With the capability of instantly reaching global audiences at scale, WhatsApp Business API is the best thing for your business to utilize the complete potential of WhatsApp.
Having over 98% message open rate & up to 60% click-through rates, WhatsApp is the most productive tool for your business' marketing. In Contrast, emails & SMS have low click-through rates of 2-5%!
That's why if you aren't using WhatsApp for Marketing in 2022, you aren't marketing at all!
So, how to use WhatsApp Business API?
In this blog, we look at 12 amazing WhatsApp Business API Use cases Scenarios that can help scale up your business sales & customer support.
At a Glance
WhatsApp Business API- Quick Intro
WhatsApp Business API is an application programming interface, launched by Facebook in 2018 allowing businesses to Broadcast & receive Unlimited messages on WhatsApp to a Global audience. WhatsApp Business API is the best means for businesses looking to engage a massive audience on WhatsApp across the globe.
The WhatsApp Business API can be used for purposes such as:
- Operate WhatsApp on multiple devices using the same number
- Send messages in bulk to a wide audience (up to 1,00,000 users)
There are many more features that you can use to your business advantage. But, to benefit from those features for your business, you'd need the assistance of an official WhatsApp Business API-based provider like AiSensy.
AiSensy is a complete WhatsApp Engagement Suite providing features such as:
- Broadcast promotional messages to up to 1,00,000 users in one go
- Automate abandoned cart, order updates & other notifications
- Automate customer queries 24x7 with AI-based WhatsApp Chatbot
- Provide Live Chat support with agents on unlimited devices.
Now, let's look at the top 12 WhatsApp Business Use Cases.
WhatsApp Business API Use Cases
1. Broadcast promotional messages to upto 1,00,000 users
Since October 2021, WhatsApp has allowed businesses to send promotional messages on WhatsApp.
Businesses can send messages like discount offers, promotions on festivals, product launch messages, season-end-sale & much more to boost their sales & conversions.
You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business.
Here are 14 Promotional message templates to get you started with promotional messages on WhatsApp.
2. Automate Notifications via Integrations
Automating notifications on WhatsApp is one of the major WhatsApp Business API Use Cases!
Let's suppose, for example, you run a Shopify E-commerce store selling grocery items and a customer purchases groceries from it & makes the payment.
Using WhatsApp Business API, you can send automated notifications for order confirmation, payment made & delivery.
AiSensy Platform allows users to connect with 3rd party apps like Hubspot, Shopify, WooCommerce, Razorpay & more to facilitate this
With Automated Notifications enabled, the business can send automated notifications on WhatsApp for every order.
Not just this, you can also automate live tracking, abandoned cart notifications & more.
Check out the various CRMs & softwares that you can integrate with AiSensy.
3. Reduce Abandoned Carts by sending timely reminders
Abandoned Cart Notifications is one of the BEST WhatsApp Business API Use Cases.
Abandoned Cart Notifications is one of the BEST WhatsApp Business API usage scenarios.
80% of customers bag items in their carts but abandon their purchase at the payment page. That means 8 out of 10 users who add items to their carts won't end up purchasing.
But, there's a simple trick that can recover 45-60% of Abandoned Carts. Just automate Abandoned Cart Notifications on WhatsApp with a casual reminder to the users to complete their purchase.
The message copy matters & should be written in a personalized tone as shown in the above image.
Sending Abandoned Cart Notifications on WhatsApp has been extremely profitable for our clients, with a 20% jump in sales. One of our clients has been able to recover 25-30% of total Abandoned Cart.
4. Reduce Application Dropoffs by automating reminders
If you run a financial business or sell online courses, you must have seen many potential customers leaving mid-way into filling the applications.
Well, that sucks!
But, you don't need to worry as you can boost 3x more signups by automating an application dropoff reminder on WhatsApp.
Businesses across industries such as Finance, Banking, Online Courses, Education, Automobile & more can boost their application signups by sending an application drop-off reminder on WhatsApp.
5. Reduce RTO losses by reducing COD orders
Reducing COD order losses is one of the major WhatsApp Business API Use Cases!
Out of 70% COD orders, 40% return back to the warehouse (Return to Origin), doubling the shipping charges faced by businesses.
So, how do you reduce it?
One of our clients did this to reduce COD orders- whenever a customer ordered with COD as the payment method, they sent an offer on WhatsApp (such as 10% off if you pay right now), thus enticing the user to complete the payment beforehand.
This worked brilliantly and they were able to convert 40-50% COD Orders to prepaid ones.
Offering instant discounts will help you lower COD orders & reduce losses by RTO significantly for your Ecommerce Business.
6. Get Real-time Feedback for your Products & Services
"Good feedback is the key to improvement"
Generally, Businesses send an email or SMS politely asking the users to provide feedback on your products & services.
And 65% of the time, those emails are ignored or left unopened.
But, on WhatsApp, you not only receive instant feedback for your products 98% of the time but you can also get users to re-engage.
Request feedback from customers by sending Quick Reply buttons to make it more comfortable for them.
