WhatsApp has revolutionized the way we communicate, not just personally but also in the business realm. With over 2.5 billion users worldwide, it stands as one of the most utilized messaging platforms globally.
This extensive user base presents a golden opportunity for entrepreneurs and marketers aiming to harness the power of WhatsApp Business.
Index
Understanding WhatsApp Business
WhatsApp Global Statistics
WhatsApp Statistics in India
WhatsApp Business Statistics
WhatsApp Business API Statistics
WhatsApp Chatbot Statistics
Interesting Facts
What's in for Businesses with this WhatsApp statistic?
FAQs
Understanding WhatsApp Business
WhatsApp Business is a free-to-download app designed specifically for small and medium businesses. It facilitates seamless interaction with customers by providing tools to automate, sort, and respond to messages promptly. For larger enterprises, the WhatsApp Business API offers advanced capabilities to manage customer interactions at scale.
WhatsApp has established itself as an indispensable tool for personal and business communication around the world.
With over 2.5 billion active users , its popularity continues to grow.
In this post, we explore the latest statistics from WhatsApp and WhatsApp Business, revealing fascinating data, curiosities and consumption patterns that show the importance of this platform in 2025.
WhatsApp Global Statistics
1. Number of Users
WhatsApp boasts over 2.5 billion users globally, making it a pivotal platform for businesses aiming for a broad audience. (2025 - Business of Apps)
2. International Reach
WhatsApp is available in 180 countries and in over 60 languages, WhatsApp is used by 69% of internet users globally (excluding China).
3. App Popularity
WhatsApp is the most popular messaging App in 63 countries, out of the 100 countries examined.
Facebook Messenger retains second place on the list and is still the most popular messaging app in 16 countries, including the US, Australia, Bangladesh, Canada, and New Zealand. (Similarweb)
4. Top 10 Countries with Largest Viewership
Here's a chart of WhatsApp's popularity by country. It's jaw-dropping!
India tops the rankings with 390 million monthly active users, followed by Brazil with 148 million active users and Indonesia with 112 million users. (eMarketer)
5. Volume of Daily Messages
100 billion messages are sent daily on WhatsApp, exceeding the global population by 13 times. (TechCrunch)
6. WhatsApp Click-Through Rate (CTR)
Messages on WhatsApp have a 98% open rate - 5x more than emails & SMS.
That's why you should definitely use WhatsApp for your business marketing & support.
7. Highest Open Rate
The days when emails and SMS were the preferred communication channels for companies are becoming a thing of the past. According to a report from Mailchimp:
- Email and SMS Open Rates: Email and SMS have open rates of 21.33%, with even lower click-through rates ranging from 2-5%.
- WhatsApp Open Rate: In contrast, the open rate for messages sent via WhatsApp is an impressive 98%. This means that out of every 100 messages sent, 98 are read, due to the global popularity of WhatsApp, which has over 2.2 billion users.
8. Usage Time
The average user spends around 19 hours/month on WhatsApp.
In India, the numbers are higher, with 21.4 hours spent using WhatsApp monthly (Hootsuite)
9. Frequency of Use
Each user checks their smartphone an average of 23 times a day to see WhatsApp messages.
10. Age Range of Users
WhatsApp is most popular among the 26-35 age group, followed by the 36-45 age group.
11. Reasons to Contact Businessess on WhatsApp
Customers have a variety of reasons for contacting businesses via WhatsApp. The main reasons include:
- Order and Delivery Tracking: 54% of users prefer WhatsApp to track their purchases.
- Appointment and Consultation Reminders: 50% of users use WhatsApp to receive reminders for appointments, consultations and events.
- Special Offers: 23% use it to receive promotional offers on WhatsApp.
These statistics indicate that WhatsApp is becoming the preferred platform for users to receive updates, reminders, offers, promotions, and more.
Automate all notifications on WhatsApp with one single platform: AiSensy.
12.Most popular WhatsApp features
Which features do WhatsApp users prefer the most? A study from Statista sheds light on the most popular WhatsApp features observed in users in a 3 months period.
WhatsApp Chats & Calls continue to dominate as the most popular WhatsApp feature. Moreover, WhatsApp users prefer sharing texts, images, GIFs, videos & much more.
Want to utilize this to your Business' advantage? Get started with AiSensy, the #1 WhatsApp Marketing Platform today.
13. Voice Messages
Voice messages are popular among users: around 7 billion are sent every day.
14. New Product Discovery
WhatsApp is among the top four platforms consumers use to discover new products (the others are Instagram, Facebook, and Messenger). In 2021, these platforms were the top discovery channels for 64% of consumers. (Meta)
15. Reply Rate
57.82% of WhatsApp messages get a reply within a minute.
16. Group chats
Group chats are also a key part of WhatsApp statistics: they account for 57.5% of all messages sent.
WhatsApp Statistics in India
17. Active Users
India is the country with the largest number of WhatsApp users with approximately 535.8 million people.
This massive user base underscores the app's dominance in the Indian digital communication landscape.
