20 Important WhatsApp Template Messages for Startups

published on 02 September 2022

Are you a Startup looking to boost engagement & skyrocket sales by Broadcasting messages on WhatsApp but don't know which messages to send to your users? You're at the right place!

If you're using WhatsApp Business API, you need to send WhatsApp Template Messages to initiate a conversation with users. 

In this blog, we'll cover the 20 best WhatsApp template Messages for Startups that will help you achieve your Marketing & Sales goals on WhatsApp.

WhatsApp Template Messages for Startups

Promotional WhatsApp Template Messages

Promotional Template Messages play an important part in driving sales for your products & services. Now, with WhatsApp allowing businesses to send promotional messages on WhatsApp, you can send discount offers & coupons to increase sales.

Here are few sample Promotional WhatsApp Template Messages for multiple industries.

WhatsApp Promotional Templates for Ecommerce Businesses

  • Hey [Name], 😃👋
    [Your Brand Name] wishes you a very [Occasion]. ✨🎉
    We are glad to have you with us. On the special occasion of [Occasion name], we have an exclusive offer for you. 🤩
    Avail [Discount] discount on [plan/product] purchase. 😍
    Hurry, the offer is valid only till [Date] ⏳
    Apply Code: [Code]
    CTA- Buy Now
  • Special E-Gift Voucher for you😍
    Applicable on [Product].
    Apply Coupon Code [Code] and get Flat [Amount] off. 🔥
    Valid for Today only. Hurry Up!! ⏳
    T&C Apply*
    CTA- Buy Now

WhatsApp Promotional Templates for Banking & Insurance Companies

  • Hey [customer name], we’re thankful to have you as a customer.
    To show our appreciation, we’ve got a special offer for you — you’ve been pre-approved for a [amount] loan/new credit card/bank services.
    Act before [Date] to take advantage of this offer.”
    CTA- Call Now

  • Buy [Policy Name] from [Company Name] at just [price] T&C Apply.
    Enjoy big savings by getting it now!
    Get on a call with our agents for any queries.
    CTA: Buy Now, Call Now

WhatsApp Promotional Templates for Events/ Webinars

  • Hello [Name],
    Your Seat for [Webinar Name] is reserved.
    👉In this FREE Masterclass, you will be learning how to [Motive of webinar].
    Click on the link below to register for the webinar.
    Post-registration, check your email for Webinar link to join the session.
    Limited Seats are Available [Team Name]
  • Hello [Santhej],  
    [Your Brand Name] is conducting a webinar on "*[Topic of Webinar]*" this week.  
    This session will be conducted by *[Name of Host]*, [Founder of/ CEO of/ Marketer at].  

    We will discuss:
    ✅[Reason to Join]
    ✅[Reason to Join]
    ✅[Reason to Join]
    ✅[Reason to Join]
    ✅[Reason to Join]

    🔥🔥Limited Seats Available!!!   Click "*Reserve Your Seat*" to book your seats for the webinar.

    CTA: Reserve Your Seat
  • Dear [Name],
    We invite you for a FREE Webinar by [Host Name].
    They will share some valuable tips & tricks on [topic].
    Book Your Slot Now.
    Date: [Date]
    Time: [Time]
    Regards, [Your Business Name]

WhatsApp Promotional Templates For Travel Agency

  • Hey [name],
    Check out our deal of the day.
    Deal of the Day: [4 Days 3 Nights at Place] starting from [Price].
    Offer expires [Time Limit]. Book Now!
  • Hey [recipient_name],
    [travel_destination] is calling out to you!
    Enjoy an all-inclusive 8-night holiday with [Brand Name] for just [price].
    Hurry, the offer expires soon!
    CTA: Book Now
  • Hey [name], have you visited [destination] yet?
    Now’s your chance! We’re offering a 35% discount for all bookings to [destination] made in the next 48 hours.
    Check out amazing deals by clicking the below button👇
    CTA: Check Deals

WhatsApp Promotional Templates For Hotels

  • Hey [recipient_name], need a quick staycation? You're in luck because we're having a [discount]% off our Deluxe Suite for [Number of guests]!
    Book Now!
    CTA - Book Now

WhatsApp Notification to Onboard New Users

Welcome new users by sending a warm Greeting on WhatsApp. Inform them of the messages they'll receive beforehand & provide them with an option to opt-out of your WhatsApp Notifications.

WhatsApp Template Message to Onboard New Users:

  • Dear [Name], Welcome to [Your Brand Name] 😊
    We will use this chat to send you updates, reminders and offers.
    To stop receiving messages from us, please reply with 'STOP'.
    Quick Reply Button - STOP
  • Hi [Customer’s Name],
    This is [Agent’s name] from [Your Brand Name].
    You just signed up on [Your Brand Name].
    Let me know if you are stuck anywhere.
    I am here to help you.
  • Dear [Name],
    Welcome to [Your Brand Name].
    We are excited to welcome you aboard.
    Feel free to ask any questions.

