Top 50 WhatsApp Marketing Strategies for your Business

Wondering how you can drive the complete potential of WhatsApp Marketing for your business?

If implemented efficiently, those WhatsApp Marketing strategies can help you boost as much as 150X ROI for your business!

In this blog, we'll discuss what exactly is WhatsApp Marketing & 50 industry-specific WhatsApp marketing strategies that will help you drive 3x more sales & enable a delightful customer experience.

One thing you should know here is that we'll be listing proven WhatsApp Marketing strategies you can implement with WhatsApp Business API & WhatsApp Business App.

If the term WhatsApp Business API is unfamiliar territory, then you should probably first check out this WhatsApp Business API Guide.

So, let's get started!

At a Glance

What exactly is WhatsApp Marketing?

WhatsApp Marketing is essentially promoting your products & services on WhatsApp to drive sales & revenue by sending various types of messages, building brand authenticity & providing instant customer support solutions on a platform where 2.4 Billion global users spend approximately 40 minutes per day.

In the above video, AiSensy Founder & CEO, Gautam Rajesh Shelley breaks down what exactly is WhatsApp Marketing & how you can get started with Marketing on WhatsApp.

WhatsApp Marketing Strategies for E-commerce Businesses

1. Abandoned Cart Recovery

Abandoned carts occur when customers fail to complete their purchases or sign up. With WhatsApp marketing and automated recovery notifications, you can send them a automated remider to complete the purchase and boost lost sales.

That's what our client Skullcandy did, and successfuly recoved 40% of abandoned carts. Click to read the full case study.

2. Product Launch Announcements

Give your top customers early access to product launches. Use WhatsApp marketing strategies such as: early-bird access, exclusive sneak peeks or limited pre-orders to VIPs to make them feel special.

Promote up to 10 products in a single WhatsApp template by using carousel messages (image above).

3. Send Personalized Recommendations

One of the best WhatsApp marketing strategies any business can implement is sending personalized notifications based on past behaviour or purchases—all hassle-free.

Simply connect your e-commerce portal to your WhatsApp Business API provider to automate recommendations. AiSensy has one-click integration with WooCommerce and Shopify, making the setup process a breeze—no developer required.

Example: “Hi Mia! Based on your recent purchase, you might love these new arrivals 😍 [carousel]”

4. Automate Support & Sales with WhatsApp Chatbot

Integrating a WhatsApp Chatbot is the best way to keep your business running 24x7. A WhatsApp Chatbot acts and responds just like a human agent, understanding & responding to queries instantly.

Reports suggest that a Chatbot can answer 80% of user queries without any hindrances. It can show personalized recommendations, helping users find the right product & complete sales without human intervention.

Read: How to create WhatsApp Chatbot no-code easily

5. Flash Sale Alerts

One of the most powerful promotional messages are the time-sensitive ones. With official WhatsApp Business API, you can broadcast to unlimited users in one go – without the risk of getting blocked. For even better performance, pair it with WhatsApp retargeting campaigns to reach users who’ve already shown interest.

Case study: Keeros Superfoods, a healthy snack brand, boosted its sales by 40% using WhatsApp Broadcasts to promote time-sensitive offers and flash sales with AiSensy. Read full case study.

6. Bonus Strategies for E-commerce

Showcase products via WhatsApp Catalogs so users can browse without leaving the app.
Collect payments directly in WhatsApp using UPI, credit/debit cards, and net banking.
Add a WhatsApp button to your website and boost conversion rates by chatting with users instantly.

WhatsApp Marketing Strategies for Real Estate Businesses

WhatsApp Business is the perfect ally for brokers and agents. Step up your real estate business with these top WhatsApp marketing strategies crafted specifically for the industry.

7. Lead Qualification with WhatsApp Chatbot

Free up your team from repetitive tasks and let the chatbot do the heavy lifting. Build a no-code chatbot specifically designed to perform initial lead screening and then route hot leads to human agents.

Ask them about location, budget, and property preferences with AiSensy's AI-powered WhatsApp chatbot. Chatbots reduce response time while keeping a personal touch.

8. Property Tour Scheduling

Use WhatsApp to automate appointment scheduling and send confirmations or reminders. With AiSensy you can connect with your CRM or Google Calendar and trigger instant WhatsApp notifications. This reduces no-shows and keeps potential buyers engaged throughout their journey.

9. Send Property Catalogs and Virtual Tours

Property listing has got easy with WhatsApp. Share brochures, property images, or video tours directly on their preferred messaging app. Use tools like video compressors to keep video files small and fast-loading. You can also enhance your property photos using AI image enhancers before sending, ensuring high-quality visuals that impress.