18. Age Distribution of WhatsApp Users in India
A significant portion of users falls within the younger demographic, with 31% aged between 18 to 34 years, and 27% between 35 to 44 years.
19. Gender Distribution of WhatsApp Users in India
Globally, WhatsApp's user base consists of 52.2% male and 47.7% female users. While specific gender statistics for India are limited, it's reasonable to infer a similar distribution.
20. WhatsApp Business Adoption in India
The adoption of WhatsApp Business in India has been remarkable: India leads globally with approximately 292 million downloads of the WhatsApp Business app as of June 2023.
21. Time Spent
Indian users exhibit high engagement levels on WhatsApp. On average, users spend 16.52 hours per month on the app.
22. Message Volume
Globally, over 100 billion messages are sent daily on WhatsApp, reflecting its integral role in daily communication.
23. WhatsApp's Role in Digital Payments
WhatsApp has ventured into the digital payments space in India:
- Unified Payments Interface (UPI): The National Payments Corporation of India (NPCI) has granted WhatsApp approval to roll out its payment services to all users, potentially reaching over 500 million individuals. (ft.com)
- Impact: This move is expected to broaden and deepen the usage of UPI, further integrating digital payments into daily transactions. (ft.com)
WhatsApp Business Statistics
The WhatsApp Business app allows businesses to answer consumer questions and provide product information. Check out the key WhatsApp Business statistics below.
26. Number of WhatsApp Business Downloads
According to a report by WhatsApp, 50 million businesses use the app, 15 million of which are in India.
27. Benefits of Interacting with Businessess on WhatsApp
Users prefer WhatsApp to communicate with businesses for a number of reasons, as demonstrated in a YouGov survey:
- Fast Responses: 33% of users appreciate fast responses compared to waiting times when opening tickets on websites.
- Interaction after Business Hours: 28% preferred WhatsApp as they didn't need to wait until the next morning to get a response from businesses.
28. Consulting Catalogs
WhatsApp is quickly becoming a preferred platform for businesses to interact with their customers. Approximately 40 million users view business catalogs on WhatsApp each month to discover products and services. (Goal)
29. WhatsApp x E-mail
65% of consumers feel more confident messaging businesses than sending an email. (Sanuker)
30. High conversion rate
Even more impressive, 75% of these consumers make purchases after using a messaging app, indicating a high conversion rate. (Zendesk)
31. Channel preference
Additionally, 67% of consumers expect to communicate with businesses via messaging apps rather than traditional methods like email or phone calls. (Zendesk)
32. Speed of response
73% of users say slow responses on WhatsApp will convince them not to engage with a brand. (Cooby)
33. Businesses using WhatsApp Business
As per a report by WhatsApp, a total of 50 Million (5 Crore) Businesses use the WhatsApp Business Application, out of which 15 Million (1.5 Crore) are Indian Businesses.
If we round that off, we'll still have 1 Crore Indian Businesses using WhatsApp Business!
WhatsApp Business API Statistics
Let’s take a look at some impressive WhatsApp Business API statistics that highlight the effectiveness and efficiency of this tool compared to other communication channels.
34. WhatsApp Conversion Rate
Email and SMS Conversion Rate: These rates are a meager 2-5%..
WhatsApp Conversion Rate:
WhatsApp conversion rate is 45-60%. Out of every 100 users who receive a message, 45 to 60 click through and convert into customers.
While emails and SMS typically see conversion rates between 2-5%. This clearly demonstrates the advantage of switching from emails and SMS to WhatsApp for business communication.
35. Abandoned Shopping Cart Recovery
Abandoned carts occur when customers fail to complete their purchases or sign up. With WhatsApp marketing and automated recovery notifications, you can recover up to 60% of abandoned carts, effectively re-engaging customers.
WhatsApp Chatbot Statistics
Automation with WhatsApp Chatbot has become the most modern way of customer service. Many businesses are turning to WhatsApp Chatbot to provide 24/7 customer support.
As per reports, by 2025, businesses will start saving 2.6 billion hours with the use of the WhatsApp Chatbot.
If you've never had a hands-on experience with WhatsApp Chatbot or want to integrate a WhatsApp Chatbot to automate customer service, you can choose AiSensy.
You can integrate a smart AI-based WhatsApp Chatbot (without coding requirements) that understands human language & answers queries based on their needs for Free. The Chatbot can also smoothly transfer the Chat to Agents if agent intervention is needed.
Here are some WhatsApp Chatbot stats that prove it will be the future of WhatsApp marketing:
36. User trust
In 2024, 67% of people trusted Chatbot support for customer service on WhatsApp.
37. $11 billion in savings with Chatbot
An intelligence report by Business Insider reports that industries like healthcare, banking, and retail will save $11 billion due to Chatbot automation as it will reduce the administrative burden.
38. Hours saved with WhatsApp Chatbot
It is expected that by the end of 2025, businesses will save 2.5 billion hours using WhatsApp Chatbot.