Feedback WhatsApp Notification

Customer Feedback is vital to continuously improve the quality of your products & services. Ask users for Feedback by automating a WhatsApp Notification 5-10 days after they purchase your products & services.

WhatsApp Template Messages to ask for feedback from users:

  • Hey [Name], thanks for choosing us!
    How would you rate your experience with our services? Your feedback is highly valued. Thank you!
    [Your Brand Name]
  • Hi [Name]
    How was your experience with [Your Brand Name]??
    We are excited to know your feedback to improve ourselves in the best way to serve you in future
    Kindly Rate us by choosing from the below buttons
    Team [Your Brand Name]
    Quick Replies-
  • Dear [Name]👋Thank you for being a loyal customer😇.
    We strive for continuous improvement in our product quality and service.
    We’d appreciate it if you can take a few seconds to give us your valuable feedback.
    In return, we will share a coupon code with you, which you can use it in your next purchase.
    Simply choose from the options below👇
    Quick Replies-I am very satisfied, I am satisfied, I am not satisfied

Application Dropoff Reminder Notification

Since applications for education courses/ loans are lengthy, many users might drop off in between. Get them back to fill out the form by sending a reminder on WhatsApp.

Here's how the Application dropoff notification loop works:

WhatsApp Template Messages for recovering application dropoffs
WhatsApp Template Messages for recovering application dropoffs

WhatsApp Template Messages for Application Dropoff Reminders:

  • [Name], you filled in the application for our [Couse Name] Course but unfortunately did not complete it!
    Just a kind reminder that if you’re still looking to enrol on the course, complete the application form before [Date] ⏱
    For more information, you can talk to a (Your institute name) Advisor. 😇
    CTA - Call Now, Complete Application
  • I think you forgot to complete the [Course name] application. 🤔
    Don’t panic! You can still complete the application form by [Date] ⏱
    To complete the application, click the below link👇
    CTA- Complete Application
  • Dear [Name],
    Thank you for choosing [Company Name] as your Insurance preference on our website.
    You can complete your registration by clicking the button below!
    CTA - Complete Application
    [Name], Thanks for choosing [Couse Name] as your course preference on our website. 😇
    The last date to submit your application is [Date]. ⏱
    Don’t miss out! Complete your application by clicking the link below or call us📞 if you have any queries 👇
    CTAs:Complete ApplicationCall Now

Read: 14 best WhatsApp Promotional Messages that convert like crazy

Read: 30 WhatsApp Business Template Messages

Key Points while drafting WhatsApp Template Messages

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

Here are a few Key Points you need to remember:

  1. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.
  2. The formatting of the message should be correct otherwise WhatsApp rejects the message.
  3. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters. 
  4. Use emojis to personalize your messages. 

How to send WhatsApp template Messages?

You'd need the help of a WhatsApp Partner like AiSensy to send Template Messages on WhatsApp. 

AiSensy is a WhatsApp Business API-based Marketing platform that allows you to easily create & send Broadcast messages to Unlimited Users. 

With AiSensy, you can easily create & Broadcast WhatsApp Template Messages to Unlimited users with a single click.

You can send these messages only to users who've opted-in for receiving WhatsApp notifications from your business. 

Also, you can:

  • Send promotional WhatsApp Template messages to increase sales
  • Send Transactional Notifications automatically without any worries with end-to-end encryption enabled. 
  • Answer customer queries with 1:1 Live Chat
  • Send Retargeting Campaigns on WhatsApp to a segregated audience

WhatsApp Template Message FAQs

WhatsApp allows businesses to interact with their users with any message until 24 hours from the user’s last message. Once this window is closed, you can only send a Template Message that needs approval from WhatsApp. This is done to ensure that businesses do not spam the users on WhatsApp. The WhatsApp Template message can be anything ranging from a promotional message, product launch, weekly newsletter, abandoned cart, festive greetings etc."

Yes, each WhatsApp template message undergoes rigorous checks by the WhatsApp Team personally. The message only gets approved if the team finds the message to be correct & rid of any errors such as grammar errors.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

The WhatsApp Template Message formats can be Text, Image, File or Video. With any of these media formats, text must be included since it is mandatory. This means only Images, Files or Videos can not be sent to the users as a Template Message.

No! Once a WhatsApp Template Message is approved, you can not make changes or edit the Template Message. Only the dynamic values in the Template Message can be edited which is set while submitting it.

WhatsApp doesn’t allow spamming and harmful content. So, these are four things on what Business cannot send a Template Message: 1. No threatening content 2. No content promoting whiskey or other harmful consumer items. 3. WhatsApp Business message templates cannot contain threatening or abusive content.

Checkout Useful Resources

30 High Converting WhatsApp Template Messages

WhatsApp Template Message Library

How to send Bulk WhatsApp Broadcast without getting blocked

Read more

English 🇺🇸🇬🇧