Is WhatsApp Green Tick really necessary for your Business?

Note: WhatsApp Green Tick is now WhatsApp Blue Tick. Checkout this complete WhatsApp Blue Tick guide

Do you think that your WhatsApp Business API profile is less useful without the Official WhatsApp Green Badge?

Then, you're at the right place!

Not having the Green Tick won't have any dramatic changes to your business' marketing & conversions on WhatsApp.

In this blog, we'll discuss whether the WhatsApp Green Tick is a must for your WhatsApp Business profile or if can you still operate your WhatsApp Business API account without it!

So, let's get started.

Is WhatsApp Green Tick really necessary to use WhatsApp Business API?

No!

First off, getting the WhatsApp Green Tick isn't easy. Only a few companies that apply for the WhatsApp Green Tick are approved by Meta for the Green Badge on their WhatsApp profile.

In our experience, these are the criteria that have worked for brands to get the esteemed WhatsApp Green Tick:

Well-established Brand - A major factor that Meta considers is whether the brand is well-established or not. Having a few organic PR articles on the web can help establish yourself as a well-known brand (paid articles don't count).
Good website SEO - Your website should rank 1st whenever someone searches for you on WhatsApp
A functioning WhatsApp Business API account - This part is easy as you can apply for a FREE WhatsApp Business API account with AiSensy.

WhatsApp Green Tick doesn't affect your ability to use your WhatsApp Business API account. While it certainly adds to your business credibility, you don't get any additional features & advantages on getting the Green Tick on WhatsApp.

Features are the same for both Verified & Unverified WhatsApp Business API accounts. You can still Broadcast to as many people as you want & use your WhatsApp Business API account normally.

Unverified Vs Verified WhatsApp Business Accounts

The ONLY difference between a verified & unverified WhatsApp Business API account is the Official Green Badge. A verified WhatsApp Business Account appears with the business' display name while unverified WhatsApp Business accounts display a user's phone number.

Note here that this too will be nullified as Meta will be rolling out a feature in which non-verified accounts will also appear with their WhatsApp Display Name.

As you can see, the profile sections of both verified & unverified WhatsApp Business API accounts are the same as shown in the image below.

Verified Vs Unverified WhatsApp Business Accounts

Even without the Green Tick on WhatsApp, you can do all this with the WhatsApp BSP AiSensy:

Broadcast offers to Unlimited users in one go
Automate notifications for orders, delivery, abandoned carts & more with 2000+ integrations.
Send Retargeting WhatsApp Campaigns to users who are 3x more likely to convert
Provide Live Chat on the go with multi-device support.
Integrate WhatsApp Chatbot to automate sales & customer support.

Get the WhatsApp Green Tick for FREE with AiSensy

Though it's not a necessity, the WhatsApp Green Badge certainly adds a factor of authentication & trust to your WhatsApp profile.

People are much more likely to notice your business communications on WhatsApp when you have the WhatsApp Green Tick.

Is your current WhatsApp Business API provider charging you to apply for the WhatsApp Green Tick?

AiSensy helps get your WhatsApp Business Account verified for Free! Even if your application gets rejected, you can apply again with AiSensy after 30 Days. Top brands including Skullcandy, Spring Verify, and RentoMojo have got their verified tick on WhatsApp with AiSensy!

WhatsApp Green Tick FAQs

There are mainly 2 reasons why you may not get the official WhatsApp Green Tick for your Business : 1. Your Display name is not relevant to branding. 2. Your brand does not have enough organic PR or online traffic. So, make sure that your display name is relevant to your branding & that your brand has organic PR.

AiSensy helps get your WhatsApp Business Account verified for Free! Even if your application gets rejected, you can apply again with AiSensy after 30 Days. Top brands including Skullcandy, Spring Verify, Rento Mojo have got their verified tick on WhatsApp with AiSensy!

The only thing that differentiates an official WhatsApp Business Account with an unverified account is the verified Green Tick. Both, verified & unverified accounts enjoy the same features & unrestricted to WhatsApp Business API, except for the presence of Green Tick!

AiSensy doesn't charge you anything to apply for the Green Tick on WhatsApp. You can apply for the WhatsApp Green Tick FREE of cost, with AiSensy.

Factors like WhatsApp Broadcast Tier 2, organic PR articles, and reputed brand identity may help you get verified on WhatsApp. However, these too don't guarantee you the Green Badge. The final decision rests with Facebook.