2.95 Billion users across the globe currently use WhatsApp actively to connect with friends, family & Businesses. So, if you're missing out on WhatsApp Marketing in 2025, you literally aren't Marketing at all!
WhatsApp is one of the best platforms to market your business having:
- 98% Message Open-rate
- 45-60% Click-through Rate
This is 5x more than results brought in by Emails & SMS!
That's why WhatsApp Marketing should definitely be on your business' radar!
Want to get started with WhatsApp Marketing?
Let's get you familiar with it!
In this blog, we'll discuss:
- What is WhatsApp Marketing?
- Why WhatsApp Marketing is a must in 2025?
- Benefits of Marketing on WhatsApp
- How Brands are using WhatsApp for Business?
- 5 WhatsApp Marketing Strategies to get started
- How to get started with WhatsApp Marketing?
- How to pick the right WhatsApp Marketing Software
- Popular WhatsApp Marketing Software to get started
- FAQs
What is WhatsApp Marketing?
WhatsApp Marketing is using WhatsApp to market your products & services, provide robust customer support solutions and build brand authenticity.
In the above video, AiSensy Founder & CEO, Gautam Rajesh Shelley breaks down what exactly is WhatsApp Marketing & how you can get started with Marketing on WhatsApp.
Why WhatsApp Marketing is a must in 2025?
During times when Email & SMS open rates are going downhill, WhatsApp tops the chart with:
- 2.95 Billion Global Users
- 98% Message open rate
- 45-60% Click-through rate
- 38 Minutes Average Engagement per user daily
That's why over 500 million businesses globally are using WhatsApp for Marketing & customer support.
So, if you are not doing WhatsApp Marketing in 2025, you're missing out on at least 25-60% of Revenue for your business.
Benefits of WhatsApp Marketing for your Business
1. End-to-end funnel marketing
You can use WhatsApp for everything - from user acquisition using Click t WhatsApp ads to engaging them with attractive carousel messages, sending WhatsApp catalogs to collecting payments; everything can be done natively on WhatsApp without leaving WhatsApp's interface!
2. Improved Sales
With 5x more open rate & 10x more click-through rate than Emails & SMS, WhatsApp helps 3x your sales, skyrocket revenue & increases your brand's visibility
3. Improves relations & Connectivity
WhatsApp allows businesses to give a personal touch to their conversations with customers by sending personalized messages & answer customer queries in real time with one-to-one Live Chat.
4. Build Trust & Boost Business Authenticity
People purchase from Brands they trust! You can build trust & authenticity in users' minds about your brand by getting the Green Tick on WhatsApp. The Green Tick helps establish your Business as Trustworthy in users' eyes.
Read: How to apply for FREE WhatsApp Green Tick
5. Boost Customer Satisfaction
90% of customers consider immediate response as important! On WhatsApp, you can respond instantly to customer queries in real-time with Live one-to-one human chat.
6. Reduced Cost
WhatsApp Marketing is highly affordable! It costs close to nothing in comparison with the ROI you can achieve with this marketing channel. Businesses like Skullcandy working with AiSensy have been able to drive 150x ROI with the power of bulk WhatsApp Marketing.
7. Reduced Efforts
On WhatsApp, you can automate your sales & support process with a WhatsApp Chatbot saving your agents' valuable time & effort.
How Brands are using WhatsApp Marketing?
Many Brands have been using WhatsApp for Marketing & Customer support since its launch!
Let's check out some creative ways how brands are using WhatsApp Marketing to drive sales & provide top-notch support to customers.
Give.do
Give.do built a funnel that allowed them to collect donations directly within WhatsApp. Users were able to talk with the WhatsApp chatbot, customize their donation amount and collect payments directly within WhatsApp. They collected donations worth 15X their ROI on WhatsApp marketing.
Additionally, they sent fundraiser broadcasts which had a 90% payment success rate.
Checkout the complete give.do WhatsApp case here
Delhi Transport Corporation (DTC)
Delhi Transport Corporation's (DTC) is one of the most inspiring WhatsApp case study!
They used WhatsApp to allow users to seamlessly book bus tickets directly within WhatsApp.
Users did not need to shift to a browser or any payment app to book the ticket. Everything happened within WhatsApp seamlessly.