10. Retarget Interested Buyers

Let’s say a user viewed a property tour but didn’t schedule a visit. You can use WhatsApp Retargeting Campaigns to follow up with those users based on their interaction history. This helps you stay top of mind and convert more warm leads.

11. Collect & Showcase Testimonials

After a property is sold or rented, ask clients to share feedback through WhatsApp. You can use quick reply buttons like “Happy Buyer” or “Share Experience”. These testimonials can then be reused as social proof in future WhatsApp messages or on your website.

12. Bonus Strategies for Real Estate

Run Click-to-WhatsApp Ads for instant lead generation on Facebook & Instagram.
Add a WhatsApp button to your listings or homepage to drive inquiries directly to your team.
Create and share WhatsApp links across email campaigns and property portals.
Use carousel messages to showcase multiple properties or offers in one message.

WhatsApp Marketing Strategies for Healthcare Businesses

Healthcare providers can benefit from WhatsApp by automating important reminders, such as doctor's appointments and document sharing.

Here's the list of WhatsApp Marketing strategy your clinic/hospital can't miss:

13. Automated Doctor's Appointment

Let WhatsApp take care of the entire appointment process for you —from booking confirmations to reminders and follow-ups. Automating this reduces no-shows and keeps your schedule running smoothly.

You can also set up automated alerts for tests, checkups, or vaccinations by connecting WhatsApp to your clinic’s system. Patients get timely nudges without manual effort from your staff.

14. Sharing crucial medical information

Hospitals can use a WhatsApp to send test results directly to patients—no need for them to travel just to pick up reports. Additionally, patients can also use the chatbot to schedule tests, see pending results, and request reports anytime.

15. Share Health & Wellness tips

Promote a better lifestyle with your audience by sending regular WhatsApp Broadcast. Sharing health tips encourages people to lead healthier lifestyles, and increases the value of your brand as a whole.

16. Offer Virtual Consultations on WhatsApp

WhatsApp is a great tool for offering quick consultations—whether it’s an initial triage, a follow-up appointment, or mental health support. You can even set up a chatbot to ask basic symptom-related questions before the patient speaks with a doctor.

It’s a simple way to save time while still offering a caring, personal experience.

17. Smooth Chat-to-Human Handover

When the chatbot can't assist, patients can easily request human assistance with a single click. This ensures that more complex concerns are handled by a real person when needed. Especially in a healthcare environment, offering that human-first approach is essential to strength the relationship with your audience.

18. Bonus Strategies for Healthcare

Run Click-to-WhatsApp Ads to generate leads for health packages or seasonal check-up camps.
Add a WhatsApp chat button to your website so patients can ask questions or book services in seconds.
Create a WhatsApp link with a QR code and display it in your clinic for walk-in patient inquiries.

WhatsApp Marketing Strategies for Education Businesses

Click-to-WhatsApp Ads for Education Institutions

WhatsApp empowers schools to connect with their students and prospects students instantly. Check out these powerful WhatsApp marketing strategies for educational institutions:

19. Course & Program Promotion

Run Facebook and Instagram Ads that Click-to-WhatsApp. Drive prospective students directly to a chat, where your counselors or chatbot can engage on a conversation, share course information, clear questions, and capture leads instantly. The best part? No landing page needed.

20. Lead Qualification & Nurturing via Chatbot

Set up an AI-powered WhatsApp Chatbot to capture and segment leads based on interests, academic background, location, or learning goals. Integrate your AiSensy account to your CRM system to automatically share data accross softwares.

This saves your counselors time and enable a target communication more likely to convert.

21. Fee Reminders & Payment Confirmations

Send automated reminders for:

Application deadlines
Fee due dates
Exam schedules
Class changes

22. Reengage Student Drop-offs

Course Application Drop-off WhatsApp loop

Many students start their application but don’t complete it. Reconnect via WhatsApp to remind them and reengage lost sales.

Case study: NMIMS University automated WhatsApp reminders for users who didn’t complete their applications. With AiSensy’s drop-off recovery flow, they recovered 45–60% of incomplete sign-ups, helping the university scale admissions with ease. Read full case study.

23. Parent-Teacher Communication

Create private WhatsApp groups or use broadcast messages to keep parents informed about student progress, school events, or emergency notifications. This ensures transparency and builds trust.

Tip: Use Quick Reply buttons for feedback collection like:

“Yes, I will attend.”
“Need more details.”
“Not attending.”

