Whether it's WhatsApp Broadcasting, WhatsApp automation, WhatsApp Payments, Live Chat or WhatsApp Chatbots; the WhatsApp Marketing software you choose should offer a complete package.
But, how do you find the best amidst the hundreds of WhatsApp marketing software available today in 2025!
Relax! We have done the research & come up with the Top 20 Official WhatsApp Marketing Software that will help you utilize the complete potential of WhatsApp for your business.
Unlike many unofficial WhatsApp Marketing softwares in the market, all the software listed in this blog are officially recognized by Meta and will not get your number blocked.
Before proceeding, here are a few resources you should read.
Read: WhatsApp Business API Guide
Read: How to choose the best WhatsApp Bulk Software Software
Read: What is WhatsApp Marketing: A pro Marketer's Guide
Read: Top 10 WhatsApp API Benefits (2025)
How to pick the right WhatsApp Marketing Software: 4 important factors
1. Find out if they're official Meta Business Partner or not!
Before anything else, make sure your software is an official Meta Business Partner. This isn’t just a badge—it’s a sign that the platform has been thoroughly approved by Meta for you to use the WhatsApp Business API.
Being official means you’re in safe hands: you get reliable performance, adherence to WhatsApp policies, and the peace of mind that comes with using a trusted solution.
If a platform isn’t officially recognized, you might be stepping into murky waters and your number might get blocked by WhatsApp upon use.
You can verify if a WhatsApp marketing software is official or not by searching Meta's Partner Directory.
2. Features & Use cases
Next, explore the WhatsApp marketing software's features & functionalities.
Do they offer a holistic set of WhatsApp engagement features that are a must have to scale your business on WhatsApp?
In 2025, just having bulk broadcasting is not going to cut it! You need to check if they offer latest WhatsApp API features like WhatsApp forms, native WhatsApp payments, advanced retargeting, live chat, no-code chatbot builder, CRM integrations and much more!
Always check & re-check the features offered by the software and consider if they match your needs or not before finalizing a software.
3. Customer Support
Quality and fast customer support is a must, especially for a WhatsApp Marketing software where you might need help at multiple stages of taking your WhatsApp API account live!
To get started with an official WhatsApp marketing software, you need to apply for WhatsApp API, get your KYC done or get your Facebook business manager verified! You need to create and approve template messages, might need to integrate software & much more.
That why t's vital that you choose a responsive and customer support oriented WhatsApp engagement platform!
To verify this, check whether the platform offers support via live chat, email or google meets!
If they only offer support via mail, it might just not be the right fit for your business.
4. Pricing
Platform pricing is a big deal while choosing a WhatsApp engagement software.
What would you prefer? A platform offering better features, updates customer support at a significantly lower charges or a platform with the exact same offerings, chargeable at 2x!
We suggest you compare pricing of your preferred WhatsApp marketing software from their listed pricing available on website before sealing the deal.
Now, that we have set the bars for you, let's discuss the top 20 official WhatsApp marketing software you can use for your business.
We have talked in-depth about these evaluation facts in this guide - How to find the best software for WhatsApp Marketing.
