesses globally.
WhatsApp for Business Marketing is a great Marketing channel helping brands to:
- Reach an enormous audience with 2.2 Billion Global users,
- Build strong relationships with customers (1:1 live conversations) and,
- Boost sales by sending promotional messages on WhatsApp.
In brief, these are the major benefits of WhatsApp Marketing:
- Improves relations & connectivity- WhatsApp allows businesses to personalize their conversations with customers.
- Increased Conversion Rates upto 7x - WhatsApp helps businesses, just like yours to increase their conversions by upto 112% by reaching out to customers with the latest offers and customized messages.
- Lowers cost of Marketing- WhatsApp is highly affordable! It costs close to nothing in comparison with the ROI you can achieve with this marketing channel.
- Excellent Customer Support- WhatsApp gives businesses the flexibility to enhance their customer support with a WhatsApp Business API platform like AiSensy.
Suggested Read: WhatsApp Marketing in 2024: A pro Marketer's guide
WhatsApp for Business: Is it a great platform for Marketing your Business?
Facebook acquired WhatsApp for $19.3 Billion Dollars in 2014, 19x what it paid for getting hold of Instagram. Cut the chase, 4 years later WhatsApp launched its Business App & the WhatsApp Business API for businesses to utilize WhatsApp as a Marketing Channel.
Here's in brief, a comparison of WhatsApp Business Vs WhatsApp Business API.
WhatsApp Business App
The Business App allows you to create a free business account, accessible only through one smartphone and one PC. This is effective for small businesses with potentially fewer volumes of messages.
WhatsApp Business API
The WhatsApp Business API is a medium developed for businesses with mass volumes of messages. For starters, it's not free, businesses need to pay for messages they send to users on WhatsApp. Check out this WhatsApp Business API guide to know more.
Here are the 2 basic features of WhatsApp Business API:
- Send messages to Unlimited unique users every day (to opted-in users)
- Provide live customer support to users in a 24-hour chat window
Since WhatsApp doesn't provide an Interface for the Business API, you'd need a WhatsApp Business API provider like AiSensy to access the API. With AiSensy, you can use WhatsApp Business API to:
- Send WhatsApp Broadcast to Unlimited unique users (to opted-in users)
- Automate Abandoned Cart, delivery, payments & more notifications on WhatsApp
- Integrate WhatsApp Chatbot for 24x7 customer support
- Send promotional messages on WhatsApp
- Provide Multiple live human chat support on unlimited devices.
To know more about WhatsApp Business API Use Cases, click here
Let's now look at some eye-opening WhatsApp Business Stats.
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Global User base WhatsApp Statistics
Before directly venturing into WhatsApp Statistics, it's important to know how the users are using WhatsApp! Let's start with some robust user base statistics that'll help you know a lot about WhatsApp users.
1. Available across 180 Different Countries + 20 Different Languages
Out of 195 countries globally, WhatsApp is available across 180 different countries, accessible in 20+ different languages. 69% audience using the Internet, excluding China, use WhatsApp.
Not only this, WhatsApp is one of the few apps to have been downloaded 5 billion times across iOS and Android. It's a favorite application in 100+ countries.
Below is a graph of WhatsApp's popularity by country & it's absolutely jaw-dropping!
The craze of WhatsApp in India is on another level! Can you guess how many WhatsApp users are in India?
As visible in the graph, India tops the chart with 390 Million monthly active users, followed by Brazil with 108 Million Active users and so on.
Talking of growth, Russia had the highest boost in WhatsApp users with a 17% growth rate in the past year followed by India with 16.6%.
2. 100 Billion Messages sent daily
While the earth's population counts at 7.5 Billion to date, the number of WhatsApp messages exchanged on the platform exceeds it by 13X.
Most of these messages are the ones exchanged between family, friends etc. However, since the launch of WhatsApp Business, a good part of these conversations happen between Businesses & customers.
"We are proud that WhatsApp is able to deliver roughly 100Bn messages daily & we're excited about the road ahead."
Will Cathcart, head of WhatsApp at Meta
Source- TechCrunch
Back in 2011, the numbers weren't even close to this with just 1 Billion messages sent daily.
The numbers stealthily spiked over the years, now reaching 100 Billion+ messages sent daily!
3. 19.4 hours/ Month spent by each user on WhatsApp
WhatsApp is the most popular messenger app across the world. So, there's no doubt that people are spending a part of their time using WhatsApp.
An average WhatsApp user spends 19.4 hours or roughly 38 minutes/ day using WhatsApp.