24. Bonus Strategies for Educators

Share program brochures using WhatsApp Catalogues for easier access and decision-making.
Embed a WhatsApp button on your website to drive traffic to your WhatsApp.
Use WhatsApp retargeting campaigns to re-engage leads who dropped off during the application process.

WhatsApp Marketing Strategies for SaaS Businesses

SaaS companies rely on trust, smooth onboarding, and nurturing leads through longer sales cycles. WhatsApp makes this easy by combining real-time messaging, smart automation, and a personal touch—all in one platform.

25. Lead Qualification with AI Chatbot

In the fast-paced world of SaaS, speed is everything. Use a WhatsApp AI chatbot to reply to new leads right away, ask key qualifying questions—like company size, industry, or what they’re looking for—and then route them to the right sales rep or demo.

With AiSensy's no-code AI Chatbot Flow Builder, you can set this up and go live in minutes.

26. Free Trial Reminders & Onboarding Sequences

Use automated WhatsApp notifications as a marketing strategy to guide users during their free trial:

Share product tutorials
Send feature highlights
Remind users of trial expiry

This proactive approach keeps trial users engaged and boosts conversion to paid plans.

Case Study: Refrens, a Freelancer Marketplace, faced challenges with low email engagement and manual onboarding processes. By integrating AiSensy's WhatsApp solutions they automated onboarding messages and enabled WhatsApp payments, increasing their paid subscriptions to over 50,000 users. Read full case study.

27. Web to WhatsApp Conversions

A website landing page has an average conversion rate of 2.35%. The best way to do this is to integrate WhatsApp on your website with a WhatsApp Button.

SaaS leads often have questions before signing up — meet them where they’re most likely to reply.

Combine this with a compelling WhatsApp Link and QR code to maximize traffic from social, webinars, or events.

28. Broadcast Product Updates & Feature Releases

Keep your user base informed of new features, updates, and beta programs with WhatsApp Broadcasts. Unlike email, WhatsApp messages enjoy a 98% open rate — perfect for timely product news.

Try carousel messages for interactive changelogs or feature tours.

29. Scalable Customer Support, Right on WhatsApp

Make it easy for users to get the help they need—whether it’s raising a support ticket, checking their ticket status, or browsing help center articles—all without leaving WhatsApp.

By combining chatbots with live agents, you create a hybrid support system that runs 24/7. This not only reduces the pressure on your support team but also gives customers quick, satisfying answers when they need them most.

30. Retarget Inactive Users with Campaigns

Not every user converts right away—but with WhatsApp Retargeting Campaigns, you can give them a gentle nudge. Reach out to:

Free trial users who didn’t upgrade
Users who clicked on a feature update but didn’t take action
Customers who are showing signs of churn

With smart segmentation and well-timed messages, you can re-engage users, reduce churn, and turn more leads into loyal customers.

Pro Tip for SaaS Teams: Use Click-to-WhatsApp Ads to generate inbound leads from Facebook or Instagram. It’s faster and more cost-effective than traditional landing pages.

WhatsApp Marketing Strategies for Hospitality & Travel Businesses

For the hospitality and travel industry, customer experience is everything—from the moment someone makes an inquiry to long after they’ve checked out. WhatsApp gives you a direct, personal, and real-time way to connect with guests, making every step of their journey smoother and more memorable.

31. Broadcast Vacation Offers

Send marketing & promotional messages to increase sales of Travel Packages. Spark immediate interest with "flash sales", "limited-time", and "early-bird" offers:

Example: "Flash Sale! Get 25% off ANY resort stay in the Maldives. Use FLASH25 at {{booking_link}}."

Limited-time deals like this can grab attention fast and boost sales.

32. Booking Confirmations & Itinerary Updates

Don't leave your guests hanging. Send automatic WhatsApp updates for hotel reservations, flights, tours, bookings - you name it!

Example: “Hi Sarah, great news! Your stay in Cancun is confirmed for June 15–18! Tap to view your full itinerary.”

33. Offer Real-Time Travel Assistance with Chatbots

Travel plans come with questions— let the WhatsApp chatbot handle the frequently asked questions. Let guests quickly:

Check check-in or check-out times
Request airport pickups
Buy add-ons
Reschedule bookings
Ask for local restaurant or tour suggestions

This frees up your staff while still delivering great service.

34. Upsell Rooms, Tours, and Services

Want to boost revenue? Use WhatsApp to offer upgrades and extras at just the right time. You could promote:

Room upgrades
Spa packages
Private dinners and Adventure tours

Broadcast these offers to opted-in users via official WhatsApp promotional campaigns.