| Number | Name | Overview | Free Trial | Pricing Starts At |
|---|---|---|---|---|
| 1 | AiSensy | AiSensy is a powerful WhatsApp marketing platform designed to help businesses engage and convert customers at scale. It offers features like retargeting campaigns, automated follow-ups, chatbots, and real-time analytics, making it a top choice for businesses looking to maximize their WhatsApp ROI. | Yes | ₹999/month |
| 2 | Infobip | Infobip is a global communications platform that supports multiple channels, including WhatsApp, SMS, and email. It is ideal for businesses looking for seamless customer engagement and marketing automation across various platforms. | Yes | ₹3,562/month |
| 3 | Respond.io | Respond.io is a powerful messaging platform that allows businesses to manage conversations from multiple channels in a single inbox. It offers advanced automation, chatbots, and analytics for streamlined customer interactions. | Yes | $79/month (approx. ₹6,400) |
| 4 | Zoko | Zoko is an all-in-one WhatsApp marketing platform ideal for eCommerce businesses. It offers features like bulk messaging, abandoned cart recovery, and real-time order tracking, helping brands boost conversions and customer loyalty. | Yes | ₹2,899/month |
| 5 | Interakt | Interakt is a robust WhatsApp marketing tool that helps businesses automate notifications, send bulk messages, and manage customer conversations efficiently. It is a great choice for businesses seeking personalized customer engagement. | Yes | ₹2,757/month |
| 6 | Wati | Wati, a product of Clare.ai, is an official WhatsApp Business Solution Provider offering scalable, real-time customer engagement solutions. It is perfect for businesses looking for quick setup and powerful automation tools. | Yes | ₹2,499/month |
| 7 | DelightChat | DelightChat is a multichannel customer support platform with strong WhatsApp integration. It offers features like team inboxes, chatbots, and automated workflows, making it ideal for growing eCommerce businesses. | Yes | Approx. ₹4,067/month |
| 8 | Gallabox | Gallabox is a no-code, WhatsApp-focused marketing platform with powerful automation tools. It is designed for businesses looking to streamline customer support and sales with minimal technical setup. | Yes | ₹799/month |
| 9 | Picky Assist | Picky Assist offers a full suite of WhatsApp marketing tools, including broadcasting, automation, and chatbot support. It is an affordable choice for businesses seeking feature-rich solutions without high costs. | Yes | ₹2,527/month |
| 10 | Trengo | Trengo is an omnichannel communication platform that unifies WhatsApp, email, and social messaging into a single inbox. It is perfect for businesses looking to simplify customer communication and improve response times. | Yes | Starts at ₹9,043/month for 5 users |
| 11 | BotSpace | BotSpace offers a smart WhatsApp automation platform with quick API integration, real-time analytics, and AI-powered chat flows, making it ideal for businesses aiming to scale customer support efficiently. | Yes | Contact for pricing |
| 12 | Twilio | Twilio is a leading cloud communication provider offering WhatsApp APIs, voice, and SMS services. It is known for its scalability and flexibility, making it perfect for businesses building custom communication solutions. | No | Pay-as-you-go (approx. $0.005/message) |
| 13 | Karix | Karix provides robust messaging solutions, including WhatsApp, SMS, and voice. It is ideal for businesses looking for bulk messaging, automated notifications, and rich messaging experiences. | No | Contact for pricing |
| 14 | Yalo | Yalo focuses on conversational commerce, helping businesses drive sales through messaging apps like WhatsApp. It offers AI-driven chatbots and personalized customer journeys for effective sales automation. | No | Contact for pricing |
| 15 | Callbell | Callbell is a multi-channel communication platform with strong WhatsApp integration, ideal for businesses looking to streamline customer support and team collaboration. | Yes | €15/user/month (approx. ₹1,350) |
| 16 | 360Dialog | 360Dialog is a trusted WhatsApp Business Solution Provider known for direct API access and high message throughput, making it a great choice for businesses running large-scale campaigns. | No | €49/month (approx. ₹4,500) |
| 17 | MessageBird | MessageBird is a global cloud communications platform with powerful APIs for WhatsApp, SMS, and voice, making it a top choice for businesses seeking reliable messaging solutions. | Yes | Pay-as-you-go (approx. $0.05/message) |
| 18 | Gupshup | Gupshup provides robust messaging APIs and tools for businesses to automate customer interactions on WhatsApp. It is a popular choice for businesses looking for cost-effective messaging solutions. | No | Contact for pricing |
| 19 | Freshchat | Freshchat offers live chat and messaging tools for businesses looking to enhance customer support and engagement through WhatsApp. | Yes | Starts at $15/user/month (approx. ₹1,250) |
| 20 | CM.com | CM.com provides a comprehensive suite of communication tools, including messaging, voice, and payments, making it a versatile choice for businesses seeking unified communication solutions. | Yes | Contact for pricing |
Top 20 Official WhatsApp Marketing Software
All WhatsApp marketing platform listed below are official & won't get your number blocked on WhatsApp. So, let's get started.