In India, the numbers are higher with 21.4 hours spent monthly using WhatsApp (Source-App Annie, Hootsuite)
4. Preferred more by the middle-aged audience
WhatsApp is one of the only applications widely famous among users across all age groups.
WhatsApp is most famous amongst the audience of age group 26-35, followed by audiences aged 36-45 and least amongst aged 15-25 (contrary to the general belief).
The trend for WhatsApp is the highest amongst audiences aged 26-35 years. However, you can see that as the age group increases after age group 36-45, the number of WhatsApp users decrease.
WhatsApp is most famous amongst the audience of age group 26-35, followed by 36-45 aged audience and ages 15-25.
WhatsApp for Business Statistics
5. Businesses using WhatsApp Business
Launched in 2018, WhatsApp Business App helps individual owners and small businesses market their business on WhatsApp.
As per a report by WhatsApp, a total of 50 Million (5 Crore) Businesses use the WhatsApp Business Application, out of which 15 Million (1.5 Crore) are Indian Businesses.
If we round that off, we'll still have 1 Crore Indian Businesses using WhatsApp Business!
WhatsApp Business App allows businesses to answer frequent questions of customers, provide product-related information and offer QR codes for customers to scan and chat with businesses.
However, WhatsApp Business App has its own set of limitations such as limited broadcast, no chatbot integration etc.
WhatsApp Business API launched around the same time as the WhatsApp Business App covers these limitations by offering features like sending messages to 1,00,000 users in a single click, 24x7 customer support with Chatbot Integration and multiple live human chat support.
Here's an in-depth explanation of WhatsApp Business API.
6. Most popular WhatsApp features
Which features do WhatsApp users prefer the most?
WhatsApp is continuously working on bringing out exciting features that make its user experience more engaging & user-friendly.
A study from Statista sheds light on the most popular WhatsApp features observed in users in a 3 months period.
WhatsApp Chats & Calls continue to dominate as the most popular WhatsApp feature.
Moreover, WhatsApp users prefer sharing texts, images, GIFs, videos & much more.
Want to utilize this to your Business' advantage? Get started with AiSensy, the #1 WhatsApp Marketing Platform today.
What's in for Businesses with this WhatsApp statistic?
Businesses can use the same features to engage the audience & club texts along with images, clickable buttons, quick replies & much more with the help of WhatsApp Business API
7. Reasons to contact Businesses on WhatsApp
We now know how many people are willing to receive messages from businesses. But, what's the reason behind that interest. Why do customers want to interact with businesses on WhatsApp?
The below chart explains the reasons why customers contact businesses on WhatsApp:
The above chart indicates that 54% of users prefer WhatsApp to track order & delivery updates, followed by appointments, webinars & event notifications, a preference of 50% of users.
39% of users prefer WhatsApp as a channel for Customer Service, while 23% use it to receive promotional offers on WhatsApp.
These stats indicate that WhatsApp is slowly becoming a user-preferred platform to receive updates, notifications, reminders, newsletters, offers, deals, delivery updates & much more.
Automate all notifications on WhatsApp with one single platform: AiSensy.
8. User-generated Benefits of WhatsApp for Business
We've established the various reasons users prefer communicating with brands & businesses on WhatsApp. But, what are the benefits they enjoy while using WhatsApp to talk to businesses?
Another survey by YouGov suggests the benefits that users mentioned about communicating with brands on WhatsApp.
According to users, 33% preferred WhatsApp as they didn't need to wait for long to get their queries answered as they used to while raising tickets on the business' website.
Many users preferred WhatsApp as it allowed sharing of various media like images, PDFs, videos etc. They enjoyed personalized conversations with individual attention, along with no need to pay for customer service.
WhatsApp Business Stats: WhatsApp Business API Statistics
Let's have a look at some jaw-dropping WhatsApp Business API statistics!
9. Highest open-rates in comparison with other channels
Emails & SMS have been the preferred channels of communication for most businesses! Whether it's a product launch, offers, promotional emails, delivery notifications or more, emails & SMS have been the go-to Channels of most businesses, until now.
As per a report by Mailchimp, Emails & SMS, despite their popularity, have open rates of 21.33%. Click-through rates are even less, with just 2-5% of people clicking on the links provided in the mail.
However, in contrast to emails & SMS, WhatsApp open rate is 98%, meaning that out of every 100 messages sent 98 messages are read. This is because of WhatsApp's popularity as a messenger application, with over 2.2 billion global users worldwide.