35. Personalize the Experience Before Arrival

Make guests feel special even before they check in. Send a welcome message that includes:

Local weather updates
Exclusive deals
Packing tips
A WhatsApp link to contact the concierge

Pro Tip: Use AiSensy's automation + CRM integrations to trigger this message 2 or 3 days before arrival.

36. In-Destination Campaigns

Keep the magic going while your guests are still on-site. Use WhatsApp to share real-time updates and last-minute invites like:

“Live music at the bar tonight 🎶”
“Last-minute spa slots available 💆‍♀️”
“Sunset cruise departing in 1 hour ⛵️”

These spontaneous offers not only drive extra revenue—they help guests create memories they’ll talk about long after their trip.

Bonus Strategy: Add a WhatsApp button on your hotel or travel website for easy guest queries. You can also generate a WhatsApp Link and share a QR code on printed brochures or in-room materials.

WhatsApp Marketing Strategies for Fitness & Wellness Businesses

One of the biggest challenges of Fitness & Wellness providers is to keep clients engaged. Keep them close and motivated sending timely reminders —right where your audience lives: their phones.

Whether you run a gym, yoga studio, or sell wellness programs online, these WhatsApp marketing strategies will keep your business top-of-mind.

37. Send Class Reminders & Schedule Updates

No more missed sessions! Reduce no-shows by sending automated WhatsApp reminders for:

Upcoming group classes
Personal training sessions
Online workout events

Bonus tip: Easily set these reminders to go out based on your booking system or class calendar with AiSensy integration.

Example: “Hi Amanda! Your HIIT class starts in 2 hours. Don't forget your water bottle 💦.”

38. Progress Tracking & Motivational Nudges

Send weekly check-ins or personalized messages to track fitness goals, share progress, or offer motivational quotes.

Example: "Hey Ana! We miss you! Schedule your next session now and meet your fitness goal!"

39. Promote Challenges & Wellness Packages

Running a new challenge or program? Use Click-to-WhatsApp Ads on Instagram or Facebook to drive signups for:

30-day transformation challenges
Detox programs
Subscription-based coaching
Online training programs

These ads lead directly to WhatsApp where you can collect their name and phone number instantly, helping you reduce cost per lead.

40. Broadcast Health Tips or Diet Plans

Even between sessions, you can keep your community engaged by sending out helpful content like:

Healthy recipes
Nutrition tips
Mindfulness practices

Tip: Use WhatsApp Broadcasts to reach many clients at once and stay present in their routine, not just during workouts.

41. Send Personalized Recommendations

Based on client goals, send curated product suggestions (like protein powders, supplements, fitness gear). You can even use WhatsApp Carousels to showcase multiple products in a single message.

Example: “Based on your goal to build lean muscle, check out these supplements 💪.”

42. Collect Feedback & Testimonials

Use Quick Reply Buttons to collect quick feedback like:

“How was your last session?”
“Would you recommend us to a friend?”

You can follow up happy clients with a request for a video or written testimonial.

43. Sell Directly on WhatsApp

Use WhatsApp Catalogues to showcase fitness products or coaching plans. With WhatsApp Pay, clients can purchase directly inside the chat—no external checkout needed.

Pro Tip: Add a WhatsApp button to your landing pages to increase signups and queries. Use a WhatsApp link on your Instagram bio, email signature, or YouTube video descriptions.

WhatsApp Marketing Strategies for Retail Stores

Retail businesses thrive on relationships—and WhatsApp is the ideal tool to build those connections at scale. Whether you're a fashion boutique, electronics shop, or department store, these strategies will help you increase both walk-ins and online sales.

44. Product Restock Alerts

Let loyal customers know when their favorite items are back in stock.

Example: “Hey Alex! 👟 Your favorite sneakers are back in stock. Grab them before they’re gone: [link]”

Combine this with automated notifications to instantly alert opted-in users the moment inventory is updated.

45. Exclusive Offers for VIP Customers

Reward loyal customers with early access to sales or limited-time deals via WhatsApp Broadcasts.

Example: “VIP Exclusive 🎉 48-hour early access to our End-of-Season Sale! Shop now 👉 [catalogue link]”

46. Send Carousel Messages for New Collections

Promote your latest arrivals using WhatsApp Carousel Messages, perfect for showcasing multiple products in one swipeable message.