At a Glance
1. AiSensy
2. Infobip
3. Respond.io
4. Zoko
5. Interakt
6. Wati
7. DelightChat
8. Gallabox
9. Picky Assist
10. Trengo
11. BotSpace
12. Twilio
13. Karix
14. Yalo
15. Callbell
16. 360Dialog
17. MessageBird
18. Gupshup
19. Freshchat
20. CM.com
FAQs
1. AiSensy
AiSensy is the Smartest WhatsApp Marketing software built on official WhatsApp Business APIs allowing you to channel the power of WhatsApp to scale your business to thousands of WhatsApp users.
It is a complete WhatsApp Engagement Suite with Smart Platform features like WhatsApp Retargeting Campaigns & unmatched Customer Support available via Phone Call, WhatsApp, E-mail or Google Meet.
Pros
- Get WhatsApp Business API for Free within 10 minutes
- Customer Support is active via Live chat Google Meet & WhatsApp
- Send WhatsApp Broadcasts to Unlimited users in one go (to opted-in users only)
- Send a variety of WhatsApp Template messages including Carousel messages, Time bomb messages, multi-button messages and copiable coupon code messages.
- Run ads that click to WhatsApp on Facebook and Instagram directly via AiSensy
- Automate payments, abandoned carts, order confirmation & delivery notifications via WhatsApp Automation
- Provide 24x7x365 Customer Support with an AI-powered WhatsApp Chatbot.
- Multi-human live chat support is available
- Get the same features same across all plans
- 2000+ Integrations are available for leading CRMs & Ecommerce Portals like Hubspot, Shopify, CleverTap, WebEngage, WooCommerce etc.
- Send Razorpay payment links on WhatsApp to receive 3x faster payments
- Build WhatsApp forms and collect crucial customer data seamlessly
Cons
- As such, there are no cons. Let us know if you find one after using AiSensy.
Free Trial/ Free plan
Yes, you can use AiSensy free for lifetime in it's forever free plan. Checkout all the features you get free for lifetime in this plan.
We also offer a 14-day Free Trial with all premium features included in the base plan and 50 Conversation Credits you can use to communicate with customers & send WhatsApp Broadcasts.
Pricing
AiSensy offers two Unlimited Users Pricing plans:
- You can start with the AiSensy Platform for as low as Rs 999/ month for the Basic Unlimited users' plan. This means that you can send messages to Unlimited users by only paying Rs 999/ charged monthly for features including Live Chat, Broadcast, Chatbot & more. You get 10 tags & 5 Attributes with this plan.
- There's also a Pro-plan that costs Rs 2399/ month which includes all features of the basic pan & offers additional features like Broadcast Scheduler, Click-tracking, Campaign Budget & up to 100 Tags & 20 Attributes.
For a more comprehensive pricing overview, checkout this page.
Get started with AiSensy for Free
2. Infobip
To use WhatsApp Business API, you first need to find the Right WhatsApp Marketing Software for your business.
Infobip is an omnichannel communications platform meaning that using Infobip you can manage communications for multiple platforms like email, WhatsApp, SMS, and Facebook Messenger through one Dashboard.
Infobip is a good WhatsApp Bulk Software that gets the job done by providing a hue of features like Broadcasting, WhatsApp Chatbot & automated notifications.
What sets Infobip apart from others is its smooth sailing experience & robust customer service.
Pros
- Mobile App is available.
- Robust customer support
- Multiple integrations available
- Omnichannel Capabilities
Cons
- Pricing is quite high in comparison with other WhatsApp Marketing Softwares providing the same features.
- While the UI is easy to use, it is quite old-school & un-exciting.
- You need to pay separately for customer support.
- Since their focus is on building Omnichannel relations, WhatsApp isn't their major expertise.
- Omnichannel can be overwhelming for new users.