DTC used WhatsApp Webviews, a feature that allows users to open within WhatsApp, helping them pick their preferred pick up station and destination within WhatsApp's interface.
After picking their station, users were able to checkout directly within WhatsApp via native WhatsApp payments.
With this WhatsApp integration, over 2 million+ tickets have been booked on WhatsApp till now!
AiSensy, in partnership with Pelocal powered this integration.
Read the complete Delhi Transport Corporation case study
IndiaMart
In terms of impact, IndiaMart's case study tops the charts.
Earlier, IndiaMart had 8 call centres calling people who raised a query on their platform.
IndiaMart replaced calls with automated WhatsApp messages, now handling 50 lakh+ queries within WhatsApp.
Whenever a user raises a query, instead of placing a call, a WhatsApp message is automatically triggered, asking about the user's query.
The user then fills a WhatsApp form to share their product preferences, allowing IndiaMart's agents to connect with only those people who were genuinely interested in buying.
With their WhatsApp integration, IndiaMart reduced from 8 call centres to 2 call centres and handles over 50 lakh+ queries each month via WhatsApp, achieving 33% more buyer conversion and 3x higher customer engagement.
Read the complete IndiaMart case study
Nissan
In Saudi Arabia, Nissan implemented a WhatsApp Chatbot to answer common customer queries without the assistance of human agents. With the Chatbot, Nissan was able to increase Leads by 390% & reduced the reliance on Call centres by 33%.
Mutua Madrilena
Spain's leading Insurance provider, Mutua Madrilena allows customers to submit automobile accident claims via WhatsApp, making the process 30% faster.
Skullcandy
Skullcandy, a global Headphone brand has been boosting 150x ROI on WhatsApp with Abandoned Cart Notifications, transaction notifications & promotional messages.
Read - How AiSensy helps Skullcandy boosts 150x ROI with WhatsApp Marketing
Mukuru
Africa's largest money transfer provider, Mukuru saw a jump in customer satisfaction from 65% - 80% by automating transactional notifications & providing customer support on WhatsApp.
Absolut Vodka
Absolut Vodka, in its earliest days, was one of the first to adopt WhatsApp Marketing. It hosted a contest campaign for 2 entry tickets to a product celebration party where it encouraged users to send a message on WhatsApp to Absolut vodka with the reason why they should get the party ticket. Absolut Vodka was able to engage 600+ people with this strategy in just 3 days.
The Financial Times
The Financial Times, a subscriber-only news publication used WhatsApp Marketing to grow its subscribers by 40% by Broadcasting 2 free content pieces with opted-in users on WhatsApp.
Read: How to send WhatsApp bulk Broadcast without getting blocked
Flipkart
Flipkart uses WhatsApp to create hype & awareness for upcoming sales, hot-product releases, share exclusive offers, discounts & more.
Also Read: Top 7 Winning WhatsApp Marketing Campaigns
Top 6 WhatsApp Marketing Strategies to get started
1. Broadcast Promotional Messages on WhatsApp
WhatsApp Notifications have a 98% open rate. Sending bulk WhatsApp Marketing messages & offers on WhatsApp is the best way to reach a wide audience & boost your sales.
You can send attractive carousel card, limited time copiable coupon code offers, images, videos & many more messages on WhatsApp!
Read: 14 WhatsApp Marketing Messages that convert like crazy
2. Allow users to browse catalogs on WhatsApp
One of the most amazing WhatsApp marketing strategy is allowing users to browse your catalogs directly on WhatsApp.
You can connect your facebook catalog with AiSensy and your users will be able to see your products as well as add them to cart.
After adding the products to their cart, users can also collect payments directly on WhatsApp. Let's check it out👇
3. Collect Payments directly within WhatsApp
WhatsApp Pay is a payment feature allowing businesses to collect payments directly within WhatsApp through UPI (Gpay, Paytm, Phonepe), Cards (debit/ credit cards) and Net Banking. WhatsApp Pay enables businesses to provide an end-to-end shopping experience right on WhatsApp.
It’s a gamechanger since this eliminates the need for customers to leave the platform to complete the transaction ultimately reducing the drop-offs.
4. Run Click to WhatsApp ads
By running Click to WhatsApp Ads on Instagram & Facebook, you can drive instant lead generation & reduce cost per lead.
With 'Click to WhatsApp Ads', users instantly redirect to your WhatsApp where you engage them in a live 1:1 conversation.