Fashion retailers: Highlight bestsellers from your new season drop
Electronics: Compare multiple gadgets with specs and prices

47. Drive In-Store Visits with Flash Sale Alerts

Use time-sensitive offers to bring customers into your physical store.

Example: “FLASH SALE! 2 hours only. 20% off all accessories. Visit us before 5PM!”

You can segment your audience by location using AiSensy’s Retargeting Campaigns to alert only nearby customers.

48. Launch a WhatsApp Loyalty Program

“Businesses running loyalty programs are 88% more profitable than those who don’t!”
Offer points, perks, or exclusive discounts to repeat buyers via WhatsApp. Loyalty solutions not only drive repeat purchases but also make your customers feel valued—leading to stronger brand affinity and up to 3x more re-sales.

49. Create Personalized Shopping Experiences

Use purchase history and preferences to send curated suggestions directly via WhatsApp.

Combine this with a WhatsApp chatbot to guide customers through products based on size, style, and budget.

Example: “Hi Mia! Based on your recent purchase, you might love these new arrivals 😍 [carousel]”

50. Promote Store Events and Loyalty Programs

Got an in-store event or loyalty card program? Use Click-to-WhatsApp Ads to boost attendance and sign-ups.

Tip: Place WhatsApp links in your Google Business Profile or local event pages.

Pro Tip: Use a WhatsApp button on your website’s homepage or product pages to convert browsing into chat-based shopping instantly.

Want to unlock 3x conversions? Explore our complete WhatsApp Broadcasting guide to start scaling your retail campaigns today.

How to Get Started with WhatsApp Marketing via AiSensy?

No matter your industry, WhatsApp is your go-to platform for 1:1 communication—but you need the right tools to make it work.

You can take help from WhatsApp Business partner (BSP) AiSensy to get started.

AiSensy is a WhatsApp Marketing Platform based on Official WhatsApp Business APIs allowing you to:

Send WhatsApp Broadcast to UNLIMITED users
Automate notifications for Orders, Delivery & more through integrations
Send Retargeting Campaigns to users who are more likely to buy.
Provide Multi human Live Chat on unlimited devices
Install WhatsApp Chatbots to automate sales & customer queries
And much more...

To know more, check out how to create a WhatsApp Business API account in 10 minutes.

WhatsApp Marketing FAQs

WhatsApp marketing is permissible worldwide when using an authentic platform like AiSensy based on WhatsApp Business API. However, it is essential to adhere to best practices and obtain proper recipient consent before sending marketing messages on WhatsApp.

WhatsApp is a highly effective marketing tool for engaging your target audience. With high user engagement, personalised communication, and multimedia-rich content, businesses can build strong relationships. Implement a well-defined strategy and deliver valuable content for successful WhatsApp marketing campaigns.

Engaging in WhatsApp marketing without the risk of getting blocked is possible by leveraging WhatsApp Business or WhatsApp Business API for bulk messaging. Choose reputable platforms like AiSensy to ensure a smooth experience. It's crucial to maintain ethical practices, avoiding spamming and offering recipients a convenient opt-out option.

One of the most important strategies for WhatsApp marketing is to focus on building and nurturing personal relationships with your audience. This can be achieved by providing valuable content, being responsive to messages, introducing loyalty programs, and engaging in meaningful conversations to create a sense of trust and loyalty.

Yes, you can sell your products over WhatsApp using the AiSensy platform. With our platform, you can broadcast messages, automate and schedule chats, create chatflows, and build your catalogue on WhatsApp. By enabling WhatsApp Payments, you can streamline the customer journey and boost conversions.

With an average open rate of 98%, WhatsApp marketing can outperform email marketing (around 20% open rate) by 5X. WhatsApp offers more personalised, instant engagement, making it a powerful complement or alternative to traditional email campaigns.

Use AiSensy's Flow Builder to design automated chatflows, schedule broadcasts, set up rules-based auto-replies, and integrate via API with your CRM or e-commerce system. This ensures personalized, timely outreach at scale without manual effort.

While the WhatsApp Business app is free for basic messaging, the WhatsApp Business API (required for bulk messaging, automation, and analytics) via AiSensy involves subscription fees and per-message charges. Core features can be tested without cost, but scaling requires a paid plan.

Final words

Above were 50 WhatsApp Marketing strategies you can implement to drive 3x more sales & ROI for your business.

If you liked these, check out these blogs:

Top 10 Unique Benefits of WhatsApp Business API

15 Effective Strategies to use WhatsApp for Business

Create a WhatsApp Chatbot without Coding

Top 50 WhatsApp Marketing Strategies for Your Business