Free Trial
Yes, a free trial is available. You get 100 Conversational points that you can use to talk to customers. Once they exhaust, the trial gets over.
Pricing
Starts at €39.00/ month or ₹3562/ month for their omni-channel platform. However, their pricing page doesn't offer what all WhatsApp based features are available in this starter plan termed "Moments"
3. Respond.io
Respond.io is a good WhatsApp Marketing Softwares that helps you easily connect with thousands of users on WhatsApp. Just like Infobip, they too are an Omnichannel platform; not focused entirely on WhatsApp.
Pros
- Easy-to-use Interface
- Great platform for providing customer service
- Free Plan available with unlimited messaging to up to 100 contacts
- WhatsApp Chatbot integration is available
Cons
- No option to automatically delete inactive contacts
- Pricing is a bit on the higher side in comparison with other WhatsApp Marketing Software
- Customer support only via email (takes 2-3 days to reply)
- Very high pricing
Free Trial
Yes, a Free trial is available for 7 days where you can explore their platform capabilities free for 7 days.
Pricing
Respond.io's pricing starts with $79/ month ( ₹6400) for the starter plan suits small businesses where you get messaging for unlimited contacts. It includes 5 users access, basic features needed to scale for small teams and omnichannel capabilities.
4. Zoko
Zoko is a bulk WhatsApp Marketing software, especially helpful if you run an Ecommerce Business. What differentiates Zoko from the rest is its clean, easy-to-use UI that you can use for multiple purposes like WhatsApp Broadcast, WhatsApp automation, recovering Abandoned Carts & more.
Pros
- Clean, well-organized User Interface
- WhatsApp Broadcasting feature available
- Useful Features for Ecommerce Businesses including Cart Recovery, COD Confirmation & collecting review
- Mobile App available
- Multiple Live Human Chat Support on one number
Cons
- Pricing is too expensive in comparison with other WhatsApp Marketing Softwares providing the same features
- Another major con is that you can't connect to WhatsApp Chatbot
- Very limited integrations; only integrates with Shopify
- No Free Trial is available
- Their target market is the US, not India. Hence, they don't focus much on Indian users.
Free Trial
Zoko offers a 7-day free trial with no-credit card required
Pricing
Zoko offers four main pricing tiers—Starter, Plus, Elite, and Max—tailored to different business sizes and needs.
Zoko's base plan starting at ₹2,899/month is suitable for small teams as it offers Unlimited agents, 500 Monthly Unique Contacts (MUCs) you can send broadcasts to, basic features like team inbox, quick replies, and catalog syncing.
If you wish to unlock higher broadcasting limit & more advanced features, you will have to opt for it's Enterprise plan which has a customizable pricing based on your needs.
Zoko also charges a markup of ₹1.25 on it's starter plan and it declines as you go up each plan.
5. Interakt
Interakt is a WhatsApp Engagement Suite allowing you to Automate notifications on WhatsApp, Send Bulk Campaigns and Use Multi-agent team Inbox (to manage agents & chats).
Pros
- Free Green Tick Verification
- Quick approval & access to WhatsApp Business API
- Track analytics (Chat & agent analytics)
- Strong e-commerce focus with catalog integration from the Starter plan.
Cons
- Limited automation capabilities: The automation (e.g., no abandoned cart recovery in the Starter plan) is basic compared to competitors. E-commerce businesses needing robust workflows might find it lacking unless they upgrade.
- Smart Dashboard features are unavailable.
- Complex Dashboard: Some users report the interface feels clunky or unintuitive, especially for broadcasts, which require WhatsApp approvals that can slow things down.
- Delayed support: Only email support is available from the Interakt team that can take up to 2-3 days to reply. No facility for direct calling for queries.
- High Conversation Markup: markups on conversations are charged based on your chosen plan. Markup is higher in starter plan in comparison to the growth plan.
Free Trial
Yes, a 14-day Free Trial is available with no credit card required. You can apply for WhatsApp Business API for free & get started.
