Wish to know how to boost sales with WhatsApp Business API? You're at the right place!
As a business owner, you must stay a step ahead of the game to keep your business successful. As times have changed and the traditional brick-and-mortar store methods of selling products have disappeared, it's time for you and your brand to pivot your efforts.
If you are wondering how to do this, there is actually a really simple solution. WhatsApp has emerged as one of the most powerful communication tools for businesses to engage with customers. WhatsApp has more than 2 billion active users worldwide, so its reach is beyond spectacular.
Additionally, statistics prove WhatsApp can help increase sales by 27% and improve conversion rates by 20%. Plus, messages sent via WhatsApp Business API have a 99% open rate. Obviously, a business must embrace WhatsApp Business API and learn how to use it to reach its full potential.
In this article, we'll explore 12 tips that are certain to boost sales using the WhatsApp Business API and allow your business to reach the next level.
Note: If you don't know what is WhatsApp Business API, check out this Complete WhatsApp Business API guide before you read further.
What is WhatsApp Business API, and Why Should I Have a WhatsApp Partner?
Whatsapp Business API is an application programming interface that allows businesses to send and answer unlimited messages. It was created by Facebook in 2018 to help small, medium and enterprise businesses with growth via WhatsApp Marketing.
However, WhatsApp Business API is just an API, not a platform. To use WhatsApp Business API you need a separate platform like AiSensy to gain access and reach customers.
By partnering with AiSensy to get WhatsApp Business API, you can apply for a WhatsApp Business API for free, send WhatsApp Broadcasts to unlimited users in one go, have help and support with onboarding, and be able to use our no-code platform to get the best resources out of the WhatsApp Business API.
Why Should I Use Whatsapp Business API?
Whether your business is facing the repercussions of inflation or you are just starting off, every business could use a boost in sales. There are many great reasons why you should embrace WhatsApp Business API to allow your business to improve sales. Here are 3 great reasons why:
Global Reach
WhatsApp is present in more than 180 countries, so its reach is spectacular. As a business owner, you should do everything within your power to reach new clientele, so this is one avenue you definitely want to take advantage of.
Ease of Use
Thankfully, WhatsApp is quite easy to use. Understandably, business owners are quite busy, so WhatsApp created some great automation features to make things even easier. With new tech, such as WhatsApp QR codes that can be created through a QR code generator, you can easily link new clients to your WhatsApp messaging service or other online avenues to reach them.
Privacy
WhatsApp provides free end-to-end user encryption. This means that the only people who can see WhatsApp messages are the person sending the message and the person receiving the message.
Users do not need to be concerned that their information will be stolen or copied, thanks to the app's privacy features.
However, note that you can't just start using the WhatsApp Business API!
While WhatsApp did launch the WhatsApp Business API, it did not provide any medium/ platform to utilize the WhatsApp API. To make the most out of WhatsApp Business API, you must use a WhatsApp Marketing Platform built on Official WhatsApp Business APIs.
And that's exactly where AiSensy comes in. AiSensy is a Smart WhatsApp Marketing Platform built on Official WhatsApp Business APIs, helping users drive the complete potential of WhatsApp.
Let's now look at the 12 effective tips using which you can boost sales via the WhatsApp API-driven platform AiSensy.
12 Effective Tips to Boost Sales Using the Whatsapp Business API
Now that you know why you need to adopt Whatsapp Business API, let's dive into 12 ways to boost your sales with WhatsApp Business API.
#1 Empower Customers Through 24/7 Customer Support
Making your business available 24/7 is one of the best ways to boost your customer service and, consequently, boost your sales. You can leverage the WhatsApp Business API to provide round-the-clock customer support.
Program quick responses to questions and concerns to build customer trust and satisfaction. This is certain to result in brand loyalty since customers know any issues they may have will be resolved quickly.
AiSensy's intuitive Live chat allows you to have Unlimited Live chat agents responding to multiple user queries; all in one go.
The result: Lightning-fast query resolution and Customer satisfaction.
Check out: 7 Tips to use WhatsApp for Customer Support
#2 Broadcast Whatsapp Message Templates
Embrace every feature that the WhatsApp Business API-driven platform AiSensy has, especially the message templates. This feature is one that will set you ahead of the rest, as you can send messages on WhatsApp along with Clickable CTA buttons and quick reply buttons, to your clients on WhatsApp. Since you can customize the template for your business needs, you can keep your brand's tone and stay consistent across the board.
Whether your tone of voice is formal or funny, your message can stay in line with your branding needs. When customers initiate a conversation with your brand, they will see the consistency you have built with your brand. This will set the tone for a positive customer experience and let them know their question is essential to your business.
Checkout: 30 High converting WhatsApp Template message samples
#3 Automate 80% of queries with Chatbot
More probably than not, your business will receive a lot of repeated questions. Instead of typing everything out again every time you get the same question, you can automate these queries by integrating a WhatsApp Chatbot.
A WhatsApp Chatbot enables you to pre-set a group of responses, depending on the user's query.