A major benefit here is that when a user lands on your WhatsApp, you'll instantly get their name & Mobile number (without having them fill out tiring forms).
You can run Click-to-WhatsApp-Ads on Instagram/ Facebook directly via AiSensy & reduce as much as 60% ad-spends.
5. Send WhatsApp Retargeting campaigns
WhatsApp Retargeting Campaigns allow you to retarget a particular set of users by sending them a WhatsApp Broadcast Campaign.
So, let's say you wish to Broadcast a message on Diwali to those who have:
- Read your WhatsApp Broadcast Campaigns
- Haven't read your Broadcast Campaign
- Read and Responded to your Broadcast
- Clicked on a button on your previous WhatsApp Broadcast.
You can do this in a jiffy with AiSensy’s WhatsApp Retargeting Campaigns.
6. Automate Support & Sales with WhatsApp Chatbot
Integrating a WhatsApp Chatbot is the best way to keep your business running 24x7.
A WhatsApp Chatbot acts and responds just like a human agent, understanding & responding to queries instantly.
Reports suggest that a Chatbot can answer 80% of user queries without any hindrances.
It can show personalized recommendations, helping users find the right product & complete sales without human intervention.
For more strategies, read this Complete WhatsApp Marketing strategies guide
How to get started with WhatsApp Marketing?
There are 2 ways to get started with WhatsApp Marketing for your Business:
- WhatsApp Business App
- WhatsApp Business API
Which one should you choose for your business? Well, let's discuss in detail:
WhatsApp Business App
WhatsApp Business App is a free-to-use application that allows you to take your Business online & sell your products & services. It fits the needs of individuals and small businesses with comparatively lower message volumes.
The Business App allows you to:
- Broadcast messages to 256 people
- Set auto-reply for welcome or away messages
- Use WhatsApp Business on 5 devices (1 Mobile + 4 Pcs)
- Buy blue tick subscription (starts at ₹ 639/ month)
Setting up your WhatsApp Business Account is extremely easy.
All you need to do is create a new WhatsApp Business Account/ shift your normal. WhatsApp account to WhatsApp Business.
Find out all steps to create WhatsApp Business Account with Business App here.
Once you create the Business account, add your product catalogues, images, auto-reply messages & more as shown in the image below.
Limitations of WhatsApp Business App
There are multiple downsides of using the WhatsApp Business App for communication with users like:
1. WhatsApp Broadcast Limit of 256 users.
2. No option to track analytics
3. Can't track agent's performance.
4. Can't integrate WhatsApp Chatbot to automate customer support
To counter these limitations, you can use WhatsApp Business API for multiple users.
WhatsApp Marketing with WhatsApp Business API
WhatsApp Business API fits the needs of startups & medium-large businesses, with huge volumes of incoming messages on a daily basis.
WhatsApp Business API allows enterprise-level businesses to manage customer support, and boost conversions & business growth on WhatsApp.
Read: What is WhatsApp Business API : Complete Guide
WhatsApp doesn't provide a platform to use WhatsApp Business API. To use all features & benefits of WhatsApp Business API, you can connect with a WhatsApp Marketing Platform like AiSensy, built using official WhatsApp Business APIs.
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With AiSensy's WhatsApp Engagement Suite, you can:
- Get WhatsApp Business API for Free within 10 minutes
- Send WhatsApp Broadcasts to Unlimited users in one go (opted-in users)
- Automate payments, abandoned carts etc notifications via WhatsApp Automation.
- Provide 24x7x365 Customer Support with an AI-powered WhatsApp Chatbot.
- Multi-human live chat support is available
- Integrate software & CRMs like Hubspot and Shopify with 2000+ AiSensy Integrations.
- Send Razorpay payment links on WhatsApp to receive 3x faster payments (AiSensy exclusive)
How to pick the right WhatsApp Marketing Software
1. Find out if they're official Meta Business Partner or not!
Before anything else, make sure your software is an official Meta Business Partner. This isn’t just a badge—it’s a sign that the platform has been thoroughly approved by Meta for you to use the WhatsApp Business API.
Being official means you’re in safe hands: you get reliable performance, adherence to WhatsApp policies, and the peace of mind that comes with using a trusted solution.
If a platform isn’t officially recognized, you might be stepping into murky waters and your number might get blocked by WhatsApp upon use.