Pricing
- Interakt offers a starter, growth and advanced plans for businesses. The starter plan starts at ₹2,757/ monthly, billed quarterly. There's no monthly subscription availability on the starter plan.
- Growth & advanced plan are available for monthly subscription. Growth plan costs ₹2499/ monthly while the advanced plan cots ₹3499/ monthly.
- Conversation charges vary by plan, with Starter having higher rates (e.g., Marketing at 0.882 INR per conversation) compared to Growth (0.871 INR) and Advanced (0.863 INR).
6. Wati
Wati is a bulk WhatsApp Marketing Software, product of the parent company Clare.ai. Wati is an official WhatsApp Business Solution Provider (BSP) enabling businesses to engage in real-time with clients through their WhatsApp tool.
Pros
- No-Code Chatbot builder is available. However, in their starter plan, you get a basic Keyword-based Chatbot builder that only performs basic tasks & doesn't understand human language.
- Integrates with popular business tools such as HubSpot, Zoho, Shopify, and Zapier, enabling workflow automation.
- WhatsApp catalog available in starter plan.
- 5 Live Chat Agent support in Base Plan.
Cons
- Some users report slow or inadequate support, which can hinder onboarding.
- Markup on conversation costs are in some cases 2x higher than other Meta Business Solution Providers (BSPs).
- No provision for Template Message Strategy or consultation.
- Chatbot integration is self-serve.
- Shopify integration is chargeable per month while many providers offer this integration for free.
Free Trial
Wati offers a 7-Day Free Trial which unlocks their sandbox-testing mode. You can test their platform & send WhatsApp Broadcast only to yourself. You can't send messages to your contacts. In comparison with other WhatsApp Marketing Softwares, Wati's Free Trial doesn't offer much value to the users.
Pricing
- Wati.io offers pricing plans starting at ₹2,499/ month for it's growth plan, and ₹4,499/ month for it's pro plan.
- Growth plan only allows broadcasting to up to 15k unique contacts per month.
- Limited chatbot sessions are available based on your plan type starting at 2000 chatbot sessions/ month in the growth plan.
7. Delighchat
Delightchat is a bulk WhatsApp sender providing end-to-end WhatsApp Marketing Solutions tailored specifically for Ecommerce Businesses. What makes the Delightful Software stand out is its omnichannel capabilities, shared team inbox, WhatsApp Broadcasting feature & Ecommerce Use Cases.
Pros
- It's an Omnichannel Platform allowing you to manage WhatsApp, Instagram, Facebook, Email etc
- Includes automation (e.g., abandoned cart recovery, order notifications), analytics, and marketing tools, particularly for e-commerce.
- Access to advanced features, including deep integration with Shopify, enabling order management, automation, and customer data syncing, ideal for D2C brands.
- Easy ROI Tracking with analytics.
- Provides a no-code chatbot builder.
- Responsive customer support team.
Cons
- May not suit non-e-commerce sectors or businesses without Shopify integration.
- Some users might find the dashboard or conversation charge management complex.
- High conversation volumes could lead to significant additional costs, especially for marketing broadcasts.
- No free plan available.
Free Trial
Yes, 14-Days Free Trial is there where you can check out their features & connect your Shopify Ecommerce Store.
Pricing
- DelightChat offers three main plans, with pricing converted to INR: STARTUP Plan that costs around ₹4,067 per month, SCALE Plan that costs approximately ₹8,217 per month and GROWTH Plan that costs about ₹24,817 per month.
- Each plan offers limited marketing conversations per month. E.g. In the startup plan, you can send marketing conversations to just 5000 unique users per month! For additional contacts, you will have to pay separately.
8. Gallabox
Gallabox is a WhatsApp bulk Software built using official WhatsApp Business APIs. What sets it apart from other players is its no-code Chatbot builder which you can set up in minutes to automate customer queries & sales.
Pros
- Easy to set up No-code Chatbot Builder
- Offers a comprehensive set of features for customer engagement, including automation (e.g., auto-reply, drip campaigns), analytics, and marketing capabilities.