As they click the button to provide feedback, your WhatsApp Chatbot automates an offer enticing them to purchase another product.
7. Provide order & delivery updates on WhatsApp
Live delivery updates is another one of the best WhatsApp Business Use Cases!
97% of Customers expect real-time visibility of their order shipments, with live delivery tracking status, updates & notifications.
You can connect your existing E-commerce systems such as Shopify, WooCommerce & more with AiSensy & set up API campaigns to automate order, delivery, payment & many more notifications to users on WhatsApp.
And this is an automatic process. You don't need your team members clicking a button every time a person orders from your business.
8. Order Confirmation + Upsell
Order confirmation + upsell is one of the most effective WhatsApp Business API Use Cases.
You can boost your business’ user engagement by up to 60% using this strategy.
Using this strategy, you combine an order confirmation message + an upsell message including information about your other products & services.
9. Send messages with Quick Reply Buttons & Call to Actions
One of the major WhatsApp Business API use cases is that you can add clickable pre-defined buttons to make your messages more interactive.
1. CTA (Call to Action)- CTA Buttons are all about getting your users to take an action such as "purchase now", "sign up". etc. These buttons are extremely useful.
2. Quick Replies- These are buttons that allow your customers to return a message without typing.
For example - you can ask for feedback from customers by attaching two Quick Reply Buttons such as: "Satisfied" and "Not Satisfied".
Clicking any button will send a message to the business including the customer's feedback. Refer to the image in the feedback Use Case to view the use of Quick Reply buttons.
10. Send product details with smart buttons
Users love checking out new products & might even feel interested in purchasing the ones that excite them!
AiSensy's AI-enhanced WhatsApp Chatbot is capable of sharing personalized product recommendations, catalogues, images & more to users & complete sales.
You can directly share Details of your Products, Services & Courses to your Leads & Drive Instant Interest and up to 3x more Conversions via Clickable Buttons.
Also, you can broadcast promotional offers to all your contacts whenever you launch a new product or have an old product back in stock!
Send Images, Videos & Docs to thousands of leads in one go!
11. Introduce Loyalty Programs for Customers
Businesses conducting loyalty programs are 88% more profitable than competitors who don't!Deloitte Retail Survey
Loyalty programs are incentives offered by businesses to regular customers. They help attract new customers & make your current customers feel special.
You can host loyalty programs & offer incentives to users on WhatsApp to boost up to 3x re-sales & draw new consumers towards your brand.
12. Install AI-enhanced WhatsApp Chatbot & keep your business live 24x7
A WhatsApp Chatbot is a Chatbot that functions on WhatsApp, answering customer queries, completing sales & collecting user attributes on WhatsApp.
It works just like a customer support agent delivering a human-like experience.
The WhatsApp Chatbot is capable of tasks such as:
- Answering common customer questions,
- Nurture leads when they first land on WhatsApp,
- Complete sales by sending them personalized recommendations & product details,
- Collect product feedback,
- Transfer queries to Live Chat Human-Agent if the user wants to talk to a human.
How to implement WhatsApp Business API for your Business
Here's what you need to apply for the WhatsApp Business API with AiSensy:
- A Business Website- You must have a business website to get access to the WhatsApp Business API.
- A Fresh Phone Number- You must have an active phone number that isn’t currently registered with any of the WhatsApp accounts. Read here how to delete your current WhatsApp Account.
- A Verified Facebook Business Manager ID: You can now get WhatsApp Business API without getting your Facebook Business manager approved.
But, you will have very limited access to WhatsApp API!
So, it's recommended that you apply for Facebook Business Verification if you want to utilize the complete potential of WhatsApp Business API for your Business.
Once you have these things ready, sign up on the AiSensy App.
No, WhatsApp API isn't free. You need to pay WhatsApp Conversation charges for Business & User Initiated Conversations (varies country-wise) as well as platform charges for using a WhatsApp Business API-based platform like AiSensy.
To get WhatsApp Business API, you need to connect with a WhatsApp Partner like AiSensy. With AiSensy, you can create a Free WhatsApp Business API Account & try it in a 14-Day Free Trial.
No, you can’t! The number which is active on WhatsApp Business API can’t be registered on WhatsApp Apps. Also, if a number is already registered on WhatsApp Apps, you must delete that WhatsApp Account to register for WhatsApp Business API.
With a WhatsApp Business API account created with AiSensy, an official WhatsApp Marketing platform, you can Broadcast to Unlimited contacts, automate notifications on WhatsApp, provide live chat on multiple devices, and get an official Green tick, integrate Chatbot & do much more.
AiSensy's WhatsApp Business API pricing starts at Rs 999/ month for 2000 contacts. Meanwhile, WhatsApp Conversation charges for each User-initiated Conversation are Rs 0.35 & for each Business initiated Conversation are Rs 0.55.
Before you Leave
These were the top 12 WhatsApp Business API Use Cases that will help utilize the complete potential of WhatsApp for your business. But, as we move forward into the era of WhatsApp Marketing, be ready for more robust WhatsApp API Use Cases.