Sending Business Notifications on WhatsApp is the best way to drive maximum user engagement to your business. With over 98% message open rate & 45-60% click-through rate, WhatsApp is the best platform to engage your audience.
If you're using WhatsApp Business API, you need to send WhatsApp Template Messages to initiate a conversation with users.
Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.
But, all the formatting rules & guidelines might be too confusing if you're just getting started with creating WhatsApp templates.
In this blog, we'll cover 10 Essential WhatsApp template Messages useful for all businesses.
If you're looking for industry-specific messages, check out these 30 WhatsApp Business Message Templates covering 5+ major industries like Ecommerce, Education, Finance, Webinars etc.
Let's first get you familiar with the Key WhatsApp Template Message guidelines you shouldn't forget.
10 Essential Whatsapp Template Messages
Below are 10 WhatsApp Template Messages which are useful for all Businesses, regardless of your industry.
- Payment-related WhatsApp Template Messages
Send a Payment Due notification on WhatsApp to let users know about the due payment & get them to pay.
WhatsApp Template Message for Payment Due:
Your payment of {{Amount}} is due on {{Date}}.
To make the payment, please click the button below.
[Pay Now]
Similarly, automate a Payment Reminder notification on WhatsApp to receive 3x more payments faster.
WhatsApp Template Message for Payment Reminder:
Hi {{Name}}!
Here's your payment link for {{Product/Service}} for the amount of {{Amount}}.
Once this payment has been made, your order will be processed immediately!
Welcome to {{Brand Name}}.
Thank you
Send a Payment Confirmation Message when users successfully complete their payments.
WhatsApp Template Message for Payment Confirmation.
Dear {{Name}},
Thanks for choosing {{Brand Name}}.
Your payment of {{Paid Amount}} has been successfully submitted.
Regards, {{Brand Name}}
You can easily automate Razorpay Payment Links on WhatsApp only with AiSensy. AiSensy integrates with Razorpay to allow users to send Payment Links, subscription reminders & much more on WhatsApp. Want to automate payment links on WhatsApp?
Get started with AiSensy for Free
2. Greetings / Welcome WhatsApp Template Message
Along with emails & SMS, make sure to send a Greeting/Welcome message to your users on WhatsApp. With over 98% message open rate, your message will get more traction & engagement.
General WhatsApp Template Messages for welcoming new users
Dear {{Name}},
Thanks for choosing {{Brand Name}}.
Your payment of {{Paid Amount}} has been successfully submitted.
Regards, {{Brand Name}}
Dear {{Name}},
Welcome to {{Brand Name}}.
We are excited to welcome you aboard.
Feel free to ask any queries.
3. Feedback WhatsApp Template Messages
Taking Feedback from customers is vital to know what to improve in your products & services. Send a Feedback Template Message 1-2 weeks after they've used your product/service.
WhatsApp Template Messages to ask for User Feedback:
How was your experience with {{Brand Name}}?
We are excited to know your feedback to improve ourselves in the best way to serve you in future.
Kindly rate us by choosing from the options below.
Regards,
Team {{Brand Name}}
[Excellent]
[Satisfactory]
[Unsatisfactory]
This message doesn't need to just end with the user providing their feedback. Automate a promotional offer sent by the WhatsApp Chatbot as soon as the user provides feedback. This is how the Feedback + promotion message strategy works.
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3. Personalized Festive Greeting WhatsApp Message Templates
Send personalized festive wishes on WhatsApp to your customers.
Here are personalized WhatsApp Template Messages for Festive Greetings:
Dear {{Name}} 😄
Wishing you all a Happy & Wonderful {{Festival}} ✨
Regards,
Team {{Brand Name}}
{{Name}}, may this festive season bring you an ocean of good opportunities, good health, and prosperity.
Start something new, stay positive and have faith in yourself 💐✨🎊
Team - {{Brand Name}}
Also, you can combine Festive wishes with a promotional message to double your conversions during festive. Here's a sample WhatsApp Template Message for Festive Wishes + Promotion of your products & services.