- WhatsApp Broadcasting available
- Shared team inbox is brilliant and allows for easy collaboration
- Ecommerce integrations available with platforms like WooCommerce, Shopify
Cons
- Analytics could be better
- Starter plan has only 3 users, which might be restrictive for larger teams, pushing upgrades for scalability.
- Extra charges for add-ons like Shopify integration (₹415/month) and additional channels.
- Dedicated accounts manager costs ₹15000/month
Free Trial
Yes, a 14-Day Free Trial is available.
Pricing
- Pricing starts at ₹799 for the starter plan with 3 agents login access and is built for small teams with majorly broadcasting as a use case.
9. Pickyassist
Pickyassist is an affordable WhatsApp Marketing Software built on WhatsApp Business APIs. What makes it unique from others is that it offers multiple features including WhatsApp Broadcasting, automation, WhatsApp Chatbot & more at highly affordable pricing.
Pros
- Affordable Pricing
- Offers chatbots, broadcast messaging, WhatsApp catalogs, reporting and analytics, and integration with various business tools
- WhatsApp Automation available
Cons
- UI experience is not at all good
- Customer Support can be better
- Complicated Pricing as initial basic plan doesn't offer WhatsApp Business API access
Free Trial
Yes, a free Trial is available
Pricing
- Basic plan without WhatsApp API access costs $14 or ₹1220 approximately. You can connect with 2000 unique users in this plan.
- API access starts from Pro and Ultimate plans. Pro costs ₹2527/ month while Ultimate plan costs ₹4271/ month
10. Trengo
Trengo is a WhatsApp Business Platform allowing you to provide customer support across channels like WhatsApp, emails, messenger & more through one shared inbox. What sets it apart from others is its friendly UI & multiple channel support.
Pros
- Friendly customer support easily accessible through calls & WhatsApp
- Centralizes WhatsApp, email, and social media for efficient communication.
- WhatsApp Automation available
- WhatsApp Bulk Broadcasting is available
Cons
- Pricing is a bit too high for small businesses
- Reporting feature can be better
- Even though the interface & design are clean, its Omnichannel capabilities can be a bit overwhelming for new users.
Free Trial
No clear information provided on website regarding free trial.
Pricing
- Trengo provides three main plans: Essentials, Boost, and Pro, with an Enterprise option for custom needs.
- Plans start at ₹9043 for 5 users.
11. BotSpace
BotSpace is an AI-driven WhatsApp marketing platform that helps businesses automate customer interactions and enhance engagement. Built on the official WhatsApp Business API, BotSpace offers robust features for customer support, lead generation, and personalized messaging.
Pros:
- Easy-to-use platform with a no-code chatbot builder
- Supports integration with CRMs like HubSpot and Zoho
- Advanced analytics for monitoring customer interactions
- Multi-agent support with a unified inbox
Cons:
- Limited customization options for chatbot templates
- Higher pricing for advanced analytics
- May not be suitable for businesses seeking comprehensive communication platforms
Free Trial:
Yes, a 7-day free trial is available
Pricing:
Starts at $49 per month (approx. ₹4,030/month)
12. Twilio
Twilio is a renowned communication platform that supports multiple channels, including WhatsApp. With Twilio, businesses can send notifications, marketing messages, and customer support via WhatsApp using API integrations.
Pros:
- Comprehensive API support for customization
- Scalable solution for large enterprises
- Excellent documentation and developer support
- Integration with various communication channels
Cons:
- Requires technical expertise to set up
- Pricing can become complex with volume
Free Trial:
Yes, with a $15 credit for new users
Pricing:
Pay-as-you-go, starting from $0.005 per message (approx. ₹0.41 per message)
13. Karix
Karix is a popular WhatsApp marketing software that helps businesses engage customers through bulk messaging, chatbot automation, and live chat support. It is an official WhatsApp Business Solution Provider (BSP) known for its scalability.