39. Recurring Purchase
Companies that sell exclusively through WhatsApp have a repeat customer rate of 68%. (Spectrm)
40. Increase in Leads
Using WhatsApp chatbots can lead to an increase in lead generation by over 500% (Cooby).
41. Cost per lead
Compared to other social media channels, WhatsApp chatbots have a lower cost per lead. (Cooby)
42. Lead Conversion Rate
Implementing WhatsApp Chatbots for marketing can result in a 28% lead conversion rate. (Cooby)
📚 Read more: How to Build a WhatsApp Chatbot in 10 minutes
Curiosities and Interesting Facts
44. WhatsApp was founded in 2009 by Brian Acton and Jan Koum.
45. In October 2009, Brian Acton received $250,000 in seed funding for WhatsApp.
46. They secured $8 million in VC funding and WhatsApp grew with over 200 million users by February 2013.
47. In 2014, WhatsApp was acquired by Facebook for 19 billion dollars.
48. More than 55 million video calls are made daily on WhatsApp.
49. WhatsApp's Status feature, similar to Instagram Stories, is used by more than 500 million users daily.
50. The name WhatsApp is a pun on the expression ''What's up'' in English, which means ''What's up?''
What's in for Businesses with this WhatsApp statistic?
WhatsApp for Business Marketing is a great Marketing channel helping brands to:
- Reach an enormous audience with 2.2 Billion Global users,
- Build strong relationships with customers (1:1 live conversations) and,
- Boost sales by sending promotional messages on WhatsApp.
In brief, these are the major benefits of WhatsApp Marketing:
- Improves relations & connectivity- WhatsApp allows businesses to personalize their conversations with customers.
- Increased Conversion Rates upto 7x - WhatsApp helps businesses, just like yours to increase their conversions by upto 112% by reaching out to customers with the latest offers and customized messages.
- Lowers cost of Marketing- WhatsApp is highly affordable! It costs close to nothing in comparison with the ROI you can achieve with this marketing channel.
- Excellent Customer Support- WhatsApp gives businesses the flexibility to enhance their customer support with a WhatsApp Business API platform like AiSensy.
Suggested Read: WhatsApp Marketing in 2025: A pro Marketer's guide
Here's in brief, a comparison of WhatsApp Business Vs WhatsApp Business API.
WhatsApp Business App
The Business App allows you to create a free business account, accessible only through one smartphone and one PC. This is effective for small businesses with potentially fewer volumes of messages.
WhatsApp Business API
The WhatsApp Business API is a medium developed for businesses with mass volumes of messages. For starters, it's not free, businesses need to pay for messages they send to users on WhatsApp. Check out this WhatsApp Business API guide to know more.
Here are the 2 basic features of WhatsApp Business API:
- Send messages to Unlimited unique users every day (to opted-in users)
- Provide live customer support to users in a 24-hour chat window
Since WhatsApp doesn't provide an Interface for the Business API, you'd need a WhatsApp Business API provider like AiSensy to access the API. With AiSensy, you can use WhatsApp Business API to:
- Send WhatsApp Broadcast to Unlimited unique users (to opted-in users)
- Automate Abandoned Cart, delivery, payments & more notifications on WhatsApp
- Integrate WhatsApp Chatbot for 24x7 customer support
- Send promotional messages on WhatsApp
- Provide Multiple live human chat support on unlimited devices.
To know more about WhatsApp Business API Use Cases, click here
Get started with AiSensy for FREE
FAQs
WhatsApp is one of the most used communication apps across the world with an active community of 2.5 Billion global users. Messages on WhatsApp have a 98% open rate & a 45-60% click-through rate - 5x more than emails & SMS. That's why you should definitely use WhatsApp for your business marketing & support.
If you're an individual business with low message volume, then yes, the WhatsApp Business app is worth it! But, if you get hundreds of messages each day on WhatsApp & wish to send messages to thousands of users in one go, then maybe it's time to shift to a WhatsApp API-based platform like AiSensy.
While WhatsApp Business is tailored for small businesses & individual owners, WhatsApp API is built for medium to large businesses with large message volumes. But, if you want to: Use WhatsApp on multiple devices, Send WhatsApp broadcasts to over 1,00,000 users in one go, Automate WhatsApp Chatbot, and Send clickable buttons with messages, Then choose WhatsApp Business API.
Using WhatsApp Business app, you can Broadcast to 256 people in one go, create a Business profile, list your products, add a catalogue, add labels to chats & more. With a WhatsApp Business API account created with AiSensy, an official WhatsApp Marketing platform, you can Broadcast to Unlimited contacts, automate notifications on WhatsApp, provide live chat on multiple devices, get an official Green tick, integrate Chatbot & do much more.
Conclusion
These were 50 WhatsApp Business Statistics that we think every Marketer must know! Choosing the right platform to market your business is critical. WhatsApp as a marketing channel is going to become the future of marketing.
With the WhatsApp API giving an advantage to startups, medium & large enterprises to send unlimited unique messages to users & use WhatsApp on multiple devices; we are sure to see many top businesses switching to WhatsApp as their major Marketing channel.
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