This will save time and effort for both customers and your support team, resulting in improved response rates and customer satisfaction.
AiSensy allows you to create no-code Chatbots via a simple Drag & Drop function as quickly as in 10 minutes.
#4 Tap Into Product Catalogs
WhatsApp Business API allows you to tap into the power of WhatsApp Catalogues. Using AiSensy, you can showcase your products and services in a visually appealing manner. Not only will your users be able to add items to their carts, but also purchase the products directly within WhatsApp made possible with WhatsApp Payments feature launched recently by AiSensy.
An updated catalog allows customers to browse products or services and connect with your business. Plus, customers can share catalog items with their friends or message your business to ask questions.
Ensure that your catalog is always well-organized to facilitate smooth browsing for customers, and you are well on your way to a boost in sales with this simple-to-adopt feature.
#5 Stay Within Brand Guidelines
Regardless of which of the above features you decide to implement, you must ensure that you stay within your brand guidelines. Just because you will be messaging people does not mean anything should change from your branding.
Actually, this is one of the best ways to ensure consistency within your brand. Always use the same tone of voice to build trust and establish a long-lasting history with your customers. Your customers will grow to love your brand and embrace strong brand loyalty.
#6 Don’t Forget Order Confirmations and Updates
Keeping your customers in the loop will always boost sales, leading to brand loyalty. These notifications create a feeling of security within the user's mind regarding the money they spend on your products/ services.
Be sure to send order confirmations and updates to keep customers informed about their purchases.
#7 Set Abandoned Cart Recovery Reminders
Ever do some online shopping and leave something in your online cart? Then a few hours later, you receive an engaging message reminding you to go back and complete the purchase. The first question you might ask is, "How do they know!?" Well, thankfully, you can know too: abandoned cart recovery is the name of the game.
This strategy is easy to implement. Since the average cart abandonment rate is 70.19%, there is a huge window of opportunity here. Sending reminders and offering exclusive discounts through WhatsApp is a great way to personalize your approach and bring back hesitant customers.
A good example of this is Skullcandy who are recovering 25-30% of their Abandoned carts by sending cart recovery messages on WhatsApp.
#8 Offer Exclusive Deals
Everyone loves a good deal. And everyone really loves an exclusive deal. Be sure to share exclusive deals and promotions with your WhatsApp subscribers to make them feel special.
Limited-time offers create a sense of urgency and boost conversions, so this is definitely one avenue you do not want to miss out on.
#9 Engage with collaborative Content
Embrace the power of engagement by reaching your clients through interactive content like polls, quizzes, and surveys.
Customers love personalized experiences; having them vote or give their opinions on different things is a great way to increase engagement. Plus, it will give you valuable insight into their preferences so you can better learn what your prospective clientele is looking for.
#10 Innovate with Multimedia
Nobody wants just to read a bunch of text – that is a fact. Be sure to mix things up and send images, videos online, and audio messages to showcase products or services.
Multimedia content is a great way to boost sales since it can be more engaging and persuasive than plain text.
#11 Don't Forget to Collect Feedback
The best way to grow your business and boost your sales is to listen to your customers. Use WhatsApp to gather customer feedback after a purchase or any interaction they had with your business.
Always ask them for reviews, comments, or any other avenue that you can so they can let you know what they thought about the experience. Gathering this feedback will allow you to act quickly on anything that needs some polishing or even give you ideas for new products and services.
#12 Avoid Constantly Selling to Your Customer
Obviously, your end goal is to increase sales. But how would you feel if every time you talked to a salesperson, they just talked about how great the product they had was? No one really wants to sit and listen to that, and neither do your customers.
The key here is to provide something for your clients. A great example of this is Hotstar which makes sure to push an update about latest shows, upcoming cricket matches & much more.
They are not just pushing users to buy their subscriptions, but motivating them to subscribe in a very creative & effective way, which works wonderfully.
So, constantly analyze what you can do for your customers that will offer them something for free, allow them to engage with your business, and improve brand loyalty all at the same time.
Final Thoughts on How to Boost Sales with Whatsapp Business API
In 2024 we know, without a shadow of a doubt, that technology is here to stay. This is why we need to embrace it and learn the best ways to enhance our business practices and boost sales. WhatsApp Business API is no exception, and it is a powerful medium that can be used when done right.
By implementing WhatsApp business marketing and these 12 effective tips for WhatsApp Business API, you can create a seamless and personalized shopping experience for your customers. This will ultimately lead to increased sales and brand loyalty.
Want to drive your business to 25-60% revenue with WhatsApp Business API? Find out how with AiSensy!
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Author: Freya Laskowski
Gravatar Email: freya@collectingcents.com
Freya is an SEO consultant that helps brands scale their organic traffic with content creation and distribution. She is a quoted contributor in several online publications, including Business Insider, Fox Business, Yahoo Finance, and the Huffington Post. She also owns CollectingCents- a personal finance blog that she grew from the ground up.
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