Pros:
- Supports bulk messaging and broadcasting
- Multi-agent collaboration for customer support
- API integrations with major CRMs
- Robust analytics and reporting
Cons:
- Complex setup process
- Limited features in the basic plan
Free Trial:
Yes, available upon request
Pricing:
Starts at ₹3,000/month
14. Yalo
Yalo leverages WhatsApp to enable conversational commerce, helping businesses manage customer relationships through automated and interactive messaging. It focuses on providing a seamless shopping experience directly within WhatsApp.
Pros:
- Conversational AI for e-commerce
- Integrates with payment gateways for seamless transactions
- Multi-language support
- Suitable for large enterprises
Cons:
- High pricing for small businesses
- Complex onboarding process
Free Trial:
No free trial available
Pricing:
Custom pricing based on business requirements (typically starts around $99/month, approx. ₹8,140/month for small businesses).
15. Callbell
Callbell is a communication tool designed to manage customer interactions through WhatsApp, Facebook Messenger, and other messaging apps. Its team inbox makes it ideal for businesses looking to manage large volumes of messages efficiently.
Pros:
- Centralized inbox for team collaboration
- Real-time customer support through WhatsApp
- Simple interface, easy to onboard
- Omnichannel support for multiple messaging platforms
Cons:
- Limited automation capabilities
- Lacks advanced chatbot features
Free Trial:
Yes, 7-day free trial available
Pricing:
Starts at €30/month per user (approx. ₹2,700/month per user)
16. 360Dialog
360Dialog is a top-tier WhatsApp Business Solution Provider (BSP) known for offering direct, hassle-free WhatsApp Business API access.
Unlike many other platforms that add complex middleware or unnecessary integrations, 360Dialog focuses on providing a straightforward, scalable, and cost-effective API solution for businesses of all sizes. With a simple onboarding process and extensive developer support, it’s a great choice for companies looking to quickly integrate WhatsApp into their existing tech stack.
Pros:
- Direct, Fast API Integration: No middleman, ensuring faster message delivery and reduced latency.
- High Message Throughput: Optimized for large-scale campaigns with high delivery rates, making it ideal for businesses with heavy messaging volumes.
- Affordable Pricing: Competitive pricing that scales well as your business grows, without hidden costs.
- Comprehensive Developer Support: Extensive API documentation and dedicated developer resources, making it easier to integrate and customize.
Cons:
- No Built-in CRM: Requires third-party integrations for CRM and customer data management.
- Lacks No-Code Chatbot Builder: Not suitable for non-technical users looking for quick bot setups.
- Limited Marketing Tools: Focused primarily on API access without advanced marketing automation features.
Free Trial:
No free trial is available, but a demo can be requested to explore its capabilities before committing.
Pricing:
Starts at €49/month (approx. ₹4,500/month), making it one of the more affordable BSPs for businesses primarily focused on API-driven communication.
17. MessageBird
MessageBird is a global omnichannel platform providing WhatsApp API, SMS, voice, and email for seamless customer communication. It’s ideal for businesses looking for a unified messaging solution.
Pros:
- Robust omnichannel support
- Advanced analytics and reporting
- Scalable for businesses of all sizes
- Flexible API for developers
Cons:
- Pricing can be high for large-scale users
- Lacks WhatsApp-specific automation features
Free Trial:
Yes, with limited credits for testing
Pricing:
Starts at $50/month (approx. ₹4,100/month)
18. Gupshup
Gupshup is a popular conversational messaging platform that provides WhatsApp Business API solutions for businesses of all sizes. It offers powerful tools for automating customer interactions and integrating WhatsApp with other platforms.
Pros:
- Advanced chatbot capabilities
- Affordable pricing for startups
- Comprehensive developer support
- Supports multiple messaging channels
Cons:
- Limited support for non-technical users
- Limited Pre-Built Templates: Requires custom development for more complex use cases.
- Scattered Documentation: Some users report that the documentation can be challenging to navigate.