You can verify if a WhatsApp marketing software is official or not by searching Meta's Partner Directory.
2. Features & Use cases
Next, explore the WhatsApp marketing software's features & functionalities.
Do they offer a holistic set of WhatsApp engagement features that are a must have to scale your business on WhatsApp?
In 2025, just having bulk broadcasting is not going to cut it! You need to check if they offer latest WhatsApp API features like WhatsApp forms, native WhatsApp payments, advanced retargeting, live chat, no-code chatbot builder, CRM integrations and much more!
Always check & re-check the features offered by the software and consider if they match your needs or not before finalizing a software.
3. Customer Support
Quality and fast customer support is a must, especially for a WhatsApp Marketing software where you might need help at multiple stages of taking your WhatsApp API account live!
To get started with an official WhatsApp marketing software, you need to apply for WhatsApp API, get your KYC done or get your Facebook business manager verified! You need to create and approve template messages, might need to integrate software & much more.
That why t's vital that you choose a responsive and customer support oriented WhatsApp engagement platform!
To verify this, check whether the platform offers support via live chat, email or google meets!
If they only offer support via mail, it might just not be the right fit for your business.
4. Pricing
Platform pricing is a big deal while choosing a WhatsApp engagement software.
What would you prefer? A platform offering better features, updates customer support at a significantly lower charges or a platform with the exact same offerings, chargeable at 2x!
We suggest you compare pricing of your preferred WhatsApp marketing software from their listed pricing available on website before sealing the deal.
Now, that we have set the bars for you, let's discuss the top 10 official WhatsApp marketing software you can use for your business.
We have talked in-depth about these evaluation facts in this guide - How to find the best software for WhatsApp Marketing.
Popular Official WhatsApp Marketing software
If you're a mid-large-sized business, WhatsApp Business App won't be the right match for you!
You can easily get started with WhatsApp Marketing for a wide audience using an official WhatsApp Marketing software.
Listed below are 10 Official bulk WhatsApp senders built using WhatsApp Business API that you can choose for your business:
1 AiSensy
2. Infobip
3. Respond.io
4. Zoko
5. Interakt
6. Wati
7. Delightchat
8. Gallabox
9. Pickyassist
10. Trengo
Know in-depth about these software here - Top 10 WhatsApp Marketing Software for your Business
FAQs
WhatsApp Marketing is free if done using WhatsApp Business App. However, if you're using a WhatsApp API-based platform like AiSensy, you'll need to pay for platform charges (starting 999/ month) and also pay for WhatsApp Conversations (0.35p/ User initiated & 0.55p/ Business initiated conversation).
Yes, WhatsApp Marketing is legal, if you’re using an official WhatsApp API-based platform like AiSensy! Many top-tier businesses like Skullcandy, Flipkart, Rentomojo, Vivo & Byju use WhatsApp Marketing to drive sales & answer customer queries on WhatsApp.
You can easily drive engagement on WhatsApp by: Sharing WhatsApp Links everywhere (Social Media, product packaging) Adding WhatsApp Button to website Implementing WhatsApp pop-up on website Adding WhatsApp QR Code on the packaging, stores etc.
WhatsApp Marketing helps you drive 3x sales for your business, build brand trust & reputation, increase customer satisfaction & reduce marketing costs & efforts!
WhatsApp is one of the most used communication apps across the world with an active community of 2.2 Billion global users. Messages on WhatsApp have a 98% open rate & a 45-60% click-through rate - 5x more than emails & SMS. That's why it's important to use WhatsApp for your business marketing & support.
You can easily do bulk WhatsApp Marketing with an official WhatsApp Engagement Suite like AiSensy. AiSensy is a WhatsApp Marketing platform based on WhatsApp APIs allowing you to Broadcast messages to unlimited users, provide live chat on multiple devices & much more.
Yes, WhatsApp Marketing is extremely effective! WhatsApp notifications have a 98% message open rate & 45-60% click-through rate providing brands with the visibility they need to increase sales & revenue.
Before you Leave
Well, that sums it up!
WhatsApp Marketing is a great way to drive sales, provide quality customer support & establish a good brand value for your business.
Wish to get started with official WhatsApp Marketing for Free?
Checkout Useful Resources
WhatsApp Business API Complete Guide