10. Up to 45-60% Click-through & Conversion Rate
Above, we looked at the massive contrast between WhatsApp Message open rates & Email Open Rate. However, only getting the message read by the users isn't enough.
How many conversions can you expect with WhatsApp? Let's have a look at the WhatsApp Conversion rate, as it's this statistic that matters the most.
While the conversion rates of Emails & SMS is a meagre 2-5%, WhatsApp has a modest conversion rate of 45-60%. Out of every 100 users that receive a message sent on WhatsApp, 45-60 users click & convert into customers. That's a difference worth the switch from emails & SMS to WhatsApp. Isn't it?
11. 45-60% Abandoned Carts & Application Dropoffs Recovered
When customers add items to their carts but leave without completing the purchase, this is known as Abandoned Carts.
Similarly, when users leave in-between an application signup process for a coaching institute, online course, insurance policy etc, it's known as Application Dropoff.
Automating WhatsApp Abandoned Cart recovery notifications on WhatsApp helps recover 45-60% of Abandoned Carts & application drop-offs. One of our clients recover over Rs 3 Crore/ year with this Use Case & so can you!
Sign up for a demo of AiSensy!
WhatsApp Chatbots Statistics- Is automation the Future of Marketing?
Automation with WhatsApp Chatbot has become the modern way of customer service. Many businesses are turning to WhatsApp Chatbot to provide 24x7x365 customer service. In essence, WhatsApp Chatbot keeps your businesses running all the time. It's a great way of answering repetitive queries without the need for agent intervention.
Here are a few WhatsApp Chatbot statistics that prove that it's going to be the future of WhatsApp Marketing:
12. People that currently rely on WhatsApp Chatbot
In 2020, 67% of people relied on Chatbot support for customer care on WhatsApp. Even WHO used WhatsApp Chatbot to disperse critical information & solutions related to Covid-19 worldwide.
13. $11 Billion in savings with Chatbot
An intelligence report by Business Insider reports that sectors such as healthcare, banking & retail will save $11 Bn due to Chatbot automation as it'll reduce administrative burden.
However, more information would be needed to prove the claim.
14. 2.5 Billion hours saved with WhatsApp Chatbot
As per reports, by 2024, businesses will start saving 2.5 billion hours with the use of the WhatsApp Chatbot.
If you've never had a hands-on experience with WhatsApp Chatbot or want to integrate a WhatsApp Chatbot to automate customer service, you can choose AiSensy.
You can integrate a smart AI-based WhatsApp Chatbot (without coding requirements) that understands human language & answers queries based on their needs for Free. The Chatbot can also smoothly transfer the Chat to Agents if agent intervention is needed.
Check out how to create WhatsApp Chatbot & add it to AiSensy.
FAQs
WhatsApp is one of the most used communication apps across the world with an active community of 2.2 Billion global users. Messages on WhatsApp have a 98% open rate & a 45-60% click-through rate - 5x more than emails & SMS. That's why you should definitely use WhatsApp for your business marketing & support.
If you're an individual business with low message volume, then yes, the WhatsApp Business app is worth it! But, if you get hundreds of messages each day on WhatsApp & wish to send messages to thousands of users in one go, then maybe it's time to shift to a WhatsApp API-based platform like AiSensy.
While WhatsApp Business is tailored for small businesses & individual owners, WhatsApp API is built for medium to large businesses with large message volumes. But, if you want to: Use WhatsApp on multiple devices, Send WhatsApp broadcasts to over 1,00,000 users in one go, Automate WhatsApp Chatbot, and Send clickable buttons with messages, Then choose WhatsApp Business API.
Using WhatsApp Business app, you can Broadcast to 256 people in one go, create a Business profile, list your products, add a catalogue, add labels to chats & more. With a WhatsApp Business API account created with AiSensy, an official WhatsApp Marketing platform, you can Broadcast to Unlimited contacts, automate notifications on WhatsApp, provide live chat on multiple devices, get an official Green tick, integrate Chatbot & do much more.
Conclusion
These were 14 WhatsApp Business Statistics that we think every Marketer must know! Choosing the right platform to market your business is critical. WhatsApp as a marketing channel is going to become the future of marketing.
With the WhatsApp API giving an advantage to startups, medium & large enterprises to send up to 1,00,000 unique messages to users & use WhatsApp on multiple devices; we are sure to see many top businesses switching to WhatsApp as their major Marketing channel.
If you liked these WhatsApp Statistics, make sure to share them with those who might benefit from this information.