Free Trial:
Yes, available for a limited period
Pricing:
Starts at $53/month (approx. ₹2,000/month)
19. Freshchat
Freshchat by Freshworks is a modern messaging platform that supports WhatsApp, SMS, and other channels for customer support and engagement. It is ideal for businesses that want a unified customer support experience.
Pros:
- Easy-to-use interface
- Seamless integration with Freshworks CRM
- AI-powered chatbots for automation
- Real-time customer insights
Cons:
- Expensive for smaller businesses
- Advanced features are only available in higher-tier plans
- Learning Curve for Automation: Requires some training to fully utilize automation capabilities.
Free Trial:
Yes, 21-day free trial available
Pricing:
Starts at $18/month (approx. ₹1,499/month).
Advanced features like AI bots, CRM integrations, and multi-channel support are available as paid add-ons.
20. CM.com
CM.com is a global communication platform offering WhatsApp API access along with SMS, voice, and payment solutions. It is known for its secure and reliable messaging services, making it a good choice for enterprises.
Pros:
- Secure and scalable platform
- Supports multiple messaging channels
- Advanced analytics and reporting
- Reliable customer support
Cons:
- Higher pricing compared to others
- Requires technical expertise for setup
Free Trial:
Yes, available upon request
Pricing:
Starts at $55/month (approx. ₹4,500/month)
Benefits of using a WhatsApp Marketing Software
Before diving into the top 10 WhatsApp Marketing platforms, check out these 6 benefits of using a software for WhatsApp Marketing.
- Strengthen Customer Relations - Using WhatsApp Marketing Software, you build personalized relationships with customers through 1:1 Live Chat support in real-time on WhatsApp.
- Mind-Blowing Message Open Rates & Click-through rates - WhatsApp messages have a 98% message open rate & 45-60% click-through rate. This is 5x more than emails & SMS.
- Increase Conversion Rates by 7x - Official WhatsApp Marketing Softwares like AiSensy allow you to send WhatsApp Broadcasts to unlimited users, thus helping you increase conversions by 45-60%.
- Reduce Marketing costs - WhatsApp is highly affordable! It costs close to nothing in comparison with the ROI you can achieve with this marketing channel. For reference, our client Skullcandy gets 150x ROI from WhatsApp.
- Provide Top-notch Customer Support - WhatsApp Marketing Software give businesses the flexibility to enhance customer support with WhatsApp Chatbot & Live Chat support on multiple devices.
- Get Verified on WhatsApp - Using an official WhatsApp Marketing Software, you can apply for a verified Green Tick on WhatsApp which can boost your brand's credibility.
Now, if you want to test out all premium features of the official WhatsApp Marketing software AiSensy for Free, then apply for a 14-Day Free trial today. AiSensy provides 14-day Free Trial with access to all its premium features.
FAQs
The best WhatsApp Marketing Software is one which is official & provides robust features like WhatsApp Broadcasting, WhatsApp Automation, Live Chat & Chatbot Integration & quality customer support at an affordable solution."
Yes, WhatsApp Marketing is legal, if you’re using an official WhatsApp API-based platform like AiSensy! Many top-tier businesses like Skullcandy, Flipkart, Rentomojo, Vivo & Byju’s use WhatsApp Marketing to drive sales & answer customer queries on WhatsApp.
You can use a WhatsApp Marketing Software like AiSensy to Broadcast messages to Unlimited users, automate notifications for orders & delivery by integrating CRMs, software & e-commerce portals, provide Live chat on multiple devices and integrate WhatsApp Chatbot to automate sales & support.
Using an Official WhatsApp marketing software is better because it won’t get your number blocked. Using unofficial WhatsApp software increase the chances of getting your number blocked.
The Bottom Line
Above were the top 20 Official WhatsApp Marketing Softwares that you can use without any worries for your business.
These softwares are official, meaning they won't get your number blocked!
Pick the one which you feel offers the most valuable proposition for your Business.
Checkout Useful Resources
WhatsApp Marketing in 2025: A Pro Marketer's Guide
Top 12 WhatsApp Business API Use Cases