4. Newsletter Signup WhatsApp Message Template
With over 98% message open rate, WhatsApp is the best place to get maximum reach for your Newsletter. Whenever a user signs up for your newsletter, send a welcome notification on WhatsApp.
WhatsApp Template Message to welcome Newsletter Signups:
Hi {{Name}},
Thanks for subscribing to our WhatsApp Newsletter.
Stay tuned for more updates, trends, and tactics from the latest {{Industry Name}} space.
Best Regards,
{{Brand Name}}
5. Event Invitation WhatsApp Template Message
Increase your event / webinar signups by sending invitations on WhatsApp. Add benefits that the user will receive upon attending the event/webinar.
WhatsApp Message Template for Event/ Webinar Invitation:
Dear {{Name}},
We invite you to a FREE webinar by {{Host Name}}.
They will share valuable tips & tricks on {{Topic}}.
Book your slot now.
Date: {{Date}}
Time: {{Time}}
Regards, {{Business Name}}
6. Referral Programme WhatsApp Template Message
Boost the reach of your Referral Programme on WhatsApp by converting your customers into referees. Send a template message offering rewards to users to onboard their friends & family.
WhatsApp Template Message to increase Referral Signups:
You’ve signed up for WhatsApp updates from {{Brand Name}}!
Refer friends and get {{Amount}} off your next purchase for each friend who signs up using your referral code:
{{Referral Code}}
7. Appointment / Check-in Reminder WhatsApp Template Message
Confirm with your customers about their appointments/check-ins & provide them with an option to reschedule the appointment.
WhatsApp Template Message for Check-in reminder:
Hey {{Name}},
Respond with YES to confirm your appointment tomorrow scheduled with {{Business Name}} at {{Time}}, or reply with NO to reschedule.
[Yes]
[No]
8. Customer Service WhatsApp Template Message
WhatsApp is the best platform to provide 1:1 Live customer support to users. Whenever a user reports an issue or has a query about your product/service, automate this WhatsApp Template Message:
Hey {{Name}},
Respond with YES to confirm your appointment tomorrow scheduled with {{Business Name}} at {{Time}}, or reply with NO to reschedule.
[Yes]
[No]
9. Customer Engagement WhatsApp Template Message
Customer Engagement is important to get repeat orders from customers. Send updates on products or wish them on Birthdays to create a personalized experience on WhatsApp.
WhatsApp Template Message for Customer Engagement:
Hey {{Name}},
Respond with YES to confirm your appointment tomorrow scheduled with {{Business Name}} at {{Time}} or reply with NO to reschedule.
[Yes]
[No]
10. Loyalty Programme WhatsApp Template Message
Loyal customers deserve to be rewarded. Make them feel special by sending personalized offers on WhatsApp.
WhatsApp Template Message for Loyalty Programme:
Hey {{Name}}, congrats on your 10th purchase with us! 🎉
As a thank you gift, here's 50% off on your next purchase.
Apply code {{Coupon}} at checkout.
Minimum cart value should be {{Amount}} to avail this offer.
Regards, {{Brand Name}}
Key Points while drafting WhatsApp Template Messages
Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.
Here are a few Key Points you need to remember:
- You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
- The formatting of the message should be correct otherwise WhatsApp rejects the message.
- Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters.
- Use emojis to personalize your messages.
How to send WhatsApp template Messages?
You'd need the help of a WhatsApp Partner like AiSensy to send Template Messages on WhatsApp.
AiSensy is a WhatsApp Business API-based Marketing platform that allows you to easily create & send Broadcast messages to Unlimited Users.
With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.
You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business.
Also, you can:
- Send promotional WhatsApp Template messages to increase sales
- Automate Transactional Notifications without any worries with end-to-end encryption enabled.
- Answer customer queries with 1:1 Live Chat
- Send Retargeting Campaigns on WhatsApp to a segregated audience